You are on page 1of 4



3(67$QDO\VLVRI&DGEXU\

PHOTO: LEE MCCOY

PEST ANALYSIS

PEST Analysis of Cadbury


ByJim Makos|Dec 31, 2014

13

SHARES

SHARE

TWEET

SHARE

SHARE

0 COMMENTS

&DGEXU\LVV\QRQ\PRXVZLWKFKRFRODWH
FRQVXPSWLRQ ZRUOGZLGH  2SHQLQJ
VKRSLQWKHHDUO\WKFHQWXU\&DGEXU\
KDV HPHUJHG DV D JOREDO EUDQG ZLWK
IDFWRULHV DQG RIILFHV WKH 8QLWHG

6WDUW\RXU0%$LQ

.LQJGRP DQG 1RUWK $PHULFD DQG D

.HHS\RXUFDUHHUPRYLQJ
ZLWK6&8V2QOLQH
IDVWWUDFNHG0%$

ZHOO  ,Q  WKH 6FKZHSSHV EUDQG


PEST ANALYSIS

VFXHGXDX

QRWDEOH SUHVHQFH LQ $VLD DQG $IULFD DV


SWOT
STEEP*URXS
ANALYSIS
ZDV
VROGANALYSIS
WR WKH 'U 3HSSHU
DQG MARKETING

BUSINESS

LQ&DGEXU\ZDVDFTXLUHGE\.UDIW
IRRGV LQ WKH 86 +HQFH &DGEXU\ DQG

ADVERTISEMENT

LWVUDQJHRISURGXFWVDUHQRZRZQHGE\
WKH$PHULFDQFRQIHFWLRQDU\JLDQW
7KH IROORZLQJ LV D 3(67 DQDO\VLV RI &DGEXU\ ZKLFK DOVR ZLOO KHOS WR VKHG OLJKW RQ
YDULRXV H[WHUQDO IDFWRUV WKDW DIIHFW WKH FKRFRODWH LQGXVWU\ :H ZLOO PDNH VSHFLDO
HPSKDVLVRQ&DGEXU\8.DVWKLVLVZKHUHWKHFRPSDQ\RULJLQDOO\EHJDQ

POLITICAL
,Q WKH FRQWH[W RI WKH 8. WKH FKDQJH RI JRYHUQPHQW IURP WKH /DERXU SDUW\ WR WKH
&RQVHUYDWLYH/LEHUDO 'HPRFUDW LV ERXQG WR LQIOXHQFH &DGEXU\V RSHUDWLRQV %\ ODVW
HVWLPDWHV WKH  &DGEXU\ IDFWRULHV LQ WKH 8. KDG HPSOR\HG  ZRUNHUV +RZHYHU
WKHVWULQJHQWUHVWULFWLRQVRQWKHHQWU\RIVNLOOHGZRUNHUVIURPUHVWRI(XURSHFDQDIIHFW
&DGEXU\VKLULQJGHFLVLRQVLQWKHIXWXUH

FOLLOW US!

7KHLPSRVLWLRQRIWD[HVLV\HWDQRWKHUSROLWLFDOIDFWRUWKDWZLOOGHWHUPLQHKRZ&DGEXU\
KWWSSHVWOHDQDO\VLVFRPSHVWDQDO\VLVFDGEXU\





3(67$QDO\VLVRI&DGEXU\

PDQDJHV LWV LQYHVWPHQW DQG SD\PHQW WR VKDUHKROGHUV )RU H[DPSOH 9DOXHDGGHG 7D[
URVHE\LQDQGLQFUHDVHGFKRFRODWHSULFHVDQGUHGXFHGVDOHV$QGHYHQEHIRUH
WKDW LQ  &DGEXU\ 6FKZHSSHV GHFLGHG WR RXWVRXUFH D PDMRU SRUWLRQ RI LWV
DFFRXQWLQJDQG+5WRDQ,QGLDQILUPLQWKHIDFHRILQFUHDVLQJRSHUDWLRQDOH[SHQVHVDQG

*(7025($1$/<6,6
6XEVFULEHWRRXUPDLOLQJOLVWDQGJHWRXUDUWLFOHV
DQGXSGDWHVWR\RXUHPDLOLQER[

UHGXFLQJ PDUJLQV ,I RWKHU EXVLQHVV XQLWV IROORZ VXLW WKLV FDQ UHVXOW LQ D ORVV RI
KXQGUHGV RI MREV DFURVV WKH JOREH %XW FRQYHUVHO\ LW ZLOO DOVR FUHDWH QHZ HPSOR\PHQW

(QWHU\RXUQDPHKHUH

RSSRUWXQLWLHVLQFRXQWULHVOLNH,QGLD
(QWHU\RXUHPDLOKHUH

ECONOMIC
(YHQ WKRXJK WKH JOREDO HFRQRPLF GRZQWXUQ GLG DIIHFW &DGEXU\V H[SDQVLRQ SODQV
RZLQJWRDUHGXFWLRQLQGLVSRVDEOHLQFRPHRIFXVWRPHUVDQGRWKHUVWDNHKROGHUV VDOHV
DFWXDOO\UHPDLQHGTXLHWVWHDG\

