Analyst and Investor Day

Wix Analyst and
Investor Day
March 18, 2015
Safe Harbor Provision

Forward-Looking Statements
This presentation contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995,
that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance and may be identified by words
like anticipate, assume, believe, continue, could, estimate, expect, intend, may, plan, potential, predict, project, future, will, seek and
similar terms or phrases. The forward-looking statements contained in this presentation are based on managements current expectations, which are subject to
uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our
actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to grow our user base and premium
subscriptions; our ability to maintain and enhance our brand and reputation; our ability to manage the growth of our infrastructure effectively; changes to
technologies used in our solutions or in global, national, regional or local economic, business, competitive, market, regulatory and other factors discussed under
the heading Risk Factors" in our annual report on Form 20-F for the year ended December 31, 2013 filed with the Securities and Exchange Commission on
March 20, 2014. Any forward-looking statement made by us in this presentation speaks only as of the date hereof. Factors or events that could cause our actual
results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forwardlooking statements, whether as a result of new information, future developments or otherwise.
Non-GAAP Financial Measures
To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP
financial measures: collections, adjusted EBITDA, free cash flow, non-GAAP net loss and non-GAAP net loss per share (collectively the "non-GAAP financial
measures"). Collections represents the total cash collected by us from our customers in a given period and is calculated by adding the change in deferred
revenues for a particular period to revenues for the same period. Adjusted EBITDA represents earnings before interest, bank charges and other financial income
and expenses, net; unrealized gains or losses on certain hedging transactions; income tax; depreciation and amortization and further eliminates the effect of
share-based compensation expense, changes in deferred revenue and prepaid domain registration costs and other unusual or non-recurring expenses. Free
cash flow represents cash flow from operating activities minus capital expenditures. Non-GAAP net loss represents net loss calculated in accordance with GAAP
as adjusted for the impact of share-based compensation expense and other non-GAAP adjustments. Non-GAAP net loss per share represents non-GAAP net
loss divided by the weighted average number of shares used in computing GAAP loss per share.
The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared
and presented in accordance with GAAP. The company uses these non-GAAP financial measures for financial and operational decision making and as a means
to evaluate period-to-period comparisons. The company believes that they provide useful information about operating results, enhance the overall understanding
of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and
operational decision making.
For more information on the non-GAAP financial measures, please see the Reconciliation of GAAP to Non-GAAP table in the Annex to this presentation. This
accompanying table has more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related
reconciliations between these financial measures. The company has not reconciled adjusted EBITDA guidance to net income because it does not provide
guidance for net income. As items that impact net income are out of the company's control and/or cannot be reasonably predicted, the company is unable to
provide such guidance. Accordingly, a reconciliation to net income is not available without unreasonable effort.
Certain data in this presentation was obtained from various external sources, and the company has not verified such data with independent sources. Accordingly,
the company makes no representation as to the accuracy or completeness of that data or to update such data after the date hereof. Such data involves risks and
uncertainties and is subject to change based on various factors.
The trademarks included herein are the property of the owners thereof and are used for reference purposes only. Such use should not be construed as an
endorsement of the products or services of the company.
Todays Agenda
Welcome and Introduction
Wix Vision and Strategy
Nir Zohar, President and COO
Avishai Abrahami, Co-Founder and CEO
Product and Technology Leadership
Technology Leadership: Creating an Online Presence Avishai Abrahami
Technology Leadership: Creating a Mobile Presence Reuven Sherwin, VP Product
Product Leadership: Manage and Grow Your Business Nir Zohar
Q&A and Break

The Wix Freemium Business Model
Data Driven Marketing
Nir Zohar
Omer Shai, CMO
Q&A
Behind the Scenes
Managing Growth of 400 to 1,000 Employees Nir Zohar
Infrastructure and Development at Scale Yaniv Even-Haim, VP R&D
Supporting and Scaling to 60 million Users and Beyond Elad Eran, VP Customer Solutions
Our Path to Profitability
Lior Shemesh, CFO
Q&A and Closing
Cocktail Reception
Vision & Strategy

Avishai Abrahami, Co-Founder & CEO
Our vision is to power how

businesses create, manage
and grow online
Content Creation
Progress
8
Content Creation
Progress
9
Content Creation
Progress
10
Power to Create
Online Presence
11
Power to Create
Online Presence
Documents
Presentation
Blogs
12
Facts About Wix

>1.4 million New Users Each Month
~50% Subscriptions from free traffic sources
>7 million Mobile sites published
190 Countries with Wix users
50% of Employees in R&D
0 Sales People
1 Average
monthly increase in Registered Users 2015
13
Todays Takeaways
Wix is the leading technology for powering a complete online presence
Large and growing need for Wixs solutions
Wixs business model drives strong cohort economics
Highly efficient, data-driven marketing execution
Clear path to sustainable profitability
14
Huge Opportunity
15
125 Million+
SMBs Globally**
27 Million+
SMBs in the US (500,000+ are started EVERY MONTH)*
21 Million+ are non-employers*

(May not include dog walkers, DJs, personal shoppers, etc. all need a website)
*US Census Bureau; firms w < 100 employees, Small Business Administration
**World Bank / IFC
16
70%
of SMBs
do not have
a website*
45%
of those without a
website say creating
one is either too
expensive, too
complex or too time
consuming**
70%
of SMB websites
that do exist are
NOT optimized
for mobile***
*source: US Census Bureau

**IDC
***Thrive Analytics via eMarketer
17
Use Cases
are Growing
18
E-commerce
19
Juice Bar
20
Independent Hotel
21
Photography Portfolio
22
Rock Band
23
Non-profit organization
24
Music Festival
25
Babysitter
26
Girl Scouts Troop
27
Resume
28
Wedding
29
Graphic Designer
30
But Businesses Need

