Professional Documents
Culture Documents
GENERAL
INFORMATION
1
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
INTRODUCTION
Cool and Cool Ice-cream is wall working Ice cream from 1996. Cool and Cool
Ice-cream has showed India that quality is much better than advertising. Because Cool and Cool
Company competitors like Vadilal, Amul, and Havmor etc. used give more important to their
advertisement but Cool and Cool is only the oldest Ice-cream company which has give more
importance to its quality.
Cool and Cool amrut food Company employees are donating to served. Their
main aim is to satisfy customers need by providing 100% Ice-cream with good & best quality. .
Cool and Cool company is a small scale unit and it supply is Ice-cream in Gujarat and
Maharastra.
Cool and Cool Company not only gives happiness to its consumers but also give
happiness to its workers by motivating them.
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V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
HISTORY
Going into business on your own in todays highly competitive marketplace can be risky.
You cannot to afford mark mistakes. Without a proven, successful concept asked by constant
support, your chance of success diminishes. What you need is system, already proven in the
marketplace. A system that has been fine tuned for todays consumers need. Cool and Cool
Ice-Cream has this system and continues to fine-tune. Cool and Cool Ice-cream was founded
in 1990 by S. V. Hafisi with the purpose of producing and selling the best ice cream in the
industry. As the popularity of ice cream and frozen yogurt continues to grow, the need for Cool
and Cool Ice cream concept grows as well. Cool and Cool Ice cream has proven itself in the
Mumbai, Pune, Nashik, Jaipur, & Mahsana marketplace by being named The Best Ice cream
every year since the concept was launched. Cool and Cool Ice cream firmly we practice public
relation and highly visible public image as well. Above all, Cool and Cool Ice cream has
unsurpassed commitment providing quality Ice cream and services to our patrons. Customer
choice from our range may vary, but quality services is, and always will be, the primary
consideration for successful manufacturing business. We provide our franchises with our unique
name and a provided assistance in the following areas.
Market Identity
Ice Cream ingredients and preparation training
Effective seals promotion, marketing and advertising support
Complete and thorough training
Continued to assistance from experienced team
Site Location assistance and training
Equipment purchasing
Build- out assistance
Commissary training
Successful supplier contacts and support
TEAMWORK As a Cool and Cool Ice cream franchisee you will provide your customers with
a pleasant, cheerful, dining atmosphere and speedy take-out service. At Cool and Cool Ice
cream all ice cream products are of the highest quality prepared hygienically, from ingredients
purchased through our contract distribution system locally established by us for you. It will
assist with the site location, purchasing of equipment, food purchasing, advertising, promotion,
management and marketing skills. It will provide extensive in-store training and will attend and
3
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
Cool & Cool Ice cream started its branched line in 1995 in Mumbai in India. In 1996 it
became popular local brand their.
In 1996, its founder Mr. MAHENDRA BHAI GOSWAMI had to join exodus into
Gujarat with visually no movable assets. He had tried out in many places in Gujarat. We can say
in all over Gujarat.
No, it was not a case of Brand Relocation or anything else as fanciful. Mr.
MAHENDRA BHAI GOSWAMI had to srart from a head-graft at Dediyasan G.I.D.C;
charming out the ice cream Mr. MAHENDRA BHAI GOSWAMI called this brand Cool and
Cool ice cream A NEOLGISM FOR MANY & MORE TASTE OF RELISH, FROM HIS ICE
CREAM.
And good quality, like good character, wins over the situation sooner or later. Today
Cool and Cool Ice cream is delicious facet of Gujarat, which thousands of people enjoys its taste.
