WELCOME

Strategies and Competitiveness of Dell Company

Presentation by
Febin Joy
 Computer Hardware and Software Industry

Computer hardware includes the physical parts of a computer, such as the case
, central processing unit (CPU), monitor, mouse, keyboard,
computer data storage, graphics card, sound card, speakers and motherboard.

Software is the set of instructions that can be stored and run by hardware.
Hardware is so-termed because it is "hard" or rigid with respect to changes,
whereas software is "soft" because it is easy to change.

Hardware is typically directed by the software to execute any command or

instruction.

A combination of hardware and software forms a usable computing system,

although other systems exist with only hardware.
 COMPANY PROFILE

Dell is an American multinational computer technology company that develops, sells, repairs, and
supports computers and related products and services, and is owned by its parent company of Dell
Technologies. Founded in 1984 by Michael Dell, the company is one of the largest technology
corporations in the world, employing more than 165,000 people in the U.S. and around the world
Dell's mission is to be the most successful computer company in the world at delivering the
best customer experience in markets we serve.
In doing so, Dell will meet customer expectations of: Highest quality, Leading technology.
Dell's vision statement is “It's the way we do business. It's the way we interact with the
community. It's the way we interpret the world around us– our customers' needs, the future of
technology, and the global business climate.
 Dell Inc.

Logo since 2016

Headquarters in Round Rock, Texas

Formerly PC's Limited (1984-1987)
Type Subsidiary
Computer hardware
Industry
Computer software
Founded February 1, 1984; 37 years ago
Founder Michael Dell
Headquarters Round Rock, Texas, U.S.
Area served Worldwide
Michael Dell
Key people
(Chairman & CEO)
•Personal computers
•Servers
Products •Peripherals
•Smartphones
•Televisions
Revenue US$94 billion (FY 2021)
Number of employees 165,000 (Early 2020)
Parent Dell Technologies
Website www.dell.com
 Dell Inspiron 15 5501 Laptop

It is one of the good looking laptop for multi-tasking and normal use.

Display: Dell Inspiron 15 5501 comes with 15.6-inch Full HD LED Anti-glare Display with very
thin bezels on the above and two sides.

Processor: This laptop comes with Intel Core i5-1035G1 10th Gen processor.

Launched on 30 July 2020

 Dell Inspiron 15 5501 Laptop

HP Pavilion 15-CS3007TX Laptop

Name Dell Inspiron 15 5501 Laptop HP Pavilion 15-CS3007TX Laptop

RAM 8 GB 8 GB
Display 15.6 in 15.6 in
Processor Intel Core i5 Intel
Graphics Card NVIDIA Geforce MX330 Intel UHD Graphics
Price Rs. 74398 Rs. 69999
 Marketing Strategy
Dell

Understanding customer needs

Online sales
Tracking orders
Customer service
Supply chain management

HP

Customer relationship
Dealing with other products like computer accessories like
printers.
 4Ps
PRODUCT

PROMOTION PRICE

PLACE
 PRODUCT
'Marketing doesn't involve delivering products or services but essentially providing
changing benefits to changing customer requirements.' Dell believes.

Dell offers a wide range of products and services, both in business and
home/consumer classes.

Dell designed, developed, manufactured, sold, and supported a variety of products

which are often tailored to the specific needs of individual customers.

Dell Precision workstations, OptiPlex desktops, Dimension desktops and Inspiron

and Latitude notebooks are just a few examples of individual and professional
customer products.
 PRICE
Pricing strategies usually change as the product goes through its life cycle, as the
freedom of the company to price a product is constrained at different stages.

Dell's main aim is to produce the customers' low cost and cost-effective PC.

This is why the price of Dell's product reflects the local customers' affordability.

As the products from Dell are so customisable, the price depends to a large extent on
the options and services provided.

To quickly gain market share, Dell is undercutting competitors.

 PLACE
Place is also known as the intermediary, the channel or distribution.

It means that goods and/or services are transferred from the supplier to the user or the
consumer by way of a mechanism.

Dell could influence its marketing campaign's localization strategy aspect.

As Dell products are always available to customers of the nearest dealers, they
develop trust in the "local Dell" to achieve the goal of building confidence in Dell
products and services and a vast diverse consumer base.

Dell's products are always available.

 PROMOTION
The promotion is another one of the 4 Ps.

This includes all the marketing communication tools available to the marketer.

In the past, Dell did not focus on extensive marketing campaigns but the
revolutionaries changed their tactics in 1999 through extensive marketing
campaigns.

Dell mainly sells its products through TV and internet advertising, print media
advertising and a wide range of direct marketing publications such as promotional
materials, catalogues or client newsletters.

Recently Dell has begun promotion of its products through retailers such as Best
Buy, Staples, Wal-Mart, Carrefour and GOME.
Product Life Cycle
 Introduction
First stage of product life cycle where new
product introduced and volume is very
low.

At this time, technology is new in market

so its take time to lead by this affect the
delivery system of company.

Dell correctly estimate the new

components needs so they do not have too
much time to lead in market.
 Growth

Second stage volume growth is very high.

Therefore, Dell have to constantly keep

track with suppliers to ensure position of
parts and check that supply chain is not
affect by the part shortage
 Maturity
At this stage, volumes are very huge but
profits are lower because the competitors
already come up with new product.

As demand are less than the previous two

stages.

Here Dell has profit margin is less per

components because there is price
competition
 Decline
At this stage, Dell would soon to stop
producing his product because the product
sales would drop.

Dell has to take decision in order to

technology, which became older.

Also, have to plan in advance so that it

would not affect the other stage of sales
and supply chain
 Findings
One of the important facts to consider when you buy a laptop is its reliability.

Dell laptops are usually simple in design and come with different colors unlike HP laptops.
Dell keyboards are among the best for laptops.
Displays are pretty good with better brightness.

HP laptops have great looking designs including various patterns and textures in the interior of the
laptops.
Also different styles of keyboards are available on their laptops.

Dell might have slight-edge over HP due to their keyboard designs and track pads.
Customer service is one of the important aspects when it comes to laptops. In this case Dell seems
to have a better chance over HP.
 Conclusion
It was a wonderful and learning experience for our team while
working on the topic for presentation.

The presentation helped us to improve communication and

presentation skills.

And gave us real insight into the topic.

We the team of 5 members enjoyed each and every list of work

put into the topic for presentation.
Any Questions?
Done !!