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Personal and Entry Level Storage (PELS) Market Analysis,

Market Size, Application, Analysis, Regional Outlook,
Competitive Strategies and Forecasts, 2014 To 2020

Industry Insights
The increasing need for appropriate & protected data storage & administration digital age is
expected to increase the demand for personal and entry level storage (PELS) systems which is
going to expel the market growth. The global PELS market is projected to increase at lucrative
pace with the growing amount of data and complication in managing it. Increasing concerns
about data security, backup and storage are also going to significantly impact the PELS market
over the forecast period. Current development rate in information and technology segment is
expected to drive the PELS market in coming years. Different small as well as medium sized
organizations are anticipated to start saving the expenses by means of using cloud services for
data storage. This activity is expected to spur the market growth in near future.
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Product Insights
A wide range of PELS products include cloud based drives, solid-state drives, hard disk drives
and network attached storage & recordable discs. The solid state storage is fabricated of silicon
microchips by means of no mechanical part in it which makes it shock resistive with less power
&less weights. These characteristics are going to increase the demand of solid state storage
devices and expel the market growth. Data accessibility and availability at anytime anywhere is
going to spur the PELS market over the forecast period. Organizations purchase this technology
on lease from various providers to accumulate and administer the data. Hence these players are
going to expel the market growth. Hard drives are able to store and retain the large amount of
data which is going to augment the market growth of PELS devices
Technology Insights
PELS devices work on technology categorized as network attached storage, directly attached
storage, signal attached SCSI, cloud storage technology and IP/ fiber based storage. Directly
attached storage is linked to the server/workstation with no storage network in between. While in
case of network attached storage, a computer storage network is linked with the computer in
between the connection to server & client/user. Cloud connected technology uses web API to
expand to cloud storage gateway for data administration. Signal linked SCSI is the high speed
edge technology used by storage devices which improves to reducing size, cost & increasing
transmission pace
Application Insights
PELS device/service includes applications such as media &entertainment, public sector, BFSI,
telecommunication companies, internet service providers and health care industry. Media and
entertainment industry is expected to expel the market growth owing to usages of PELS
technology to store data about clients and users by means of their preference and interests. This
provides the advantage of knowing customers preference as well as loyalty, which is one of the
drivers of the PELS market. BFSI sector is going to witness the highest growth owing to primary
business of data and its operations as well as utilization of technology to improve data
management and to increase the reliability in market
Regional Insights
North America is going to witness the highest growth owing to availability of large media and
entertainment industry. Owing to increasing adoption of social media and online platform as well
as rise in service based industries in Asia Pacific, the region is going to witness the fastest
growth over the forecast period. Lack of awareness about information technology is expected to
hamper the market growth globally.
Competitive Insights
PELS market includes key players such as NET App, IBM, Symantec, CA Technologies, Cisco,
HP, EMC, HP and Hitachi Data Systems. EMC is the highest market share holder.

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Table of Contents
Chapter 1 Executive Summary
1.1 PELS Industry Summary & Critical Success Factors (CSFs)
Chapter 2 PELS Industry Outlook
2.1 Market Segmentation
2.2 Market Size and Growth Prospects
2.3 PELS Value Chain Analysis
2.4 PELS Market Dynamics
2.5 Key Opportunities Prioritized
2.6 Industry Analysis - Porter's
2.7 PELS - Company Market Share Analysis
2.8 PELS - PESTEL Analysis
Chapter 3 PELS Product Outlook
3.1 Recordable Discs
3.2 Hard Disk Drives
3.3 Solid State Drives
3.4 Cloud Storage
3.5 Flash Drives
Chapter 4 PELS Technology Outlook
4.1 Serial Attached SCSI
4.2 Direct Attached Storage
4.3 Cloud Based Storage
4.4 Network Attached Storage
4.5 Others
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Chapter 5 PELS Application Outlook
5.1 Entertainment & Media
5.2 Public Sector
5.3 Healthcare & Life Sciences
5.4 Financial Services
5.5 Others

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Chapter 6 PELS Regional Outlook

6.1 North America
6.2 Europe
6.3 Asia Pacific
6.4 RoW
Chapter 7 Competitive Landscape
7.1 CA Technologies
7.2 Cisco
7.3 Dell
7.4 EMC
7.5 Hitachi Data Services
7.6. HP
7.7 IBM
7.8 NET App
Chapter 8 Methodology & Scope
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