4
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
COMPANY AT GLANCE
5
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
6
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
ORGANAIZATION CHART
MD
MARKETING
DEPARTMEN
MARKETING
MANAGE
EXECUTIVE
SR
PRODUCTION
DEPARTMENT
PRODUCTION
MANAGER
SUPERVISOR
STORE
INCHARGE
FINANCE
DEPARTMEN
HR
FINANCE
MANAGER
ACCOUNTANT
CLARK
DPA
WORKERS
7
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
LOCATION CHART
COOL AND
COOL ICECREAAM
Mehsana
G.I.D.C
MODHERA
ROAD
Dediya
san
G.I.D.C
NATIONAL
HIGHWAY
MEHSANA
CITY
AHMEDABAD
HIGHWAY
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V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
Infrastructure facility & power supply also easily available because of personal power supply.
The company is located near the city so that banking facility is also available.
The company is situated near National High way No.8 so that there is no Transportation
problem.
There is an easily available cheap unskilled, semi skilled & skilled labors.
9
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
SOCIAL OBJECTIVE:-
Cool and cool ice cream social objective are to offer working condition that
stimulate employees to perform, assume responsibility and continue to develop in their personal
and professional pursuits. Equal opportunity should always be provided, regardless of gender,
race, color, religion, Nationality, ethnic origin or disability. Systems for measuring our
performance in the human relations area are under development within the Group.
ENVIRONMENTAL OBJECTIVE:-
Concern for the environmental is a natural element in all our operations, whether they
involve production, investments, changes in processes for the development of products. As a
minimum, we always observe the local environmental regulations in each country.
All manufacturing unit have environmental management systems certified according to
ISO14001. Based on evaluations of the area in which operations have the greatest environmental
impact, three overall Group environmental improvement objective have been established:
Reduced energy and raw material consumption
Reduced emissions to air and water
Increased material recovery, both internally within Sandvik and recovery of
our products.
Our goal is also to improving the environmental performance of our customers by
using Sandviks products and knowledge.
10
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
PRODUCTION
DEPARTMENT
11
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
Now a day there is a cut throat competition is the market, every day new
technologies & new products are launched in the market. So, any company must concentrate on
their product quality. They have their own R&D department to increase quality of products,
launched in the market.
12
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
MARKETING
SHOP NO. 10 , PARVATIMANSION, OOP. URBAN BANK HIGHWAY,
MAHESANA-384002
Item name
M.R.P
CANDY
Orange candy (60 ml.)
5-00
Kachhi keri
5-00
(60 ml.)
7-00
Mini Mango
(40 ml.)
7-00
7-00
5-00
15-00
15-00
15-00
15-00
20-00
25-00
5-00
Strawberry
5-00
Plain Pista
5-00
Kesar Elaychi
5-00
Pinepple
5-00
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V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
Shahi Gulab
5-00
10-00
Strawberry
10-00
Plain Pista
10-00
Kesar Elaychi
10-00
Pinepple
10-00
10-00
Kajiu Kismis
15-00
Butter Scotch
15-00
20-00
Rajbhog
25-00
20-00
20-00
Pineapple cone
20-00
Chocolate Cone
25-00
15-00
Paina Chipps
20-00
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V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
20-00
20-00
Bonanza
20-00
Lonavali
20-00
Gule Gulnar
20-00
15-00
Kesar Elaychi
15-00
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V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
PRODUCTS
16
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
17
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
COOL & COOL undertake strict quality control or Raw materials Packing Material,
as well as for ice-cream manufactured at his Modernized Plat, Comprising of a Chemical &
Microbiological Laboratory to result out a good hygiene product which fulfill the
Government rules and regulation. Entire product packing is done in best quality food
graded packing, thus assuring best quality products. The machineries are called catta-27 italy
& ALFA LAVAL from India Ltd.pune.
18
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
PRODUCTION CAPACITY
IN Ice cream main raw material are Milk,sugar,stabilizer flavours,chocolate,dryfruits
& its pulp ,vegetable oil.
They are giving two types
Ice cream-Means milk fast.
Frozen desert means vegitablefacts
Plantcapacity -30000 Ltr.Per day.
Storage capacity -60000Kg
Raw material linventory-5 to 6
19
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
Process :
Collect all the milk in the milk collection tank.
