Staff.

ACE:
Advancing Canadian
Canadian
Advancing
Writers: Entrepreneurship
Entrepreneurship
Jordan Manning
Jasleen Mann

Awesome
Anna Koniarska Seven
Seven and
and half
half flavours
flavours of
of
Cheryl Cheong

Designers:
Clariss Chua
Anna Koniarska
Cheryl Cheong
Jonathan Lo Voicing
Photographer: the Mosaic
Jonathan Lo
Dennis Yip

Hiaspire
Operational Staff:
Design Editor: Vivien Lo
News Editor: Christi Dos Santos
Layout Designer: Amanda Chan
Finance Manager: Jasleen Mann

version 2.0

Hiaspire2.0 01
2
a Note
from the E ditors
It seems that for a while students of SFU Surrey had tried to start up student publications in the past but
for some reason or another they never lasted. I feared the same fate would befall this publication last
fall, just as hiaspire was gaining some steam and advertisers were latching on. Prospects became even
more dismal as the previous chief editor handed her position down to me, and I was left to pick up the
pieces of hiaspire when the majority of the past contributors had moved on. However, with the help of
Christi Dos Santos we have managed to cobble together a dedicated and talented new production team,
and we are looking to shift the focus of hiaspire on a different tangent from before. The emphasis on
community from all corners of SFU Surrey is the most important aspect of hiaspire2.0. We aim to have
contributors and content from all the various departments and organizations based in Surrey, as the

Christi Dos Santos,

offerings and opportunities available here continue to grow and diversify. Hiaspire hopes to display

them along to hiaspire@sfu.ca

slices of all parts of campus life here and be a valuable source of quality content for all. In terms of
design, we are aware that the past focus on experimental typography was a thing that was either

News Editor – Hiaspire 2.0

I hope to hear from you in the future,
intensely loved or loathed. It was a testament of the possibilities of the continuum between legibility and
emphasis on growth in our community.

readability for those who were in the know about design, and was intimidating and irritating for those
who were not. With the new direction of hiaspire, even though we are aiming for more universality in
terms of how it looks, we will still try to incorporate the fundamental elements of graphic design, and
put our own spin on the accepted conventions of magazine design in order to create something that is
readable, creative, and contemporary.

I would also like to thank the past members for all their help in establishing hiaspire’s presence in SFU
Surrey: Queenie Chou, Charles Chou, Liesl Jurock (our liaison to everything!), Tanya Lisle, the original
design team (Greg Polvi, Adam Drake, Ryan Murray, Paula Solanoy), the next design team (Helen Chan,
Anna Wu), Eric Bankes, Jane Si, Brian “Q” Malkinson, Rob Mackenzie, Alex Cotoranu, Dustin
Dunsmuir, Gordo Brown, Brad Slavin, Titus Gregory, Nate Powell…and a lot more who contributed to
our legacy in Surrey. Thank you and hope you guys will do great things in your academic and
community. And so we did, and we hope you like the changes and this issue’s

professional careers.
first being that for the whole part we are a brand new crew with a different team
dynamic and structure. And secondly, we took a long hard look inside to find out
things have changed since our last issue and there are several reasons for this. The

what Hiaspire stood for and who we are writing for. After much contemplation we

thoughts that you think will be relevant to the SFU Surrey community please send
We are always open to your suggestions and your contributions and if you have any
came to a realization that we had to adapt to better suit the needs of the SFU Surrey
Greetings and welcome to Hiaspire 2.0 – SFU Surrey’s Student Magazine. So a lot of

Vivien Lo
Design editor - hiaspire 0
h

hiaspire2.0
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hiaspire2.0
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CONTENTS
hiaspire2.0
hiaspire2.0 hiaspire2.0
hiaspire2.0
hiaspire2.0 hiaspire2.0
hiaspire2.0 hiaspire2.0

hiaspire2.0
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Hiaspire2.0

of Awesome

20. Fright Night

7. Chillpad Review

16. Green Advertising

18. Voicing the Mosaic

9. Pay for Play Gaming
2. A Note from the Editors

19. South East Asia Festival

by Jordan Manning
by Jasleen Mann
by Jordan Manning
by Christi Dos Santos
8. Hiaspire logo competition

by Dominic Renaud
Photography by Vivien Lo
by Vivien Lo

10. Seven and half flavours

Technology

Observations and Events

15. Poetry
12. Music review

21. Survival Guide

4. Special Feature: “Advancing Canadian Entrepreneurship”
Photography by Dennis Yip and Christi Dos Santos
by Christi Dos Santos and Jasleen Mann

14. Nanking Review

14. Persepolis Review

by Andrew Darcy
by Jordan Manning
by Anna Koniarska
Photography by Vivien Lo
by Vivien Lo
Art

SFU Surrey Events

by Jordan Manning

3
 Advancing Canadian
ACE: Entrepreneurship
By Christi Dos Santos and Jasleen Mann
Photography by Dennis Yip and Christi Dos Santos

into the community and implements change.