6,*18312:
:HUHVSHFW\RXUSULYDF\

ADVERTISEMENT

See Also

%XVLQHVV$QDO\VLV
7RROV

6:27$QDO\VLV
'LDJUDP

7RS%XVLQHVV,GHDV


6:27$QDO\VLV
([DPSOHV

6:27$QDO\VLV
7HPSODWH

&RPSDQ\6:27
$QDO\VLV

6:27$QDO\VLV
&KDUW

0DUNHW$QDO\VLV
5HSRUWV

%XVLQHVV0DUNHWLQJ
,GHDV

,Q IDFW &DGEXU\ ZDV DEOH WR JDLQ D  LQFUHDVH LQ LWV DQQXDO SURILWV SUHGRPLQDQWO\
IURPWKHVDOHVRI'DLU\0LONDQG7ULGHQW%XWHYHQWKHQUHFHVVLRQGLGSOD\LWVSDUWDV
WKH FRPSDQ\ PDQDJHG RQO\ WR KLW WKH ORZHU HQG RI LWV  UHYHQXH IRU  WKH

LATEST POSTS

SHDNRIWKHUHFHVVLRQ$QGZKLOH'DLU\0LONFKRFRODWHDQG7ULGHQW*XPVROGZHOORWKHU
EUDQGVOLNH+DOOVDOVRVDZDULVHLQWKHLUDQQXDOVDOHV

SOCIAL
,Q RQH UHVSHFW &DGEXU\ ZDV ERUQ DV D UHVXOW RI VRFLDO IDFWRUV %HLQJ UXQ E\ D 4XDNHU
IDPLO\ WKHLU RSSRVLWLRQ WR DOFRKRO VHUYHG DV WKH EDVLV RI UXQQLQJ D EXVLQHVV WKDW VROG
WHDFRIIHHFRFRDDQGOLTXLGFKRFRODWH%XWZKLOHFKRFRODWHDQGRWKHUSURGXFWVVROGE\
WKHFRPSDQ\DUHVRFLDOO\DFFHSWDEOHZRUOGZLGH&DGEXU\KDVEHHQRQWKHUHFHLYLQJHQG
RI FRQWURYHUVLHV WKH UHFHQW RQH LQYROYLQJ &DGEXU\ SURGXFWV EHLQJ +DODO &HUWLILHG WR
FDWHUWR0XVOLPPDUNHWVDURXQGWKHZRUOG

A SWOT analysis example: Why you


should eat all kinds of cookies

,Q DGGLWLRQ WKHUH DUH DOVR FRQFHUQV LQ WKH ZHVWHUQ ZRUOG RZLQJ WR ULVLQJ FDVHV RI
REHVLW\ HVSHFLDOO\ DPRQJ FKLOGUHQ 0DQ\ QXWULWLRQLVWV UHFRPPHQG SHRSOH WR UHGXFH
WKHLUFRQVXPSWLRQRIFKRFRODWHDQGFDQG\ZKLFKLVOLNHO\WRDIIHFW&DGEXU\VDOHVLQWKH
IXWXUH

TECHNOLOGY
)LQDOO\ WHFKQRORJ\ KDV FKDQJHG &DGEXU\V SURGXFWLRQ DQG SDFNLQJ SURFHVV RYHU WKH
\HDUV VWDUWLQJ ZLWK WKH LQWURGXFWLRQ RI QHZ EUHZ PDFKLQHV WR EOHQG FRIIHH DQG FRFRD
JDLQV 5HFHQW PRYHV LQ WKLV UHJDUG LQFOXGH WKH XVH RI SDWKRJHQ WHVWLQJ V\VWHPV DQG
ILOLQJSDWHQWVIRUKHDWUHVLVWDQWFKRFRODWH

Define SWOT Analysis by Looking


at the Diner on the Corner

CONCLUSION
,Q WKLV 3(67 DQDO\VLV RI &DGEXU\ ZH VDZ KRZ WKLV OHDGLQJ FKRFRODWH FRPSDQ\ KDV
GHDOWZLWKH[WHUQDOIDFWRUVLQWKH8.DQGLQPDQ\RWKHUFRXQWULHVDVZHOO2IFRXUVHWKH
IRUPDWRIWKHSUHVHQWDWLRQEDUUHGXVIURPGLVFXVVLQJKRZWKHDFTXLVLWLRQRI.UDIW)RRGV
ZLOODIIHFWFRPSDQ\SHUIRUPDQFHLQWKHIXWXUH

