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Basin Analysis Petroleum Geology Poster Instructions
Basin Analysis Petroleum Geology Poster Instructions
Visual impact
Posters are designed to convey a message quickly and efficiently. What should your viewer
see and understand first?
1. Think what will communicate your key points most clearly
2. Find a focal point that will help draw your viewers in. This might be a key flowchart or
diagram, or simply a clear main title
3. Make sure important graphics or information stand out clearly in your design
4. Remember, you may not need graphics if words are most powerful
Layout
What visual arrangement will suit your content best, and how you lead the reader through it?
1. Try to provide a clear entry point for readers, and a logical visual flow
2. Group related information
3. Use numbering or arrows if linked content should be read in a particular order
4. Avoid either oversimplifying (too little useful information) or overcomplicating (too
much information)
5. Use negative space and margins to give your content room to breathe
6. Once the basic layout is planned you can consider graphic and test formatting in
more detail
7. A poster should be legible from about one meter, and attract interest from about five
meters
8. For clarity, use a sans-serif font like Arial or Helvetica. Make sure there is good
contrast between text and background
9. To be legible at a distance, the main title should be around 70-100 points,
subheadings around 40 points, body of text around 24 points
10. Format headings and subheading consistently. This helps structure your information
visually
Use of graphics
An academic poster should be both professional and concise, so a general rule is only to
include graphics that really support your content.
1. Use diagrams, graphs or flowcharts to help explain complex information visually
2. Try not to use too many different or strongly contrasting colours. A limited colour
palette can be very effective
3. Avoid using unnecessary and distracting background textures or decoration
4. If your topic has a central statement, graphics or diagram, make this prominent in
your design. Dont hide it in a corner
5. Every graph should have a purpose
Referencing
When researching the content for your poster, you should be focussing on the primary
scientific literature. Web resources such as Wikipedia are ok for doing basic searches (but
remember that not everything on the internet is accurate) and then you should follow-up the
links that they have to the original sources. Google Scholar, Web of Science etc. are
recommended as search engines for primary scientific literature. Sources should be
referenced in the text and a reference list provided (this is not included in your word count).
To save words and space, you may wish use the use the superscript numbering style of
referencing for within the text.