… The fastest growing club at SFU Surrey reaches
On an oddly warm late October afternoon, I walked
up to the Surrey Business Faculty’s new student lounge
on the fifth floor for an interview with the VP and Co-
president of the fastest growing club in Surrey, ACE.
That is Advancing Canadian Entrepreneurship’s Ashish
Gurung and Gavin Norquay.

d objectives
ACE’s history an

For those of you who have never heard of

Advancing Canadian Entrepreneurship, here’s a
brief history: ACE, founded in 1987, is a national,
not-for-profit organization geared towards foster-
ing students’ entrepreneurial spirit. Its mission
includes implementing a positive change in the
community through educational outreach and
entrepreneurial initiatives. Furthermore, it fea-
tures nearly 50 chapters nationwide, with our SFU
ACE’s Invo chapter spanning back to 1991, making it the
lvement in
the Comm first chapter in BC with then club president Jade
unity
Bourelle. ACE’s upcoming five year vision also in-
ACE certainly does practice its teachings in community develop- cludes aligning themselves closely with the faculty
ment: Ashish and Gavin were more than willing to name the many of business and creating a strong structure for
projects that ACE is involved in: future incoming ACE members.

ABC- ACE Business Consulting: This project falls under the larger The FACEs o Let’s start with the two most familiar ACE faces on
umbrella of Wii – Whalley Improvement Initiatives, in which ACE f ACE Surre
y campus, who were quite eager to begin the inter-
members work with a local Whalley business and put business viewing process. Gavin Norquay, the co-president,
theory into action by helping the firm to focus on its business strat- describes himself as the slightly alternative 3rd year
egy, and not just its daily operations. This current semester’s store business student who is proudly based at “100 percent Surrey –
is the hip-hop retailer Phat-Fixx. baby”. Meeting Gavin and seeing the passion he exudes about ACE
you would imagine he was involved with the club since he first got
Recruit and Retrain: This is a Human Resource focused project, also his feet in the door at SFU. But it has only been a year since Gavin got
falling under Wii, where they consult one or two local businesses involved and he says that ACE has been the tool that has allowed him
per semester on how to combat high staff turnover and better to implement change throughout SFU and the larger community. You
improve business relations. can contact him at gna@sfu.ca

Financial Literacy Week: A week long event for students promoting Next is Ashish Gurung, ACE*SFU’s VP, and if you don’t know Ash-
financial knowledge and entrepreneurship. Previous events’ itin- ish already, you’ll probably meet him before the end of this month.
eraries included talks from millionaires across the lower mainland, Proclaimed as one of the nicest business guys on campus, he is usually
discussion of student issues such as management of income, and to be found seven days a week in the ACE office or near Blenz with a
opportunities to learn more about investing. yo-yo in one hand and a business text in the other. His email address
is aga5@sfu.ca

Both these gents wanted to encourage discussion and involvement

with ACE and are always open for random drop-ins from interested
students at the ACE office situated in the business lounge RM 5010.

4 5
 Advancing Canadian
ACE: Entrepreneurship
in!
ACE Wants You To Jo
They really do want you to join their team. You don’t have to be a
business major, just a motivated student who wants to see change in
your community. The more diverse your skill set the more you can add
to ACE*SFU. They have a 1-hour general meeting, open to all students,
every Thursday in room 3150 at 12pm. You can also check out the
following websites:
www.acesfu.ca – for our SFU chapter’s website
www.acecanada.ca - for the national office website
http://www.sife.org - for the international office
Join the Facebook group: ACE*SFU
Even better, go to the business lounge on Galleria 5, make a left
turn and enter the world of ACE.

And then,
we let AC
E brag ab
out its acc
omplishm
ents
One of the latest events Gavin had been selected to
attend was the 2007 SIFE World Cup held in New
York. He was one of 1,500 affiliated teams from 50
countries.

ACE also made it to the semi-finals of the ACE

National competition exposition and won the
award for most improved team for overall activity
and team involvement.

