GrapeVine Events

Business Plan for FISCAL YEAR 2015

Business Contact Details:

Company Email: MusicBP2014@Gmail.com

Events Manager: Jessica Long - 07949 233 633

A&R and Ticket Sales: Sam Holden - 07871 578 844

Designer and Ticket Sales: Kexin Lui - 07951 343 607

Accountant: Stephen Waugh - 07815561028

Mission Statement:
GrapeVine Events contribute to organizing music events in local venues to
promote new and upcoming music artists.
Purpose: GrapeVine Events purposes are to capitalize on new unheard music
artist and broaden their audience. This will be achieved by organizing live
music events in local venues. Maximum income will be achieved through
ticket sales and cheap venue costs.
Overall Goal: GrapeVine events main objectives are to increase the audience
of new upcoming music artist in local venues around Portsmouth. The
purpose of this is to achieve most profit through ticket sales and cheap
venues.

Introduction
The Business plan is devised to show how grapevine events will cover
situational analysis of the next 3 years in order to maintain stability and,
see a rise in profit and awareness. The plan will cover the key areas
listed below:
-

Competitive analysis
Market Analysis
SWOT Analysis
Financial Projections
Profit and Loss Statement
Break Even Analysis

Competitive Analysis
GrapeVine events advantages (when compared to their competitors)
would be the narrow, cheap and, local target audience. New acts will
benefit GrapeVine Events to become perceived as a the event company
for new music artists introduction into live performances - This giving us
a positive reputation towards new young music artists. The availability
to gain a local audience in local venues, will allow Grapevine Events to
progress into a bigger company.

Competitor
ENTS24

Strengths
-

ESKIMO11

Disadvantages
-

Famous live
events.
Larger target
audience

Larger amount of
acts.
Famous live
events
Larger target
audience

Expensive ticket
prices.
Don't use new
unknown music
artists.

Expensive.
Lots of similar
acts.

Larger amount of
acts

Pest Factors
Political Factors
-

Government policies.
Change in political parties.
Funding grants and initiative.
Political view on culture and
religion.

Economic Factors
-

Social Factors
-

Lifestyle trends
Demographics,
Audience attitudes and
opinion,
Ethical environment factors
Time-people have less time to
socialize due to speedy
lifestyles,

Possible tax rises

Taxation specific to products
and services in the
organization.
Recession.
Inflation.
Employment rates.
Economical policy alterations
enforced through the
government.
Home economy situation.

Technological Factors
-

Competing technological
development.
Faster and more secure bank
transactions.
Internet speed.
Information and
communications.

Company and technology

Law changes effecting social
factors.
Advertising and publicity.

Market analysis
GrapeVine Events will approach our target audience using as little amount of
money as possible this assisting increase of profit. It will cost the artist nothing
for our services; we will organize an opportunity for the client to gain some
publicity. Depending on ticket sales and length of performance, the client may
acquire some payment. Ticket sales will obtain the most amount of income.
GrapeVine Events has several needs which have to be met in order to lead in
various areas:
-

Good Quality of communication

Ethical Awareness and Sustainability encouragement
Good Quality of promotion
Good Quality of customer care

GrapeVine Events aims to create a relationship with customers to gain a

maximum audience and reputation.
-

During events posters and flyers will be handed out for future events.
Business cards will be handed out during events.
All contact details will be shown on website, business cards, flyers and
and posters
A customer feedback page will be made available on the website to
give GrapeVine Events a greater understanding of what the audience
thought of the event attended.
Posters and flyer will be given out in Portsmouth targeting key
customers.
New music artists/visitors to events and website will ensure the correct
response is sought.

SWOT Analysis
Strengths
-

Ticket sales
Cheap venues
Employees with advertisement
experience
Employees with experience in
live performance
Social networking

Opportunities
-

Artist promotion
Profit
Student
Good performance resulting in
more venue opportunities

Weaknesses
-

Promotion of unknown acts.

Local venue targets niche
audience

Threats
-

Venue cancelation
Artist attendance
Equipment failure
Audience attendance

Ticket Sales
Tickets will be produced depending on the venue size and circumstances.
Guidelines are as followed:
Venue - Capacity = 0 200 = Only Paper Tickets + On The Door Tickets
Venue - Capacity = 200+ = Paper Tickets + E Tickets (on the door tickets
will become available if venue is not sold out)

Break Even Analysis

$500.00
$450.00
$400.00
$350.00
$300.00

To

$250.00

To
Ex

$200.00
$150.00
$100.00
$50.00
$0.00
1

Grapevine Events Income and Expenditure (with

estimations)