More Than a Website
31
Mobile Google
Map
CRM
Social
Financial
Management
E-commerce
32
The Wix Platform

Powers SMB
Online Needs
33
Presence
Online
Mobile
Social
34
Beyond
a Website
Presence
Online
Mobile
Social
35
Transaction
Management
Awareness
Advertising
Marketing
Social Connections
Social Integration
Payments
Scheduling
Processing
Billing
CRM
ERP
Finance
Analytics
Beyond
a Website
Fulfillment
Presence
Online
Mobile
Social
Shipping
Inventory
Invoicing
Database
Logistics
Consideration
E-mail Marketing
Newsletters
Coupons
FAQ
Merchandising
36
91 million
Contacts saved
66 million
Contacts ShoutOuts sent to
8
million
Items sold through Wix E-commerce products
20 million
Apps installed
37
Introducing Wix Music
Enables musicians to upload, stream, sell and share their music

38
Growth Strategy
Growth of Collections and Profitability:
Increasing
Conversion
Increasing
Retention
Increasing
ARPU
Marketing
Efficiency
Product
Editor Enhancements
Geography
Languages
Technology
UI / UX
App Market Growth
Marketing
Data Management /
Vertical Solutions
Localization
WixHive
Mobile Solutions
Payments
Sonic Mobile
WixJet
39
Wix Platform
HTML5
Desktop Editor
Security
Vertical
Solutions
Wix App
Market
Hosting
CRM
Wix
Mobile
Database
40
Our Vision: Wix OS
EDITOR
DATABASES
APP
MARKET
VERTICALS
MOBILE
41
Live Demonstration
Technology Leadership: Creating an Online Presence
42
Mobile @ Wix
Reuven Sherwin, VP Product
43
2009:
The Web Will Go Mobile
44
2009:
2012:
The Web Is Going Mobile
45
2009:
2012:
The Web Is Going Mobile
2015:
The Web Has Gone Mobile
46
Number of Global Users (Millions)
2,000
1,800
1,600
1,400
1,200
1,000
800
600
400
200
0
2007 2008 2009 2010 2011 2012 2013 2014 2015
Desktop
Mobile
Source: Morgan Stanly Research
47
>800 Million
mobile phone subscriptions

were added in 2014
>7 Billion mobile subscriptions worldwide
>12.1 Billion mobile devices by 2018

39%
is the YOY growth of the mobiles

share of global web traffic
with
33% of all web pages now served to mobile phones
*Source: SEJ
**Source: CBS news
***Source: GoMoNews.com
****Source: FierceWireless.com
48
~2 Billion
75%
smartphones in use - that's more

than 1-in-4 people worldwide
of Americans admit to bringing

their phone to the bathroom
44% of cell owners have slept with their phone
25%
10X
of Americans use only mobile

devices to access the internet
is the projected increase in mobile data

usage from 2014 to 2019 (Cisco)
*Source: SEJ, CBS news, GoMoNews.com, FierceWireless.com
49
57%
of users said they wont recommend

companies with a poor mobile site
*Source: SEJ
50
95%
of smartphone users have used their

phone to look up local information
After doing so, 61% called

and 59% visited
*Source: SEJ
51
What does Going

Mobile mean?
52
1.
Smaller Screens
2.
Outdoor Consumption
3.
Thumb-size
4.
Phone
Quick Access to Business Info

Location
Opening
Hours
53
54
55
56
1.
Smaller Screens
2.
Outdoor Consumption
3.
Thumb-size
4.
Phone
Quick Access to Business Info

Location
Opening
Hours
57
Whats Next?
58
59
Live Demonstration
Technology Leadership: Creating a Mobile Presence
60
Manage and Grow

Your Business
61
Wix empowers businesses

to CREATE a beautiful
online presence
we also enable owners
to MANAGE and GROW
their business online
62
Create &
Enhance
Track
Activity
Market &
Promote
SMB
Needs
Customer
Management
Workflow
Management
63
Transaction
Management
Awareness
Advertising
Marketing
Social Connections
Social Integration
Payments
Scheduling
Processing
Billing
CRM
ERP
Finance
Analytics
Beyond
a Website
Fulfillment
Presence
Online
Mobile
Social
Shipping
Inventory
Invoicing
Database
Logistics
Consideration
E-mail Marketing
Newsletters
Coupons
FAQ
Merchandising
64
Wix App Market
65
Key
Differentiator
Add functionality
without coding
Easy integration
USERS
WIX
DEVELOPERS
Accelerate development
through partnerships
New business
opportunities
Create an ecosystem
Provide distribution
and exposure
66
Wix App Market by the Numbers
Nov
2013
March
2015
140
Apps in the
app market
20K+
Apps are
installed
every day
6M+
App installations
since launch
45K+
App upgrades
since launch
250+
41K+
20M+
380K+
Apps in the
app market
Apps are
installed
every day
App installations
since launch
App upgrades
since launch
67
Increasing Engagement
App Installations by Month
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
2013
2014
2015
68
Mobile Google
Map
CRM
Social
Financial
Management
E-commerce
69
Case Study - Tint

Launched: January 2013
Installs per day: ~1,200
Premiums upgrades per day: ~8
Total installations: 525,000+
Wixs App Market provided Tint a huge distribution

channel, exponentially increasing our exposure to millions
of small businesses. It was this access that allowed us to
prove, improve and grow our product offering in ways we
could never have foreseen without it.
- Tim Sae Koo, CEO
70
Case Study Site Booster