A Few Last Words!

“Feel free to come by at any time

to the business lounge and be
ready to make a difference. As a
member of ACE we will offer you
responsibility and an empower-
ment through our team that will
give you the opportunity to affect
the changes you want to see in
the community.”

6 7
 Anyone can join

8 9
 S
www.ted.com

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The Hiaspire 2.0 crew’s recommended sites, sounds and stuff that are 7 and a half flavours of Awesome.
Yes, these are the sites, sounds and pictures that are noteworthy enough to be etched on Hiaspire pages. We
TED
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If you have not watched/listened to this New Zealand-
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to worry though, you can too can become addic…
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A cute and funny collection of art made from
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Clocks for those early morning risers.
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The chilling tale of Antigone, daughter of the
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Type in “Oedipus Rap” on YouTube

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10 11
 the
Musicis
alive in
in this photo: Akron/Family
this photo: Akron/Family

Van couver
by
by Vivien
Vivien Lo
Lo

in
Show:Akron/Family
Show: Akron/Familyfeaturing
featuringThe
TheDodos
Dodos
Where:Richard’s
Where: Richard’son
onRichards
Richards
When:Thursday
When: ThursdayOctober
October18th,
18th,2007
2007

The
Theexperience
experienceof
ofthis
thisshow
showcannot
cannotbebeadequately
adequatelydescribed
describedinin
words.
words. The
Themost
mostconcise
conciseway
wayI Ican
candefine
defineititisisas
asaa“spiritual
“spiritual
hoedown”.
hoedown”.

