FOR IMMEDIATE RELEASE

Date:

July 8, 2015

Location: Toronto

RAPP Canada Undergoes Brand Makeover to Become TRACK DDB

Paul Tedesco appointed as VP, managing director of TRACK DDB
RAPP Canada, the integrated direct response and customer relationship marketing (CRM) business
unit of DDB Canada is undergoing a name change and brand shift, to become TRACK DDB, as part
of a DDB Worldwide makeover. Paul Tedesco, VP, managing director of RAPP Canada will now
serve as TRACK DDBs VP, managing director.
This brand makeover contributes to an effort by DDB Worldwide to offer an integrated global CRM
offering for new opportunities. The CRM discipline is deepening its roots in consumer behaviour
sciences and presently experiencing tremendous growth.
Under the Omnicom group of companies, RAPP Worldwide will be branching out as a stand-alone
agency network, while DDBs current affiliate RAPP offices will be re-branding to form the TRACK
network in major markets around the world. The Canadian announcement, made by Frank Palmer,
DDB Group Canadas chairman and CEO, follows the TRACK name change from Germany in
March 2015.

Additional offices moving to the new TRACK brand and agency network will be

announced shortly.

1700 33 Bloor Street East, Toronto ON M4W 3T4 T 416 925-9819 F 416 921-4180 www.ddbcanada.com

The new name, TRACK, was developed by Interbrand and it signifies the transformation of the
CRM discipline, moving it beyond customer retention and loyalty programs, to include new and
emerging, trackable digital touch points, explains Palmer. TRACK focuses on data-driven systems
for individualized marketing and now includes solutions for e-commerce and marketing automation,
all with a sharp creative, customer-centric focus.
Palmer unveiled the brands new logo today with Tedesco and executive creative director Barb
Williams. The re-brand also comes with a new website TRACKDDB.com and new branded
marketing communications materials.
TRACK really speaks to how we set the exact course for our clients brands, navigating them
through our increasingly complex communications world, says Tedesco, on the meaning behind the
new brand name. We trace and follow our consumers tracks on their decision-making journey, so
we can develop a deep understanding of their needs, and better serve them on behalf of our
clients.
Effective immediately, RAPP Canadas clients, including Kraft Canada, SickKids Foundation and
Volkswagen Canada will be serviced under the new TRACK DDB brand.
About TRACK DDB
TRACK DDB specializes in brand management with deeply-rooted expertise in consumer-centric
perspectives. It is at home with CRM programs. Beyond customer retention or loyalty programs, the
agency offers data-driven systems for individualized marketing. TRACK develops and implements
digital touch points, from websites, and solutions for e-commerce to marketing automation. TRACK
DDB is a one-stop shop in todays connected world that helps companies transform into modern
marketing powerhouses.
About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications
agency in Canada. The agency was named Top Creative Agency in strategy magazine's 2015
Creative Report Card and was ranked #1 agency in Canada by the Gunn Report in 2014. Known for
advertising that generates significant results for clients, DDB Canada is a "total communications
company" whose fundamental belief is that creativity is the most powerful force in business. DDB

1700 33 Bloor Street East, Toronto ON M4W 3T4 T 416 925-9819 F 416 921-4180 www.ddbcanada.com

Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated
marketing disciplines include: youth marketing, public relations, event management digital, social,
mobile, branding, design, direct, CRM, recruitment marketing and shopper marketing.
- 30 For more information or interviews please contact:
Paige Calvert
Director of Corporate Communications
604.608.4421
paige.calvert@ddbcanada.com

1700 33 Bloor Street East, Toronto ON M4W 3T4 T 416 925-9819 F 416 921-4180 www.ddbcanada.com