Launched: August 2013
Installs per day: ~450
Premiums per day: ~50
Total installations: 75,000+
The SDK and guidance got us up and running quickly

the ability to get such high exposure to users has launched
our business from a mere idea to a successful,
profitable business within months
- Gur Boosh, COO
71
Vertical Solutions
Cloud-based software
solution for SMBs
72
Wix Hotels
Launched Q3 2014
Four pillars:
Online presence
Booking and inventory management
Channel management integration with TripAdvisor Trip Connect; others coming
Marketing
Monthly subscription-based pricing
73
Wix Stores
Launched Q4 2014
Upgraded buyer interface and improved buyer experience
Integration with Wix App Builder
Upgraded store management capabilities for merchant
74
Wix Restaurants
Launching Q2 2015
First global large scale DIY online ordering system for restaurants
Connection to payment processors

Native mobile solution
75
Vertical Apps
Increase
conversion
within verticals
Monetize existing
user base
Tailored front-end
interface + back-end
management software
Integration with other
Wix products
Affordable pricing
76
Wix ShoutOut
Mission critical marketing and

communication tool for SMBs
77
Launched Q2 2014 premium beginning Q4

Communicate with customers and prospects
Convert customers with customized calls to action
Fully integrated with Contacts and Smart Actions

Analytics to track performance
Promotions
Sales
Invitations
78
Rapid Adoption
# of contacts who received a shoutout, since launch (millions)
18
16
14
12
10
8
6
4
2
0
2014
2015
Rapid activity increase 16M+ last month

79
Wix ShoutOut for Mobile

Launched Q1 2015
Create and send newsletters,
alerts and notes on the go
View and reuse history of ShoutOuts
View analytics of latest ShoutOuts
80
CRM
Cloud-based contact management for the SMB
81
Contacts
Actively manage data and
communication with existing
and prospective customers
Gather insights
Customized for verticals
Fully integrated across

the Wix platform
82
90
80
Cumulative Contact Records
Millions
Mission Critical Data

70
60
50
40
30
20
10
0
2013
2014
2015
Wix users managing over 90 million contacts
83
84
1. Filter customers based on activity data
85
2. Gather insights on past interactions

86
3. Send targeted communication
87
Smart Actions
Automates critical business function
Customized messages based
on trigger events
Communicate with customers
at high point of intent
Performance analytics
Integrated with ShoutOut
and vertical applications
88
Create &
Enhance
Track
Activity
Market &
Promote
SMB
Needs
Customer
Management
Workflow
Management
89
Video
Product Leadership: Manage and Grow Your Business
90
Q&A
91
Break
92
Wix Freemium Model

93
Our Business Model
Marketing
Free
Website
Apps
Premium
Subscription
User
Recommendations
94
Cohorts
The number of new registered users added
in a period generated by a fixed amount of
marketing expense in the same period
95
TROI
Time to Return On (marketing) Investment
the amount of time for dollars collected from new premium
subscriptions acquired in a period to equal dollars spent
on direct marketing costs in the same period
96
Our Goal
Maximize Premium Subscription Growth
at a targeted TROI
97
Focus on Cohorts Because

Volume: statistically significant
Behaviors: normalize differences across millions of users
Freemium model: no cost for user to experiment
98
Improving Conversion and Retention

New
Registered
Users
Q1 14: Higher % of initial user cohort

are active premium subscriptions after
same number of quarters
136,364
Q114
4,089,253
Q113
3,714,472
Q112
2,651,656
Q111
1,833,897
Q110
919,221
92,019
87,484
62,071
37,440
33,747
29,612
18,513
28,835
19,329
10 11 12 13 14 15 16 17 18 19 20
Number of Quarters Passed
99
Cohorts are Predictable and Stable

Monthly User Cohorts, 2010 - 2014
100
Drivers of Conversion and Retention

Driver
How we address
Ability to finish
Great UX - easy to
build and publish
Site meets
needs
Freedom to create - products,

applications and localization
Ability to pay
Billing solutions
Affordable
Subscription plans
< $150 / year
101
Drivers of Conversion and Retention
Product introductions and improvements
Wix ShoutOut
Cumulative Premium Subscriptions
HTML5 Mobile
HTML 5
Google Apps
App Market
Ecommerce
New Languages
Flash Editor
2008
Wix in Spanish
& Portuguese
2009
2010
2011
2012
2013
2014
102
Drivers of Conversion
Localization in Brazil
HTML editor
translation to
Portuguese
Wix.com
launch in
Portuguese
Brazil TV
campaign
launched
Billing mail and Templates

email translation translation to
to Portuguese Portuguese
4.5%
4.0%
3.5%
3.0%
Local billing
method
established
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
2011
2012
BR - - BR - subscriptions
# of upgrades
# premium
2013
2014
- - % of BRsubs
upgrades
out ofusers
total
%BRpremium
of total
103
Drivers of Conversion
Japanese custommade templates
Localization in Japan
2.0%
Payment with
local currency
made available
1.8%
1.6%
1.4%
1.2%
Wix.com was
translated to Japanese
1.0%
0.8%
0.6%
0.4%
0.2%
0.0%
2011
2012
# JP
premium
subscriptions
- - # of upgrades
2014
2013
JP - -%
% of
upgrades subs
out of total
premium
of total
users
104
Focus on Retention
~50%
Users who cancelled a subscription are active on Wix within 12 months
~70%
Cancelled domains websites are not rebuilt
~30%
Subscriptions purchased in a month are repeat buyers

105
Focus on Retention to Date

Loyalty Wix users show repeat buying patterns
Financial impact No need to reinvest marketing to

re-acquire users due to cohort behaviors
New
Registered
Users
Active Premium Subscriptions at Quarter End
Q110
919,221
19,329
18,513
10
11
12
13
14
15
16
17
18
19
20
106
Cohort Lifetime Value to date

