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Summary
Chinas leading prime office landlord focused exclusively in Beijing and
Shanghai.

Timely completion of four IPs with a total GFA of 644,500 sq.m. in 2014.
Respectable rental income growth in 2014, up 51.7% YoY; rich new IP
pipeline to drive future rental growth in 2015 and beyond.
Stringent control over group overhead costs and property expenses.
Prime office assets support further NAV expansion.
Focus on shareholder value: counter-cyclical investment approach, high
dividend yield and good corporate governance.
SOHO 3Q a highly scalable business that meets the rapidly rising demand

for short-term coworking space.


Note: 1. IP means Investment Property in this presentation.

Content
Page #
SOHO China Overview

2014 Financial Performance

10

Investment Property Portfolio Update

14

Capital Management

31

Green Initiatives

34

Company Outlook

37

SOHO 3Q Introduction

39

Appendix 1 Beijing and Shanghai Office Market Update

56

Appendix 2 Map of Beijing and Shanghai

58

Appendix 3 SOHO China IP Profile

60

Appendix 4 Pictures of Four Projects Completed in 2014

64

SOHO China Overview

Significant Shareholder Value Creation Since Listing


Listed on the HKSE on 8 October 2007 (Stock Code 410.HK).
Total returnsince listing in 2007: +16.4% CAGR.
Consistent dividend policy with an average yield of 5.3% over the past five years.

Current dividend yield is 5.7%.


Total DPS = RMB1.66/share since listing
12.00

0.3
9.60

10.00

0.2
DPS RMB/Share

HKD/share

Final DPS

0.25

8.00
6.00
4.00

Interim DPS

2.95

0.11

0.13

0.13

0.13

0.12

0.12

0.12

2012

2013

2014

0.15
0.1
0.05

2.00

0.14

0.20

0.10

0.10

2007

2008

0.12

0.14

0.00
2007

2008

2009

2010

2011

2012

2013

2014

Note: 1. Total return = increase in book NAV + dividend paid.


2. Based on 2014 full year DPS and stock closing price on 27 Feb 2015.

2009

2010

2011

SOHO Chinas Business Model


Transitioned in 2H 2012 - From build-to-sell to build-and-hold model.
Brand - SOHO China is one of the most recognizable brands in China.
Design hire leading international architects to create innovative landmarks.
Asset Management

Increase occupancy
rate
Refine tenant mix
Improve property
management services
Control property
expenses
Energy conservation
and air purification

Asset Investment

Counter-cyclical investment
strategy

Capital Management

Identify attractive investment


opportunities in Beijing and
Shanghai

Average investment hurdle rate


of 10% (yield-on-cost)

Streamline investment property


portfolio and recycle capital
New generation office - SOHO
3Q

Strong credit ratings


(Ba1/BB+) and low
funding cost
Diversified funding
sources
Extend debt maturity

Minimize currency and


interest rate risks at
reasonable costs

Leading Office Landlord in Beijing and Shanghai


The largest Hong Kong-listed prime office landlord in Beijing and Shanghai.
We focus exclusively in the two cities.
Has an aggregate office portfolio of 1.7 million sq.m., representing
approximately 5.9% of the total Grade A office inventory in the two cities.
1.80

1.70

1.60

Total GFAsq.m.

1.40
1.20
1.00

0.84

0.80
0.54

0.60
0.40

0.31

0.31

0.28
0.19

0.20
SOHO
China

Shui On
Land*4

Franshion
Properties

Hui Xian
REIT*4

COLI

Kerry
Properties

Note: 1. By Total GFA, excluding the pure retail project Qianmen Avenue.
2. By above-ground total GFA of grade A office space as of 31 Dec 2014.
3. Completed and currently under construction attributable office GFA in Beijing and Shanghai.
4. By Leasable/ Saleable GFA.

0.16

CR Land*

0.15

0.11

Hang Lung Spring REIT


Swire
Properties
Properties

Four Projects Completed in 2014


Guanghualu SOHO II Beijing (Nov 2014)

Wangjing SOHO Beijing (Sep 2014)


Fully Leased

Leasing

Sky SOHO Shanghai (Nov 2014)

SOHO Fuxing Plaza Shanghai (Sep 2014)


87% Leased

Leasing

Note: 1. As of 27 Feb 2015, including SOHO 3Q.

47% of Investment Properties Have Been Completed


Investment Property Completion Schedule
Completed

Under Construction

2014

2015

2016

2018
1.8 m sq.m.

