MANUAL

PRODUCTION

1. You C1000 Lemon Water is a unique isotonic drink with

1000mg of Vitamin C to help quench your thirst, replenish
lost fluids and strengthen your immune system during your
daily activities.
2. To create activation in 2014 related with sport (futsal) and
create brand awareness through Vitamin C campaign.

BACKGROUND

1. Brand awareness
2. Building communication property to create the activation hype

3. Inviting target market to have a call to action

4. Boosting product sales during the event

OBJECTIVES

1. Isotonic water with flavor

(2 variants), orange and

lemon
2. Rehydrate the body and
also strengthen immune

system
3. Added 1000mg Vitamin C as
aUSP

PRODUCT INSIGHT

ROBIN VAN PERSIE

Date of Birth
: August 6th, 1983
Place of Birth
: Rotterdam, Holland
Height
: 188 cm
Position
: Striker
Carrier
: Feyenoord (2001-2004)
Arsenal (2004-2012)
Manchester United (2012-Now)

BRAND AMBASSADOR

DESIGN THEME
(OPTION 1)

DESIGN THEME
(OPTION 2)

Males & Females Ages 15 39+ years old

A,B,C1 SES Income Level

Living in Urban Areas
Modern
Self conscious
Active
Health conscious
Skew to male
Business Profesional and
Entrepreneur,
Sport Athlete, and Enthusiast
Student ( High School and
University)

CONSUMER TARGET

1.
2.
3.
4.

Well educated
Active
Social person
Internet literate

PRIMARY

SECONDARY

Futsal player or
football communities
in Indonesia

Public with sport interest

SPECIFIC TARGET PROFILING

MAIN IDEA

NONTON BARENG MANCHESTER UNITED

MAIN ACTIVITY

NONTON BARENG

THEME

NontonBareng
English Premier League
COMMUNITY INVOLVED
1.
United Indonesia
2.
IndoManUnited
3.
Opponent Club Communities

SCHEDULE IMPLEMENTATION

SCHEDULE IMPLEMENTATION

ROLLINGSTONE CAFE
Jl. Ampera Raya No. 16, Jakarta Selatan
Telp. 021-7822828

JAKARTA VENUE

ENVY BAR
Jl. Asia Africa No.188, Bandung
Telp. 022-9192677

BANDUNG VENUE

BOBER TROPICA
Jl. RE Martadinata No.123, Bandung
Telp. 022-7234925

BANDUNG VENUE

H-24
Coffee Shop and Caf
Jl. Megawati No. 20A (Halat), Medan
Telp. 061-7358010

MEDAN VENUE

JOGO BONITO CAFE

Jl. SMTK Dalam No. 10, Medan
Telp. 061-8225476, 061-8225495

MEDAN VENUE

SURABAYA VENUE

SURABAYA VENUE

BALI VENUE

BALI VENUE

 Organized NontonBareng event during

English Premier League especially on
Manchester United (MU) games
There will be an apparel (signed by Robin van
Persie) auction for audience who buy You
C1000 Isotonic at most and also quiz and music
acoustic during break time (entertainment
music, regular performers by venue)

Auction apparel for every show : 1 Home Jersey

RVP with Back Number
Venue : Sports Caf, Futsal Outlets or Hang Out
Places
Audience Target : 200 Visitors / Venue
Frequency : 10 times

Area : Jakarta, Bandung, Medan, Surabaya, Bali

Period : March May, 2014

EVENT MECHANISM

RVP Jersey
Auction

Score
Prediction

NontonBareng

Photo Wall

NOBAR
ACTIVITY

Sampling &
Selling

Entertainment

NOBAR ACTIVITIES

1.

2.

3.
4.

5.

Auction is intended for anyone who

has purchased You C1000 in stores
and showed the receipts. Costumers
have to collect the receipts, and the
largest in the number of product
purchases is the winner.
Maximum purchase of 24 bottle in
1 receipt as the requirement to
register.
Participants register via FB fan page
and must fill out the form.
Receipt of product purchase must
be shown at the venue during the
event.
After registration participants can
always top up the number of
purchases by buying You C 1000
isotonic at the store or at the venue.

THE AUCTION

 1 pc Robin Van Persie

jersey for each venue
All jerseys are
autographed by Robin
Van Persie

ITEM FOR AUCTION

1. Auction will be divided in 1 session,

And will past 1 RVPS Jersey.
2. Each participant who want
to join have to register through
digital media by submitted
personal data and receipt of
purchase You C1000 (max 24
bottles in 1 receipt)
3. They can always top up their
purchase receipt in 30 days to
be the biggest purchaser or top
up at the venue.
4. Only the digital receipt is
considered valid as proof of
purchase of the You C1000
products.