The lifetime value of each cohort continues to increase
while marketing investment is no longer needed
New
Registered
Users
Collection per average

premium subscription:
~$750+ and growing
136,364
Q114
4,089,253
Q113
3,714,472
Q112
2,651,656
Q111
1,833,897
Q110
919,221
92,019
87,484
62,071
37,440
33,747
29,612
18,513
28,835
19,329
10 11 12 13 14 15 16 17 18 19 20

Collection per avg sub based on 63 month lifetime at $12 per month
107
Marketing at Wix
Omer Shai, CMO
108
Key Takeaways
Cross-platform, global marketing organization
Marketing in 30 countries, 13 languages on 15 different platforms
TROI drives budget and manages risk
Constant optimization drives efficiency and flexibility

Powerful in-house content creation studio
Successful Super Bowl campaign results
109
Mission
Brand
Performance
Highlight product
differentiation
and create brand
awareness
Optimize budget to
maximize premium
customers to Wix
110
Generate traffic &

optimize sources
Branding
Site
Optimization
Pricing
Optimization
Data / Analytics
111
Traffic Sources
Paid
Online
Paid
Offline
Search
Facebook
Display
TV
Radio
Free
Viral
SEO
Direct
112
Content Examples
113
Content Examples
114
Facebook Post Examples
115
Diverse Team Thinking Globally
100
11
18
Employees
Languages
Different countries of origin
> 500
of content pieces generated each month:

banners, Facebook posts, landing pages, videos, TV and radio spots and more
116
Content Examples
117
TROI
118
TROI
Time to Return On (marketing) Investment
the amount of time for dollars collected from new premium
subscriptions acquired in a period to equal dollars spent
on direct marketing costs in the same period
We aim to take 7 9 months to reach 100% TROI
With no fixed costs, the marketing department