18%
28%
47%

100%
53%

82%

72%

(000 sq.m. Total GFA):

Before 2014

New Completion 2014

2015

2016

2018

193.7

644.5

480.0

170.0

320.0

Note: 1. By Total GFA, including pure retail project Qianmen Avenue.

Note: 1. By Total GFA, including pure retail project Qianmen Avenue.

Build-to-Sell

* Projects currently not managed by SOHO.

0
Guanghualu SOHO II

SOHO Gubei Project

2016

SOHO Leeza

2015

SOHO Tianshan Plaza

Bund 8-1

2014

Hongkou SOHO

Bund SOHO

2013

SOHO Fuxing Plaza

Sky SOHO

Wangjing SOHO (Tower

2012

Wangjing SOHO (Tower 3)

Build-and-Hold

Galaxy SOHO

2011

SOHO Century Plaza

SOHO Zhongshan Plaza

2010

Danling SOHO

SOHO Nexus Centre

2009

The Exchange-SOHO

ZhongGuanCun SOHO

Before 2009

Sanlitun SOHO

Qianmen

Chaoyangmen SOHO

Guanghualu SOHO

Beijing SOHO Residences

Chaowai SOHO

SOHO Shangdu

500

Jianwai SOHO (East)

Jianwai SOHO (West) *

Commune by the Great Wall

Boao Canal Village

SOHO Newtown *

'000 GFA sq.m.

Proven Leasing and Property Management Track Record


Leased over 4.1 million sq.m. to date.

Currently managing over 3.3 million sq.m..

Holding approximately 1.8 million sq.m.of investment properties.


2018

450

400

350

300

250

200

150

100

50

2014 Financial Performance

10

2014 Results Reflect the Change in Business Model


The decline in turnover and net profit in 2014 was driven by the reduction in
property sales.
Rental income grew strongly by 51.7% YoY to RMB424 million.
Further RMB3.1 billion pre-tax valuation gain on IPs in 2014.
2014
2013
2014 total DPS of RMB0.25/share remains unchangedRMB
from
2013.RMB million
million
6,098
424
5,674

14,621
279
14,342

% Change
YoY
-58.3%
+51.7%
-60.4%

3,078
50.5%

8,114
55.5%

-62.1%
-5.0 ppt.

Valuation gains on investment properties

3,125

4,220

-25.9%

Net profit

4,080

7,388

-44.8%

Core earnings (excluding valuation gains on investment properties)

1,778

4,440

-60.0%

Basic EPS (RMB/Share)


DPS (RMB/Share)
Interim DPS
Final DPS

0.781
0.25
0.12
0.13

1.492
0.25
0.12
0.13

-47.7%
-

Turnover
Rental income
Property development
Gross profit
Gross profit margin

11

2014 Consolidated Balance Sheet


31 Dec 2014
RMB million

31 Dec 2013
RMB million

Current Assets

17,731

22,012

Non-current Assets

59,088

55,811

Of which: Investment Properties

52,875

48,728

Total Assets

76,819

77,823

Current Liabilities

11,517

19,251

Non-current Liabilities

24,842

20,086

Total Liabilities

36,359

39,337

Net Assets

40,460

38,486

Cash and Bank Deposits

12,478

10,650

Interest Bearing Debt

20,262

17,070

7,784

6,420

19.2%

16.7%

6.6x

10.1x

5.7%

6.3%

Book NAV per share (RMB)

7.58

7.08

Book NAV per share (HKD)

9.60

9.00

Net Debt

Net Gearing Ratio(%)


Interest Coverage Ratio(x)
Average Interest Rate (%)

Note: 1. Net gearing ratio = net debt/net asset


2. Interest coverage ratio = EBITDA/gross interest expense

12

Low Net Gearing Ratio and Sufficient Cash Reserves


Net gearing ratio remained low at 19% as of 31 December 2014 (17% as of 31 December 2013).
Disposed of three projects in Shanghai for a total consideration of RMB8.3 billion .
Cash on hand of over RMB 12.5 billion, more than sufficient to fund the RMB7.9 billion CAPEX required to
complete all the IPs currently under construction.
Healthy interest coverage ratio of 6.6x.
0%

25%

50%

75%

100%

125%

Evergrande

148%

R&F

111%

Agile

96%

Greentown

77%

Country Garden

67%

Shui On

66%

Shimao

57%

Franshion

45%

Sino Ocean

44%

CR Land

39%

Vanke-A

31%

Kerry

29%

COLI

28%

SOHOSOHO
China

Note: 1. For the year ended 31 Dec 2013.


