Professional Documents
Culture Documents
KANYE
HERBERT LUI
ARTWORK BY
SEAN HO LUNG
WARREN KONG
CRYSTAL CHEN
JERRY ZOUMIS
L AY O U T B Y
CORNELIA BAPTISTA
CONTENTS
4 Foreword
109 Kanyeisms
6 Kanye on Life
16 Kanye on Art
37 Kanye on Collaboration
42 Kanye on Music
58 Kanye on Hip-Hop
71 Kanye on Love
90 Kanye on Creativity
244 Sources
foreword
FOREWORD
If anyones reading this waiting for some type of full-on, flat apology for
anything, they should just stop reading right now.
Its weird to create a book about Kanye West, whom
claims to be a proud non-reader of books.
Few people see Kanye beyond the cringeworthy
caricature that the media presents him as--despicable,
crazy, impulsive, arrogant, and narcissistic.
Yet Kanye is also inspiring, innovative, hardworking,
insightful, and intelligent. Hes also, at times,
surprisingly level-headed and self-aware.
Kanye represents the voice inside us that pushes us to
go beyond.
To try and to be honest.
Encouraging us to be hated for what we are, rather
than loved for what we arent.
foreword
KANYE ON
LIFE
KANYE ON LIFE
KANYE ON LIFE
KANYE ON LIFE
Were all going to die one day. Live like that. Live like
you could die tomorrow. Go for it.
KANYE ON LIFE
My mother said,
Stars shine from inside.
10
KANYE ON LIFE
12
KANYE ON LIFE
13
KANYE ON LIFE
14
KANYE ON LIFE
15
KANYE ON
ART
KANYE ON ART
A lot of times, artists come into the aspect that theyre not
confused about who they are. You always hear about, Man, I love
the album, but shes a hypocrite or hes a hypocrite. Its like, if
somebody talks about killing somebody, does that make them a
hypocrite if they decide to go to church?
I did this film, Runaway. When people see it, theyre moved by the
emotion. They see the emotion, they see the navet, in the work I
do, because Im not trained at all. If I talk to Spike Jonze about it,
hell be like that completely sucked. Ill talk to just an artist about
it, and theyll be like thats my favorite thing. I talked to Takashi
Murakami, he said he cried when he saw it.
17
KANYE ON ART
18
KANYE ON ART
19
KANYE ON ART
20
KANYE ON ART
21
KANYE ON ART
22
KANYE ON ART
23
KANYE ON ART
24
KANYE ON ART
25
KANYE ON ART
26
KANYE ON ART
Art, love, and truth, and God, are like four things that are
extremely close to each other. We have to be protective of love.
We have to be protective of the art sometimes, or else the art
is gon keep getting worse, and worse, and worse. Most people
are so protective of who they are. If anything, I sacrifice my
perception in order to get the truth across. I sacrifice somebody
liking me in order to protect the art.
We will follow in the footsteps of Maya Angelou, Gil ScottHeron and Nina Simone. Their work improved with time.
They documented what was happening in culture. That is our
responsibility as the modern day artists and poets, to accurately
represent what is happening now, so when the powers that be
try to rewrite history you can always look at our works and find
truth and sincerity in a world of processed information.
27
KANYE ON ART
28
KANYE ON ART
KANYE ON ART
30
KANYE ON
CREATIVE PROCESS
K A N Y E O N C reati v e p r o ce s s
32
K A N Y E O N C reati v e p r o ce s s
33
K A N Y E O N C reati v e p r o ce s s
34
K A N Y E O N C reati v e p r o ce s s
I look at
maybe 800
images
a day.
35
K A N Y E O N C reati v e p r o ce s s
36
KANYE ON
COLLABORATION
K A N Y E O N C O L L A B O R AT I O N
38
K A N Y E O N C o llab o rati o n
39
K A N Y E O N C o llab o rati o n
40
K A N Y E O N C o llab o rati o n
41
KANYE ON
MUSIC
KANYE ON MUSIC
[Mos Def] was really into rock stuff. I was like, I got
some more stuff like that! I aint have nothing else like
that. But I went and made some more stuff.