Then take that collected milk in boiler.
After boiling supply the milk in chiller tank.
After the milk is chilled supply it to nuts sailor tank.
Then homogenize the milk.
Then supply in other tank.
Take the final product look.
Supply the milk to cold storage.
20
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
Process :
CASSATTA
DEMOULDING
|
HARDING
|
THIN LAYER
|
ADD CASHEW-NUT BUTTER CAKE
|
CUT INTO PIECE
|
PACKAGING
|
COLD STORAGE
Process :
22
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
PROCESS :
23
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
KING CONE
BISCUIT FOIL
|
PROPER SELLING
|
CHOCOLATE SPRAY
|
ICE MIX FILLING
|
TOPPING CHOCOLATE
|
TOPPINS NUTS
|
LEAD INSERT
|
CREEMING & SEALING
|
INJECTION
Process:
CHOCOBAR
FREEZING OF MILK
|
FILLING OF CANDY MOULD
|
STICK INSERT
|
DRY TEMPERTURE
|
HARDER
|
DIPING CHOCOLATE
|
COLD STORAGE
Process:
25
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
QUALITY POLICY
26
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
MARKETING
DEPARTMENT
27
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
INTRODUCTION
28
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
DEFINITION OF MARKETING
A social & managerial process by which individual & group obtain what they have need
& want through & leading & exchanging product & value with other.
Marketing start with the identification of a specific need on the part at the consumer &
with the satisfaction of that need. The consumer is found both at the be giving & the end
of the marketing process.
29
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
Surat
Rajkot
Baroda
Ahmedabad
Mehsana
Bhavnagar
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V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
COOL & COOL-ice cream is market leader of industry in all over Indian only
because of the reason of marketing research.In spirit of leadership,all industries must undergo
marketing research programmed.for marketing research in the company,pastonji invites those
peoples who were mere component & intellectual in the research work & were professionally
qualified.
A cool & cool industry has separate research & development & MIS (Mangement
information system) they have to find out new requirement. The company is researching about.
31
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
DISTRIBUTION CHANNEL
A product of cool & cool ice cream is a consumer product.The products company sold with the
help
of
intra
Group.
Intra
Group
means
other
our
sales
in
company
like
Production Department
Dis-patching
Dealer / Distributors
Customers
32
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
ADVERTISING
At cool & cool Ice Cream we have recognized the need for local and
regional marketing.We will continually monitor your particular region,help for developing new
advertising programs and implementing past provern programs as well.Through various media
mixes we will quickly establish the cool & cool Ice Cream Franchise as the place to be for fun
and food our motto is simply give them what they want.
Marketing management must make 4 important decisions when
developing advertising program.
COMPETITORS
VADILAL
AMUL
HAVMOR
CANDY
REAL
GO COOL
KWALITY
KWALITY WALLS
34
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
SALES
YEAR
AMOUNT IN
(RS.)
2005
2006
2007
90883459.00
109330546.00
111905098.00
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2009
2010
2011
35
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
HUMAN
RESOURCES
DEPARTMENT
36
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
INTRODUCTION
Human resource department is very important form the point of view of the
organization. It plays a vital role in the organization. If the human resource is satisfactorily in the
every department than there will be improvement in the organization. It helps in the reduction of
cost of production and increase the quality of product. By giving the best facility and training
they become assets of the company. The human resource management is conceded with
developing of human.
But whol of visiting cool & cool ice-cream of found that there is a
harmonies relationship between employee and management. In this company a promoter also corelationship between employee, labour, worker and management. The also consider the
employee an affective utilization of human resources.
37
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
RECRUITMENT
38
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
SOURCES OF RECRUITMENT
INTERNAL SOURCES
The company has all freedom to recruit the staff by way of promotion. Potn
of employee to higher position has many advantage they are as under,
EXTERNAL SOURCES
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V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
SELECTION
The success of COOL & COOL ICE CREAM depends upon the skill and
capacity of its application towards company growth.Management selects employees or
manager.They keep interview program for selecting right and efficient candidate.Different kinds
of interviews are organized according to the specific recruitment of different.