2. For the year ended 31 Dec 2014.
Source: Company reports

150%

19%

13

Investment Property Portfolio Update

14

Quality Investment Property Portfolio


# of
Status/
Projects Completion Date

Project
Name

1
2
3
4
5
6

Qianmen Avenue
SOHO Century Plaza
Wangjing SOHO T3
Guanghualu SOHO II
Sky SOHO
SOHO Fuxing Plaza

Completed
Completed
Completed
Completed
Completed
Completed

Others

City

Interests
%
100%
100%
100%
100%
100%
100%

Beijing
Shanghai
Beijing
Beijing
Shanghai
Shanghai
Beijing/
Shanghai

Total planned Leasable


GFA
GFA

sq.m.
sq.m.
sq.m.
54,700
54,691
59,000
42,954
42,522
170,000 127,894 123,568
166,000
95,906
64,032
171,500 128,128 102,964
137,000
88,328
57,039

Retail

80,000

62,349

23,888

38,461

Under Development/
November 2016

SOHO Tianshan Plaza

Shanghai

100%

170,000

111,684

10

Under Development/
November 2018

SOHO Leeza

Beijing

100%

170,000

124,000

11

Under Development/
December 2018

Gubei Project

Shanghai

100%

150,000

105,476

Hotel

sq.m.
54,691
432
4,326
31,874
25,164
31,289

100%

Under Development/
May 2015
Under Development/
August 2015

Office

Bund SOHO

Shanghai

90%

130,000

75,475

51,615

23,860

Hongkou SOHO

Shanghai

100%

96,000

65,069

60,729

4,340

72,643

15,139

sq.m. RMB Million

23,902

52,875

1,554,200 1,081,954
12
13

Joint-Controlled
Entity/
December 2015
Completed

8-1 Project

Shanghai

Commune by the Great Wall


Total

Beijing

50%
100%

213,000

145,485

30,714
30,714
1,797,914 1,258,153

Note: 1. Please refer to Map on Page 58 and 59 for locations.


2. Including office and retail spaces of three projects: The Exchange SOHO, Wangjing SOHO Tower 1 and 2, and Galaxy SOHO.
3. Except for Qianmen Avenue, this represents functional retail space which focuses on the provision of daily necessity services to the office tenants.
4. These represent the GFAs attributable to the Company.

15

Valuation
Dec 14

Property Valuation Methodology


The total value of SOHO Chinas IPs amounted to RMB52.9 billion as of 31
December 2014.

IP Type

Completed
Market approach

CBRE
Valuation
Methodology

Under Construction
Cost approach

Income capitalization
Rates used:
Office: 4.70% 6.00%
Retail: 4.75% - 6.00%

Note: 1. The above capitalization rates adopted in 2014 were similar to those in 2013.

16

Residual method

SOHO Chinas Unique Leasing Model


Real-time, real-price online leasing platform; no exclusive leasing agents, no brokers.
Standardized terms on Payment and Lease contract.
Target fast growing domestic companies.

17

Standardized Leasing Terms - Office


Beijing
Tenancy
Security Deposit
Rental Payment Terms
Built-in
Rental Rate Step-ups

Rent Free Period

Shanghai
2-5 years

2 months

3 months

Every 3 months

Every month

15% from the 4th year onwards

2 months for office space <2,000sq.m.


3 months for office space >2,000sq.m.

18

Domestic Tenants the Key Growth Driver in Both Cities

Supported by the strong branding, our tenant base mainly consists of domestic companies.
Beijing Rental Demand Breakdown

,000 Lettable GFA sq.m.

10,000

Domestic

Foreign

8,000

Beijing Rental Demand CAGR (2008 - 2014)


30.0%

9,317

25.0%
30%, 2,795

20.0%

6,245

15.0%

6,000

10.0%
4,000

5.0%

73%, 4,559
70%, 6,522

0.0%

2,000

-5.0%
27%, 1,686
2008

2014

Shanghai Rental Demand Breakdown


Domestic
,000 Lettable GFA sqm

Shanghai Rental Demand CAGR (2008 - 2014)


