Professional Documents
Culture Documents
Contents
Project Personnel and Copyright
Research Champions
Introduction
24
42
57
68
80
90
101
115
122
133
145
Project Personnel
PROJECT TEAM
John Tesmer, senior project manager, APQC
Shaina Bielaz, analyst, APQC
Travis Colton, senior project manager, APQC
SUBJECT MATTER EXPER TISE
Dr. Mathias Kirchmer, executive director, business process management, Accenture
Dennis Pikop, manager of process architecture, Northrop Grumman Corporation,
aerospace systems sector
Chris Taylor, vice president of consulting, Americas, Nimbus
John Tesmer, senior project manager, APQC
Jeff Varney, senior adviser, APQC
EDITOR
Susan Elliott Blashka
Research Champions
Accenture
Nimbus
Sponsor Organizations
Alyeska Pipeline Service Company
BOC Group plc
Broadridge Financial Solutions, Inc.
Bush Brothers & Company
CEMEX Research Group AG
Champion Technologies, Inc.
El Paso Energy Corporation
Entergy Corporation
General Dynamics Corporation
Harley-Davidson, Inc.
Hewlett-Packard Company
Horizon Wind Energy, EDP
Hospira, Inc.
IMS Health
Intel Corporation
Medrad, Inc.
Partner Organizations
Cisco Systems, Inc.
ING Life Japan
Pitney Bowes, Inc.
Sandvik **
ThyssenKrupp Steel USA **
UPS
The Williams Companies, Inc.
** These two organizations participated as lite site visit partners. Lite site visit
partners did not participate in the full best-practice partner interview process.
Introduction
APQC has long known that the Process Classification FrameworkSM (PCF) is a
widely used tool in business. Since 1992, the framework has been downloaded from
our Web site well over 100,000 times; translated into Japanese, Mandarin, Spanish,
Polish, and Portuguese; referenced in business books; and incorporated into
numerous consulting methodologies for process improvement and re-engineering.
We have worked directly with organizations throughout the world to help them
understand the history of the PCF and how they can use it. APQC has also has
worked with a number of other organizations promoting their own process
frameworks and reference models, including Accenture, Supply Chain Council, the
Telecommunications Management Forum, and the Value Chain Group.
Until 2010, however, we did not spend a lot of time tracking individual uses of the
PCF or other frameworks within organizations, nor did we really understand how
widespread the use of frameworks is. In the summer of 2010, we became acquainted
with Dennis Pearce, enterprise knowledge architect at Lexmark International,
through a post he made on Twitter. Dennis presented at EMC World about how his
organization uses APQCs PCF to help organize internal collaboration spaces. While
not a stretchorganizing content is a natural application for most process-based
frameworksthis was a unique usage that we hadnt yet seen in practice outside of
APQC. We asked Dennis if we could document his experiences in a case study.
Chapter 1
Getting Started
Best practices in this chapter:
Accelerate: Accelerate improvement projects by applying process
frameworks in three key areas: benchmarking, content
management, and business process definition.
Locate: Adopt a framework or reference model at any level of the
organization; even localized implementations yield value.
Beginning any project at an organization requires dedication and commitment.
Frameworks adoption projects often require even more up-front effort than other
projects to address issues of location within the organization, centralization and
governance, and tool usage. Making smart decisions at the beginning of a
frameworks project can reduce rework, broaden cultural acceptance, and speed the
adoption of the framework, both within and outside of the frameworks initial
home.
Successful process framework adoption allows organizations to accomplish real
work more efficiently than organizations that havent adopted process frameworks
or reference models. Many of the best-practice partners remember a time before the
adoption of their framework where employees struggled to find job aids, managers
were unclear how their work related to other parts of the organization, and
performance comparison across organizations was too costly to consider. Once the
framework was adopted and later adapted to fit the needs and goals of the business,
these issues diminished.
ACCELERATE
Accelerate improvement projects by applying process frameworks in three
key areas: benchmarking, content management, and business process
definition.
As a part of the research into using process frameworks, APQC surveyed a number
of organizations about how they use these frameworks (Figure 1).
Data Table
Findings:
Answer
Distribution
61%
45%
30%
29%
25%
17%
14%
12%
Other
20%
N=76
Figure 1
APQC identified a number of popular uses of frameworks, which we grouped into
three main categories: benchmarking, content management, and business process
definition. More than 60 percent of respondents use frameworks to guide
performance management and metrics, which is essentially benchmarking. Clearly,
process frameworks can effectively support such efforts. Two core components of
business process definitiondefinition of key processes requiring cross-functional
owners and reorganization/re-engineering project, merger, divestiture, etc.are
also commonly used, at 45 percent and 29 percent, respectively. Rounding out the
main uses for frameworks is content management, at 30 percent.
The diversity of these uses is the reason that frameworks and reference models have
developed and evolved over time. Modern frameworks and reference models
include not only simple functional compositions but also valuable content, such as
chains of cross-functional processes organized into value streams, key performance
indicators/associated benchmarking data, and in some cases, best practices related
Content
Management
Benchmarking
B
P
M
Business Process
Definition
Figure 2
As shown in Figure 2, overlaps occur in the main uses of frameworks within an
organization. The term business process management (BPM) typically captures
the majority of these overlaps. Although this term can be associated with various
concepts, for the purposes of this study, it conveys the overlap among business
process definition, content management, and benchmarking.
Consider the content management and business process definition uses. In an
organization that uses a process framework to define how work is done, that same
framework can easily becomes a mechanism for managing content related to the
work. An organization can, however, manage content without also using the
framework to manage the definition of the business processes. Williams Exploration
and Petroleum, a subdivision of the Williams Companies, is an example of this: Its
content related to Sarbanes-Oxley (SOX) compliance is organized according to a
process framework that is not used to define business processes. The extent of
overlapping usage depends on the organization.
FRAMEWORK
Figure 3
Incorporating a process framework or reference model in support of benchmarking
reduces the number of mapping transactions from 10 to five. Furthermore, as
benchmarking partners are added or removed from the exercise, additional mapping
is required only for the new entrants. The framework becomes the common
language through which all benchmarking participants compare their performance.