The
TheDodos
Dodosareareaatwo-member
two-memberfolk-rock
folk-rockgroup
groupbased
basedininSan
San
Francisco,
Francisco,California.
California. One
Oneof ofthem
them(Meric
(MericLong)
Long)played
playedguitar
guitar
and
andsang
sanglead
leadvocals
vocalswhile
whilethe
theother
other(Logan
(LoganKroeber)
Kroeber)was
wason on
the
thedrums
drumsandanddid
didthe
thebacking
backingvocals.
vocals. They
Theyboth
bothseemed
seemedlikelike
pretty
prettyyoung
youngguys
guysbutbutthey
theywere
wereextremely
extremelyadept
adeptatatplaying
playingtheir
their
respective
respectiveinstruments.
instruments. Meric
MericLong’s
Long’svocals
vocalswere
wereatattimes
times
reminiscent
reminiscentof ofConor
ConorOberst
Oberstof ofBright
BrightEyes,
Eyes,but
butthe
thetwo
twoofofthem
them
managed
managedtotocreate
createaasound
soundthat
thatbelied
beliedtheir
theirsmall
smallstature
statureand
and Show:
Show:Adrian
AdrianTeacher’s
Teacher’sEP
EPlaunch
launch
filled
filledthe
theroom
roomwith
withspiraling
spiralingguitar
guitarmelodies
melodiesandandbooming
boomingtribal
tribal Where:
Where:Hoko
HokoSushi
SushiKaraoke
KaraokeBar
Bar
percussion.
percussion. MericMericLong
Longalso
alsoplayed
playedtrombone
tromboneatattimes
timesand
and When:
When:Sunday
SundayOctober
October21st,
21st,2007
2007
created
createdexperimental
experimentaldronescapes
dronescapestotohis hisguitar
guitarplaying
playingthat
that Who:
Who:gr8-2000,
gr8-2000,Davidsmind,
Davidsmind,The
TheLost
LostLovers
LoversBrigade,
Brigade,Joel,
Joel,Dylan
DylanThomas,
Thomas,Chris-a-riffic,
Chris-a-riffic,The
The
sounded
soundedalmost
almostlike
likeeerie
eeriefoghorns.
foghorns. Their
Theirtunes
tuneswere
weresprightly
sprightly Wintermitts,
Wintermitts,Collapsing
CollapsingOpposites,
Opposites,Adrian
AdrianPainter
Painterand
andthe
theApollo
ApolloGhosts
Ghosts
and
andupbeat,
upbeat,andandperpetuated
perpetuatedthe thestyles
stylesofoffolk
folkmusic
musicespoused
espoused
by
byartists
artistssuch
suchasasBeirut,
Beirut,Devendra
DevendraBanhart
BanhartandandAndrew
AndrewBird.
Bird. Almost
Almost10 10bands
bandsoveroverthethecourse
courseof of44hours.
hours. Needless
Needlesstotosay sayititwas
wasintense
intenseandandwe wedefinitely
definitelygot
gotourourmoney’s
money’sworth worthof of
According
Accordingtototheir
theirmyspace
myspacepage,
page,they
theywill
willbe
bereturning
returningtoto music
musicandandmore
more(show
(showcostcost$2
$2which
whichI Ididn’t
didn’teven
evenhave
havechange
changetotopay).pay). People
Peoplegotgotininfor
forfree
freeififthey
theywere
wereinincostume.
costume.
Richard’s
Richard’son onRichards
Richardson onDecember
December1st 1stwith
withLes
LesSavy
SavyFav.
Fav. Wowwy-pops
Wowwy-popsand andhomemade
homemadefinger fingercookies
cookieswerewereavailable
availableatatthe thedoor.
door. ItItwas
wasthe
themost
mostwelcoming
welcomingenvironment
environmentever. ever.
Everybody
Everybodycheered
cheeredeach eachother
otherononas
asthey
theystretched
stretchedout outtheir
theirvocal
vocalchords
chordson onthe
thekaraoke.
karaoke. The Theunbearable
unbearablehilarity
hilarityof
of
InInstark
starkcontrast,
contrast,the theseven
sevenmembers
membersof ofAkron/Family
Akron/Familybarely barely Amanda
Amandaof ofCaravan
Caravansinging
singingalong
alongtotoaabroken-Engrish
broken-Engrishversion versionof of“Eye
“Eyeof ofthe
theTiger”
Tiger”was
waspriceless.
priceless. TheThenight
nightkicked
kickedoff off
had
hadanyanyroom
roomtotomovemovearound
aroundup upononstage,
stage,with withtheir
theirtwo
twodrum
drum with
withfriend
friendgr8-2000
gr8-2000attempting
attemptingtotoperform
performhis hisschizophrenic
schizophrenicelectronic
electronicnumbers,
numbers,untiluntilhis
hislaptop
laptopbecame
becamefussy
fussyandand
kits,
kits,American
Americanflags,flags,andandcountless
countlesspercussion
percussiondo-dads.
do-dads. They Theylitlit refused
refusedtotocomply
complywithwithhishiswishes.
wishes. Davidsmind
Davidsmindsaved savedthe thedaydaywith
withcountless
countlessawesome
awesomemixes mixesthroughout
throughoutthe thenight
nightthat
that
incense
incenseand andstuck
stuckthemthemon ontheir
theiramps
ampsas asififtotosignal
signalthethe regularly
regularlycalled
calledfor
formemeandandmymynewnewfriends
friendstotobounce
bouncealongalongatopatopthe
thebooze-covered
booze-coveredtile. tile. Elisha
Elishaof ofThe
TheLost
LostLovers
Lovers
beginnings
beginningsof ofsomething
somethingethereal
etherealandandapart
apartfromfromthe theworld.
world. For
For Brigade’s
Brigade’svoice
voicetook
tookus usaway,
away,evoking
evokingthethepowerful
powerfulair airof
ofsingers
singerslikelikeNeko
NekoCase.
Case. Joel
Joelprovided
providedaasolosoloset
setofof
the
themost
mostpart,
part,they
theyplayed
playedsongs
songsfrom
fromtheir
theirnew newalbum
album“Love
“LoveIsIs contemporary
contemporaryrock rockthat
thatmost