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V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
SELECTION PROCESS
Recruitment is the step in employment process which aims at developing and maintaining
adequate manpower resources. Recruitment is a process of searching for prospective employees
and simulating them to apply of the jobs in the organization.
Different organization having its own style or method for recruiting and
select applicants according to their requirement selection is the process to different whether as
applicant meets the qualification for specific job.
Cool & cool ICE CREAM is giving the product to the market then services
therefore the required more labour there for they recruit temporary labour .
For managerial work they need good qualified employees. First they give the
preference to their internal sources by giving them promotion, Transfers etc.
For external sources they gives advertisement in different medias. They collect the application
and then they select the proper applicant by taking return test. After that they arranged interview
of those applicants and they will take different test of them. After that proper applicant will
selected through their very effective and intelligent panel.
41
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
42
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
TRAINIG:According to flippo training is the act of increase the knowledge and skill of
employee for doing particular job.
MANAGEMENT DEVELOPMENT:In COOL & COOL ICE CREAM, there are special management development
programmed provided to the higher level personnel.
43
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
Performance appraisal is systematic, periodic & so far as humanly possible, an impartial rating
of an employees excellence in matters pertaining to his present job & to this potentialities for
company,of a mans services on his job.The main purpose of the performance appraisal is to
provide systemization judgement to back up salary increases, transfers,demotion or
termination.They are used as a base for coaching & counseling the individual by the superior
there are so many method used for performance appraisal like ranking system.Rating sales forced
choice etc.
COOL & COOL ICE CREAM.is not using any specific method for
performance appraisal of person only when promotion is to be given.And if the worker is
efficient and possesses the necessary skills and working capacity then the HR manager of the
unit gives promotion to him by increasing post or salary.
44
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
Wages means the amount paid to the labours for the work and salary means the
remuneration paid to the clerks or managers on monthly or annual basis.
The salary is defined as the remuneration paid to the clerical and managerial
personnel employed on monthly or annual basis.
NUMBER OF EMPLOYEES:
{1}Skilled
- there are 3 skilled workers.
{2}Semiskilled Here are 6 semiskilled workers.
{3} Unskilled Here are 50 unskilled workers.
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V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
FACILITIES OF EMPLOYEES:-
CANTEEN FACILITY:In the company there the canteen facility is available to the employees at a
reasonable rate cantee facility provide a dish of food, at RS 15/- which is affordable by
employees.In canteen lunch,dinner,snacks and tea is provided at cheap rate.
TRANSPORTATION:-
The company provides trany for transportation facility for workers & others
staff members.There is a bus which is used for transportation facility.The bus facility is given for
those who are coming from near by village or from mehsana.
BOUNS FACILITY:-
COOL & COOL ICE CREAM.gives bonus to its workers at the time Diwali.Bouns
is given at the rate of 20% of the annual income of workers.For working overtime the workers is
given extra wages.
MEDICAL FACILITY:-
There is a medical dispensary in the company which provides safety to the workers during their
work. Medical treatment and check up is done of the staff members.
UNIFORM:All the workers in the company are provided three dresses during a year.
46
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
Every company mostly provides provident fund scheme to the employees. Various
schemes are provided by the company to the workers for satisfying them.
COOL & COOLICE ICE-CREAM. Also provides the various schemes to attract from
which the unit provides the provident fund scheme, at a rate of 12% provident fund is very
helpful for the employees. So every co-operative organization tries to provides more & more
schemes for the employees. Apart from this loan facilities are provided at a reasonable rate of
interest are given at time of critical requirement. Provident fund of 10% form employees salary
and 2% companys contribution.
47
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
In specific period,collective bargaining & agreements are held between the management &
employee in company.
48
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
PERSONAL RECORDS
In COOL&COOL ice cream they keep personnel records with following informations.