KWWSSHVWOHDQDO\VLVFRPSHVWDQDO\VLVFDGEXU\





3(67$QDO\VLVRI&DGEXU\

How to Write a SWOT Research


Analysis
See Also


%XVLQHVV$QDO\VLV7RROV

6:27$QDO\VLV'LDJUDP

6:27$QDO\VLV([DPSOHV

0DUNHW$QDO\VLV5HSRUW

6:27$QDO\VLV7HPSODWH

7RS%XVLQHVV,GHDV

Limitations of SWOT Analysis

GET MORE ANALYSIS LIKE THIS


6LJQXSWRGD\DQGUHFHLYHIUHHXSGDWHVVWUDLJKWLQ\RXULQER[:HZLOOQHYHUVKDUH
RUVHOO\RXUHPDLODGGUHVV

5 Steps to Better Understand SWOT


Marketing Analysis

(QWHU\RXUQDPHKHUH

(QWHU\RXUHPDLOKHUH

6,*18312:
:HUHVSHFW\RXUSULYDF\

RELATED ITEMS

BUSINESS ANALYSIS

CADBURY

CHOCOLATE

COMPANIES

3UHYLRXV6WRU\

1H[W6WRU\

PEST Analysis of USA, the Largest


Economy of the World

Difference between SWOT, PEST,


STEEP and STEEPLE Analysis

YOU MAY ALSO LIKE...

5 Steps to Better Understand


SWOT Marketing Analysis

Constructing a SWOT Model for


Business Analysis

How the Coffee You are Drinking


Might be Helping You with Vertical
Integration

KWWSSHVWOHDQDO\VLVFRPSHVWDQDO\VLVFDGEXU\





3(67$QDO\VLVRI&DGEXU\

&RPPHQWV

3(67/($QDO\VLV

6KDUH

5HFRPPHQG

/RJLQ

6RUWE\%HVW

6WDUWWKHGLVFXVVLRQ

%HWKHILUVWWRFRPPHQW

:+$7
67+,6"

$/62213(67/($1$/<6,6

5HDVRQV:K\0DUNHWLQJ'DWD$QDO\VLV
,V,PSRUWDQW

3RUWHUV)LYH)RUFHV$QDO\VLV

FRPPHQWPRQWKVDJR

$YDWDU5LFKD0HKWD+RZWRXVH3(67/(
DQDO\VLVLI,DPWKHFXVWRPHU"

$YDWDU-RVHSK%ULDQ$PWU\LQJWRFRPSDUH
))0ZLWK6:27EXWXVLQJ&RQFHSWXDO
PRGHOLQJ,WJLYHVVRPHLQWHUHVWLQJ

3(67/(DQG6:27$QDO\VLV:KHQWR
XVH6:27

3(67/($QDO\VLVIRU7HVFRGLVFXVVHV
LWV%XVLQHVV(QYLURQPHQW

FRPPHQWPRQWKVDJR

FRPPHQWVPRQWKVDJR

$YDWDU-RHO9HU\XVHIXOWRROIRUIXQGUDLVLQJ

$YDWDUHERKRQIHOL[RNKDYHXJRWLWQRZLIQR
XVHWKHZHEWRUHIHUHQFHZLWKKDUYDUG
UHIHUQFH

FRPPHQWPRQWKVDJR

LGHDSURMHFW

6XEVFULEH

$GG'LVTXVWR\RXUVLWH

3ULYDF\

WHAT IS PESTLE ANALYSIS?

BLOG

WRITE FOR US!

SWOT ANALYSIS

PEST Analysis of China

A SWOT analysis example: Why you should eat all


kinds of cookies

PEST Analysis for Germany


3(67(/RU3(67/(DQDO\VLVSDUWRIWKHJHQHULF
3(67DQDO\VLVLVDWRROIRUEXVLQHVVDQDO\VLVRI

What is Environmental Analysis?

SROLWLFDOHFRQRPLFVRFLDODQGWHFKQRORJLFDOIDFWRUV

PESTLE Analysis of Starbucks

&RQWDFWXVLQIR>DW@SHVWOHDQDO\VLVFRP

An Overview of the PESTEL Framework


Difference between SWOT, PEST, STEEP and
STEEPLE Analysis
PEST Analysis of Cadbury

'HVLJQHGE\7KHPH)RUHVW3RZHUHGE\:3(QJLQH

KWWSSHVWOHDQDO\VLVFRPSHVWDQDO\VLVFDGEXU\

CONTACT

PEST ANALYSIS
PESTLE Analysis of Singapore

:HEHULHQFH//&6DQ)UDQFLVFR3ULYDF\3ROLF\

Define SWOT Analysis by Looking at the Diner on


the Corner
How to Write a SWOT Research Analysis
Limitations of SWOT Analysis
5 Steps to Better Understand SWOT Marketing
Analysis
Constructing a SWOT Model for Business Analysis
The 10 Core Principles of a Personal SWOT
Analysis



You might also like