43
KANYE ON MUSIC
44
K A N Y E O N mu s ic
45
KANYE ON MUSIC
46
KANYE ON MUSIC
KANYE ON MUSIC
48
K A N Y E O N mu s ic
My mom got arrested for the sit-ins, and now were more like
the sit-outs. Sit off of radio. Say, Hey, radio, come to us. We
need to find something new because its being controlled in a
way, and being manufactured in a way, that really awesome
artists can make amazing music and not break as far past as
something thats really formulaic.
49
KANYE ON MUSIC
50
K A N Y E O N mu s ic
Well they say that artists first albums have all their life
experiences up till that point put on it, and the second
one is never as good because it only has on it what ever
comes in the year or two since the first one. But I dont
think you can fit a lifetimes experience into even a whole
careers worth of albums. Except maybe when you get up
to Princes range, but still, I can make a whole song out
of one single sentence that you say to me, there is infinite
inspiration when youre making songs from real life.
51
KANYE ON MUSIC
I want my music to be played the same place you could play a Feist song, but
I want it to still work in a strip club, still work in a car.
One thing about traveling a lot, it gives me a lot more worries about places
Im not being played.
52
KANYE ON MUSIC
53
KANYE ON MUSIC
54
K A N Y E O N mu s ic
KANYE ON MUSIC
56
KANYE ON MUSIC
57
KANYE ON
hip-hop
K ANYE ON hip-hop
A lot of times, I feel like a lot of people are just rapping because
its free. Especially with Jay now writing rhymes in his head,
people aint got to pay for paper no more!
59
K ANYE ON hip-hop
60
K ANYE ON hip-hop
61
K ANYE ON hip-hop
Hip-hop has no
sensitivity.
I was just always trying to figure out a way to express
myself, and rap was the best way to express what was
on my mind.
62
K ANYE ON hip-hop
63
K ANYE ON hip-hop
64
K ANYE ON hip-hop
65
K ANYE ON hip-hop
66
K ANYE ON hip-hop
67
K ANYE ON hip-hop
68
K ANYE ON hip-hop
69
K ANYE ON hip-hop
70
KANYE ON
love
K ANYE ON love
72
K ANYE ON love
73
K ANYE ON love
74
K ANYE ON love
75
K ANYE ON love
76
K ANYE ON love
77
K ANYE ON love
78
K ANYE ON love
79
K ANYE ON love
80
KANYE ON
self esteem
K A N Y E O N s elf e s teem
82
K A N Y E O N s elf e s teem
83
K A N Y E O N s elf e s teem
Go listen to all my music, its the codes of self esteem. Its the codes of
who you are. If youre a Kanye West fan, youre not a fan of me. Youre
a fan of yourself. You will believe in yourself. Im just the espresso. Im
just the shot in the morning to get you going, to make you believe that
you can overcome that situation that youre dealing with all the time.
84
K A N Y E O N s elf e s teem
85
K A N Y E O N s elf e s teem
86
K A N Y E O N s elf e s teem
87
K A N Y E O N s elf e s teem
I believe in me.
Just believe in you.
Let me do me.
You like it? Cool.
You dont? Fast forward.
88
K A N Y E O N s elf e s teem
89
KANYE ON
creativity
K A N Y E O N C reati v it y
91
K A N Y E O N C reati v it y
92
K A N Y E O N C reati v it y
One of the problems with being a bubbling source of creativityits like Im bubbling in a laboratory, and if you dont
put a cap on it, at one point it will, like, break the glass.
Well, influence isnt my definition of successits a byproduct of my creativity. I just want to create more. I
would be fine with making less money. I actually spend the
majority of my money attempting to create more things.
93
K A N Y E O N creati v it y
94
K A N Y E O N C reati v it y
K A N Y E O N creati v it y
96
K A N Y E O N creati v it y
97
K A N Y E O N creati v it y
98
K A N Y E O N creati v it y
People didnt love the Yeezys the way they did for no reason.
