66666Department

As shown in the organizational structures there are 7 departments, which are prevailing inMobilink Human
Resource & AdminMarketingCustomer CareInformation SystemEngineeringFinanceQuality Assurance
EMPLOYEE
RELATIONSHIPS
Mobilink too has a very comprehensive and distinctive procedure of requirement,selection, hiring and placement
of the employee. The have an active incentive program.They tend to test people skills by assigning to them
challenging tasks that fulfills theirachievements needs.
P
OSITIONING STRATEGY
Mobilink position itself as the premium company providing the best value for money. Ithas been able to get away
with its premium pricing because is has built the perception of being a better company. However, with PTML's
launch, its sole edge of beingtechnologically superior will be washed ashore, because the dynamics of the industry
arechanging, and the newer lot of customers are more price sensitive and expect more bang
for the buck! It will be positioned as a product providing a more affordable solution to
the customers and later picking up on the premium price, thus having different strategiesfor different segments of
the market.Currently, Mobilink's Value added services (VAS) are the main attraction of the high endusers. The
high end users are more concerned about the services, rather than the price.The second most important reason for
the comp
anies current popularity is its Value
Added Services, first being the GSM technology. P
RODUCT FEATURES
:
MOBILINK is basically dealing in two products and both of them are although samebecause they aim at
providing connection to people but at the same time they do havedifferent features. Now we shall consider these
features in brief:
J
AZZ
No daily chargesLow outgoing rates180 days validity of Jazz Scratch Cards.These features are provided while
keeping in mind the customers, which use JAZZ cards.
MOBILINK
STAR
Low upfront costHour of free callsBest connectivity speedTrue International Roaming
WAP
(W
IRELESS
A
PPLICATION
P
ROTOCOL
)

Mobilink has provided WAP services for its customers that enable them to gatherinformation from the net. Thus
connecting the people to the Internet.In simple words Mobile Internet! WAP (Wireless Application Protocol) is the
standardway for a mobile phone to access and receive content from the Internet. You can browsethousands of
WAP enabled pages, get information like news, weather etc. entertainyourself with jokes, and games,
communicate using email, actually the way internet is, itsimpossible to give a whole list of things you can do with
WAP.

13
SMS
(S
HORT
M
ESSAGING
S
ERVICE
)
Mobilink SMS provides you the option to stay in touch with other customers in an
economical way, and you dont even have to talk. They have also started
MMS
(multimedia messaging service). Now they have provided a new service of messaging tothe ufone number.
VALUE
ADDED
SERVICES
MOBILINK GSM has always been the market leader when it comes to introducing state-of-the-art
communication services and solutions for its customers. Mobilinks ValueAdded Services makes their existing
package more attractive, all for our convenience.We can now benefit from the services, which will give us all the
freedom we need,making mobile communications more exciting, convenient and enjoyable. This sectionwill walk
us through services, which are not only useful but also cost-effective for bothbusiness as well as personal use.
These include the very basic yet indispensable serviceslike V- Mail to the more innovative and sophisticated ones
like G-Mail, Internet Chat,Logo Composer etc.Mobilink is confident that their innovative and exciting new
services will bring about arevolution in the way we look at mobile communications.
GMAIL
This is an added benefit that your friends, family and colleagues can now send you emails of up to 160 alphanumeric characters on your mobile from anywhere in theworld
using their own e-mail accounts. You get your own G-Mail address"0300(your
MOBILINK GSM number) @mobilinkgsm.com" which becomes yourmobile e-mail "Gmail" account. This service is available for Star subscribers (PostPaid) only.

INTERNAL
COMMUNICATION
It is imperative for the achievement of goals and objectives, that all the workers musthave a clear sense of direction
towards their objective.This is achieved through an effective internal communication between top executives
andemployees.Mobilink has maintained open communication channels both downward and upward in
the companys hierarchy. This is quite effective in creating a good working environmen