A COMPARATIVE

RESEARCH BETWEEN
PALMOLIVE AND
SUNSILK: THE
EFFECTIVENESS OF THE
COMMERCIAL OF THE
COMPANIES
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PRESENTED BY
VERANO, BIANCA
BUENDIA, MIKAELLA
BAUTISTA, ALDEA
BAYLON, ZEUS

Information available in audio.

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BACKGROUND CONCEPTUAL PROBLEM

OF THE STUDY FRAMEWORK STATEMENT

Agenda 4 4 5

DEFINITION OF IMPORTANCE SCOPE &

TERMS OF THE STUDY LIMITATION OF
THE STUDY
 Background of
the Study
Advertising is more likely to be recalled than other less effective methods, and
consumers regard TV and streaming advertising to be less intrusive than those on
the internet, social media, or mobile apps. Clearly and succinctly explain to
viewers what you want them to do.

Although Gen Z and Millennials may multitask digitally, they still use television as
their main source of information and entertainment.
 Problem Research Questions

Statement What effect does this shampoo commercial have on

consumers?

Does the commercial have impact on consumers’ buying

decisions?

Does the advertisement actually aid in the sale of these

shampoos?

Which of the two research-mentioned products has a

more successful advertising campaign?
 DEFINITION OF
TERMS
ADVERTISING-IT CAN ASSIST YOU IN CONNECTING WITH POTENTIAL CLIENTS
AND INSPIRING THEM TO PURCHASE YOUR GOODS OR SERVICES.

CONSUMER-A BUYER OF GOODS OR SERVICES AND ANYBODY WHO USES A

PRODUCT OR SERVICE

BACK TO AGENDA
 BACK TO AGENDA

IMPORTANCE OF THE
STUDY
Although Palmolive and Sunsilk are both shampoos with a strong aroma,
their branding and formulations are different. Sunsilk, a British hair care
brand created by the business Unilever, is Long & Healthy Growth
shampoo cFusco. The Longer the Better! The brand was first introduced in
the UK in 1954 and is now sold in the majority of countries around the
world. The biotin-infused, proprietary recipe deeply feeds the hair from
root to tip and maintains its health as it grows. When adding vital moisture
to your hair with Palmolive Naturals Intense Moisture, your hair will
remain silky for a very long time. The unique recipe of Intense Moisture,
which contains milk protein and coco cream extracts, provides hair with
the immediate moisture it needs for all-day softness.
 INDEPENDENT DEPENDENT
VARIABLE VARIABLE
EFFECTIVENESS COMPARATIVE
SANTA SOLANA SWIMWEAR OF COMMERCIAL RESEARCH BETWEEN
OF THE PALMOLIVE AND
CONCEPTUAL COMAPNIES SUNSILK

FRAMEWORK

BACK TO AGENDA
SCOPE AND
LIMITATIONS
OF THE STUDY