As shown in Figure 4, Cisco uses APQCs PCF to simplify the translation process
and facilitate the exchange of information and best practices, both in one-on-one
and group benchmarking projects. Cisco provides a unique example of how it
adopted a standard process framework and realized benefits throughout the entire
enterprise. The use of a standard framework created enormous value by enabling
Cisco to compare its internal processes with other organizations without mapping
its internal processes to each benchmarking partner. Working with a standard
language allowed Cisco to communicate with other organizations about how they
handle certain processes Cisco wanted to improve.
Figure 4
ING Life Japans creation and adoption of its Management Operating Methodology
demonstrates how a framework enables internal benchmarking. INGLJs
methodology is completely driven by measures associated with the process
framework (see Figure 5). Each morning, management representing key processes as
defined by the framework meets to discuss the days workload and ensure proper
resource allocation. Central to this workload balancing activity is INGLJs process
framework. The framework enables consistent definition of the items being
measured and therefore enables the regular workload balancing meetings.
One of the key components of success across all the partner organizations that have
focused on integrating their framework with other core functions is the use of
quality and performance measures throughout all processes included in the
framework. Measurement is not solely focused on outcomes but includes in-process
measures that provide data about how the process itself is working. Liam Ward,
business transformation manager at ING Life Japan, made this point clear: We
could map, design, and create new processes, but if we didnt understand the impact
[on outcomes], it is difficult to justify the costs associated with the change.
Typically, the activity of measuring performance is a separate function located in
Figure 5
Another benefit of integrating performance and process management is that
performance data (both qualitative and quantitative) gathered during quality control
activities can be used to find quick wins for process improvement initiatives. These
can be either minor adjustments, completed with relatively no cost, or more
involved adjustments that can be replicated across multiple processes and thus
realize huge benefits based solely on the sheer number of impacted processes.
Understanding how these measurements affect processes helps managers to
understand potential cost-benefit ratios for improvement efforts.
Content Management
Content management encompasses the processes and technologies that support the
collection, management, and publishing of information in any form or medium. As
Figure 6
ThyssenKrupp Steel USA also used a process framework to organize its enterprise
content, process flows, and models. This organization differed from Williams,
though, in that it originally intended to use the adopted framework in all three areas,
not just for content management. In other words, the actual work processes were
defined to match the framework from the beginning, rather than back-fitted and
mapped into the existing organizational structure.
ThyssenKrupp Steel USA (TK) manages four levels of content against its adopted
process framework, as shown in Figure 7. For each process defined against the
framework, these four levels of documentation exist and are managed by their tool.
These four levels cover a variety of detail, from the overall why, to the supporting
what, and ultimately how. Supporting documentation that helps employees get
real work done.
Figure 7
ThyssenKrupp Steel USA is able to manage these various levels of documentation
using a business process management tool that allows the documents to be not only
stored but also managed through their entire life cycle, including content reviews
and checkpoints. At the center of this model is the process owner.
As with benchmarking, content management is enabled and accelerated when it is
based on a process framework.
Business Process Definition
For the purposes of this study, business process definition incorporates two distinct
activities:
using a process framework to define cross-functional processes, and
using a process framework to create or define existing processes within
functions.
Definition-related Activities
Location
Cisco
N/A
Departmental
Pitney Bowes
Division
Sandvik
Enterprise
ThyssenKrupp
Enterprise
UPS
Enterprise
Williams E&P
Division
Figure 8
The two main approaches to business process definition using the framework
redefine business processes within functions and define cross-functional
processesare vastly different in their implementation. As one best-practice partner
described it, defining cross-functional processes is like building tunnels through
silos. Organizations try to look at their businesses from a new perspective
horizontallyand need a common language to define and relate daily functional
work to specific processes and individuals. Again, each partner had its own
approach to doing so, but ultimately, a few core practices stood out:
centralize ownership regardless of adoption location within the organization,
adopt a framework before adapting it, and
use tools after building a solid foundation of process expertise and capability.
These practices are explored in detail in chapters 2 and 3 of this report.
Redefinition requires a different approach, which often includes a larger vision of
transformation above and beyond definition. Redefinition activities using the
process framework result in a new organizational structure built around the process
framework, typically with complete adoption of the three main uses (content
management, benchmarking, and business process definition).
Figure 9
UPS framework adoption led to tangible benefits: a reduction in complexity and a
common, clear, and consistent way to discuss the business and the impact of
strategy on how work is performed within the organization. The cost of applying
this framework across the entire UPS organization is substantial, but makes sense
relative to the scale of the adoption. UPS employs 25 full-time equivalents (FTEs) in
its program management group to manage and maintain its process framework. This
is a relatively small proportion of its work force.
Division-level Adoption
Compare UPS adoption to that of Williams E&P, which adopted APQCs PCF
within the division after its parent organization used the PCF to organize enterprisewide financial content for SOX compliance.
Figure 10
As shown in Figure 10, Williams E&P has identified not only its own high-level
processes, but also processes that are managed outside of the scope of Williams
E&P, at the higher Williams Companies level. Even though the parent company
does not yet use the PCF for all processes identified in the E&P process framework,
the relationship between the two entities can be clearly identified. This is another
benefit of framework adoption: the clear allocation of process ownership.
While the UPS and Williams E&P models are similar in structure, the scope is
entirely different. The core processes identified in the Williams example are specific
to its exploration and production capabilities, while the core processes in the UPS
example span the entire enterprise, not just one specific division. Both
organizations, however, used a process framework to define business processes.
Like UPS, the approximately seven FTEs that manage and maintain the Williams
E&P framework are a relatively small contingent of the entire work force. The
scope and number of processes each organization identified is similarUPS has
five core processes, while Williams has four core processes. UPS has five supporting
processes; Williams defined eight enabling processes. Both organizations want to
manage their business horizontally. But Williams is focused on one division, and
Chapter 2
Adoption, Governance, and
Oversight
Best practices in this chapter:
Centralize: Centralize ownership and protect the integrity of the
adopted frameworks to ensure one version of the truth.
Adopt: Adopt a framework before adapting it.
UPS
Scope of adoption
Division
Enterprise
25
Number of employees in
organization
Approximately
5,000
Approximately 400,000
Process
documentation
aligned with the
framework
Training
Facilitation
Process documentation
aligned with the
framework
Figure 11
The Williams E&P Process Group is made up of three analysts, one technical writer,
two support staff members, and one rotational analyst. The analysts are assigned to
a specific function or process group. This creates a center of excellence for a
particular process. The CoE is responsible for the maintenance of the adopted
framework, but the ownership of the process and related content is delegated to a
specific process owner.