retains freedom and flexibility to adapt to the market
119
GB TROI 2013-2014
2
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
0 Jan-13 0.36
0.60
0.77
0.89
1.01
1.12
1.22
1.31
1.40
1.50
1.59
1.67
1.94
2.16
2.35
2.49
2.65
2.77
2.90
3.01
3.13
3.25
3.35
3.45
1 Feb-13 0.36
0.60
0.76
0.89
1.01
1.11
1.20
1.28
1.39
1.48
1.56
1.66
1.93
2.16
2.32
2.48
2.61
2.74
2.84
2.95
3.07
3.18
3.27
#N/A
2 Mar-13 0.33
0.55
0.70
0.82
0.92
1.01
1.10
1.20
1.29
1.36
1.45
1.53
1.80
2.03
2.20
2.32
2.44
2.54
2.65
2.75
2.86
2.95
#N/A
#N/A
3 Apr-13 0.35
0.58
0.74
0.88
0.98
1.09
1.20
1.30
1.39
1.48
1.58
1.67
1.95
2.19
2.36
2.51
2.63
2.76
2.88
2.99
3.09
#N/A
#N/A
#N/A
4May-13 0.35
0.57
0.71
0.82
0.92
1.02
1.12
1.19
1.27
1.37
1.45
1.53
1.81
2.03
2.18
2.31
2.43
2.55
2.65
2.74
#N/A
#N/A
#N/A
#N/A
5 Jun-13 0.31
0.50
0.62
0.72
0.81
0.90
0.98
1.05
1.13
1.21
1.28
1.37
1.60
1.80
1.92
2.05
2.15
2.25
2.34
#N/A
#N/A
#N/A
#N/A
#N/A
6 Jul-13 0.22
0.37
0.47
0.55
0.62
0.68
0.74
0.80
0.86
0.92
0.98
1.04
1.22
1.37
1.48
1.57
1.64
1.71
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
7 Aug-13 0.22
0.37
0.47
0.54
0.60
0.67
0.73
0.79
0.84
0.91
0.96
1.02
1.20
1.34
1.45
1.53
1.59
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
8 Sep-13 0.22
0.39
0.48
0.55
0.63
0.70
0.77
0.83
0.89
0.94
0.99
1.04
1.23
1.40
1.50
1.57
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
9 Oct-13 0.34
0.53
0.64
0.76
0.85
0.94
1.02
1.11
1.19
1.26
1.32
1.39
1.67
1.86
1.98
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
10 Nov-13 0.30
0.47
0.60
0.71
0.80
0.89
0.97
1.04
1.11
1.17
1.24
1.31
1.54
1.71
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
11 Dec-13 0.26
0.46
0.58
0.68
0.77
0.86
0.93
0.99
1.05
1.12
1.18
1.23
1.43
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
12 Jan-14 0.28
0.46
0.57
0.66
0.76
0.83
0.90
0.96
1.03
1.10
1.15
1.21
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
13 Feb-14 0.26
0.44
0.55
0.64
0.72
0.79
0.85
0.91
0.97
1.03
1.08
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
14 Mar-14 0.41
0.65
0.83
0.94
1.04
1.13
1.23
1.32
1.40
1.47
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
15 Apr-14 0.39
0.66
0.80
0.91
1.01
1.13
1.22
1.30
1.38
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
16May-14 0.31
0.47
0.58
0.65
0.74
0.81
0.87
0.92
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
17 Jun-14 0.31
0.50
0.63
0.74
0.83
0.90
0.96
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
18 Jul-14 0.32
0.51
0.65
0.75
0.83
0.90
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
19 Aug-14 0.33
0.56
0.70
0.78
0.86
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
20 Sep-14 0.40
0.64
0.77
0.85
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
21 Oct-14 0.41
0.62
0.72
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
22 Nov-14 0.42
0.61
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
23 Dec-14 0.47
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
120
GB TROI 2013-2014
2
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
0 Jan-13 0.36
0.60
0.77
0.89
1.01
1.12
1.22
1.31
1.40
1.50
1.59
1.67
1.94
2.16
2.35
2.49
2.65
2.77
2.90
3.01
3.13
3.25
3.35
3.45
1 Feb-13 0.36
0.60
0.76
0.89
1.01
1.11
1.20
1.28
1.39
1.48
1.56
1.66
1.93
2.16
2.32
2.48
2.61
2.74
2.84
2.95
3.07
3.18
3.27
#N/A
2 Mar-13 0.33
0.55
0.70
0.82
0.92
1.01
1.10
1.20
1.29
1.36
1.45
1.53
1.80
2.03
2.20
2.32
2.44
2.54
2.65
2.75
2.86
2.95
#N/A
#N/A
3 Apr-13 0.35
0.58
0.74
0.88
0.98
1.09
1.20
1.30
1.39
1.48
1.58
1.67
1.95
2.19
2.36
2.51
2.63
2.76
2.88
2.99
3.09
#N/A
#N/A
#N/A
4May-13 0.35
0.57
0.71
0.82
0.92
1.02
1.12
1.19
1.27
1.37
1.45
1.53
1.81
2.03
2.18
2.31
2.43
2.55
2.65
2.74
#N/A
#N/A
#N/A
#N/A
5 Jun-13 0.31
0.50
0.62
0.72
0.81
0.90
0.98
1.05
1.13
1.21
1.28
1.37
1.60
1.80
1.92
2.05
2.15
2.25
2.34
#N/A
#N/A
#N/A
#N/A
#N/A
6 Jul-13 0.22
0.37
0.47
0.55
0.62
0.68
0.74
0.80
0.86
0.92
0.98
1.04
1.22
1.37
1.48
1.57
1.64
1.71
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
7 Aug-13 0.22
0.37
0.47
0.54
0.60
0.67
0.73
0.79
0.84
0.91
0.96
1.02
1.20
1.34
1.45
1.53
1.59
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
8 Sep-13 0.22
0.39
0.48
0.55
0.63
0.70
0.77
0.83
0.89
0.94
0.99
1.04
1.23
1.40
1.50
1.57
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
9 Oct-13 0.34
0.53
0.64
0.76
0.85
0.94
1.02
1.11
1.19
1.26
1.32
1.39
1.67
1.86
1.98
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
10 Nov-13 0.30
0.47
0.60
0.71
0.80
0.89
0.97
1.04
1.11
1.17
1.24
1.31
1.54
1.71
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
11 Dec-13 0.26
0.46
0.58
0.68
0.77
0.86
0.93
0.99
1.05
1.12
1.18
1.23
1.43
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
12 Jan-14 0.28
0.46
0.57
0.66
0.76
0.83
0.90
0.96
1.03
1.10
1.15
1.21
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
13 Feb-14 0.26
0.44
0.55
0.64
0.72
0.79
0.85
0.91
0.97
1.03
1.08
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
14 Mar-14 0.41
0.65
0.83
0.94
1.04
1.13
1.23
1.32
1.40
1.47
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
15 Apr-14 0.39
0.66
0.80
0.91
1.01
1.13
1.22
1.30
1.38
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
16May-14 0.31
0.47
0.58
0.65
0.74
0.81
0.87
0.92
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
17 Jun-14 0.31
0.50
0.63
0.74
0.83
0.90
0.96
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
18 Jul-14 0.32
0.51
0.65
0.75
0.83
0.90
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
19 Aug-14 0.33
0.56
0.70
0.78
0.86
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
20 Sep-14 0.40
0.64
0.77
0.85
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
21 Oct-14 0.41
0.62
0.72
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
22 Nov-14 0.42
0.61
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
23 Dec-14 0.47
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
121
GB TROI 2013-2014
2
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
0 Jan-13 0.36
0.60
0.77
0.89
1.01
1.12
1.22
1.31
1.40
1.50
1.59
1.67
1.94
2.16
2.35
2.49
2.65
2.77
2.90
3.01
3.13
3.25
3.35
3.45
1 Feb-13 0.36
0.60
0.76
0.89
1.01
1.11
1.20
1.28
1.39
1.48
1.56
1.66
1.93
2.16
2.32
2.48
2.61
2.74
2.84
2.95
3.07
3.18
3.27
#N/A
2 Mar-13 0.33
0.55
0.70
0.82
0.92
1.01
1.10
1.20
1.29
1.36
1.45
1.53
1.80
2.03
2.20
2.32
2.44
2.54
2.65
2.75
2.86
2.95
#N/A
#N/A
3 Apr-13 0.35
0.58
0.74
0.88
0.98
1.09
1.20
1.30
1.39
1.48
1.58
1.67
1.95
2.19
2.36
2.51
2.63
2.76
2.88
2.99
3.09
#N/A
#N/A
#N/A
4May-13 0.35
0.57
0.71
0.82
0.92
1.02
1.12
1.19
1.27
1.37
1.45
1.53
1.81
2.03
2.18
2.31
2.43
2.55
2.65
2.74
#N/A
#N/A
#N/A
#N/A
5 Jun-13 0.31
0.50
0.62
0.72
0.81
0.90
0.98
1.05
1.13
1.21
1.28
1.37
1.60
1.80
1.92
2.05
2.15
2.25
2.34
#N/A
#N/A
#N/A
#N/A
#N/A
6 Jul-13 0.22
0.37
0.47
0.55
0.62
0.68
0.74
0.80
0.86
0.92
0.98
1.04
1.22
1.37
1.48
1.57
1.64
1.71
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
7 Aug-13 0.22
0.37
0.47
0.54
0.60
0.67
0.73
0.79
0.84
0.91
0.96
1.02
1.20
1.34
1.45
1.53
1.59
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
8 Sep-13 0.22
0.39
0.48
0.55
0.63
0.70
0.77
0.83
0.89
0.94
0.99
1.04
1.23
1.40
1.50
1.57
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
9 Oct-13 0.34
0.53
0.64
0.76
0.85
0.94
1.02
1.11
1.19
1.26
1.32
1.39
1.67
1.86
1.98
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
10 Nov-13 0.30
0.47
0.60
0.71
0.80
0.89
0.97
1.04
1.11
1.17
1.24
1.31
1.54
1.71
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
11 Dec-13 0.26
0.46
0.58
0.68
0.77
0.86
0.93
0.99
1.05
1.12
1.18
1.23
1.43
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
12 Jan-14 0.28
0.46
0.57
0.66
0.76
0.83
0.90
0.96
1.03
1.10
1.15
1.21
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
13 Feb-14 0.26
0.44
0.55
0.64
0.72
0.79
0.85
0.91
0.97
1.03
1.08
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
14 Mar-14 0.41
0.65
0.83
0.94
1.04
1.13
1.23
1.32
1.40
1.47
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
15 Apr-14 0.39
0.66
0.80
0.91
1.01
1.13
1.22
1.30
1.38
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
16May-14 0.31
0.47
0.58
0.65
0.74
0.81
0.87
0.92
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
17 Jun-14 0.31
0.50
0.63
0.74
0.83
0.90
0.96
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
18 Jul-14 0.32
0.51
0.65
0.75
0.83
0.90
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
19 Aug-14 0.33
0.56
0.70
0.78
0.86
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
20 Sep-14 0.40
0.64
0.77
0.85
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
21 Oct-14 0.41
0.62
0.72
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
22 Nov-14 0.42
0.61
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
23 Dec-14 0.47
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
#N/A
122
Accelerating Annual Packages

