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Koolhaas on shopping
Transatlantic transactions
In this conversation with Rem Koolhaas,
arq probes some of the issues raised by
his research into shopping, the subject
of his latest book, The Harvard Design
School Guide to Shopping. He argues
that architects have largely ignored this
dominant form of urban activity, which
has prohibited us from having an effect
on its quality. Maintaining a critical but
open-minded position, he offers
insights of value to every architect.
arq: How might your research into
shopping affect what we do as
architects?
Koolhaas: It is my hope that our
investigation into shopping space
and how it differs from traditional
space can liberate us as architects.
For example, a completely bare and
strict architecture might reacquire
interest for us because we would
not be faced with this onslaught of
intentionality that characterizes
shopping environments. A freedom
could emanate from our re-looking
at architecture that now seems
incredibly boring. Too many
architects have been simulating an
atmosphere of frenzy in their work,
perhaps because of a subconscious
sense that anything that is not as
equally frenzied as shopping space
will not seem intentional.
arq: So its not the shopping spaces
themselves, but the residual spaces the
spaces outside of or between shopping
environments that we should pay more
attention to?
Koolhaas: Exactly. Those residual
spaces present incredible
opportunities for freedom,
freedom that previously didnt
exist. Yet Im reluctant to apply an
instrumentality to those spaces
because that has been one of the
interview
201
202
interview
interview
City = Theme New York New York Casino, Las Vegas, Nevada
203
arq
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11/2001