TURISMOINNOVA

Travel Agency
Always a different adventure

The world is changing with extraordinary speed under the influence

of numerous factors, among others, the development of tourism and
ecology, constant technological innovation, new forms of trade and, of
course, each country's internal policies.
Currently, the Caldas, Quindio and Risaralda departments have
been formed as dynamic regions in Colombia. Their economic
development is presented in the agro-industrial sectors, trade and
services. New production options, have been developed as tourism, in its
forms of agritourism and ecotourism, given the characteristics of the Eje
Cafetero.
The development of the tourism sector is relevant to the economy of
the departments of the region, if one takes into account the growth of the
road infrastructure and hotels primarily, as well as farms for the
development of agro-tourism and ecotourism, theme parks of great
importance in the region and condominium housing and/or sightseeing in
the rural areas of the departments of Caldas, Risaralda and Quindio by
private investors and some government agencies.
For these reasons the Eje Cafetero region is projected as an
attractive tourist destination for its novelty, proximity, weather, its friendly
people among other factors.

As innovative travel agency, we give tourist services based on the

environmental education without leaving aside the desire it ventures of
every person, adapting ourselves to the needs and budgets of the client,
always offering a different and personalized option.
Turismoinnova has decided to realize the travel agency project in
the Eje Cafetero, because we think that it is a territory with very much
natural potential, ecological wealth and big possibilities of tourist
development, with what it gives many opportunities to be able to put into
practice the learned during the career. Also, it is the second tourist
destination of the country, with what the realized efforts will be able to
help to encourage the development in the rural communities at which one
has been employed, by means of the practice of the Ecotourism.
Portfolio of services
Infrastructure: We have alliances in the best hotels of the Eje
Cafetero and major recreation centers such as Termales de Santa Rosa,
RECUCA tour of the coffee culture, La Rochela, National Park of the
Coffee, among others, offering comfort and quality throughout service;
equal to the typical gastronomy of the coffee region.
Service: Our service is tailored to the requirements of our clients,
being the only agency that provides a service that the customer has the
option of planning their holidays.
Financing: We have relations in different entities of low interest
financing so that our clients will have the option to purchase our service
using credits.

Location and distribution

TURISMOINNOVA account with its main office located in the city of

Pereira and a sales network established in Armenia, and Manizales, with
the idea of capturing all the strategic points of a triangle of the coffee.
Our customers can use our website, which is our main tool and
provides easy access to our services, products, booking and promotions.
We are provided with direct distribution channels as there are the
sales for our external advisers, promotions in low season, options to
personalize its holidays and adapting itself to different budgets,
excursions for educational institutions and groups of the old age.
Our services are focused on the attractiveness of the coffee region,
emphasizing on environmental education.
As a strategy of marketing we will raise sales networks, which
enables us to reach the final consumer without the need for
intermediaries, this in order to make the service more economic for
anyone to experience moments of relaxation and rest.