Shift to annual packages accelerates TROI
Annual subscriptions as % of total new subscriptions, monthly
90%
80%
70%
60%
50%
40%
Q114
Q214
Q314
Q414
123
What is So Great About this Model?

Cohorts are cost effective: invest once and harvest forever
100% after 3Qs

100% after 2Qs
100% after 3Qs
100% after 2Qs
100% after 1Q
$5
$18
$21
To Date
$12
To Date
$1
Q110 Cohort
Marketing Cost ($mm)
$16
To Date
$3
$17
To Date
$3
$26
To Date
$8
$21
To Date
$18
Q114 Cohort
$5
Q112 Cohort
Q113 Cohort
Q111 Cohort
Cohort Net Collections ($mm)
124
Channel
Optimization
125
Optimizing Campaigns
Monitoring
Daily
Geography
Channel
Device
Creative
Time frame
And more
126
Case Study: Optimizing Campaigns

FB post originally promoted
to English speaking countries
Its performance stood out,
and as returns increased we
launched it in more GEOs
Increased spend by
2.5x in 45 days
Premium growth followed
127

Russian
Spanish
French
Portuguese
128

Premium subscription growth of 9.3x followed increased spending
250000
160
140
200000
Started GEO Expansion
150000
120
100
80
100000
50000
60
40
20
Apr 14
May 14
June 14
July 14
129
Optimizing
Wix.com
130
Constantly optimizing throughout our funnel

695 tests in 2014 across the website
Home Page: A/B tests on layouts, fonts,
colors, buttons to optimize registrations
131
Pricing Page
A/B test price
Naming
Design
Packages to
increase collections
132
Our Super Bowl

Campaign
133
134
Not a Super Bowl Commercial

a Super Bowl Campaign
Unique campaign
month long, daily content
Comprehensive
multiple digital channels supported TV spot;

released 26 videos and 35 images via 16 social accounts
Extended cut
highlight of our campaign told how the story ends
Communicate values
convey throughout we are positive, friendly and easy-to-use
135
Press and Broadcast by Numbers

43 million Earned broadcast viewership in total
$6 million Total publicity value
2,077Press mentions (166 with Wix in headline)

350 million Press impressions
$3.2 million Press value
Note: all data per Nielsen
136
Numbers Before Game Day

Impressions for the campaign online
104 Million
TV impressions before Super Bowl (NFC championship + teaser campaign)
54.2 Million
137
Total Numbers
TV impressions Super Bowl
120 Million
Total impressions January + Game Day
305 Million
The most-watched ad of the game was from Wix,
which ran before the games final drive.
according to Rentrak
138
120 million views Record High
139
Comprehensive Campaign
140
Higher Brand Awareness

Which of the following have you heard of?
9.9%
13.9%
Answer Wix (before SB)
+40%
Answer Wix (after SB)
When prompted, just under half of Wixs target audience recall seeing any
ad in the ItsThatEasy SB campaign with the majority of recallers having
seen one to two different elements within the campaign
Source: Google Consumer Surveys, 1500 respondents per survey, All US & Ipsos per and post wave brand awareness research
141
Q&A
142
Managing Growth
of 400 to 1,000
143
Scaling to a Team of 1,000
Current
Employee Growth
1000
At IPO
900
898
952
E/O 2014
ToMarch
date March
2015
2015
800
700
585
600
500
366
400
300
200
452
261
170
100
0
E/O 2010
Israel
Israel
US
E/O 2011
Ukraine
US
Brazil
Lithuania
Ukraine
E/O 2012
E/O 2013
Russia
Brazil
Lithuania
Russia
144
Growth Challenges
Big plans, limited resources
Shorter cycles of product deployment
Reduce interdependencies
Recruit and maintain talent
Preserve company culture
145
New Organization Structure
Companies
Guilds
Has one product with

users that everyone
knows and cares about
Horizontal groups that

maintains quality across
Companies (R&D, BI, etc.)
146
Wix Companies
Single product focus on business and user needs
Best in class strives for product leadership
Resources allocated to deliver finished product
Autonomy minimum dependencies on others
Proximity physically locate together
147
Wix Guilds
Glue enabling alignment and knowledge sharing
Provide guidelines to ensure production quality
Fosters professional development
Dedicated to all companies
148
Attentive to Users Needs
Development
Product
Wix
Users
Customer
Solutions
149
Building a Leadership Layer