Picture this: For me to do the Yeezys and not have a joint
venture backing deal with Nike the next day wouldve been like
if I had made Jesus Walks and was never allowed to make an
album. If Drake made his first mixtape, and was never allowed
to be signed. If 2 Chainz only had one 16. And people say,
Why are you mad? Do you know how many 2 Chainz had in
him?! He did 100 features in one year. 100!
99
K A N Y E O N creati v it y
10 0
KANYE ON
CLOTHES
K A N Y E O N cl o t h e s
102
K A N Y E O N cl o t h e s
103
K A N Y E O N cl o t h e s
104
K A N Y E O N cl o t h e s
105
K A N Y E O N cl o t h e s
Ive been at it for ten years. I look around and say, What a
second, theres no one around here in this space that looks like
me, and if they are theyre quiet as fuck. That means, Wait a
second, now were seriously in a civil rights movement.
106
K A N Y E O N cl o t h e s
107
K A N Y E O N cl o t h e s
108
KANYEISMS
KANYEISMS
front of an orchestra.
I didnt care.
KANYEISMS
111
KANYEISMS
112
KANYEISMS
K A N Y E isms
KANYEISMS
11 5
K A N Y E isms
11 6
KANYEISMS
117
KANYEISMS
11 8
K A N Y E isms
11 9
KANYEISMS
12 0
KANYEISMS
No cocaine,
just life!
121
KANYEISMS
Thanks for the award but I kinda hate the word urban
but I also hate the word hate and I just used it so I
guess I cant be mad at them for using urban.
12 2
K A N Y E isms
12 3
K A N Y E isms
124
KANYEISMS
12 5
KANYE ON
style
K A N Y E O N s t y le
12 7
K A N Y E O N s t y le
The longer your gevity is, the more confidence you build. The
idea of Kanye and vanity are like, synonymous. But Ive put
myself in a lot of places where a vain person wouldnt put
themselves in. Like whats vanity about wearing a kilt?
12 8
K A N Y E O N s t y le
12 9
KANYE ON
kanye I
K A N Y E O N k an y e i
K A N Y E O N k an y e i
13 2
K A N Y E O N k an y e i
I was like the boxing coach, sitting there and watching all
these other boxers in the ring. Im like, Just go to the gut, just
go to the gut! And nobody goes to the gut! People are winning.
Some people get knocked out. Im like the person they never
said could be a boxer, all weak and everything in comparison.
But I just get in that ring and hit people dead in the gut.
13 3
K A N Y E O N k an y e i
13 4
KANYE ON KANYE i
13 5
K A N Y E O N k an y e i
You can have genius moments, but you can lose the
genius, too.
K A N Y E O N k an y e i
KANYE ON KANYE i
13 8
K A N Y E O N k an y e i
13 9
KANYE ON KANYE i
14 0
K A N Y E O N k an y e i
141
KANYE ON KANYE i
142
K A N Y E O N k an y e i
14 3
K A N Y E O N k an y e i
14 4
KANYE ON KANYE i
14 5
K A N Y E O N k an y e i
Have yall ever seen Wreck-It Ralph? Remember how that girl
in there, she was the glitch. You telling me they dont look at
me like the motherfucking glitch? Youre telling me people dont
look at Kanye West like the glitch, right now. And she was on
the side of the video game, the whole time. Its in my code.
14 6
K A N Y E O N k an y e i
But contrary to the way I was acting for the past two
years, I actually havent tried coke. Ive never even had
the urge to. It scares me.
147
KANYE ON KANYE i
14 8
KANYE ON
SOCIETY
K A N Y E O N SO C I E T Y
15 0
K A N Y E O N SO C I E T Y
151
K A N Y E O N SO C I E T Y
152
K A N Y E O N SO C I E T Y
15 3
K A N Y E O N SO C I E T Y
There are certain people where you just have to call them
on the fact that theyre behaving in a racist manner for
them to understand it.