30.0%

6,000

Foreign

5,229

3,409

20.0%

66%, 1778

3,000

15.0%

88%, 3000

1,000
0

Domestic
Tenants,
+27.8%

25.0%

5,000

2,000

Foreign
Tenants,
-7.8%

-10.0%

4,000

Total
Market,
+6.9%

Domestic
Tenants,
+25.3%

10.0%

34%, 3451

5.0%

12%, 409
2008

2014

0.0%

Source: Savills

19

Total Market ,
+7.4%

Foreign
Tenants,
+2.4%

Clean Air Enhances Leasing


The first commercial developer in China to provide PM2.5 free air in all
developments built since 2012.
An important feature to attract tenants in Beijing and Shanghai, both suffer from
PM2.5 pollution.
Enhances property value.
500
400

Outdoor PM2.5 Reading

Wangjing SOHO Indoor PM2.5 Reading

Chinese Stardard - limit of average concentration in 24 hours

US stardard - limit of average concentration in 24 hours

300
200
100
0
25-Mar-2014

200

75 g/m
35 g/m
25-Apr-2014

25-May-2014

25-Jun-2014

25-Jul-2014

25-Aug-2014

25-Sep-2014

25-Oct-2014

25-Nov-2014

Outdoor PM2.5 Reading

SOHO Fuxing Plaza Indoor PM2.5 Reading

Chinese Stardard - limit of average concentration in 24 hours

US stardard - limit of average concentration in 24 hours

25-Dec-2014

150

100
75 g/m
50
35 g/m
0
16-Aug-2014

15-Sep-2014

15-Oct-2014

14-Nov-2014

20

14-Dec-2014

Strategy on Retail Spaces

Retail spaces normally account for 20-25% of the total leasable GFAs of our office buildings.
Functional retail services cater to our office tenants.
In view of a difficult retail market, we are converting certain retail spaces into office spaces
or SOHO 3Q offices.
Actual Pictures of Retail Spaces in SOHO China IPs

21

High Potential for Positive Rental Reversions


Rental rates rise significantly after the completion of first-round leasing.

Wangjing SOHO Tower 3s rental rate grew 26% during its first-round
leasing in 10 months due to high demand.
16.0
14.0

RMB/sq.m./day

12.0
10.0
8.0
6.0
4.0
2.0
0.0
The Exchange SOHO
Initial Rent

SOHO Century Plaza


Passing Rent as of 31 Dec 2014

Note: 1. Prevailing market rate.

22

Wangjing SOHO Tower 3


Spot/Market Rate

Strong Momentum in Rental Growth


Overall rental income grew significantly by 51.7% YoY to RMB424 million in
2014.

Improvement in average occupancy rates of SOHO Century Plaza and


Qianmen.

New rental contribution from Wangjing SOHO Tower 3 and SOHO


Fuxing Plaza; both IPs were completed in 2H2014.

Robust growth in rental income during 2015 is expected.

Guanghualu SOHO II and Sky SOHO to begin to generate meaningful

rental income.
Bund SOHO and Hongkou SOHO to be completed in May and August
of 2015 respectively.
23

Rental Income Breakdown


Leasable
GFA

Rental
Income
2014

Rental
Income
2013

YoY
Change

Occupancy
Rate
31 Dec 2014

Occupancy
Rate
31 Dec 2013

sq.m.

RMB Million

RMB Million

2010/2012

35,317

108

82

31.7%

76.2%

65.4%

2012

42,954

108

87

24.1%

94.5%

99.0%

Sep 2014

127,894

48

N/A

N/A

68.9%

SOHO Fuxing Plaza 1

Sep 2014

88,328

31

N/A

N/A

64.4%

Sky SOHO

Nov 2014

128,128

N/A

N/A

7.3%

N/A

Guanghualu SOHO II

Nov 2014

95,906

N/A

N/A

N/A

6.0%

N/A

63,390

127

110

15.5%

581,917

424

279

51.7%

Project
Name

Completion
Date

Tiananmen South (Qianmen)

SOHO Century Plaza

Wangjing SOHO Tower 3

Others
Total

Note: 1. Spot/Market rental rates for Wangjing SOHO Tower 3 and SOHO Century Plaza have reached RMB 7.7/ sq.m./day and RMB 9.0/sq.m./day respectively.
2. Others represent unsold units of projects previously developed by the Company.
3. Fully leased as of 27 Feb 2015, including SOHO 3Q.
4. 87% of occupancy rate as of 27 Feb 2015, including SOHO 3Q.