mostpeople
peoplethat
thatlisten
listentotobands
bandslike likeFall
FallOut
OutBoy Boywould
wouldhave
haveenjoyed.
enjoyed. Dylan
DylanThomas
Thomassharessharesthe the
Simple”,
Simple”,as aswell
wellas asfavourites
favouritesfrom
fromthe
the“Meek
“MeekWarrior”
Warrior”EP EPandand same
samename
nameas asthe
theWelsh
Welshpoet,
poet,and
andplayed
playedsomesomeBob BobDylan-esque
Dylan-esquefolky folkyrock
rocktunes
tunesononhishisguitar
guitarandandharmonica.
harmonica.
their
theirsplit
splitLP
LPwith
withAngels
Angelsof ofLight.
Light. ItItwas
wasquite
quitethe thejovial
jovial Chris-a-riffic
Chris-a-rifficregaled
regaledus uswith
withsome
someaacappella
cappellastuff
stuffhe
hehadn’t
hadn’tperformed
performedininmonths.
months. TheTheWintermitts
Wintermittshad hadaaukulele-playing
ukulele-playing
environment,
environment,with withthethecrowd
crowdbeing
beingencouraged
encouragedtotosing singalong
alongtoto ghost,
ghost,aahomemade
homemadepumpkinpumpkincostume,
costume,and andEeyore
Eeyoreon onthethekeyboards,
keyboards,and andwere
wereimpressive
impressivewithwiththeir
theirbrand
brandof of
almost
almostevery
everysong,
song,and andpeople
peoplehopping
hoppingtotoand andfro frototothe
themusic.
music. gypsy-maritime
gypsy-maritimefolk. folk. Ryan
RyanMcCormick
McCormickof ofCollapsing
CollapsingOpposites
Oppositesspent spentthe thewhole
wholenight
nightininaascuba-diving
scuba-divingsuit! suit! At
Atlast,
last,
The
Themembers
membersof ofthe
theband
bandhadhadaagood
goodsense
senseof ofhumour
humouras aswell,
well, Adrian,
Adrian,complete
completewith withtoy
toymachine
machinegun,gun,hithitthe
thestage
stagetotopromote
promotehis his“St.
“St.Pierre
Pierreand
andMiquelon
Miquelon//ShootShootThe TheRapids”
Rapids”7”. 7”.
with
withSeth
SethOlinsky
Olinskyopening
openingthe theshow
showby byannouncing
announcingthemselves
themselves The
Therecords
recordswere
werebeing
beingsold
soldfor
foraabuck
buckapiece,
apiece,but butI Iunfortunately
unfortunatelydid didnot
notpurchase
purchaseoneonebecause
becauseI Idon’t
don’thave
haveaarecord
record
asas“Tortoise
“Tortoisefrom
fromChicago”
Chicago”and andMiles
MilesSeaton
Seatonsubsequently
subsequently player
player(yet).
(yet). He
Hewaswasjoined
joinedonstage
onstageby bythe
theApollo
ApolloGhosts
Ghosts(who (whoI Iguess
guessare areTom
Tomakaakagr8-2000
gr8-2000on ondrums,
drums,and andJayJayfrom
from
correcting
correctinghim himby bycalling
callingthemselves
themselves“Great“GreatLake LakeSwimmers
Swimmers The
TheLost
LostLovers
LoversBrigade
Brigadeon onbass).
bass). Their
Theirmusic
musicwas wasaabig bigold
oldstomp-fest
stomp-festand andeverybody
everybodyshowed
showedtheirtheirenthusiasm
enthusiasmby by
from
fromToronto,
Toronto,Ontario”.
Ontario”. ItItwas wasaariot
riotononstage,
stage,with withband
band bobbing
bobbingalong
alongon onwhatever
whateverfloor
floorspace
spacewas wasleft.
left. Members
Membersfrom fromAdrian’s
Adrian’sold oldband
bandCaravan
Caravanwerewerealsoalsothere
theretotoshow
showtheir
their
members
membersstanding
standingon ontop
topof ofthings,
things,jumping
jumpingabout,about,swapping
swapping support
supportas aswell.
well. ItItwas
wasaanight
nightofofmany
manyawesome
awesomememories.
memories. You Youguys guysshould
shoulddrop
dropbybyHoko’s
Hoko’ssometime
sometimetoo, too,andandshow
show
instruments,
instruments,and andhanding
handinginstruments
instrumentstotocrowd
crowdmembers.
members. At At your
yoursupoort
supoortforforthe
thebustling
bustlinglocal
localmusic
musicscene.
scene.
one
onepoint
pointMiles
Mileswaswasplaying
playingbass
bassguitar
guitarwith
withhis histeeth.
teeth. The
The
show
showclosed
closedon onaalighthearted
lightheartednote,note,with
withthe
thefeel-good
feel-good
YMCA-ness
YMCA-nessof of“Circle,
“Circle,Triangle,
Triangle,Square”,
Square”,the theclosing
closinghip-hoppy
hip-hoppy Related
Relatedlinks:
links:
jam
jamportion
portionof of“Ed
“EdisisaaPortal”,
Portal”,and
andaagentle
gentlepianopianonumber
numbertoto Hoko
HokoSushi
SushiKaraoke
KaraokeBar
Bar--http://www.myspace.com/hokos
http://www.myspace.com/hokos
send
sendthethecrowd
crowdoff offafter
afteraacathartic
catharticspectacle
spectacleof ofbearded
beardedguysguys French
FrenchImmersion
ImmersionRecords
Records--http://www.frenchimmersionrecords.com/
http://www.frenchimmersionrecords.com/
with
withspectacles.
spectacles. The
TheLost
LostLovers
LoversBrigade
Brigade--http://www.myspace.com/thelostloversbrigade
http://www.myspace.com/thelostloversbrigade
Dylan
DylanThomas
Thomas--http://www.myspace.com/dylanthomasmusic
http://www.myspace.com/dylanthomasmusic
The
TheWintermitts
Wintermitts--http://www.myspace.com/lisemusic
http://www.myspace.com/lisemusic
Related
Relatedlinks:
links: Adrian
AdrianTeacher/Apollo
Teacher/ApolloGhosts
Ghosts--http://www.myspace.com/adrianteacher
http://www.myspace.com/adrianteacher

