D.

Discussion and Data Gathered

Our business is a new entrant in the market which offers a non- existing product that
made of coconut. First, we conducted a survey in order for us to know the demand of our
corresponding respondents, we let them answered the six (6) questions that is applicable in our
product and asked them for some concerns in our product. As the surveys goes we found out that
there are people in Barangay Tocok, San Fabian are using ketchup but some are not. They are not
familiar of our chosen product which is the combination of coconut into ketchup. Why we
choose cocounut as our product? It is because for us to help our chosen barangay to improve and
develop their product. Based on our observation Barangay Tocok are abundant in coconut
resources especially in dessert mochi rice flour and coconut milk or what do we called Tupig.
When it comes to interview the people there are very expressive and out spoken of what they
wanted and not.
Table 1
Have you tried using ketchup as a condiment when eating?
Respondents Answer
YES
NO
TOTAL

Number of Respondents
291
67
358

Percentage
82%
18%
100%

The table shows that out of 358 respondents, 291 or 82% answered that theyve tried to use
ketchup as there condiment in eating. Only 67 or 18% of the total respondents answered no. This
implies that TocoConut ketchup has a great possibility of earning a large no. of markets in the
San Fabian.

Table 2
What flavor of ketchup do you prefer?
Flavor
Sweet
Spicy
Sweet & Spicy
Sweet & Sour
TOTAL

Actual Number
166
56
120
16
358

Percentage
46%
16%
33%
5%
100%

The table shows that out of 358 total respondents, 166 or 46% answered that they prefer sweet,
120 or 33% prefer sweet & spicy, 56 or 16% prefer spicy, and 16 or 5% prefer sweet & sour.

Table 3
How often do you use ketchup?
Frequency
Once a week
Twice a week
Thrice a week
Not using
Total

Actual Number
120
148
86
4
358

Percentage
34%
41%
24%
1%
100%

The table shows that the frequency distribution as how often the respondents use ketchup as
condiment. It shows that the most respondents used ketchup twice a week with a total no. of 148
or 42% out 358 respondents.
Table 4
Do you believe that coconut mea can be ketchup?

Respondents Answer

Number of Respondents

Percentage

Yes

161

45%

No

197

55%

Total

359

100%

The table shows that out of 358 total respondents, 197 or 55% answered they dont believe that
coconut meat can be ketchup.
Table 5
If there will be ketchup made up of a coconut meat, will you patronize it?
Respondents Answer
Yes
No
Total

Number of Respondents
296
62
358

Percentage
83%
17%
100%

The table 5 shows that 296 or 83% are willing to buy or patronize Tococonut Ketchup whiule 62
or 17% of respondents are not. The greater yes weve got indicates a high percentage that
Tococonut Ketchup will be patronized by our future customers.
Table 6 how much would you like to spend on this product?
Respondents Answer
20-24Php
25-29Php
Total

Number of Respondents
278
80
258

Percentage
78%
22%
100%

The table shows that 278 or 78% respondents can afford the price of 20-24Php for the Tococonut
Ketchup.