24

N/A
N/A

Qianmen Avenue
Tenant Mix (by GFA)

Services, 5%

Tourism/
Experience,
32%

Others, 8%

Restaurant
/Cafe, 28%
Retail , 27%

Location

Qianmen Avenue, Tiananmen South, Beijing

Lease Expiration Profile (by GFA)

Subway lines 1 & 2

Transportation
All-in Cost

RMB 1.7bn (RMB 31,084/sq.m.)

Total GFA

Retail 54,700 sq.m.

Lettable GFA

Retail 54,691 sq.m.

2018, 14%
2017, 17%

2016, 4%

Occupancy Rate
Design Firm

2019, 40%

76.2%
To Be
Leased,
24%

Fei Chang Jian Zhu

Note: 1. Occupancy rate as of 31 Dec 2014.

25

SOHO Century Plaza


Tenant Mix (by GFA)
Trade, 1%
Energy, 2%
Tech/
Internet , 3%
Others, 4%
Finance/
Insurance,
83%

Legal, 7%

Location
Transportation

Near Lujiazui, Pudong, Shanghai

Lease Expiration Profile (by GFA)

Subway lines 2, 4, 6 & 9

All-in Cost

RMB 1.97bn (RMB 45,879/sq.m.)

Total GFA

59,000 sq.m.

Lettable GFA

42,954 sq.m.

Office

42,522 sq.m.

Retail

432 sq.m.

Occupancy Rate
Design Firm

2016, 35%
To Be
Leased , 6%
After 2020 ,
2%

94.5%

2018, 6%
2017, 51%

AIM Architecture

Note: 1. Occupancy rate as of 31 Dec 2014.

26

Wangjing SOHO Tower 3


Tenant Mix (by GFA)

Trade, 1%
Legal/
Consultancy,
1%

Tech/
Internet , 71%

Medicine, 1%
Others, 9%
Finance/
Insurance,
13%

Location
Transportation
Land Cost
Est. Development Cost

Wangjing, Beijing

RMB 1.4bn (RMB 10,229/sq.m.)


RMB 1.2bn (RMB 9,127/sq.m.)

Total GFA

170,000 sq.m.

Lettable GFA

127,894 sq.m.

Office

123,568 sq.m.

Retail

4,326 sq.m.

2017, 5%
To Be
Leased, 31%

Fully Leased
Sep 2014

Completion Date
Design Firm

2019, 46%
2018, 9%

68.9%

Occupancy Rate
Latest Occupancy Rate

Lease Expiration Profile (by GFA)

Subway lines 13 & 15; Airport Express

Zaha Hadid Architecture

Note: 1. Occupancy rate as of 31 Dec 2014.


2. Occupancy rate as of 27 Feb 2014, including SOHO 3Q.

27

2020,
9%

SOHO Fuxing Plaza


Tenant Mix (by GFA)
Energy, 1%
Others, 2%
Trade, 4%
Finance/
Insurance,
36%

Media/
Marketing ,
6%
Tech/
Internet , 7%

Medicine,
22%

Legal/
Consultancy,
9%

Location
Transportation

Near Xintiandi, Puxi, Shanghai


RMB 2.6bn (RMB 29,152/sq.m.)

Est. Development Cost

RMB 1.3bn (RMB 14,664/sq.m.)

Total GFA

To Be
Leased,
36%

137,000 sq.m.

Lettable GFA

88,328 sq.m.

Office

57,039 sq.m.

Retail

31,289 sq.m.

Occupancy Rate

64.3%

Latest Occupancy Rate

86.8%

Completion Date

Lease Expiration Profile (by GFA)

Subway lines 10 & 13

Land Cost

Retail ,
13%

After
2020, 9%
2020, 9%

2019,
16%

Sep 2014

Design Firm
Note: 1. Occupancy rate as of 31 Dec 2014.
2. Occupancy rate as of 27 Feb 2014, including SOHO 3Q.

GMP

28

2017,
17%

2018,
14%

Selected SOHO China Office Tenants


Financial Institutions

Consumer and Fashion

Electronics, Technology and Entertainment

Service and Others

Consulate Generals

France

Germany

Pakistan

Turkey

29

Selected SOHO China Retail Tenants


Financial Institutions

Consumer and Fashion

Electronics, Technology and Entertainment

Food and Beverage

30

Capital Management

31

Capital Management
Diversified Funding Sources
Offshore
Total Interest-bearing
Debt

Onshore

Syndicated/Bilateral
Loans

High Yield
Bonds

Construction
Loans

Operation
Loans

4 - 5 years
at Libor/Hibor + margin

5-year US$600m
5.75% due Nov 2017

3 - 5 years
at PBOC prime rate

10 - 15 years
at PBOC prime rate

RMB20.3 billion
10-year US$400m
7.125% due Nov 2022

We plan to gradually reduce exposure to USD debt due to uncertainty with the
direction of USD/RMB exchange rate.

