Professional Documents
Culture Documents
& Millennials
WHY
should you include
HOW
can you use
IN YOUR
MARKETING PLAN?
TO REACH
MILLENNIALS
CONTENT
TIPS
POOR
GOOD
BETTER
CREATE
A Social Media
IN 8 STEPS
TOOLS
to consider
TAP TO
JUMP TO
SECTION
START
WHY
should you include
IN YOUR
MARKETING PLAN?
2:00
2:15
2:30
2:45
3:00
3:15
2 out of 3 millennials
use 2 or more devices to
access the Internet and
social media every day.
Leading Social
Media Apps
Among Millenials
by SmartPhone
Penetration
FACEBOOK 75.6%
INSTAGRAM 43.1%
SNAPCHAT 32.9%
TWITTER 23.8%
PINTEREST 17.9%
GOOGLE+ 18.0%
VINE 10.7%
TUMBLR 6.3%
Source: comScore Mobile Metrix, U.S., June 2014
+
=
5 out of 6 millennials
choose to connect with
companies using social
media, but they want
something in return.
Millennials Want:
Correct!
MATERIAL
GAIN
FREE
PRODUCTS
A GOOD
DISCOUNT
WINNABLE
COMPETITION
TO BE
ENTERTAINED
Past
experience
brand
trust
makes
millennials willing
to share personal
information.
Transparency and
message relevance
is very important in
gaining trust and
encouraging this audience
to share your message.
HOW
can you use
TO REACH
MILLENNIALS
Before
you get started
Yup
it s in there
ASSIGN
OWNERSHIP
TEST
THE TOOLS
ASSIGN OWNERSHIP
Millennials want to be
entertainedyou cant just
use your normal sales pitch
Looking For Work?
CREATE
A Social Media
IN 8 STEPS
Identify
Your
OBJECTIVES
ENCOURAGE
COMMENTS
ENCOURAGE
ENGAGEMENT
BUILD
REPUTATION
Choose objectives
you can achieve
given the resources you
have, identify barriers;
address them.
Specific
Relevant
Measurable
Time-bound
Achievable
EXAMPLES:
1000
video shares
within
6 months
25
registrants
to a
specific event
Identify
Your
TARGET
Audience
Create a PERSONA
using this handy guide
TAP HERE
TO GO TO
LINK
Research Your
COMPETITION
if
this audience
isnt using
your service
Examine how
those alternatives
are using
social
media
Choose
Your
Social
Networks
Consider
niche networks
If your message is specific to
employment, consider LinkedIn
students and recent grads are
active in this space even though
it isnt at the top of their list.
if
your
company
was a
person
teacher, etc.
Strategize:
Plan Your Posting
Strategy
amazing content
+ perfect timing
+ ideal frequency
= SUCCESS
Create a
social media calendar
1
Plan your
frequency
Identify your
message
Execute
Analyze
Test
Start posting
and watch your stats
The more you post, the
x more you will learn about
x which content, timing and
frequency are right for you.
After a month or
so you can set
some benchmarks
and new targets
TAP TO
JUMP TO
LINK
Automate
and Engage
Once you get your plan in place
Automate
Schedule posts, listen to conversations and
review your metrics all in one place (for a fee).
EXAMPLE:
Engage
Dont forget to talk back
conversations are a two-way
dialogue.
Set some time aside each day
to look at your profiles and
respond a little attention
paid here will go a long way.
U s e i n t e r n s h i ps
f
o
d
n
i
k
e
h
t
e
n
i
m
r
to dete
.
t
n
a
w
u
o
y
r
e
e
r
ca
Would y ou be
y
m
g
n
i
e
b
n
i
d
e
interest
job search
buddy?
CONTENT
TIPS
Use hashtags
WATCH
Create Infographics
GO TO
EASEL.LY
My cool
of fer:
Add value
FREE
WEBINAR
FREE
CONSULTATION
FREE
EBOOK
SPECIAL
DISCOUNT
Find it online.
Try these search tools:
> creativecommons.org
> compfight.com
Be sure to use
only images
without copyright
infringement.
Create a resource
Ask questions
Heres an
idea
Excellent
idea
IC
UN
RE
LA
TE
DT
OP
IEN
TA
UD
GE
TA
R
YO
U
RB
US
INE
SS
CE
EMPLOYMENT SERVICES
EXAMPLE:
EMPLOYMENT SERVICES
EXAMPLE:
ENTREPRENEURSHIP
EXAMPLE:
The picture on the right is taken from Google images rather than using
the image that generates automatically when sharing a linked article.
ENTREPRENEURSHIP
EXAMPLE:
SKILLS TRAINING
EXAMPLE:
The post on the left is good but needs a different picture if trying to
reach millennials. The image should support the subject while offering
new information and ideas. An urgent call to action is more likely to get
an immediate response.
SKILLS TRAINING
EXAMPLE:
PROFESSIONAL DEVELOPMENT
EXAMPLE:
TOOLS
to consider
BY THE NUMBERS
1.3 billion monthly active Facebook users
75% of the engagement on a Facebook
post happens in the first 5 hours
TAP FOR
CONSIDER THIS
Populate your news feed and place
targeted advertising; news feed ads are
an effective, cost-efficient choice.
BY THE NUMBERS
288 million monthly active Twitter users
500 million Tweets are sent per day
80% of Twitter active users are on
mobile devices
TAP FOR
CONSIDER THIS
Present your brand and start
connecting; test some promoted
tweets.
BY THE NUMBERS
187 Million monthly active LinkedIn users
There are over 39 million students and
recent graduates on LinkedIn
41% of LinkedIn visits are via mobile
devices
44,000 = the average number of daily
LinkedIn job applications
TAP FOR
CONSIDER THIS
Create a business profile, post regularly
and get involved in groups; use
targeted ads and sponsored updates.
BY THE NUMBERS
12 million+ people blog via social networks
23% of Internet time is spent on blogs and
social networks
Companies with a blog have 97% more
inbound links than others (WOW!)
B2B marketers using blogs generate
67% more leads
CONSIDER THIS
Blogs should be updated regularly with
casual articles about specific topics.
BY THE NUMBERS
200 million monthly active Instagram users
20+ billion Instagram photos have been
shared to date
70 million active Pinterest users
There are 400 million Snapchat snaps
per day
CONSIDER THIS
Photo and video
sharing is growing
rapidly, join in.
SNAPCHAT
EXAMINER
MASHABLE
HUBSPOT
M-PROFS
CONSIDER THIS
Once you have a plan you may find
yourself needing a bit more advice on
how to use a specific social media site,
how to create an ad,
how to write a blog post
For more great tips on how to engage
your customer using social media
follow some of these great blogs.
OUR VISION
This Employment Ontario Project is funded by the Government of Ontario. The views expressed in this document do not
necessarily reflect those of Employment Ontario. The material in this report has been prepared by WPBGE and is drawn
from a variety of sources considered to be reliable. We make no representation or warranty, expressed or implied, as
to its accuracy or completeness. In providing this material, WPBGE does not assume any responsibility or liability.
Prepared By:
Christina DeVries
Communications/Project Officer
Workforce Planning Board of Grand Erie
Graphic Design:
Cath Strung
Strung Design House Inc.