49
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
Skilled workers
Semiskilled worker
Unskilled workers
50
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
FINANCE
DEPARTMANT
51
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
INTRODUCTION
Financial management is the management activities, which is concerned with the
Planning & controlling of the forms financial resources
According to Ronald, Financial management is the process of organizing the flow of funds so
that business can carry out its objectives in the most efficient manner & able to meet
Its obligation
Every business whether it is profit motive or non-profit motive requires the finance to survive or
expand its business. There for can say that establishment, survival or expansion of any
organization depends upon how effective organization is able to raise the fund as &when needed.
In short, the most important function of top mgmt is to raise finance at a right time & in right
quantity & also to us most effectively.
In cool &cool ice-cream.ltd. there is separate finance department which performs the function of
procurement of fund & allocation of this funds for this funds for purchasing fixed assets as well
as for today requirements.
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V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
The responsibility for financial management are spread are through out the organization in the
sense the financial management to on extent, an integral part of finance manager involve in
planning, allocation of resources & control.
In this regard, the major decision to be taken by the finance department is as under;
1)
2)
3)
4)
Investment decision
Financing decision
Dividend decision
Liquidity decision
In cool & cool ice-cream.ltd, company of finance department is done according to the nature &
size of the business. All financial decisions are taken in this department & financial functions
are done effectively.
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V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
FINANCIAL PLANNING
Growth in sales is an important of most firms. An increase in firms market share will lead to
higher growth in sale. The firm would have to acquire raw material and convert them in finished
good after including manufacturing expenses.
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V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
CAPITALIZATION
capitalization means total per value of all securities , debentures issued by the company,
reserve & surplus & value of other long term obligation
capitalization is used in its quantitative aspect & refers to amount which a companys
business can be valued.
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V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
There are many techniques, which can be used to determine profit balance for the project. There
are various kinds of budgeting system such as,
Sales budget
Production budget
Purchasing budget
Cash budget
Capital expenditure budget
In short, spending money is the acquisition of expenditure & facilities are called capital
expenditure & planning of such expenditure is called as budgeting.
56
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
At sandvik asia ltd, management, of working capital is very effective & efficient. Net working
capital of Sandvik asia ltd, is positive because of higher level of current assets over current
liabilities.
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V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
Most of business men are not start business on and not purchase on cash but on credit facilities
from its credit. There is no question regarding the firm because the firm is partnership firm & the
paid interest to the bank, depositors & also to the on capital.
Management of cash is important because showing of cash will distributed the companies of
firms manufacturing operations.
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V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
DIVIDEND POLICY
The company in meeting may declare a dividend to pay to numbers according to their respective
rights & interest in the profit . dividend shell be declared or paid otherwise then out of profit of
financial years at after providing depreciation.
The dividend is directly affected to the liquidity position of company. The company earns profit
in particular years it is its responsibility to proper dividend to increase its reputation in market &
attract more share holders.
COOL & COOL PVT LTD. (AMRUT FOOD PRODUCT), paid 10% dividend in 2006 to shareholder & in previous year they paid 8% dividend.
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V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
RATIO ANALYSIS
A ratio is defined as the mathematical regression & as the relationship between
two or more things.
Ratio analysis is one of the techniques of financial analysis where ratio are used as a yardstick
for evaluating the financial condition and performance of a firm .
Ratio may be according to functions or tests as solvency , liquidity , or profitability ratio and
according to nature as leverage ratio and activity ratios.
1) current ratio :this most widely used ratio show the proportion of current assets to current liabilities. It is also
known as working capital ratio the ratio is obtained by dividing current assets by the current
liabilities.
Current ratio
= current assets
Current liabilities
62
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
2) NET PROFIT RATIO:Net working ratio is used for ascertaining overall of the business & show the efficiency of the
business.