15 4
K A N Y E O N SO C I E T Y
K A N Y E O N SO C I E T Y
15 6
K A N Y E O N SO C I E T Y
K A N Y E O N SO C I E T Y
15 8
K A N Y E O N SO C I E T Y
Were all from one family called the human race. Its simple as
that. This race is up against some interesting things -- poverty,
war, global warming, classism -- and we have to come together
to beat this. Itll only be as a collective that we can beat this,
and we can. We can create a better world for ourselves.
K A N Y E O N SO C I E T Y
16 0
K A N Y E O N SO C I E T Y
We got this new thing called classism. Its racisms cousin. This
is what we do to hold people back. This is what we do. We got
this other thing thats also been working for a long time where
you dont have to be racist anymore. Its called self-hate. It
works on itself. Its like real estate of racism.
161
KANYE ON
PRODUCT
K A N Y E O N p r o d uct
16 3
K A N Y E O N P R OD U C T
For me, first of all, dopeness is what I like the most. Dopeness.
People who want to make things as dope as possible. And, by
default, make money from it. The thing that I like the least
are people who only want to make money from things, whether
theyre dope or not, and especially make money at making
things as least dope as possible.
16 4
K A N Y E O N p r o d uct
16 5
K A N Y E O N P R OD U C T
16 6
K A N Y E O N p r o d uct
167
K A N Y E O N p r o d uct
16 8
K A N Y E O N P R OD U C T
Music has been like a trojan horse for me to create art again.
What do you think I spend the most time on when Im creating
a tour? The visuals! I am more of a visual artist and more of a
product person. I am a producer. I am a production of me. Its not
like I was the best rapper in the world or something. I sat around
and thought about it. And then I became Kanye West.
169
K A N Y E O N p r o d uct
170
K A N Y E O N p r o d uct
171
K A N Y E O N P R OD U C T
172
K A N Y E O N p r o d uct
K A N Y E O N p r o d uct
174
K A N Y E O N p r o d uct
175
K A N Y E O N p r o d uct
176
K A N Y E O N P R OD U C T
17 7
KANYE ON
dreams
K A N Y E O N d ream s
17 9
K A N Y E O N d ream s
K A N Y E O N d ream s
181
K A N Y E O N d ream s
I feel like Im, right now in society, through this thin line
between the inside of the TV and the outside of the TV, or
inside the Internet and outside the Internet, and what is the
Matrix and whats real and whats authentic. Im strictly like
Braveheart of dreamers. Im not speaking to anyone else. Im
not speaking to advertisers, Im not speaking to people in their
cubicles and stuff like that. Im speaking to people who want to
make their dreams come true. And I have to prove that I can
make my dreams come true.
182
K A N Y E O N d ream s
echoes in my dreams.
183
KANYE ON
BEING CONTROVERSIAL
185
18 6
187
18 8
When you stand up for any form of civil rights, you put yourself
in the line of fire. But I feel like Im here to change peoples
hearts and minds, to say something thats right for a change.
And it goes all the way down the line, from telling people to
stop being so clich, to stop saying what you think your record
label wants you to say, to stop giving drab acceptance speeches.
Speaking from the heart is so much more entertaining.
Anytime Ive had a big thing thats ever pierced and cut across
the Internet, it was a fight for justice. Justice. And when
you say justice, it doesnt have to be war. Justice could just
be clearing a path for people to dream properly. It could be
clearing a path to make it fair within the arena that I play.
You know, if Michael Jordan can scream at the refs, me as
Kanye West, as the Michael Jordan of music, can go and say,
This is wrong.
189
19 0
191
19 2
I dont want them to rewrite history right in front of us. At least, not on my clock.
193
194
195
196
KANYE ON
celebrity
K ANYE ON CELEBRIT Y
19 8
K ANYE ON CELEBRIT Y
19 9
K ANYE ON CELEBRIT Y
200
K ANYE ON CELEBRIT Y
201
K ANYE ON CELEBRIT Y
202
K A N Y E O N C elebrit y
203
K ANYE ON CELEBRIT Y
204
K ANYE ON CELEBRIT Y
205
K A N Y E O N C elebrit y
206
K ANYE ON CELEBRIT Y
The fact that when I see truth its really hard for me to
sit back and just allow it to happen in front of me on my
clock makes me, a lot of times, a bad celebrity.