Maintaining the framework and the value it creates is not an easy endeavor for UPS.
It requires a significant resource investment in:
process management and
the associated program and project management activities that actually
implement change.
Linking these two management activities creates a synergy between the work that
gets done every day and the process framework itself. This integration is achieved
Figure 12
Since their inception, the CoEs have contributed tremendous value to UPS. Project
management costs have decreased by roughly 40 percent and delivery-to-plannedscope increased from 20 to 50 percent. The program management group believes
that with continued refinement and training, the organization can derive additional
value from the framework.
Figure 13
Two unique aspects of INGLJs program are key to the value the organization has
been able to create: (1) linking work to the process framework and (2) engaging
people in the program.
Linking work that is done in the trenches with the overall process framework
gives the entire organization a daily view of how the business is running and what
needs to be improved to gain the most benefit. Managing this feedback effectively is
the responsibility of the Transformer Program members.
Second, the Transformer Programs success depends heavily on the level of
engagement people have throughout the process. To facilitate this, INGLJ provides
numerous opportunities for staff members, from all levels within the organization,
to be involved in key decision making activities. This directly links staff, and their
own work values, to the process framework by involving them in overall
management and governance. The Transformer Program, acting as a center of
excellence, enables this staff engagement.
Activities to Tasks:
Processes
Subprocesses
Activities
Tasks
Figure 14
28
Figure 15
Williams E&P requires that its framework have a consistently documented and
common set of information about the processes it includes. The divisions
knowledge repository brings together goals, policies, procedures, process maps,
process measures, service level agreements (SLAs), informational team updates, and
tools in a single location (Figure 16). Without a consistent definition for these types
of content, the content for each process would be unorganized and difficult to sift
through.
Figure 16
Pitney Bowes also adopted common templates, tools, and document types in its
center of excellence. Its framework focuses on three core types of documents:
policies, process flow diagrams, and training. The Global Process Management team
facilitates the work with the process owners, answering questions and providing
guidance as necessary. Material is never taken straight from documentation and
dropped into the adopted enterprise process framework (EPF); it is first reviewed
and modified as needed to ensure it fits with the rest of the EPF.
Pitney Bowes Global Process Management team also developed relationship grids
and key performance indicators (KPIs) at the functional level. Within a particular
process, the team developed a relationship grid identifying the interdependencies
among the various functional members of the team. For each function within the
process, the team reviews any KPIs that may already exist and develops new ones as
needed.
ThyssenKrupp Steel USA consolidates content management and process definition
within its tool, Nimbus Control (Figure 17). The tool allows consistent management
of the documents, including version control and document storage features, all
integrated with the processes defined according to the adopted framework.
Figure 17
Creating and managing these various tools from a central location helped the bestpractice partners minimize the amount of time spent managing the process
frameworkallowing the organizations to ultimately get more real work done
instead of spending needless time ironing out the framework and process
definitions.
ADOPT
Adopt a framework before adapting it.
At first, adopting the framework before adapting it sounds like one of the most
counterintuitive findings in the study. The idea that an organization should blindly
bring in a foreign framework of processes and begin benchmarking, managing
content, or defining processes is troubling and, in some cases, seems impossible.
However, the best-practice organizations experience validates this approach.
Culture
Competency
(Offerings)
Organization
Roles /
Operating
Principles
BPM Processes
Outcomes
Responsibilities
Policies and
Standards
Content (Data)
Applications and
Infrastructure
BPM Operations
BPM Operations encompasses
four basic BPM sub-processes
BPM maturity and value analysis,
process value analysis, roadmap,
and governancethat are required
to start the implementation of the
process of process management. BPM
maturity and value analysis enables
companies to understand the strength
and maturity of their current BPM
capabilitiesfor example, their ability
to analyze, design, and measure
processes, define key performance
indicators, establish process owners,
and other capabilities outlined in the
BPM capability blueprintwhich, in
turn, helps identify which new BPM
capabilities must be built and which
existing ones must be expanded to
meet the companys goals.
Another core sub-process under BPM
Operations is process value analysis,
which focuses on classifying the
companys business processes in
terms of both impact on strategic
goals and maturity compared with
similar companies. High-impact
processes that are relevant to the
companys overall goals and that
also have low maturity in most cases
take center stage, as they are the
most likely to generate substantial
value upon improvement.
A BPM roadmap is a third critical
BPM Operations sub-process. Such
a roadmap defines which BPM
capabilities must be built and to
which processes they are applied,
thus enabling the company to achieve
immediate benefits while developing
sustainable BPM capabilities. A highlevel business case is assigned to each
element of the BPM roadmap so the
return on investment is clear.
The final core sub-process of BPM
Operations is the ability to create,
roll out and manage a governance
structure that ensures the BPM
roadmap is executed as effectively and
efficiently as possible. This includes
BPM Operations
BPM Maturity and
Value Analysis
Process Value
Analysis
Roadmap
Governance
BPM Delivery
Business Architecture
BPM Transformation
Process Strategy
Process Analysis
Standards &
Guidelines
Process
Improvement
Methods
Process Design
Process
Implementation
BPM Community
Repository
BPM Systems
Process Execution
Process
Monitoring
BPM Support
Finance
Procurement
BPM Delivery
The third BPM process group
encompasses BPM Delivery, which
describes the delivery approach for
specific improvement projectsfrom
process strategy, through analysis,
design, implementation, execution,
and performance monitoring. The
BPM Delivery sub-processes use
the defined infrastructure, and
hence the Methods and Tools, are
applied to the company to deliver
value by improving other operational
processes, and are key to enabling the
lifecycle management of a companys
business processes. The BPM
delivery follows the BPM roadmap
developed in the BPM Operations.
Human Resources
Enterprise Services
BPM Transformation
The BPM Delivery sub-processes
also are closely related to the BPM
Transformation sub-processes, which
include all of the processes that enable
BPM to support larger organizational
transformation efforts. BPM
Transformation sub-processes include
culture and change management; the
provision of change management,
hence, information, communication
and training; and project or program
managementall of which are
necessary to the success of large-scale
change initiatives. Another important
BPM Transformation sub-process is
the creation and management of an
internal BPM community that allows
people to exchange thoughts and
best practices and make BPM a living
component of their day-to-day jobs.