Net profit ratio = net profit *100
sales
net profit ratio for 2010 = 9827703.91 *100
109330546
= 8.00%
Net profit ratio for 2011 = 8959786.09 *100
111905098
=8.00%
63
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
In is ratio expressing relationship between gross profit earned to net sales it is an useful
indication of the profitability of business.
1: 46: 1
65
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
TOTAL ASSETS
Year
2008 -09
2009 -10
2010 -11
Amount in (Rs)
73218852.49
79819594.87
94799810.08
100000000
90000000
80000000
70000000
60000000
50000000
40000000
30000000
20000000
10000000
0
2008-09
2009-10
2010-11
66
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
PROFIT
Year
2008 09
2009 10
2010 11
Amount in (Rs)
3496995.77
4959786.09
8827703.91
9000000
8000000
7000000
6000000
5000000
4000000
3000000
2000000
1000000
0
2008-09
2009-10
2010-11
67
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
SECURED LONE
Year
Amount in (Rs)
2008 -09
2009 -10
2010 -11
20150012
23012262.00
5124657.91
25000000
20000000
15000000
10000000
5000000
0
2008-09
2009-10
2010-11
68
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
CONCLUSION
COOL & COOL ICE-CREM. It is growing day by day. There is efficient co-ordination between
worker and management. The company has accepted new technology and therefore time is saved
due to have been one of good firms serving towards countrys progress.
This company also forms the product ; company can show that it is best qualitative product at a
medium price. So that it is beneficial to the consumer and society both. So this company not only
earning profit more but also they protect to the customer.
My best wishes are always with then for fast development of the concern. I would once again
like to thank all of those who responded me during my training in industries.
69
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
ANNEXTURE
TRADING&PROFIT&LOSS A/C ON 2009&2010
PARTICULAR
2009-2010
2010-2011
SALES (60%)
109330546.00
111905098.00
OTHER INCOME
958915.82
46382.30
CLOSING STOCK
5350565.79
66467337.00
TOTAL R.S
115640027.61
118598217.30
OPANING STOCK
2881290.00
1411224.00
RAWMATERIAL CONSUM
63736386.25
76920595.03
MANUFACTURINGEXPS.
16920414.12
12003809.78
SALES EXPENSES
14238209.06
12354337.81
INTREST/FINANCE COST
5749707.11
4271111.43
DEPRECIATION
2228231.00
2619267.00
P &P EXPS.W/O
58086.16
58086.16
NET PROFIT
9827703.91
8959786.09
TATAL R.S
115640027.61
118598217.30
INCOME
EXPENDITURE
70
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
PARTICULAR
2009 -2010
2010 -2011
OWERS CAPITAL
46910001.71
46380611.62
SECURED LONE
23012262.00
5124657.91
SUNDRY CREDITORS
FORGOODS
20269039.80
20842979.37
1853033.00
670638.00
CREDITORS FOR
OTER/PROVISION
1772769.66
1440921.88
9827703.91
8959786.09
TOTAL R.S..
9499810.08
79819594.87
15117164.87
13893197.26
INVESTMENT
39348977.27
24621443.00
CLOSING STOCK
5350565.79
6646737.00
LOAN,ADVANCES&DEPOSITES 5157997.81
3287506.48
CASH&BANK BALANCE
22562202.18
18459867.37
58086.16
58086.16
TOTAL ( R.S)
94799810.08
79819594.87
LIABILITES:-
ASSETS :-
71
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
BIBLIOGRAPHY
BOOKS
HUMAN RESOURSE MANAGEMENT
AUTHOR: PROF. S.P SHAH, DR. JAYSHREE B.THAKORE
SECOUND EDITION
PRSONNEL MANAGEMANT
AUTHOR: MAHAJAN
SECOUND EDITION
FINANCE MANAGEMANT
AUTHOR: PRESANNA CHANDRA
SIXTH EDITION
MARKETING MANAGEMENT
AUTHOR: PHILIP KOTLER & KEVIN LANE KELLER.
72
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012
73
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA 384012