Andrea
R.
Estrada
4108
Del
Rey
Ave
Marina
Del
Rey,
CA
90292
Phone:
323-919-6748
E-Mail:
ae04@[Link]
/andrearenee04
CORE
COMPETENCIES
Positive
mind
set,
productive
as
an
independent
individual
and
enthusiastic
team
player.
Ambitious,
hardworking,
diligent
and
organized
professional
with
the
ability
to
troubleshoot,
solve
or
resolve
any
technical
or
logistic
issue.
A
myriad
of
experience
working
under
pressure,
with
tight
deadlines,
and
communicating
with
people
of
all
different
walks
of
life.
PROFESSIONAL
EXPERIENCE
Santa
Monica
Audi
-
Santa
Monica,
CA
December
2012
June
2015
Digital
Marketing
Director
|
Business
Development
Manager
|
Special
Event
Coordinator
Enhanced
all
website
development,
Display
Advertising,
Affiliate
Marketing,
SEO/
SEM
content
by
meticulous
strategizing,
planning,
designing
and
execution.
Implementing
effective
and
efficient
advertising
strategies
to
promote
the
brand,
products
and
services.
Ameliorate,
develop
and
maintain
all
social
marketing
platforms
according
to
company
goals
and
values.
Refining
and
maintaining
analytics
reports,
tracking
profit,
website
health,
advertising
and
social
media
platforms.
Identifying
trends
and
insights
to
optimize
spend
and
adjust
performance
needs
based
on
insights.
Analyzing,
brainstorming,
developing
and
execution
of
new
and
creative
potential
business
growth
opportunities.
Facilitate
the
creation
of
a
new
BDC
department,
including
management
training,
development
of
processes,
email
templates
and
campaigns,
and
creation
of
training
manual.
Create
and
submit
weekly
and
monthly
reports
and
analytics
explicitly
built
for
the
BDC
to
ensure
that
data
and
its
prospects
are
accurately
entered
and
managed
within
the
companies
CRM
properly.
Providing
BDC
training
and
mentoring
to
business
developers
and
other
internal
staff.
Identify
high
priority
prospects
with
in
companies
CRM
and
creating
a
list
of
potential
new
clients
to
be
turned
into
increased
business
for
BDC
reps
to
execute.
Accountable
for
organization,
strategizing,
planning,
execution
and
logistics
of
all
special/launch
events
including
social
media,
marketing,
website
content,
advertising
and
organization
of
all
sponsors,
charities
and
vendors.
Jennifer
Resnick
|
Celebrity
Extensions
-
Playa
Vista,
CA
February
2012
December
2012
Executive
/
Personal
Assistant
Providing
personal,
administrative
and
business
support
to
CEO.
Overseeing,
preparing
and
creating
expenditure
reports,
monthly
sales
captured,
and
maintaining
monthly
budget.
Coordinating,
maintain
and
organize
calendars,
clientele
info,
meetings,
appointments
and
travel
arrangements.
Answering
and
managing
all
incoming
and
outgoing
calls,
memos,
mail,
follow-ups
and
emails.
Improved
office
efficiency
by
implementing
new
electronic
and
non-electronic
filing
system,
calendar
system,
financial
organization
as
well
as
introducing
additional
timesaving
measures.
Zoom
Health
Insurance
-
Orange,
CA
October
2010
May
2012
Executive
Assistant
to
CEO
and
EVP
Provide
personal,
administrative
and
business
support
to
the
EVP
and
CEO
as
well
as
other
members
of
the
executive
management
team.
Maintain
and
coordinate
calendars,
meetings,
conferences,
appointments,
incoming
and
outgoing
calls,
travel
arrangements
and
clientele
information
for
Executive
Vice
President
and
CEO.
Prepare
and
modify
documents
including
correspondences,
reports,
drafts,
memos
and
emails.
Assist
with
expense
reports,
sales
entry,
licensing,
payroll,
customer
service,
human
resources,
social
media
and
marketing
strategies.
Enhanced
office
efficiency
by
improving
filing
system,
calendars,
and
financial
organization.
Improved
communication
between
departments
and
executive
team,
fostering
a
sense
of
teamwork
and
collaboration.
Andrea
R.
Estrada
4108
Del
Rey
Ave
Unit
311
Marina
Del
Rey,
CA
90292
Phone:
323-919-6748
E-Mail:
ae04@[Link]
EDUCATION
University
of
New
Mexico
Major
of
Business
Marketing
//
GPA
3.0
Code
Academy
HTML
&
CSS
2010
-
2012
2015
TECHNICAL
SKILLS
OS
Platforms:
-
Macintosh
OSX
Mountain
Lion
OSX
Mavericks
Windows
XP
Window
Vista
Window
7
Window
8
Windows
Server
2008
Microsoft
Office
Suite
Adobe
Photoshop
CS4/CS5/
CS6
/
CC
Adobe
InDesign
CS6
Adobe
Acrobat
XI
Pro
Adobe
Elements
11
Adobe
Illustrator
iMovie
CRM
Google
Analytics
Google
AdWords
Google
Page
Analytics
Gmail
Metrics
Dropbox
Software/Analytics:
Web
Development
- WordPress
- Adobe
Dreamweaver
CS6
- Basic
HTML5
- Basic
CSS
Web
Browsers:
- Safari
- Internet
Explorer
- Chrome
- Firefox
- Advanced
Browser
Web
Mail:
- Apple
Mail
- Yahoo
Mail
- Google
Mail
- Outlook
Email
Clients:
- Apple
Mail
- MS
Outlook
- MailChimp
- Get
Response
- Unbounce
Social
Media:
-
Facebook
Twitter
Instagram
Google+
LinkedIn
Yelp
YouTube
Pinterest
Tumblr
Snapchat
Yahoo
Bing
Sendiable
PROFESSIONAL
REFERENCES
Jeff
Berkman
General
Manager
//
Santa
Monica
Audi
Phone:
310.393.9922
Email:
jeffb@[Link]
Paul
Simpson
President
//
Zoom
Health,
Inc.
Phone:
949-244-2924
//
Email:
[Link]@[Link]
Garrett
Schoenberger
Director
of
Acquisitions
//
Curtis
Capital
Group
Phone:
602-790-6144
//
Email:
[Link]@[Link]
Jennifer
Resnick
CEO
&
Owner
//
Celebrity
Extensions
Phone:
310.919.8011
PERSONAL
REFERENCES
Eduardo
Vivas
Venture
Capitalist,
Founder
&
CEO,
Head
of
Talent
Solutions
//
Angel
Investors//
[Link]
//
Linked
In
Phone:
904.434.9105
//
Email:
eduardo@[Link]
Iain
Shovlin
Venture
Capitalist,
Founder
&
Board
Member
//
Guild
Capital,
Techweek,
LOFTBPO
Phone:
480.452.9963
//
Email:
iain@[Link]
Randi
OMara-Alvarez
Digital
Strategist
Phone:
949.525.6262
//
Email:
randiomara@[Link]
Evan
Goldenberg
Founder
//
The
Joshua
Project
Foundation
Phone:
818.400.5095
//
Email:
emgoldenber@[Link]
Andrea
R.
Estrada
4108
Del
Rey
Ave
Unit
311
Marina
Del
Rey,
CA
90292
Phone:
323-919-6748
E-Mail:
ae04@[Link]