12 13
The
TheDodos
Dodos--http://www.mericlong.com/
http://www.mericlong.com/
Akron/Family
Akron/Family--http://www.akronfamily.com/
http://www.akronfamily.com/

in
in this photo: davidsmind
this photo: davidsmind
 ew s
v i
v i e Re
Mo PERSEPOLIS
By Anna Koniarska
Witty, heart warming as well as heart breaking, learning about
history never could be as interesting as it is in this film. Un-
like most films of its nature, a “cartoon” Persepolis is not for
young children. It is based on the Graphic memoirs of Marjane
Satrapi’s experiences growing up during the Islamic revolution
in Iran and spoken mostly in French. The film easily captures the
innocence and quirkiness of infancy as well as adulthood, while
still relaying the history of a country that in today’s media can be
misunderstood. Presented in simple black and white line draw-
ings, her story begins when she is a young, care-free, outspoken
child who dreams of becoming “the last prophet”.Then conflict
sweeps the nation as the Iraq-Iran war breaks out and the situa-
tion in the country worsens. Her family decides to send her off
to Europe. In what seems to be a new world, she attempts to fit NANKING
in and make sense of the new culture she is immersed in. Only By Jordan Manning
to eventually return to her homeland to see a different world as
the fundamental religious rule becomes more oppressive. Beau- Set against the powerful backdrop of a forgotten holocaust of
tifully presented, the film captures the hearts of its audience and horrendous proportions, the readings of actual survivor diaries
tells a story of love for a homeland that is forever changing. by such celebrities as Woody Harrelson and Mariel Hemingway
only amplifies the emotion of the Rape of Nanking. Beginning
in a small studio, the documentary commences with the events
leading up to the Japanese invasion of China in 1931 and pro-
ceeds through the bloody years concluding with the ruin of
Nanking and thousands of lives.

Using actual footage from the invasion and ensuing war, both
from news reels and videos taken by the survivors themselves,
the actors tell a ghastly story which is unfortunately all too true.
The film chronicles the Japanese policy of “Kill all, burn all, loot
all”, yet its true horror lies in the fact that despite all the atrocities
which were committed, many people do not acknowledge them,
and worse yet, many people claim them to be false. Of inter-
est to more than historians, the film highlights the formation of
the International Safety Zone and the ignorance of the world to
crimes which, years later, can still only be described as mali-
cious, ferocious, and inhumane. Bill Guttentag and Dan Sturman
paint a vivid picture of one of the worst periods of modern his-
tory without showing any one party as evil.

While it was the Japanese who committed such crimes, it was

the Germans, Russians, British, and Americans who in doing
nothing were just as guilty. This film spoke volumes, and did so
diplomatically, powerfully, and violently, the only ways in which
such an atrocity can be viewed.

Persepolis Images Credited to:

Sony Pictures Entertainment and Marjane Satrapi.
Nanking Image Credited to:
http://www.alpha-canada.org/StudyTour/fundraising/IrisMovie/
IrisMoviePhoto/11x17%20poster.jpg