Nominated heads of Companies and Guilds and
management members to chair each Company
Positions leadership members as a change agents
Includes mid-management in decision making
150
Key Achievements
Preserving the Wix Way and agility
Supporting Company scale
Releasing multiple products and accelerating
Minimizing technological interdependencies
Promoting continuous learning and innovation
151
Infrastructure &
Development at Scale
Yaniv Even-Haim, VP R&D
152
R&D Strength
Highly scalable,
efficient technology
infrastructure
World class
engineering
organization
153
Lean Engineering
IDEAS
Learn
Build
Minimize total
time through
the loop
CODE
DATA
Measure
Deploy
Often
DevOp
Culture
Constant User
Feedback
A/B testing driven

development
154
Continuous Deployment
# of Monthly Deployments to production
1,567
1,800
1,600
1,400
1,200
1,000
800
600
400
200
0
2013
2014
2015
155
Customer Oriented Engineering

Identify issues
before they
impact users
Operational
and business
real time
monitoring
156
Customer Oriented Engineering
Minimize time
to repair and
improve customer
satisfaction
157
Leveraging R&D Investments

Unified Dev Infrastructure
Across Products
1.
2.
Allow rapid development

of verticals and products
Allow developers to focus
only on product concerns
158

Security
Verticals
Horizontal
Services
OS
Authentication
Mobile Apps
CRM
ShoutOut
Blog
A/B Testing
Messaging
Deployment
Hive
App Market
Monitoring
Editor
My Account
Big Data
159

Highly professional Engineering Guilds
1.
2.
Leveraging tech expertise

& know how
Short term and long term balance create
a sustainable development velocity
160
Innovation Driven
The leading web
company in Israel
employing top talents
Mini-startup org
structure
provide engineers
power to innovate
Startup mentality
Large ex-startups
employees
Product that came

from the Hackathon
161
Infrastructure
Overview
162
DDoS Protection
CDN
Amazon Cloud
Cloud Storage
DataCenter:
Tampa
Amsterdam
Austin
163
Reliable
Hybrid cloud with auto-failovers

Data protection by immutable copies
Best in class vendors
Efficient
Multi-tenancy by design
Hybrid cloud allows for optimization
Dual vendor architecture
Scalable
High density application servers

Storage scalability
164
$0.01 Per User Per Month

Main infrastructure Investment in 2014
New Services
Extending Disaster Recovery infrastructure
Security and DDoS protection
Additional cost per user (Free & Premium) is marginal

Media decreasing price per unit
Data small cost
Application server high density
165
Thank You
166
Customer Services & Solutions

Elad Eran, VP Customer Solutions
167
Question:
Customer Service
Why is it critical to Wix?
168
Answer:
In order for us to succeed,

our users have to succeed.
169
Maintain
& Satisfy
Manage customer
satisfaction to
maintain user base
Convert
Feedback
Convert free users by

supporting and guiding
them through the site
building process
Gather feedback to
create and develop
additional features
and tools
The Customer Service team plays

a key role in Wixs user lifecycle
170
Customer Services by
the Numbers
60,000
Unique users to learning center daily
20,000
Queries to automated search daily
90%
Queries answered automatically
2,350+
Queries answered daily by agents

171
Call Center by the Numbers

95%
Customer satisfaction rate
1,600+
Calls per day
3
min
Median waiting time
172
Our Key Activities

How Do We Do it So Well?
1.
Proactive
Approach
2.
Smart Tech
Solution
3.
Hyper
Efficiency
4.
Diverse
Team
173
We build dedicated
products that
enable DIY
Build solutions and BI driven tools to drive efficiency, reduce call volumes,
automate processes and create self serve system for users
174
1. Proactive Approach
175
Wix Forum
176
Wix Help Center
177
2. Smart Technological Solution
178
Editor Help Widget
Specific help instructions

that are directly related to
the element you are using
inside the editor
Users dont need to

spend time and search
outside the editor
179
Interactive Tutorial: Domain

Troubleshooter
180
Interactive Tutorial: SEO Wizard
181
3. Hyper Efficiency
182
Internal Ticketing System
183
Internal Ticketing System

Automatic Suggestions
184
Internal Knowledge Base
185
4. Diverse Team
186
Mixture of:
Content oriented team members
Technical background personnel
Designers
Web builders
Linguistic experts
187
Results
188
Improved conversion: Online

% Upgrades within 14 days after ticket creation
15%
12%
10%
8%
9%
8%
2013
8%
9%
10%
10%
13%
13%
10%
2014
2015
189
Improved Conversion: Calls

% Upgrades within 14 days after call
20%
16%
11%
11%
11%
2013
12%
13%
18%
15%
17%
18%
15%
12%
2014
2015
190
70
70
60
60
50
50
40
40
30
30
20
20
10
10
0
2013
2014
Thousands
Millions
Scaling Customer Solutions
2015
Users
Contacted Support
Doubled user base with only 65% increase in support contacts

191
Our Path to Profitability

Lior Shemesh, CFO
192
2014:
Year of Growth and
Investment
193
Continued Growth
Premium
Subscriptions
Revenue
Collections
74%
$171
$142
790
$80
$99
$52
470
$44
2013
1,233
68%
84%
88%
2012
56%
76%
2014
2012
2013
2014
2012
2013
2014
Note: Collections and Revenue USD in millions, Premium Subscriptions in thousands

