Patterns of Audience Appreciation Ratings for Television

Programmes

In this article the researcher has focused not only on the ratings that the audience give
to a certain programme rather he wants to explore how much does the audience enjoy
and like those prgrammes. So the researcher basically wants to find out the
appreciation ratings of tv programmes by the audience.

As the researcher conducted the research in UK therefore he went to Broadcasters'

Audience Research Board (BARB), the organization responsible for audience ratings in
UK. Though the data of BARB is kept highly confidential and is shared only with the
broadcasters and advertisers but the researcher was given access to this data for
academic purposes. As the audience reaction aka television opinion poll is provided to
BARB by BBC so the researcher secured the data on tapes through BBC.
Methodology:
The BARB Television Opinion Panel was administered weekly by post using a paper
diary system. Each week, panel members received a booklet covering 7 days
programming, running from Monday through to Sunday on four different UK channels

(BBC1, BBC2, ITV, Channel 4, and S4C). A database of 5 consecutive weeks (the
weeks of 19 April 1993 to 17 May 1993) of BARB Television Opinion Panel audience
appreciation data was compiled.
The Programme Diary enabled the panel member to simply and quickly give an
appreciation evaluation for each programme seen during the week, using the scale to
be outlined below.

Point on scale
6
5
4
3
2
1

Evaluation of Proqramme
Extremely interesting and/or enjoyable
Very interesting and/or enjoyable
Fairly interesting and/or enjoyable
Neither one thing nor the other
Not very interesting and/or enjoyable
Not at all interesting and/or enjoyable

Score
100
80
60
40
20
0

Sampling of research:
The national Television Opinion Panel was continuously maintained by BARB to provide
an "achieved" (reflecting the actual UK population) net sample size of 3,000
respondents per week. Up to 3,500 recruitment letters were therefore mailed out per
month.
Findings:
The researcher finds that viewers mostly say they quite like what they watch so only
three or four points on the six point scale ever get much use. So many of the analyses
carried out led to either limited or null results.

Audiences Perceptions of News Media Services in Three Arab

Countries
This study was conducted in Arab Gulf States region. The researcher collected the
research data from three different Arab countries including Saudi Arabia, Qatar and
Bahrain.
The researcher basically wants to explore how Arab people use new media. Especially
after new media developments in Arab what are the major source of news and
information of Arabs. Moreover the study investigates the profiles of news audiences
across three Arab Gulf countries.

Since the aim of this study was to explore the audiences choices, behaviors and usage
of the media so the researcher has applied uses and gratification theory.

Methdology:
An online survey was conducted to get the results where 1,752 participants of Arab
descent answered the questionnaire.
Findings:
The most used news source nominated by participants on a daily basis was Arabic
News TV, followed by the Internet, Newspapers, Local & National TV, Mobile, Radio,
Non-Arabic News TV, and Magazines. This finding was consistent with the results of
previous studies.