CONCLUSION

pg. 60

Elofic is one of the key player in automobile sectors and they are
dealing with 60 years of experience in this sector. The value of their brand
name is very high as the people have lot of trust up on their quality. But to
compete with todays global business scenario and survive with the
competition in a better manner, Elofic have to focus on each activity in an
innovative manner.
The period of internship during November- December has been fruitful
both to company and as well as myself. The study brings out the truth about
the importance of awareness for any product even with good brand name.
The study revealed that a scheme (Prepaid Coupons) which is advantage to
both mechanic and dealer is essential to capture a better market share in both
urban and semi-urban areas for the product with laggard entry.

pg. 61

LEARNING OUTCOME

Learning Outcome
pg. 62

 The Industry Internship program helped to understand the dynamics of

the automotive industry and the various players that operate in this
segment of the industry.
The study helped to understand the importance of marketing research
for a company as every activity of a manufacturing industry is based
on the research.
The study gave a deeper insight regarding the buying pattern of the
customers who prefer to purchase filters in different locality.
The project period helped me to identify the limitations in carrying out
the research particularly in dealing with the customers of different
mindset.
Learnt how to schedule ourselves properly according to the time and
adjust with respect to that.

pg. 63

REFERENCE

BIBILIOGRAPHY
pg. 64

 Market share and exports trend (2013-14)from:

www.siamindia.com
Elofic company profile & their details from:
www.elofic.com
Overview of the India automobile industry from:
http://www.automobileindustryindia.com/resources/overview-ofindian-automobile-industry.html
Information about air filters retrieved from:
http://www.wisegeek.com/what-is-an-air-filter.htm
Information about fuel filters retrieved from:
http://news.carjunky.com/how_stuff_works/fuel_filter_how_it_works_
ca387.shtml
Information about oil filters retrieved from:
http://www.ehow.com/how-does_5373603_oil-filter-works.html
Major market players of automobile industry(Market,2012) from:
http://insurance.informyou.com/3052/major-players-of-theautomobile-industr-in-india/
Information about independent T-test retrieved from:
http://emerdeanbroadbent.com/document/t-Test.pdf
Determining how to select the sample, Burns, C & Bush, F.
Marketing Research, 5th edition, pg 328-357.
www.indiamart.com
Wikibusiness.org/Elofic

pg. 65

ANNEXTURE

Shop Name :
Location

Ph no

Name (optional)

DEALERS-QUESTIONNAIRE

1) Number of years in this field?

pg. 66

a) Less than 5 yrs.

b) Between 5 to 10 yrs.

c) Between 10 to 15 yrs.

d) More than 15 yrs.

2) Are you aware of filters produced by Elofic?

a) Yes

b) No

3) Which brand would you prefer while purchasing filters?

a) Elofic

b) Fleet guard

c) Lucas-TVS

d) Purolator

e) Mico Bosch

f) Others (

4) Why do you prefer that brand?

a) Brand Name

b) Quality

c) Awareness

d) Profit Margin

e) Customers Preference

f) others (

5) What influences customer on purchasing filters?

a) Quality

b) Price Factor

c) Brand Name

d) Awareness

e) Others (

6) What is your priority given while purchasing filters?

Attributes
Quality
Brand Name
Profit Margin
Customers Preference
Promotional Schemes
Credit period
Availability

pg. 67

Ranking
(According to priority)
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
* 1-Most Preferred & 7-Least Preferred

6
6
6
6
6
6
6

7
7
7
7
7
7
7

7) Have you purchased Elofic filters?

a) Yes

b) No

8) What is your opinion about the usage of Elofic filters?

Attributes
Quality
Fast Moving
Packaging
Availability
Price Factor

1
2
1
2
1
2
1
2
1
2
* 1-Best

Scaling
3
4
3
4
3
4
3
4
3
4
&
5-worst.

5
5
5
5
5

9) What strikes your mind when you think of Elofic?

a) Brand Name

b) Quality

c) Awareness

d) profit Margin

e) Others (

10) What type of promotional activity would you prefer for Elofic?
a) Providing Discounts

b) Increasing profit Margins

c) Awareness

d) Others (

11) Provide your ranking for Elofic based on its supply and services (Except
filters)?
a) Excellent

b) Good

c) Fair

d) poor

Why ?

12) Provide your ranking for Elofic based on its filter products?
a) Excellent
pg. 68

b) Good

c) Fair

d) poor

Why ?

13) Provide your valuable opinions for Elofic to improve its sales in filters?

14) How often will the company representative visit you?

a) Once in a month

b) When Needed

c) Never

d) Others (

Thanks for your valuable Suggestions

Shop Name :
Location

Ph no

Name (optional)

MECHANIC-QUESTIONNAIRE

1) Number of years in this field?

pg. 69

a) Less than 5 yrs.

b) Between 5 to 10 yrs.

c) Between 10 to 15 yrs.

d) More than 15 yrs.

2) Are you aware of filters produced by Elofic?

a) Yes

b) No

3) Which brand would you prefer while purchasing filters?

a) Elofic

b) Fleet guard

c) Lucas-TVS

d) Purolator

e) Mico Bosch

f) Others (

4) Why do you prefer that brand?

a) Brand Name

b) Quality

c) Awareness

d) Profit Margin

e) Customers Preference

f) others (

5) What influences customer on purchasing filters?

a) Quality

b) Price Factor

c) Brand Name

d) Awareness

e) Others (

6) What is your priority given while purchasing filters?

Attributes
Quality
Brand Name
Profit Margin
Customers Preference
Promotional Schemes
Credit period
Availability

pg. 70

Ranking
(According to priority)
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
* 1-Most Preferred & 7-Least Preferred

6
6
6
6
6
6
6

7
7
7
7
7
7
7

7) Have you purchased Elofic filters?

a) Yes

b) No

8) What is your opinion about the usage of Elofic filters?

Attributes
Quality
Fast Moving
Packaging
Availability
Price Factor

1
2
1
2
1
2
1
2
1
2
* 1-Best

Scaling
3
4
3
4
3
4
3
4
3
4
&
5-worst.

5
5
5
5
5

9) What strikes your mind when you think of Elofic?

a) Brand Name

b) Quality

c) Awareness

d) profit Margin

e) Others (

10) What type of promotional activity would you prefer for Elofic?
a) Providing Discounts

b) Increasing profit Margins

c) Awareness

d) Others (

11) Provide your ranking for Elofic based on its supply and services (Except
filters)?
a) Excellent

b) Good

c) Fair

d) poor

Why ?

12) Provide your ranking for Elofic based on its filter products?
a) Excellent
pg. 71

b) Good

c) Fair

d) poor

Why ?

13) Provide your valuable opinions for Elofic to improve its sales in filters?

14) How often will the company representative visit you?

a) Once in a month

b) When Needed

c) Never

d) Others (

Thanks for your valuable Suggestions

pg. 72