Debt Type Profile

Debt Interest Rate Split

Debt Currency Profile


28%

30%

28%

42%
54%
58%
18%
43%
High Yield Bonds
Onshore Bank Loans

Offshore Bank Loans

Fixed Rate

Note: Total interest-bearing debt amounted to RMB20.3 billion as of 31 Dec 2014.

32

Floating Rate

RMB

HKD

USD

Lowest Funding CostAmongst Peers


Effective Interest Rate (%)
10.0
9.0

9.6

9.3

9.0

8.8

8.7

8.0

8.3

8.2

8.0
7.6

7.0
6.0

5.7

5.0
4.0
3.0
2.0
1.0
Evergrande

Vanke

Greentown

Shimao

Country
Garden

R&F

Shui On

Agile

Note: 1. Including major listed non-state owned PRC developers.


2. 2013 gross interest expense (including capitalized interest expenses) / average debt balance as of 31 December 2012 and 2013
3. SOHO Chinas effective interest rate is for the year ended 31 Dec 2014.
Source: Company reports

33

Longfor

SOHO
SOHO
China
China

Green Initiatives

34

Environmentally Conscious Developer


Since 2009, all our developments have received Silver or Gold certifications

from the LEED rating system of the US Green Building Council (USGBC).
Since 2013, indoor air quality in our new buildings has surpassed:
the standard in the PRC at all times and in the US for 90% of the time.

35

Energy Conservation Reduces Cost by Up To 30%


In October 2013, we established the SOHO China Energy Conservation Center
to monitor energy consumption of our buildings and identify areas of
potential energy savings.
Target 30% energy savings for all SOHO Chinas newly-built projects.
Estimated Energy Savings

Estimated Cost Savings

90

70.0
58.4

80
RMB million/year

60.0

million kwh / year

70
60
50
83.5

40
63.1

30

69.7

74.1

49.0
50.0

52.0

44.2
36.0

40.0
30.0
20.0

51.5

20
10.0

8.0

10
11.4

0.0

0
2014

2015

2016

2017

2018

2014

2019

36

2015

2016

2017

2018

2019

Company Outlook

37

Chinas Leading Prime Office Landlord


Strong growth in recurring rental income; stringent cost controls.
Prime office properties in Beijing and Shanghai with strong appreciation potential.

Disciplined investment approach.


Track record of good corporate governance.
Consistent dividend policy; 5.7% dividend yield.
12.00
10.61
9.61

10.00

HK$ Share

8.00
6.00

48%
Discount

42%
Discount

5.55

4.00
2.00
0.00
Share Price

Book NAV Per Share

Note: 1. Share price as of 27 Feb 2015.


2. Book NAV as of 31 Dec 2014 and RMB/HKD exchange rate as of 31 Dec 2014.
3. Consensus estimate of equity research analysts

38

Estimated NAV Per Share

SOHO 3Q Introduction

39

40

What is the
SOHO 3Q Concept

41

Coworking is sweeping the world

42

you can rent a single desk

43

( 1,000/person/week)

you can rent week-to-week

44

and enjoy FREE amenities like:


Wi-Fi, Coffee, Conference Rooms, Pan Apples and more

45

you just need to bring your computer or mobile phone

46

and book a space with: any device, anytime, anywhere

47

and pay for your space directly on your device.

48

What are SOHO 3Qs


Current and Future Plans

49

50

51

The Evolution of Mobile Workers


Office Choices

52

EVOLUTION OF OFFICE CHOICES FOR MOBILE WORKERS

1980s
1980s
2000s
NA
2010

2015

Serviced
Offices
Serviced
Offices
Incubator
Spaces
Coworking
Spaces
Coworking
Spaces

