DELL

www.dell.com

About company:
Dell is a US multinational computer technology company that develops, sells,
repairs, and supports computers and related products and services. Named
after its founder, Michael Dell, the company is one of the largest
technological corporations in the world, employing more than 145,000 people
in the U.S. and around the world (Annual report 2018).Dell sells personal
computers (PCs), servers, data storage devices, network switches, software,
computer peripherals, HDTVs, cameras, printers, MP3 players, and electronics
built by other manufacturers.

History:
Dell traces its origins to 1984, when Michael Dell created Dell Computer
Corporation, which at the time did business as PC's Limited, The company
dropped the PC's Limited name in 1987 to become Dell Computer
Corporation and began expanding globally. Dell grew the fastest in the early
2000s. In the shrinking PC industry, Dell continued to lose market share, as it
dropped below Lenovo in 2011 to fall to number three in the world.

Vision and Mission:

Dell’s mission statement is “to be the most successful computer company in
the world at delivering the best customer experience in markets we serve. In
doing so, Dell will meet customer expectations of the Highest quality.” Dell’s
vision statement is “It’s the way we do business. It’s the way we interact with
the community. It’s the way we interpret the world around us– our customers’
needs, the future of technology, and the global business climate. Whatever
changes the future may bring our vision — Dell Vision — will be our guiding
force. So Dell needs full customer satisfaction. In order to become the most
successful computer company, they need the newest technology and loyal
customers.”

Leadership:
Michael Dell is the Chairman & CEO of DELL and Jeff Clarke is the Vice-
Chairman and Karen Quintos is the CCO.

Must know figures:

NO of employee in DELL are 145,000 and the revenue is US$78.7
billion (2018).

Products and services:

DELL’s products are Personal computers, Servers, Peripherals, Smartphones,
Televisions.
Competitors:
Lenovo, Apple, Samsung, Compaq, Acer, IBM, Sony, Toshiba etc.