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Questionnaire Dell

The document analyzes data from a survey about Dell laptops. It finds that most people are familiar with Dell laptops and over half use them, primarily for personal use. Friends have the biggest influence on purchase decisions. Brand image, accessories, colors and designs also affect buying decisions. While after-sales service and battery life satisfaction are high, many customers face problems with Dell's services and would consider switching brands, with HP being the main competitor. Overall, most customers are satisfied and would recommend Dell laptops.

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kumarrohit352
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3K views15 pages

Questionnaire Dell

The document analyzes data from a survey about Dell laptops. It finds that most people are familiar with Dell laptops and over half use them, primarily for personal use. Friends have the biggest influence on purchase decisions. Brand image, accessories, colors and designs also affect buying decisions. While after-sales service and battery life satisfaction are high, many customers face problems with Dell's services and would consider switching brands, with HP being the main competitor. Overall, most customers are satisfied and would recommend Dell laptops.

Uploaded by

kumarrohit352
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Data Analysis

Data Analysis

Q. Have you heard about DELL Laptop?






INTERPRETATION:
Most of the population knows about Dell laptop.

96%
4%
Yes
No
Q. Do you use DELL Laptop?





INTERPRETATION:
More than half of the population uses Dell laptop.

88%
12%
Yes
No
Q. For what purposes do you use DELL Laptop?



INTERPRETATION:
Mostly consumer uses the Dell laptop for personal use.

16%
8%
60%
12%
Business
Office
Personal
Any Other
Q. As a consumers who influences your buying decision?





INTERPRETATION:
We conclude friends are easily influencing the consumer.

60%
12%
4%
24%
Friends
Advertisement
Relative
Any Other
Q. Is your purchasing decision affected by the brand image of the DELL?
Yes [ ] No [ ]



INTERPRETATION: PEOPLE ARE ATTRACTED BY OFFERS LIKE FREE GIFTS
AND DISCOUNTS ETC.

68%
24%
Yes
No
Q. Is your buying decision influences by the accessories given by the Dell
laptop?

Yes [ ] No [ ]



INTERPRETATION: BRANDS EFFECT THE PURCHASING DECISION OF
PEOPLE.

64%
44%
Yes
No
Q. Does laptop colours and designs affects your buying decision?
Yes [ ] No [ ]



INTERPRETATION: ONLY 40 % OF THE POPUALTION FINDS THE PRICING
POLICY OF THE COMPANY REASONABLE i.e. NEITHER CHEAP NOR
EXPENSIVE

60%
40%
Yes
No
Q. What is the opinion about the price policy of DELL?
[ ] Expensive [ ] Cheap [ ] Reasonable



INTERPRETATION: A LOT OF PEOPLE HAVE FACED PROBLEMS WITH THE
SERVICES OFFERED BY DELL.

8%
24%
68%
Expensive
Cheap
Reasonable
Q. What are the factors that you look in DELL laptop before purchase?
Configuration [ ] Battery back up [ ]
Both of them [ ] Any other (specify) ___________



INTERPRETATION:
After survey we found maximum customer in favour is battery backup.
20%
40%
28%
12%
Configuration
Battery backup
Both of them
Any othr (Specify)
Q. Please rate the after sale services of Dell Laptop?
Highly satisfy [ ] Satisfy [ ]
Unsatisfy [ ] Cant Say [ ]




INTERPRETATION:
After survey we found maximum customer are satisfy.
16%
72%
0%
12%
High satisfy
Satisfy
Unsatisfy
Can't Say
Q. Please rate the battery backup offered by the Dell laptop ?
Highly satisfy [ ] Satisfy [ ]
Unsatisfy [ ] Cant Say [ ]



INTERPRETATION:
After survey we found maximum customer are satisfy.
20%
56%
16%
8%
High satisfy
Satisfy
Unsatisfy
Can't Say
Q. Will you switch another brands as a consumer?



INTERPRETATION:
After survey we found that 56% of the consumers want to switch the brand.
56%
44%
Yes
No
Q. Acc. to you which company is the biggest competitor available in the
market for DELL Laptop ?




INTERPRETATION:
52% of the consumers say it is HP
36% of the consumers say it is Sony
And rest of them say other.
36%
52%
6%
6%
Sony
HP
HCL
Any other (Specify)
Q. Will you recommend Dell Laptop to other?





INTERPRETATION:
Most of them will recommend Dell laptop.
76%
24%
Yes
No
Q. Are you satisfied with DELL products?







INTERPRETATION:
Most of the consumers are satisfied.
12%
64%
24%
0%
0%
Highly satisfied
Satisfied
Netural
Dissatisfied
Highly dissatisfied

Data Analysis Q. Have you heard about DELL Laptop? INTERPRETATION: Most of the population knows about Dell l
Q. Do you use DELL Laptop? INTERPRETATION: More than half of the population uses Dell laptop. 88% 12% Y
Q. For what purposes do you use DELL Laptop? INTERPRETATION: Mostly consumer uses the Dell laptop for personal use.
Q. As a consumers who influences your buying decision? INTERPRETATION: We conclude friends are easily influen
Q. Is your purchasing decision affected by the brand image of the DELL? Yes [ ] No [ ] INTERPRETATION: PEOPL
Q. Is your buying decision influences by the accessories given by the Dell laptop? Yes [ ] No [ ] INTERPR
Q. Does laptop colours and designs affects your buying decision? Yes [ ] No [ ] INTERPRETATION: ONLY 40 % OF
Q. What is the opinion about the price policy of DELL? [ ] Expensive [ ] Cheap [
Q. What are the factors that you look in DELL laptop before purchase? Configuration [ ] Batter
Q. Please rate the after sale services of Dell Laptop? Highly satisfy [ ] Satisfy [ ] Unsatisfy [ ] Can’t Say

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