Coworking
O2O

Currently NA2

1,8453

US$2,370mn 304,7743

US$2.9bn

US$9,515

122

US$191mn

21,375

US$470mn

US$21,988

10

NA

NA

NA

NA5

84

US$42mn6

30,000E6

US$857mn

US$28,566

23

US$150mn

14,500

US$5.0bn

US$344,828

108

US$83mn8

8,0008

Notes:
1. Workspace tenants typically sign leases with rolling three-month break options
2. In the future, possible that SOHO 3Q will partner with VC companies where they would invest in 3Q tenants. SOHO China/3Q would not invest its own money
3. Regus Annual Report 2013
4. Servcorp has 4,275 individual offices. 21,375 seat number is an estimate using a blended average of 5 seats per office
5. Microsoft Accelerators is a division of Microsoft and does not break-out revenue or valuation metrics for analysis
6. Workspace Revenue number also includes ~10 industrial buildings. 30,000 seats is based upon comments by executive about customers
7. Based on most recent round of fundraising, Dec-2014
8. 2015YE Estimates. Revenue estimate is full year run-rate at 12 offices at full capacity of 8,000 members and current pricing levels blended between offices and desks

53

Visit www.SOHO3Q.com to:


Set-up a Tour, Book an Office, and Find Out More!
Download the

app at the following locations:


Scan QR Code to Download
APP:

Download Link:
http://tinyurl.com/3QITunes

Download Link:
http://tinyurl.com/3Qiosapp

Download Link:
http://tinyurl.com/3Qandroid

Any questions, please contact: IR@SOHOChina.com


54

Appendix

55

Appendix 1 Beijing and Shanghai Office Market Update


Beijing and Shanghai are Chinas only true global cities, on par with major
international cities, with the deepest and largest office markets in China.

Prime Office rents


(RMB/sq.m./day)
Vacancy

Beijing

Shanghai

Shenzhen

10.4

8.6

7.3

5.0

4.8%

8.6%

8.3%

9.8

5.7

London

Market Size
(million sq.m.)

Prime Office rents


(RMB/sq.m./day)
Vacancy
Market Size
(million sq.m.)

Shenyang

Chengdu

Chongqing

4.7

4.5

3.3

3.6

11.9%

27.3%

29.7%

30.0%

35.4%

4.5

3.5

0.6

0.9

1.9

1.0

Hong Kong

Tokyo

Singapore

New York

Frankfurt

Chicago

Sydney

25.6

16.4

15.3

14.7

14.0

9.3

7.1

6.4

4.0%

3.3%

3.2%

3.6%

12.7%

11.6%

14.9%

9.0%

9.1

7.2

12.2

2.5

18.7

12.0

6.1

4.9

Source: Savills Office Research, 4Q 2014.

56

Guangzhou Tianjin

Appendix 1 Beijing and Shanghai Office Supply and Demand


Rental rates have stablized at high levels amid low vacancy rates in both cities.
50%

Take-up

Vacancy rate

57

2014

2013

2012

2011

2010

6%

200

4%

100

2%

0%

Take-up

Vacancy Rate

2014

300

2013

8%

2012

10%

400

2011

500

2010

12%

New supply

Note: Savills Office Research, 4Q 2014.

2009

600

2009

14%

2007

700

2000

2014

2013

2012

2011

2010

2009

0%
2008

0
2007

5%

2006

200

2005

10%

2004

400

16%

2006

15%

800

2005

600

18%

2004

20%

Rental Growth (R.H.S.)

900

2003

800

2003

-20%

2002

25%

2002

130

2001

1,000

2001

-15%
2000

2014

2013

2012

2011

2010

30%

000 Lettable GFA sq.m.

150

Rent (L.H.S.)

1,200

New supply

-10%

Rental Growth (R.H.S.)

000 Lettable GFA sq.m.

Rents (L.H.S.)

2009

2008

2007

2006

2005

2004

-20%
2003

0
2002

-10%
2001

50

-5%
170

2008

0%

2008

100

0%

190

2007

10%

5%

2006

150

210

2005

20%

10%

2004

200

230

2003

30%

2002

250

15%

2001

40%

20%

YoY Change

300

Shanghai

250

RMB/sq.m./mth

Beijing

YoY Change

RMB/sq.m./mth

350

Appendix 2 - Map of Beijing

58

Appendix 2 - Map of Shanghai

59

Appendix 3 SOHO China Beijing IP Profile


Guanghualu SOHO II

Location
Transportation

SOHO Leeza

Location

CBD
Subway lines 1 & 10

Transportation

Between Southwest 2nd & 3rd Ring Road


Subway lines 14 & 16 (in planning)

Land Cost

RMB 1.4bn (RMB 14,975/sq.m.)

Land Cost

RMB 1.9bn (RMB 15,500/sq.m.)

Est. Development Cost

RMB 1.2bn (RMB 12,776/sq.m.)