14 15
 GREEN
ADVERTISING?
I people watch. And on a very regular basis. Consequently, my bus rides to and from school
indeed mean so much more than simple public transportation. They are a glimpse into a
micro-society amplifying larger cultural trends and collective social understandings. This notion
is the intellectual padding I reiterate as I wait outside in the pouring freezing rain, on any given
day after September 30, hoping not to lose any of my fingers. Or toes for that matter.
I people watch. And on a very regular basis. Conse-
quently, my bus rides to and from school indeed mean so
much more than simple public transportation. They are a
glimpse into a micro-society amplifying larger cultural
trends and collective social understandings. This notion
is the intellectual padding I reiterate as I wait outside in
the pouring freezing rain, on any given day after
September 30, hoping not to lose any of my fingers. Or
toes for that matter.
But, if this concept is true, what are the ramifications?
What does the bus-enveloping backdrop tell us about
society at large? Well, there are several examples that
do not bode well for us if this is the case. And now you
ask “Why, Christi, why this pessimism?” Well my dear
reader let me enlighten you on the several aspects of
bus riding that might hurt your heart as well as your
head.
Common courtesy, lady and gentlemanly-like behaviour
and being a decent human being are ideals that rarely
exist in realm of bus land. There are myriad of
anecdotes of me standing with a heavy backpack,
hands laden with books and every other passenger
avoiding my eyes. But this is simply whining about a
lack of manners. What really struck me as interesting
16
digit size proportions. But using climate change as a reason only the bottle of medication was another colour. Now
to buy more, somehow grates against me in a big way. we’ve pushed the envelope, just a bit further. Maybe
people felt tired of the commonplace green campaign or
In advertising there appears to be few lines and grey areas maybe some marketing fellow thought that he was smart
that are not crossed when trying to reach the public’s with this type of retort.
attention and sweet talk them into acquiring more. For a
while there global warming seemed to be a no man’s land But this brings us back to the slightly alarming original
where no ad space would tread for fear of upsetting the thought – what does this type of revolt advertising reflect
status quo. about our society? Have we got to the point that we are
so desensitised on this topic, that we are beyond
Then there was a shift, not-ever-so-slight, companies took apathetic, but rather annoyed at its mentioning?
on stance of combing forces with us consumers to combat
energy problems and climate change. This small inclination
led to the largely used approach of advertising hand in hand
with saving the planet. Even major gas companies followed
suit with them putting aside slices of their profits to search
for alternative energy options. And then even the talk started
WRITTEN BY CHRISTI DOS SANTOS
ILLUSTRATION YOSUKE SHINTO
to match the branding (E.g. British Petroleum’s tagline
reincarnate Beyond Petroleum.) This went to the point that if
you were a business (be that in any sector) and you did not
this week while waiting for my ride home, was not what broadcast your tendency towards the darker shade of green
was going on inside the bus, but rather its exterior. Yes, you – you were the odd one out.
might have guessed, the advertising. Usually a catchy phrase
of sorts, an interesting twist on perspectives or a simple Somewhere along the way, we swung to the other side of
blatant statement of facts was instead an introspective view the pendulum without noting that we are still exhibiting the
on what might be going on inside consumers’ minds. same content in the message and similar symptoms – but
It was an ad for a particular mall stating that a shopper’s
reasoning for buying there should be that “they’d be ready
for climate change” if they did.
What?
Yes, that’s right. The reason for your buying more clothing
that you don’t need, from a parlously overpriced retailer that
barely practises the rare art of basic environmentally-friendly
conventions and utilizes pressure selling tactics – is so that
you and I can be prepared for looming climate change.
The marketing executives for this campaign deserve a pat
on the back for their double-think logic thought processes. I
am indifferent to being bombarded with glaring advertising
NOVEMBER 2007
everyday. I try my best to treat the people who work in
various stores with due human respect despite certain
annoyingly persistent up-selling tactics. I’ve even made
peace with the idiotic sizing of the mannequins’ negative
17
 With our first session of work completed in our new research space on the fifth floor, it looks like the Voicing the
Mosaic project for Explorations 320 is finally starting to come together. Weeks of planning have culminated in the creation of
a small model, roughly one foot in diameter, that over the next three weeks we will be amplifying into reality.

A couple months ago I received an email from Sasha Colby, one of my Explorations professors from last year. In it
she explained that she had applied (and been approved) for a grant to the Social Sciences and Humanities Research
Council for a project officially titled Voicing the Mosaic: Official Bilingualism in the Multicultural Context. I can tell you with full
honesty that up until recently, it was still very unclear to us as to how we would present this. In our search to define
multiculturalism we first employed the use of interview videos, attempting to glean some meaning of the word which we
could use for an installation piece. While these interview videos offered many insights into the current societal perspective of
multiculturalism, they still lacked enough variety to allow us to truly capture the word’s meaning. We then went to a first year
Explorations course, and gave them their first sample of university writing. With 103 responses to the question of “what does
multiculturalism mean to you”, 4 interview videos, and 13 of us to analyze and synthesize the responses, we were ready.

