LEISURE AND BUSINESS

TRAVELLERS
TECHNICAL TERMS
Accessibility - convenience or ease of access on how to reach
a certain destination.
Demographics- qualities, such as age, sex ,and income of a
specific group of people.
Hospitality- warm welcome or gracious service given by
service professionals.
Market- a prospective travel consumer of any product or
service.
Psycho-graphic variables- features that include lifestyle,
profile and personality traits of travelers.
Difference Between Leisure and Business
Travelers
LEISURE TRAVELERS
the primary motivation is to take a vacation from a normal life.
It is normally characterized by staying in a new and friends in
their own homes.
People take a break from their jobs to enjoy a vacation, there
are some who bring their work with them.
This is referred to as working vacation where they allot certain
time for work and play.
This kind of holiday is being offered by some companies
especially if they want to motivate their employees.
Father and son enjoying jet skiing in Boracay
Leisure Travel Motivators
a. Physical Motivators. These includes wellness,
health enhancement, and physical enjoyment.

b. Cultural Motivators. When educational tours are

required by schools, the purpose of this is basically
to learn more about the culture and people of a
certain destination.
Leisure Travel Motivators

c. Interpersonal Motivators. Some travelers would like

to go back to the places they have been in the past to
meet family, relatives and childhood friends. While some
others would like to meet new people and make friends.
.
d. Status and Prestige Motivators. For some travelers,
traveling is a source of self-fulfillment.
Leisure Travel De-Motivators
a. Cost of travel is a big reason why some cannot go on
tours. Traveling may be very costly and so, if a family has no
extra savings, it is quite challenging to experience it.

b. Lack of time. Traveling needs to be planned and

scheduled. Those who cannot leave their jobs or business
cannot engage in leisure trips.

c. Poor health is one of the reasons why some people cannot

travel. It may be difficult for them to enjoy leisure activities.
Leisure Travel De-Motivators

d. Family stage. Traveling with a small children may be

difficult. That is why for some parents and guardians of
these children, tours may not be possible.

e. Lack of interest. People will only be enticed to go to

destinations if they are well-informed about the beauty of a
place.

f. Fear and safety. This is a big factor for most tourists. It a

place is a given bad publicity especially on safety, tourists
would not even consider traveling to that destination.
Business Travelers
- Some business establishment and companies send their staff out of their normal environment to go to
certain places. When this is done for business purposes their trip falls under corporate travel or business
travel.

- Taking flights of enduring long road trips, signing bills instead of paying for the food right away, and
joining others in motor coaches are some of the privileges of business travelers.

- Business travelers are normally booked in reputable hotels with their meals. Sometimes, the travelers
are given meal allowances as well as transportation fees to get to their destinations.

Business Traveler checking

in a hotel
Other Factors That Influence Travel

Age is a great factor that will determine traveling. Young ones prefer to be very
adventurous and like more activities.

Gender is another major factor for traveling. Males think differently from
females. The males would like to schedule time for family, business, work, and
leisure. When mothers travel with the family, she gives attention to the whole
family especially to small children, thinking more of the enjoyment of the whole
family, especially the kids.

Education affects traveling choices as well. Those who are better-educated and
have high socio-economic status, normally earn more than the less educated ones.
Therefore they can have more choices when traveling.
Market Variables
a. Socio-economic and demographic variables includes age, education,
income of travelers, gender, civil status, social class, race, religion,
occupation, and profession.

b. Product-related variables. A destination must have the right reason for
a traveler to enjoy his or her vacation. When recommending a place, it
would be good to know as to how much time is needed to enjoy a place
and other products it offers.
Market Variables
c. Psychographic variables must be considered when choosing a
destination. As mentioned in the past lessons, that travelers travel
for varied reasons.

d. Geographic variables. The travelers may come from different

parts of the world. Their place of residence and country is a factor
to consider when choosing a destination.
Types of Tourism
a. Historical tourism is very common to a lot of
tourists especially to senior citizens.
b. Cultural tourism is a guided tour where travelers
learn about the culture of a place.

Vigan
c. Religious tourism focuses on travelers who would
like to travel for spiritual renewal and to observe
religious practices of a certain place.
d. Adventure tourism is for people who are more
outgoing and willing to engage in outdoor activities.

White water rafting

in CDO
e. Environmental or ecotourism is a kind of tourism
that addresses care for nature.

f. Culinary tourism involves a holiday that has to do

with learning about food and beverage; how they are
made and processed.
g. Medical tourism combines wellness and health care.
More often, it is also includes fitness in their itinerary.
h. Recreation tourism involves light sports that may be
indoor or outdoor. Those who go to Enchanted
Kingdom and enjoy the varied and exciting rides, enjoy
recreational tourism.
 When marketing destinations, some tours can
be designed individually or be combined based
on the needs and preferences of the traveler.

In summary, people travel for different

reasons, Those travel to visit family and friends,
to tour a destination, and to shop all fall under
the category of leisure travelers.