Est. Development Cost

RMB 1.7bn (RMB 14,000/sq.m.)

Total GFA

166,000 sq.m.

Total GFA

170,000 sq.m.

Lettable GFA

95,906 sq.m.

Lettable GFA

124,000 sq.m.

Office

64,032 sq.m.

Office

TBD

Retail

31,874 sq.m.

Retail

TBD

Completion Date
Design Firm

Nov 2014

Completion Date
Design Firm

GMP

60

Nov 2018
Zaha Hadid Architecture

Appendix 3 SOHO China Shanghai IP Profile


Sky SOHO

Location
Transportation
Land Cost
Est. Development Cost

Hongkou SOHO

Location

Hongqiao Linkong Economic Zone

Transportation

Subway lines, high speed rail, airport


RMB 1.6bn (RMB 7,046/sq.m.)
RMB 2.3bn (RMB 10,088/sq.m.)

Sichuan North Road, Hongkou


Subway lines 3, 4 & 10

Land Cost

RMB 1.5bn (RMB 23,052/sq.m.)

Est. Development Cost

RMB 0.8bn (RMB 12,756/sq.m.)

Total GFA

343,000 sq.m.

Total GFA

96,000 sq.m.

Lettable GFA

228,296 sq.m.

Lettable GFA

65,069 sq.m.

Office

194,439 sq.m.

Office

60,729 sq.m.

Retail

33,857 sq.m.

Retail

4,340 sq.m.

Completion Date
Design Firm

Nov 2014

Completion Date

Zaha Hadid Architecture

Design Firm

61

Aug 2015
Kengo Kuma & Associates

Appendix 3 SOHO China Shanghai IP Profile


Bund SOHO

Bund 8-1

Location
Location
Transportation

Bund, Shanghai
Bund's multi-dimensional

Land Cost

transportation hub
RMB 2.8bn (RMB 37,098/sq.m.)

Est. Development Cost

RMB 1.3bn (RMB 17,224/sq.m.)

Total GFA

Transportation
Land Cost

transportation hub
RMB 4.8bn (RMB 33,198/sq.m.)

Est. Development Cost

RMB 1.7bn (RMB 12,000/sq.m.)

Total GFA

130,000 sq.m.

Bund, Shanghai
Bund's multi-dimensional

Lettable GFA

426,000 sq.m.
145,485 sq.m.*

Lettable GFA

75,475 sq.m.

Office

95,000 sq.m.

Office

51,615 sq.m.

Retail

45,796 sq.m.

Retail

23,860 sq.m.

Culture Center

Completion Date
Design Firm

May 2015

Completion Date

GMP

Design Firm
* Attributable to the Company

62

4,689 sq.m.
Dec 2015
Foster+Partners

Appendix 3 SOHO China Shanghai IP Profile


SOHO Tianshan Plaza

Location
Transportation

Gubei Project

Hongqiao Foreign Trade Center

Location

Subway line 2

Land Cost

RMB 1.9bn (RMB 17,012/sq.m.)

Est. Development Cost

RMB 1.6bn (RMB 14,326/sq.m.)

Transportation

RMB 3.3bn (RMB 31,151/sq.m.)

Est. Development Cost

RMB 1.4bn (RMB 13,431/sq.m.)

170,000 sq.m.

Lettable GFA

117,684 sq.m.

Office

72,643 sq.m.

Retail

15,139 sq.m.

Lettable GFA

Hotel

23,902 sq.m.

Completion Date

Design Firm

Subway line 2

Land Cost

Total GFA

Completion Date

Hongqiao Foreign Trade Center

Total GFA

150,000 sq.m.
Office & retail 105,476 sq.m.
Dec 2018

Nov 2016
Design Firm

KPF

63

KPF

Appendix 4 Investment Property Gallery

6464

65

Appendix 4 Investment Property Gallery

6565

Appendix 4 Investment Property Gallery

6666

Appendix 4 Investment Property Gallery

6767

Appendix 4 Investment Property Gallery

6868

Appendix 4 Investment Property Gallery

6969

Appendix 4 Investment Property Gallery

7070

Appendix 4 Investment Property Gallery

7171

Appendix 4 Investment Property Gallery

7272

Appendix 4 Investment Property Gallery

7373

Appendix 4 Investment Property Gallery

7474

Appendix 4 Investment Property Gallery

7575

Appendix 4 Investment Property Gallery

7676

Appendix 4 Investment Property Gallery

7777

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