The class itself has no final exam, no papers to write; instead we have work on a much larger scale. We are in the
process of creating the first piece of installation to reside semi-permanently within the SFU Surrey campus, and upon this
piece of installation art we will also perform a play composed of short scenes and monologues through which we hope to
express our understanding of bilingualism in the multicultural context. While we assumed at first that bilingualism would be
easy to define, it has shown to be troublesome as well. Many people in the lower mainland are bilingual, but the majority of
them hardly fit the English/French category. Instead we found that bilingualism acts as a direct embodiment of multicultural-
ism. We could not find any set combination of languages spoke by any set group of people.

“the first performance piece to directly express multiculturalism SFU

through interaction with the installation” Sout
Both our installation piece and our play express the difficulties of living in a multicultural society and
h As
also the potential for change which arises from such difficulties. Difficulties such as trying to find your way when
the only people who can give you directions speak a language different than yours. Of being the only one who
ia Fe
can’t use chopsticks. Of life in the lower mainland, and of the stresses and lessons which arise from living here.
Multiple languages will be used in the play, and the installation piece will be adorned not only with English, but
stiva
French, Italian, Spanish, Chinese, Braille, sketches, photographs, mirror fragments, light, sound, and texture.
Explor l 200
Composed of fairly common materials, the installation piece will be significant for its arrange-
ment and message. Shadowed by a tall half-shell of assorted fabrics and projected images, platforms extend
out and into the audience, creating not a stage but an immersive environment. Bridges joining the platforms
ing So
uth As
ian Cu
lture,
7:
show the fluidity and connection of varying cultures, and the platforms themselves show this same fluidity
Histor
shattered at some points, abstracted, then rebuilt. While the project is far from complete (as I write this), so
y and
much has already begun to take shape. After only one session we have created many of the designs which will
Te
adorn the piece, and by the time you read this article we will be not only finalizing, but displaying the piece. If
By Jas chnology.
you are interested at all in multiculturalism or even if you just want a place to go and think, we highly encourage
you to come by and let yourself be immersed physically, visually, aurally, and mentally, in multiculturalism. The leen M
project will be on display on the third floor in the same location that SIAT usually displays its pieces. Beginning ann
in Week 11 (November 12 – November 18), the project will be available for viewing by both students and the
public. Numerous high schools will be invited to attend the performance piece, and students and their families
are encouraged to attend as well. Performances will take place between November 26 and 30th, at which
point the piece will be on display in the Mezzanine. With only a short amount of time and so much to cover, it is
sure to be a very fast paced and busy couple of weeks for the students of Explorations 320, but with our own
Dhol beats, a live band, Bollywood movies, readings by prominent au-
space to build and rehearse and a campus that prides itself on being open 24 hours, we are looking forward to thors- yes, this was all happening at Simon Fraser University as it celebrated
working around the clock to create something exciting the campus has never seen before; the first piece of its first ever South Asia Festival from 26 October to 2 November 2007. Multi-
installation artwork for the campus, and the first performance piece to directly express multiculturalism through
interaction with the installation and the audience. We look forward to seeing you there.
culturalism is viewed as a cornerstone to Canada’s success as a rapidly grow-
ing economy and SFU’s appreciation of this diversity was evident during the
For current information on the project, please check out the event “Voicing the Mosaic” on Facebook. week-long celebrations. Students and faculty enjoyed yummy Indian delicacies
like Samosas and Chai while enjoying the catchy tunes of the live band at the

Voicingthe
opening ceremony on 26th October 2007 held at the Surrey campus.

osaic
The festival included a day-long business conference, free screenings of six
popular Bollywood hits, and readings by acclaimed Indo-Canadian authors. The
film screenings included top Bollywood hits like Dor, Guru, and Omkara. The
screenings were held at all three campuses of the University. Acclaimed writers
manning
and poets Ameen Merchant, Ranj Dhaliwal, Zahid Laeeq, and Muhammad Afzal
Malik did the literary readings. The business conference From Dragon to Tiger:
byjordan

Business Opportunities in India was organized by the Surrey Board, the City of
at sfu surrey Surrey Economic Development Office, Canada Export Centre and Simon Fraser
University. This conference focused on the booming economy of India which is
expected to be one five largest economies of the world by 2017.
South Asian music, movies, and other activities could be seen at abun-
dance as our University explored and celebrated Indian culture, history, and
dance as part of the new South Asia Initiative. This fusion of Indian and Cana-
dian culture was a sight not to be missed.
Photograph by Amanda Chan
Image Credits: http://sachiniti.wordpress.com/
http://www.railway-technology.com/

18 19