207
K ANYE ON CELEBRIT Y
208
K ANYE ON CELEBRIT Y
209
KANYE ON
LEARNING
KANYE ON LEARNING
I only listen to people who are younger than me. These are
the only people with ideas.
2 11
KANYE ON LEARNING
212
KANYE ON LEARNING
2 13
KANYE ON LEARNING
Why would you take out a loan for something you dont want?
Thats like getting somebody to loan you some money for a car
that youre not really into.
And it wasnt until I hung out with Dead Prez and understood
how to make, you know, raps with a message sound cool that I
was able to just write All Falls Down in 15 minutes.
214
KANYE ON LEARNING
KANYE ON LEARNING
I work when Im
not working.
216
KANYE ON LEARNING
2 17
KANYE ON LEARNING
218
KANYE ON
KANYE II
K A N Y E O N k an y e ii
220
K A N Y E O N k an y e ii
How ill is it to have someone that talks that much shit and
then backs it up? And what if I didnt back it up? How exciting
would that be, also? Its like Im walking on this tightrope. Its
like the reason why you go to a circus - its more entertaining.
Its like, damn, what if he falls? And if I do make it, its
like, damn, he made it! But either way youre saying damn.
Everybody else is just walking on the ground.
221
K A N Y E O N k an y e ii
222
K A N Y E O N k an y e ii
223
KANYE ON KANYE II
224
KANYE ON KANYE II
225
K A N Y E O N k an y e ii
226
KANYE ON KANYE II
227
KANYE ON KANYE II
Its not that I can tell people what to buy or what not to
buy, but I can make people believe in themselves so much
that they dont care about an LV logo so much. Thats
the reason why you need to meet with Kanye West. They
want to stifle our voice. They want to apply that Willie
Lynch theory that says if you let the first slave run, you
need to beat him in front of everybody. Anytime you read
something negative on the Internet about me, they are
applying the Willie Lynch theory. But this is the Harriett
Tubman train, and we gon get free.
228
K A N Y E O N k an y e ii
Its funny that you say that, cause people are always
saying that Im arrogant. But I just think that when
my confidence meets other peoples insecurity, that
equals Kanyes arrogant.
229
KANYE ON KANYE II
230
KANYE ON KANYE II
I think old men dress the freshest, not trendy at all but
sometimes still colorful and interesting. Theyve figured out
what looks good on them and they stick it. The up hill battle
we have as hip hop artists is hip hop is rooted in trends. True
style and trends very seldomly meet. Thats why we have a
tendency to wear stuff thats laughable 2 years later. When I
see crazy stuff Ive worn and people laugh at me, all I can do is
laugh with you and think, I had fun though.
231
KANYE ON KANYE II
Im a blowfish.
Im not a shark,
Im a blowfish.
232
K A N Y E O N k an y e ii
The South Park episode did not make me have this ego
epiphany! I actually only watched a piece of the episode
which was funny. Ive been working on myself for a
while now, which is hard to do in the public eye.
233
KANYE ON KANYE II
234
KANYE ON KANYE II
235
KANYE ON KANYE II
Its fine to not get credit for everything; its almost better.
For the amount of things that I really want to do, it can
only work if Im credited for about 20 percent of them.
Because if Im really credited for the amount of things
that Im going to do and what I want to do, its just too
much. The reward is in the deed itself.
236
K A N Y E O N k an y e ii
237
K A N Y E O N k an y e ii
238
KANYE ON KANYE II
239
K A N Y E O N k an y e ii
240
K A N Y E O N k an y e ii
241
KANYE ON KANYE II
242
SOURCES
97.1 AMP Radio (2013)
VIBE (2004)
Slate (2008)
People (2008)
MTV (2009)
Hot97 (2010)
GQ Interview (2014)
Dazed (2009)
Dazed (2004)
Details (2009)
(2013)
Kris (2013)
Interview (2008)
Clash (2008)
Spin (2007)
244