BPM Support
Underpinning all of the above are key
corporate, or BPM Support, processes.
The process of process management
must engage tightly with the
processes most critical to successful
and sustainable process
Information
Technology
Once an organization
has defined its BPM
roadmap it knows which
process to improve using
BPM and it has defined
which BPM capabilities
are requirednew and
existing ones.
About Accenture
Chapter 3
Leveraging Tools
Best practice in this chapter:
Tool Up: Adopt appropriate tools to reduce complexity and
increase the long-term value of a framework.
Business process management tools help organizations automate governance,
reduce complexity, increase flexibility, and manage content according to process
frameworks. Some organizations develop homegrown tools while others buy tools
designed to meet their specific needs. Deciding when to adopt the tool is also a
critical decision. Some of the partners in the study devised and built homegrown
tools that evolved as the organizations matured, switching to packaged software
only after fully leveraging organic growth. Others were content to manage using
homegrown tools, whereas one organization adopted a highly sophisticated, off-theshelf tool from the initial opening of its business. This chapter focuses on the
studys findings related to tools: when to use them, issues to watch out for, and how
the tools can help.
TOOLS, DEFINED
One of the study sponsors clearly summarized the decision process regarding tool
adoption: A tool is meant to make something easier to do; an aid. In framework
adoption, another way of looking at this is asking oneself, What am I trying to make
easier through the adoption of this tool? If one cant clearly answer the question,
dont implement the tool.
A wide variety of tools are available to automate work related to process framework
ownership, maintenance, and overall governance. Many of these tools are focused
on a specific use (such as business process modeling tools), while others are capable
of supporting not only business process modeling but also content management or
benchmarking activities. These tools typically perform one or more of the following
functions:
model, organize, and disseminate information;
manage governance workflows and processes; and
measure and report organizational performance.
These functions combine with other extant functions within an organization (such
as identity management or core file storage) as a kind of toolkit. Organizations then
Homegrown
Packaged Software
Comments
Benchmarking
Excel, Word,
PowerPoint, shared
folders, Web-based data
collection tools,
SharePoint or Lotus
Notes collaboration and
groupware.
Observed at UPS.
Observed at Cisco and
ING Life Japan.
Content
management
Documentum, Alfresco,
OpenText, etc., or a
hybrid BPM/content
management tool, such as
Nimbus Controls
Document Registry.
Observed at
ThyssenKrupp.
Business
process
definition
Observed at UPS,
Sandvik and
ThyssenKrupp.
Figure 18
Finding
Measure organizational
performance according to
the framework and report
on results
Manage governance
workflows and processes
Figure 19
Finding
Measure organizational
performance according
to the framework and
report on results
Manage governance
workflows and processes
Figure 20
The Williams E&P team manages all framework-related processes using seven
FTEs: three analysts, one technical writer, two support staff members, and one
rotational analyst.
ING Life Japan
INGLJ also manages its process framework using a series of homegrown tools.
Finding
Measure organizational
performance according
to the framework and
report on results
Manage governance
workflows and processes
Figure 21
UPS
Similar to Williams E&P, INGLJ, and Pitney Bowes, the UPS program management
group uses a number of homegrown tools to manage its process framework. UPS,
however, has adopted a formal process management tool called IS/Modeler in
addition to its homegrown software.
Tools Used at UPS
Function
Finding
Measure organizational
performance according to
the framework and report
on results
Manage governance
workflows and processes
Figure 22
The UPS toolkit is a hybrid toolkit in that a single modeling tool performs all or a
portion of two distinct functions: benchmarking and process modeling. The process
modeling tool, however, does not include capabilities to manage governance
workflows, so resultant process maps are stored in a proprietary format and later
In addition to these core benefits, APQCs PCF gave ThyssenKrupp a starting point
from which to define key business functions. The organization began by adopting
the PCF at the category level and assigning ownership to high-level functions within
the business. These categorizations and assignments drove further decomposition of
the framework into detailed operational processes and activities, all defined and
managed by individual process owners (Figure 23).
Figure 23
ThyssenKrupps initial goals for continual process improvement could be achieved
only with significant automation, which it found was attainable only through
automation of the core processes.
Tools Used at ThyssenKrupp
Function
Finding
Measure organizational
performance according to
the framework and report
on results
Manage governance
workflows and processes
Figure 24
Figure 25
Sandvik decided to adopt a tool because it planned to implement its framework and
define processes enterprise-wide. The broad scope of the implementation required
Finding
Measure organizational
performance according to
the framework and report
on results
Manage governance
workflows and processes
Figure 26
Conclusion
Most of the organizations participating in the frameworks study did not adopt
formal tools to automate work related to process framework ownership,
maintenance, and overall governance. They leveraged what they had and learned to
use existing technologies to their advantage. The organizations that have adopted
formal toolsincluding ThyssenKrupp, Sandvik, and UPSdepended on these
tools and realized value from their adoption and continued use. The
implementations involving formal tools had enterprise-wide scopes and were highly
centralized, indicating that advanced tools may best serve a broad implementation
driven from a central location.
IDENTIFYING THE RIGH T TIME FOR TOOLS
Organizations generally adopt tools according to one of three methods:
1. during initial adoption of the framework,
2. as a gradual switch, or
3. as a wholesale change.
Chapter 4
The Framework Implementation
Journey
Best practices in this chapter:
Measure: View framework implementation according to a fivestep model to better assess the implementations maturity and the
value it provides.
Set Goals: Evaluate framework use regularly to determine which
actions to take to increase its value and maturity.
establish,
reference,
deploy,
measure, and
operate.
Figure 27
1. Establish a Framework
At the lowest level, a framework provides a common vocabulary that can be easily
adopted by an organization and used to foster enhanced communication among
different facets of the business such as IT, production, sales, and marketing. It also
creates a common set of terms that facilitate communication with outside
organizations. In this sense, adopting a framework has immediate value with little
implementation cost. No realignment of the business is necessary, and the
organization can continue to conduct business without disruption.