194
Continued Execution
Collections Have Exceeded Guidance Each Quarter Since IPO

Guidance
Actual
$55-$56
$60
$45
$30
$15
$0
Q4 2013
Q1 2014
Q2 2014
Q3 2014
Q4 2014
Q1 2015
Note: USD in millions

195
Research & Development
$27
+93% y/y
2013
$51
Increased HC by ~2x
Product and technology releases
2014
Note: USD in millions, non-GAAP figures

196
$27
+93% y/y
2013
$51
Increased HC by ~2x
2014
Selling & Marketing
$53
+81% y/y
2013
$95
Investment in user acquisition

Geographic expansion
2014

197
$27
+93% y/y
2013
$51
Increased HC by ~2x
2014
Selling & Marketing
$53
+81% y/y
2013
$95
Investment in user acquisition

Geographic expansion
2014
General & Administrative
$6
+90% y/y
2013
$12
Support public company costs

Growing infrastructure
2014

198
Growth Funded by Operations

2014 Cash Uses
Operations
Operational growth self-funded
$0.8
M&A
$5.4
Product and talent adds to drive

future growth
CapEx
$5.6
Driven by headcount increases
Note: USD in millions

199
Leveraging Operating Expenses

Non-GAAP operating expenses as % of collections
Selling &
Marketing
Research &
Development
29%
58%
31%
30%
58%
54%
29%
~56%
53%
48-50%
Q1
Q2
Q3
2014
Q4
FY '15
Q1
Q2
Q3
2014
Q4
Q1
FY
2015
200
2015 Outlook
201
Updated 2015 Outlook

Prior Q1
Updated Q1
Collections
$52 - 53
$55 - 56
Revenue
$43 - 44
$44 - 45
Adj. EBITDA
$(3) (4)
$(1) (2)
S&M (% of collections)
~57%
~56%
Note: USD in millions, S&M is non-GAAP

202
Updated 2015 Outlook

Prior FY15
Updated FY15
Collections
$235 242
$239 246
Revenue
$198 202
$200 204
Adj. EBITDA
$2 5
$5 8
S&M (% of collections)
48 50%
48 50%
Note: USD in millions, S&M is non-GAAP

203
2015 Growth Drivers

New product introductions and improvements
Increased visibility of Wix brand
Global expansion
Non-package subscription revenue: App Market
204
Path to Profitability
205
Consistent Cohort Behavior

Active Premium Subscriptions from Q1 User Cohorts
New
Registered
Users
136,364
Q114
4,089,253
Q113
3,714,472
Q112
2,651,656
Q111
1,833,897
Q110
919,221
92,019
87,484
62,071
37,440
33,747
29,612
18,513
28,835
19,329
10 11 12 13 14 15 16 17 18 19 20
Note: Data as of December 31, 2014

206
Subscription Base Drives Profitability

Annual collections by user cohort
2010-2013 User Cohorts Collections
User Cohort Year

2014
$180
In 2013: $96 million

In 2014: $108 million
2013
2012
$150
2011
2010
$90
Millions
$120
$60
$30
$0
2010
2011
2012
2013
2014
Vintage cohorts driving consistent collections with no incremental marketing expense

207
Target Model
% of collections
Target
Model
FY2013
FY2014
Gross Margin
83%
84%
Scale efficiencies
~86%
R&D
27%
30%
Modest HC growth
~18%
S&M
53%
56%
Leverage subscription base
~30%
G&A
6%
7%
Growth with company
~7%
Adj. EBITDA Margin
(2%)
(7%)
~30%+
Note: Non-GAAP figures, Gross Margin includes prepaid domain registration costs
208
Q&A
209
Our vision is to power how

businesses create, manage
and grow online
210

Analyst and Investor Day

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Wix Analyst and

Safe Harbor Provision

Wix Vision and Strategy

Nir Zohar, President and COO

Avishai Abrahami, Co-Founder and CEO

Product and Technology Leadership

Technology Leadership: Creating an Online Presence Avishai Abrahami

Technology Leadership: Creating a Mobile Presence Reuven Sherwin, VP Product

Product Leadership: Manage and Grow Your Business Nir Zohar

Q&A and Break

Data Driven Marketing

Omer Shai, CMO

Behind the Scenes

Managing Growth of 400 to 1,000 Employees Nir Zohar

Infrastructure and Development at Scale Yaniv Even-Haim, VP R&D

Our Path to Profitability

Lior Shemesh, CFO

Q&A and Closing

Vision & Strategy

Our vision is to power how

Facts About Wix

monthly increase in Registered Users 2015

Clear path to sustainable profitability

21 Million+ are non-employers*

*source: US Census Bureau

Girl Scouts Troop

But Businesses Need

The Wix Platform

Contacts ShoutOuts sent to

Introducing Wix Music

Enables musicians to upload, stream, sell and share their music

App Market Growth

Our Vision: Wix OS

Number of Global Users (Millions)

Source: Morgan Stanly Research

mobile phone subscriptions

>7 Billion mobile subscriptions worldwide

>12.1 Billion mobile devices by 2018

is the YOY growth of the mobiles

33% of all web pages now served to mobile phones

smartphones in use - that's more

of Americans admit to bringing

44% of cell owners have slept with their phone

of Americans use only mobile

is the projected increase in mobile data

*Source: SEJ, CBS news, GoMoNews.com, FierceWireless.com

of users said they wont recommend

of smartphone users have used their

After doing so, 61% called

What does Going

Quick Access to Business Info

Quick Access to Business Info

Manage and Grow

Wix empowers businesses

Wix App Market

Wix App Market by the Numbers

Case Study - Tint

Wixs App Market provided Tint a huge distribution

Case Study Site Booster

The SDK and guidance got us up and running quickly

Connection to payment processors

Mission critical marketing and

Launched Q2 2014 premium beginning Q4