THE MECHANISM

1. Participants who want to participate in the

auction, must show You C 1000 Water
Lemon or Orange Water purchase receipt
from the supermarket / supermarket /
minimarket for the last 30 days.
2. Participants who will join the auction
session must register to get the fan auction
which containing numbers.
3. The committee will write a number of
products according to the receipt listed on
the auction fan (as the auction capital)
4. Bidders are able to increase the capital of
the auction by purchasing the product in
the venue.
5. Winning bidder is the highest bidder
6. Winners are entitled to have the jersey
after purchasing the product margin and
submitting the fan to the auction
committee
7. 1 auction fan = at least 1 receipt of
purchase

TERMS & CONDITIONS

AUCTION REGISTRATION FLOW

Digital
Ads

Participants targeted with Digital Ads (Facebook Ads, GDN, Youtube Ads, Twitter
Ads)
Targetting are based on:
Cities
Interest (futsal/football/soccer)
Fans Page Futsal or Football Club

Participants must Like You C1000 Facebook Fan Page first before fill in the
Fan Page registration form

Gate

Form
Reg.

Post
Form

Participants filled required registration forms data

Participants must share Events Facebook Status on their Facebook

Wall

Facebook Ads

AUCTION & NOBAR ADS SAMPLE

1. Score Predictions Participants must

register by buying 1 bottle You
C1000 Lemon Water or Orange
Water at the venue.
2. The on-site registration is guided by
a registration team (show receipt of
purchase from the venue).
3. Every purchasing 1 bottle, the buyer
is entitled to 1 coupon for 1
prediction (apply multiples, there is
no maximum amount).
4. The prediction rating are included
the winner, game scores, round
number, and who the goal scorer is.
5. The closest score prediction
entitled to win cash money.

SCORE PREDICTION

Buy product at the venue,

1 bottle for 1 coupon
Register with the committee
Watch the play

Scoring

Winner Announcement

Prizes

SCORE PREDICTION MECHANISM

1. Purchase 1 Bottle You C 1000 = 1 Coupon

of Score Prediction (multiplier effect).
2. Transactions conducted at the venues
cashier, and coupons can be obtained in
the You C1000 booth.

3. Coupons (carbonized) filled in by the

participants before the game begins, one
of which is held by the participants, and
still hold until the MC announcing the the
score prediction results.
4. If there are participants who can answer
the prediction correctly, then the
participant coupon will be stamped by
Team / Crew as a sign that the coupon has
been used and can not participate in the
next prediction.

SCORE PREDICTION MECHANISM

LOGO
Nama
Alamat
No.Telp
Email

:
:
:
:

Winner
Score
GoalScorer
Games

:
:
:
:

1. Buyers show receipt of purchase at

the venue
2. The committee provides coupon
based on products purchased
3. Participants filled out the
carbonized coupon
4. Participants submit the completed
coupon to the committee
5. Committee gives stamp / number
on the coupon (the original is given
to the participants, the carbon
stored and made one with the
original receipt)
6. Participants must submit the
completed coupon before kick off

SCORE PREDICTION MECHANISM

You C1000
SISLINESUP

Accomodation

Teaser

2 Paxes

2Paxes

ACCOUNT EXECUTIVE

PIC Crew Photographer Regist. Crew

4Paxes

1 Pax

Project Officer

PRODUCTION

2Orang

SPG

Logistic

MC

Sexy Dancer

2 Paxes

2 Paxes

1Pax

1 Group

MAN POWER STRUCTURE

Project Officer
1.
2.

3.
4.
5.
6.
7.

Preparing all aspects from pre-event

(teamwork, logisctic and supporting
materials)
Leading, arranging, and preparing
event checklist
Supervising the program & constantly
evaluating team performance
Troubleshooting and problem solving
on the field
Make coordination with client for any
updates and/or issues
Makesure the documentation proses
working properly
Compiling and submitting the report to
Agency (selling & sampling, logistic,
currrent issue)

JOB DESCRIPTION

PIC Crew

1.
2.
3.
4.

Monitoring all event check list

Preparing loading and unloading
properties
Setting the venue for event
Coordination with venue for tools
(Sound system,display)

JOB DESCRIPTION

Registration Crew

1.
2.
3.

Conducting registration scheme

Inform to audience about auction
mechanism
Supporting MC when auction
conducted

JOB DESCRIPTION

MC

1.
2.
3.
4.
5.

Lead the flow of event

Create hype
Conducting the auction
Inform the program and mechanism
Lead interactive games

JOB DESCRIPTION

SPG

1.
2.

3.
4.

Promoting product
Inform to audience about auction
mechanism
Inform the program and mechanism
Provoke the audience to join programs
and auction by purchasing the product

JOB DESCRIPTION

Photografer

1.
2.
3.

Documenting the event

Compiling all fotos by venue
Reporting to project officer

JOB DESCRIPTION