All the study partners exhibited this level of maturity.
Figure 28
Case Study
Cisco Systems, Inc.
SECTION 1: GENERAL O VERVIEW AND BACKGROU ND
Cisco Systems, Inc. is a leading provider of computer products and solutions.
Building on its core business of networking systems, the company now produces a
wide range of hardware and software for voice and video collaboration, data center
operations, wireless applications, and consumer use.
Cisco is headquartered in San Jose, California, and has more than 67,000 employees
in 75 countries. Revenue for fiscal year 2010 was in excess of $40 billion.
Ciscos business structure contains:
Figure 29
Each of these processes will be explored in detail throughout this case study.
SECTION 2: APQC CATE GORY 1.0CISCOS STRATEGIC
PLANNING
Ciscos corporate direction at each business level is determined using the
organizations Vision, Strategy, and Execution (VSE) alignment template. VSE is a
formal process that identifies a long-term goal, finds the strategies involved in
reaching that goal, and puts forth the supporting programs, actions, and metrics
(Figure 30).
There are three elements that assure quality around the VSE:
people, process, and tools.
David Hsiao, director, corporate quality
Figure 30
Under VSE, the vision is the top levelwhere the company intends to be in five
years for a particular business objective. Based on that vision, corporate councils,
boards, and functions define the strategythe priorities necessary to achieve that
objective. Finally, VSE requires executionthe initiatives, programs, and actions
that deliver each strategic priority and a plan for measuring the success of each.
While the vision remains consistent, the strategy and execution may change as
products and markets evolve. Strategies are commonly adjusted every year, and
execution methods may change more frequently, as conditions demand.
VSE is applied across Cisco as a common language for all business opportunities.
Almost every major program within the company uses VSE to set its direction.
Cisco provides numerous resources to ensure that VSE remains an integral part of
its approach. The templates and VSE training are available online to all employees,
and the process is open to internal and external feedback for continuous
improvement.
Figure 31
The CPAD process is documented and supported by templates, and each phase has
defined success measures.
SECTION 4: APQC CATE GORY 2.0CISCOS PRODUCT
DEVELOPMENT PROCESS
Engineering and product development is managed using the Cisco Product
Development Methodology (CPDM). It coordinates the work of the technical and
business functions within the company as a product moves from concept to
delivery.
All technical aspects of product development are divided into the following business
layers, or phases:
Concept
Plan
Develop
Validate
Launch
Concept commit
Execution commit
Development commit
First customer shipment readiness review
Global availability commit
End-of-life commit
Each commit gate represents a key decision point in the life of a product. By
ensuring the coordination of management and technical functions at these points,
CPDM provides:
project accountability,
product quality,
business and technical coordination, and
visibility and control for management.
The process is flexible, well documented, and readily available. All test plans,
required specifications, design approval documents, and other templates are stored
online and are downloadable. This documentation includes a flexibility procedure,
which is used to customize the standard CPDM process to fit specific product
requirements.
The methodology behind CPDM also allows the lessons of prior products to be fed
back into the development process (Figure 32). When the end-of-life phase is
complete, Cisco analyzes all phases of the products life, reports those findings, and
integrates the results into the beginning of the next product development cycle.
Figure 32
SECTION 5: APQC CATE GORY 4.0CISCOS VALUE CHAIN
MANAGEMENT PROCESS
Over the past 20 years, Cisco has moved steadily away from the in-house
manufacturing of products. Today, it outsources 95 percent of its production to an
ecosystem of manufacturing suppliers. In response, the Global Business
Operations unit shifted its focus from manufacturing oversight to management of
an extensive worldwide value chain.
The company views efficient, quality-based value chain management as an essential
component of quality, market leadership, and the customer experience. Cisco uses
Customer Value Chain Management (CVCM) to control every aspect of product
delivery throughout this network and the organization (Figure 33).
Figure 33
CVCM incorporates multiple groups and functions within the company as well as
the input of top customers and sales channel partners. Members of the CVCM team
are located with, and are part of, the companys working teams to represent value
chain interests at every level of product delivery.
SECTION 6: APQC CATE GORY 4.0QUALITY MANAGEMENT
AND QMOS
CVCMs integration reflects Ciscos view that product quality and value chain
consistency are the responsibility of every group in the organization. Prior to the
implementation of CVCM, a number of independent quality processes were in
place, but a lack of coordination prevented optimal results.
In 2008, Cisco formed a team to develop a new, cohesive method for managing
quality at every level. The result is the Cisco Quality Management Operating System
(QMOS), an organization within CVCM designed to bring groups and processes
together to drive quality (Figure 34).
Figure 34
QMOS is not a stand-alone business group. To ensure consistency and
organization-wide implementation, it is composed of members from across Ciscos
business functions and groups. These members review existing quality processes,
establish metrics, and drive the adoption of processes within their working groups.
Case Study
ING Life Japan
SECTION 1: GENERAL O VERVIEW
ING Life Japan (INGLJ) is embarking on its second year of transformation. It will
be difficult to top the results of the first. The organization has:
1. reduced staffing from 167 to 100 core Operations people while maintaining
current volume,
2. decreased call handling time by 25 percent,
3. reduced cycle time for all transactions by 50 percent,
4. been ranked top performer for Contact Center in the entire industry within the
country, and
5. accomplished it all at a cost equivalent to four FTEs.
And this is only the beginning for ING Life Japan (INGLJ) as the organization
begins its second year of transformation. So how does an organization with over
700 people managing 25 billion in assets accomplish such results in a short amount
of time? Just two words: process framework. The design and implementation of
INGLJs framework is based on four components: process improvement/business
process framework, a management operating methodology, quality assurance, and
people.
These components are described in detail in the remainder of this case study. At the
core of INGLJs transformative journey to become one of the highest-performing
Operations functions in ING Asia Pacific is the way it harnessed the power of a
process framework by linking management activities to the day-to-day work that
was occurring. Easy to say not so easy to do.
ING Background
ING Life Japan is part of the ING Global corporation, which includes 107,000 staff
members in 40 countries, serving more than 85 million customers. INGs core
service areas include banking, investments, life insurance, and retirement services,
with over 1.1 trillion Euros in assets under management.
