Brand Positioning of Dell 1

PROPOSED QUESTIONNAIRE: Name: ________________________________ Occupation: ___________________________ Mobile Number: ______________________ 1.When you think about a electronic product which brand comes in your mind first? HP IBM DELL SONY HCL Age (in Years):____________ Gender: (M/F):____________

If any other plese specify 2. Whose opinion did you take while purchasing brand you are using currently? No One - I knew the brand I was going to buy Family/Friends/Neighbours/Acquaintances Advertising/Sales Staff/Dealers/Display Mass Media(TV, Radio, Internet, Print)/Rating Organizations 3.Are you using Dell Product Currently? Yes No No

4.If no have you used Dell brand earlier Yes

5.If yes specify reason for swithching from Dell to your Current Brand

6.Specify the name of Brand you are using Currently 7.Compare your Current Brand with Dell brand in following attributes. 1-Excellent 2-Good, 3-Moderate, 4-Poor, 5-Very poor Current brand dell brand Quality Price Avalibility

Brand Positioning of Dell 2

After sale service If any other feature, please specify

8. How would you rate purchase experience of brand you are using currently. (Rate according to the ratings below) 1-Excellent 2-Good, 3-Moderate, 4-Poor, 5-Very poor 9. How frequently do you change your brands Very frequently Some times Never

10. If you want to change your brand then would you like to prefer dell brand. Yes No Cant say

11. If you are using dell brand currently then would you like to purchase other products of dell brand Yes No Cant say

12. Rate following attributes according to their impact on purchase of Dell brand? (1-Excellent 2-Good, 3-Moderate, 4-Poor, 5-Very poor ) Performance and quality Design and looks

Additional Features (like Graphics Card, Screen Size, Battery Life, Weight,etc.) Payment Options available * (Cash, Credit Card, Debit card, Loan Facilities) Promotion Schemes * (free gifts with purchase, money discounts, etc.)

14.How has been your experience with usages of your current brands product. Extremely satisfactory Extremely unsatisfied Satisfactory Unsatisfied

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15.What suggestion would you like to give to Dell brand in order to improve its features and quality of services