INGLJs journey began in 2009 in response to the global economic crisis that was
having a significant impact on financial institutionsnot just in terms of revenue,
but also in terms of how organizations operated on day-to-day basis. Increasing
governmental oversight and regulations as well as changing customer expectations
created a catalyst for transformation. Although INGLJ was not as heavily impacted
as some other financial service organizations, its leadership knew that it had to make
changes to maintain INGLJs current level of success. This meant improving
Figure 35
The Process Framework Journey Begins
In November of 2008, INGLJ conducted a four week audit of its core operations
and concluded that although performance was in the green, it was significantly
behind other ING regions in terms of service quality, performance, and cost.
Although executive leadership felt the external push for improved performance in
response to the global economic crisis, it was a tough sell for many middle managers
who felt performance was good enough.
Leaders saw this as a perfect opportunity to create breakthrough transformation for
the organization, so the Transformer Program was established to move the work
forward. Liam Ward, business transformation manager, was brought in to lead the
effort based on his success in developing a process transformation framework with
ING Australia. The goal was to not simply learn from ING Australias best practices
but to adopt those practices as holistically as possible. INGLJs chief operating
officer at the time felt this would provide the greatest chance for overall success.
Figure 36
SECTION 2: PROCESS I MPROVEMENT
Liam Ward, manager of the business transformation team that was responsible for
the Transformer Program, made it very clear that the first initiative had to be
process improvement. The key to this work was to take a step back and get a
complete understanding of what work was actually being done. How many people
were involved, how long tasks took, the volume of transactions, and the frequency
of processes across the entire Operations function were all vital pieces of
information. Without this knowledge, there would be no way to evaluate process
improvement opportunities, measure change, or evaluate success.
The process improvement initiative had five goals that defined success:
1. Improve productivity by 50 percent, reduce head count by 30 percent, and
reduce overtime by 14 percent.
2. Create a business process framework for Operations based on APQCs Process
Classification Framework (PCF).
3. Apply Lean principles to all Operations activities to identify value-add from a
customer perspective. The end results were to eliminate waste (resources and
capital) and to remove unevenness across service delivery.
4. Enhance transparency of process tasks, workflows, and measures across all
levels of management and staff.
5. Move the organizational culture into one focused on process improvement as a
key value creator by training and involving all staff members in the work. All
Figure 37
The BPF included five stages for developing and maintaining processes across
INGLJ:
design,
modeling,
execution,
monitoring, and
optimization.
Design
Design work encompassed both the identification of existing and the design of tobe processes throughout the entire business cycle. It focused on representation of
the process flow, the actors within it, alerts and notifications, escalations, standard
operating procedures, service-level agreements, and task hand-over mechanisms.
Microsoft Visio was used for process mapping, SharePoint for storing and accessing
Figure 38
The Transformer team soon realized that that only a small percentage of the 132
processes had to be optimized initially to see a significant return. Thirty-four percent
of these processes accounted for 96 percent of the annual transactional volume.
This provided crucial data for prioritizing which processes should be focused on
first as part of the Transformer Program initiatives. Prioritization was also based on:
critical processes that must be completed,
high transactional volume, and
whether the process was categorized as major or minor (major meaning
transaction volume higher than 100 annually or monies as the transaction
medium).
Figure 39
The following five steps, shown in Figure 39, are the core components of the
MOM:
1. ForecastThis step combines historical trends, real-time data, and
management judgment to provide a more reliable method of predicting future
volumes. A forecast is created for every process on a daily, weekly, monthly,
and annual basis.
Figure 40
SECTION 4: ENGAGING PEOPLE
Employee engagement was driven by factors based on demographics and
perceptions (Figure 41). The factors that were most important, or most valued by
employees, were also the motivating factors that drove engagement. This
information gave the Transformer Program team insight into which factors to focus
on first to improve employee working life. The team realized that many of these
factors were directly related to the processes in the BPF and that streamlining these
processes through the Process Management steps and balancing resources with
workload as indentified by the MOM would increase employee engagement.
Figure 41
Case Study
Pitney Bowes
SECTION 1: GENERAL O VERVIEW
Serving the $250 billion U.S. Global Mailstream market, Pitney Bowes has
continuously operated since 1920, earning over $5.6 billion USD in revenue in 2009.
Pitney Bowes has acquired 83 companies since the year 2000. These acquisitions
include high-tech companies involved in customer relationship management,
litigation support, and traditional mail services. Pitney Bowes also maintains a robust
intellectual property portfolio including more than 3,000 patents worldwide.
Pitney Bowes uses their framework to get real work done. Their Mailing Solutions
Management line of business defines and manages business processes and organizes
its content using the framework.
Pitney Bowes is unique in its bottom-up adoption of a process framework, which
continues to spread through the business. Although the organizations use of a
framework began as a high-level business transformation project within one of its
divisions, the project hasnt yet left that single division. The spread of the process
framework outside that division of Pitney Bowes can be credited to the work done
within that department.
Considering the unique way in which Pitney Bowes is using the process framework,
it should not be compared to organizations with more centralized or well-funded
business process management (BPM) initiatives. Pitney Bowes excellence comes
from the bottom-up way in which the framework was adopted and is currently
being adapted.
Pitney Bowes lines of businesses include: Mailing Solutions Management (MSM),
Pitney Bowes Business Intelligence (PBBI), Pitney Bowes Managed Services
(PBMS), and Mail Services. The Global Process Management team is chartered
under Mailing Solutions Management and consists of four global process owners
and three directors, each responsible for components of process management and
business transformation within Mailing Solutions Management.
The Customer Operations organization is responsible for managing key customerfacing functions and processes for the Mailing Solutions Management organization.
Initial work on the Business Transformation project included the Pitney Bowes
Business Transformation team (composed of members of the Customer Operations
organization and the Global Process Management team) and a professional services
firm.
Figure 42
The strategy adopted by the Global Process Management team to backfill this
content was simple: It would adopt the framework as a baseline set of processes that
defined what Pitney Bowes accomplished. In certain critical areas, the team would
then dive into the details, creating additional policies, procedures, and other
necessary documentation. Pitney Bowes was trying to identify the best practices
through the policies that defined the Mailing Solutions Management divisionby
which to transform their business. It did this by looking not only back at the
policies and procedures it currently performed, but also forward at the policies
and procedures it sought to implement. The business policies combined with the
bill presentment;
bill processing;
customer serviceincoming call-handling activities; and
customer handlingon-site service and maintenance, including repairs.
Processes outside this scope but still within the Global Service organization do not
have assigned global process owners and are not candidates for review and
adaptation until a pressing business need arises. When that happens, the Global
Process Management team evaluates the request and determines if the effort
required to adapt the process will produce a sufficient benefit. Processes that are not
adapted simply continue to exist in their current state.
The Global Process Management team began its adaptation activities by assembling
the various functional leads and process owners in a room and having them identify
the gaps between the adopted framework and the reality of their various processes.
This activity identified a number of gaps and helped define the scope the work to be
performed by the Customer Operations team.
The adaptation process effectively takes any existing documentation and adapts it to
fit one of these core content categories:
Policies
Process flow diagrams
Training
If information required to develop the content is not available for the process, the
Global Process Management team synthesizes the content. The Global Process
Management team facilitates the work, answering questions and providing guidance
to the process owners as necessary. Material is never taken straight from as-is
documentation and dropped into the adopted EPF; it first is reviewed and modified
as needed to ensure it fits with the rest of the EPF.
During adaptation, the scope of the Global Process Management teams work is
managed using a simple parking lot method. If, in the course of adapting the
process, a functional owner or the global process owner has a question about the
process scope that cannot be answered, the matter is removed to the parking lot
where the global process owner can choose to address it at a later time.
The Global Process Management team also developed relationship grids and key
performance indicators (KPIs) at the functional level. Within a particular process,
the team developed a relationship grid identifying the interdependencies among the
Case Study
UPS
SECTION 1: GENERAL O VERVIEW
Almost everyone has either sent or received a package through UPS. Their
ubiquitous presence is but a thin veneer over a complex worldwide organization
with a dynamic history spanning over 100 years. With humble roots starting in
Seattle, Washington, UPS has grown to deliver more than 14 million packages a day.
UPS is organized into four main divisions:
U.S. Operations, consisting of Airline, Brokerage, Ground Operations, and
Freight Operations;
International Package Operations;
UPS Contract Logistics; and
Other Non-Package business, including the UPS Store and Mailboxes Etc.
mailing services retail chains.
The company was founded in 1907 by Jim Casey, and today still exhibits the culture
he created. With over 400,000 employees, UPS is the second largest employer in the
United States. Many of its managers and supervisors were hired from within.
Figure 43
SECTION 4: ADAPTING THE FRAMEWORK AND EX ECUTING
WORK
After realizing that a complete change in organizational structure was not feasible,
management crafted a different plan: assign ownership of core processes to a
manager and then overlay the cross-functional processes atop traditional functions
with their existing managers. The result was a structure in which a cross-functional
process is led by a single cross-functional leader but involves a number of
subordinate functional managers. The cross-functional leader interacts with other
cross-functional leaders to resolve conflicting demands on functional resources.
Implementation of this strategy required a significant amount of effort in training,
oversight, and performing the required tasks. To assist with implementation, UPS
created the program management group, 25 people under the vice president of
strategy supporting the worldwide UPS organization. The groups original charter
was to act as a governing body, protecting the integrity of the core framework. Its
charter secured future growth into training and personnel development. The
program management group not only provided guidance to teams performing the
process work but also provided individual training to project and process
professionals. The program management groups approach to training reflects the
Figure 44
These two complementary CoEs represent one of the ways in which UPS protects
the integrity of its framework. Individuals at UPS are exposed to the fundamentals
of each discipline through internal and external training and tool sets. In both the
functional and cross-functional areas, the CoEs provide support to project teams.
The close partnership between these two CoEs is one of the tools that enable UPS
to get real work done using process frameworks.
You should come to work every day with the thought that
you can do better than you are [doing] today.
Dawson Wood, department manager,
program management group
UPS culture is one of continuous improvement. Originating with its founder, the
concept of constructive dissatisfaction is applied throughout the organization.
Constructive dissatisfaction is the principle that employees can do better with
constructive changes to the way that work is done. On top of this, UPS has a
You cant rest on your laurels; you cant expect organic growth to
carry you where you want to go. You have to be looking at new
products and new markets all the time.
Dawson Wood, department manager,
program management group
After about 10 years of living with the framework, UPS realized that the processes it
had so carefully defined began to look a lot like the functions they were intended to
replace. Again, the senior managers at UPS were determined to improve the way it
Figure 45
The strategy road map communicated how the mission of the organization related
to the projects necessary for achieving its strategic imperativesthe things UPS had
to do to remain competitive. Although the map was helpful for communicating this
interrelationship, it provided little immediately actionable information. Employees
needed a way to understand how these projects related to the ways they were already
getting work done. To respond to this need, UPS evolved the strategy road map into
a single document that identified the strategic imperatives and critical initiatives
the projects intended to effect the required changeand named senior managers to
these initiatives.
As a result, the program management group was able to better coordinate critical
initiatives such as the global shared services project, the integrated global sales
force project, and the problem resolution project. These projects aligned with
enterprise strategy, making it easier to secure resources and remain visible among
the many concurrent demands placed upon the project teams (Figure 46).
Figure 46
CONCLUSION
While not a traditional off-the-shelf framework, the UPS framework of processes is
a good example of how an organization can, through introspection and teamwork,
develop a common language under which everyone in the company can operate.
UPS business process management activities have become dependent upon the
framework, and the core processes remain relevant even after 15 years.
Case Study
The Williams Companies
SECTION 1: GENERAL O VERVIEW AND BACKGROU ND
The Williams Companies, Inc. is the 10th-largest natural gas producer in the United
States. A publically traded Fortune 500 company, Williams 2009 revenue exceeded
$8 billion. The company employs more than 4,800 individuals in 25 states.
Headquartered in Tulsa, Oklahoma, this integrated natural gas provider has major
offices in Houston, Denver, and Salt Lake City. Williams also has a significant
presence in western and southwestern Colorado, northwest New Mexico, the Gulf
Coast, and Pennsylvania.
Williams has three business units: Exploration & Production (E&P) (the focus of
this case study), Midstream, and Gas Pipes.
The E&P process group is part of the E&P business unit. It is a shared service
across the organization, conducting projects in multiple areas of the business unit.
The group consists of three analysts/specialists, one technical writer, two support
staff members, and one rotational analyst.
Still, the need for compliance didnt reach its peak until 2002, when Williams, a
publically traded company, needed to comply with the new Sarbanes-Oxley Act. All
of the business unit processes with financial implications had to be documented
enterprise-wide.
The threat of noncompliance was huge, so it drove a need to determine a
framework that we could use to start documenting, explains Sondra Holt, E&Ps
manager of business processes.
The general auditor and director of enterprise accounting tasked Holt, who then
worked as an internal consultant in the IT group, and the rest of her group with
assembling a framework to document the companys processes. This top-down
approach was atypical for Williams, which usually forms grassroots teams that take
time to discuss issues and try to create their own solutions. In this case, however,
the solution had to be delivered quickly, and the group conducted research to find a
tool it could adapt. That research led to APQC and its Process Classification
Framework (PCF).
Policies
Standards
Process maps
Procedures and tools
Supporting documents
Process measures
Projects
Catalogs
This eight-point process model is embedded in the framework. Each process has its
own eight-point model underneath it for information storage and cataloging.
Williams Business Process Alignment High-Level Framework (Figure 47) includes
12 processes, categorized as either core or enabling, that are documented in the
framework. This isnt meant to be everything, explains Matt Foste, senior
business process analyst. This is just everything weve touched from a compliance
perspective or an optimization perspective. We dont define additional processes
until theres a need to do it.
Figure 47
This framework guides Williams E&Ps business model, which consists of the
following five core processes:
1.
2.
3.
4.
5.
Key activitiespre-drill, gather, drill well, complete well, well-head operations, and
close/abandonsupport those core processes, as do the enabling processes of
planning (vision, strategy, and compliance), information technology (IT), human
resources (HR), environmental health and safety, finance and accounting, and
managing business improvement and change/knowledge management.
The next level of the process framework breaks the processes down into
subprocesses. Procurement, for instance, is divided into the subprocesses of
authorization for expenditure operations, contract administration, bidding, sourcing,
and invoice coding and approval. Several of these have subprocesses under them as
well.
With the framework in place, Williams E&P was able to shift the work perspective
from a vertical to a horizontal one, focusing on processes across the company rather
than the activities of a single location. It also has been able to put more effort into
fixing the processes than into fixing the people and to manage the organization
more as an adaptive system.
The process group turned to Williams E&Ps definition of process owners as it
completed step two. The company defines a process owner as the individual
ultimately responsible for process performance. This person coordinates the process
management activities, has the authority and the ability to make changes in the
process, and manages the process end-to-end to ensure optimal overall
performance. While process owners own the processes on the framework and their
documentation, the process group is responsible for keeping the framework current
and available to the process owners.
When Williams rolled out its framework, all departments, functions, and processes
with financial implications were included in the adoption. As noted earlier, since that
initial rollout, the scope of E&Ps framework initiative has expanded from
compliance to optimization.
One way Williams E&P executes its framework is by taking a BPM approach with
teams that addresses three levels of performance (Figure 48). At the organization
level, it helps ensure strategic alignment with the vision of both the business unit
and the company. It also focuses on the strategy for meeting goals and adhering to
the applicable policies or standards.
Figure 48
The tools employed in this step are a process catalog, which uses numbering
corresponding to the framework; a relationship map, which helps set the
frameworkanother important tool; and the policies and standards.
E&P documents its processes using a RACI (responsible, accountable, consulted,
informed) chart, which helps determine who is accountable for each activity and
who needs to be consulted before decisions are finalized, as well as who needs to be
informed. Process maps and process measures also are valuable tools at the process
level.
Supporting documentation used at the individual level includes procedures (which
specify the terms of the process), governing documents, templates, forms, and a
listing of tasks and who performs them.
When working with the teams, the E&P process group emphasizes that
documenting a new process is not a one-time event. Although the team would like
to get the entire process documented in detail the first time around, the exercise is
one of continual improvement. To facilitate this continual improvement, the teams
technical writer is responsible for keeping track of the documentation. Part of her
job is revisiting the documents every two years, with SOX documents being
Figure 49
Knowledge Repository and BPM Repository
Williams E&P has two linked repositories that store its process documents: its
knowledge repository and its BPM repository. The knowledge repository is the front
end and the BPM repository is the back end of this knowledge sharing tool.
The knowledge repository, accessible through the companys intranet, offers users
access to the documents they need. The documents there are categorized by type
such as process maps, procedures, and toolsand assigned headings that closely
align with the PCF. Some subprocesses with a lot of related documentation may be
split into more than one category or have a special numbering scheme in the
knowledge repository, rather than being shown as a subcategory as they are in the
PCF.
The knowledge repository also offers access to process catalogswhich show every
document created under that process, the version number, the date last updated,
and anything else a user would need to know about the documents.
The BPM repository, stored on a shared drive, serves the entire corporation. Only
certain people can access the documents through the BPM repository; most users
access them through the knowledge repository instead.
Figure 50
The target for Williams E&P is not to be process-based. Our culture wouldnt
enable us, we do not believe, to be totally organized by process, Holt says. That
Business challenge
In the wake of a merger in 2007, the
company found itself managing a host of
both legacy and newly inherited business
processes, many of which were duplicative
or met varying process standards.
These processes were not only designed to
differing standards, but also were characterized
by several Business Process Management
(BPM) tools and environments. This mixture of
process standards and technologies hampered
the companys visibility into and control over
key tasks and workflowsincluding those
related to equipment maintenance, security,
environmental protection, and health and
safety. In an industry where the compliance
of processes and procedures with international
safety, health, and environmental regulations
is a major concern, the company saw a clear
need to improve its BPM capabilities.
High performance
delivered
Establish long-lasting
BPM solutions
About Accenture
Accenture is a global management
consulting, technology services
and outsourcing company, with
approximately 211,000 people serving
clients in more than 120 countries.
Combining unparalleled experience,
comprehensive capabilities across all
industries and business functions,
and extensive research on the worlds
most successful companies, Accenture
collaborates with clients to help them
become high-performance businesses
and governments. The company
generated net revenues of US$21.6
billion for the fiscal year ended Aug. 31,
2010. Its home page is
www.accenture.com
ACC11-0616