A STUDY ON BRAND PERCEPTION TOWARDS DELL COMPUTERS WITH

SPECIAL REFERENCE TO COIMBATORE DISTRICT

OBJECTIVES OF THE STUDY

 To study on brand perception with special references to dell computer.

 To analysis the perception of customer towards dell.
 To examine the customers preferences of about features of dell.
 To study the awareness of branding system and brand perception of dell
computers.
 To evaluate the customers preferences about dell among different brands
available in the market.
 A STUDY ON BRAND PERCEPTION WITH SPECIAL REFERNCES TO DELL
COMPUTERS

Name

1) Gender
a) Male b) Female
2) Age Group
a) 18- 25years b) 25-30years c) 30-35years d) 35-40years
3) Education Level
a) HSC b) UG c) PG d) M.Phil
e) Others specify
4) Experience
a) Below 1 year b) 1-2 year c) 2-4 year d) above 4 years
5) Do you own a laptop/notebook?
a) Yes b) No
5) What brand do you have?
a) Acer b) Dell c) Hp d) Sony
e) Toshiba f) Apple g) Others
6) When did you purchase your computer/ laptop?
a) 6month b) 6month to1year c) 1-2year d) >5year
7) Are you planning to purchase another computer/ laptop?
a) Yes b) No
8) What is main purpose of using/purchasing computer/laptop?
a) Personal b) official c) educational d) entertainment
e) Other
9) Which type of feature would you prefer most?
a) Processor b) RAM size c) battery d) backup
e) Hard disk space f) all
10) What factor influences your buying decision?
a) price/cost b) quality c) advertisement d) brand
11) Rank the features of DELL

Sl.no Features Rank

1 Brand image
2 Features/configuration/style
3 Audio/ video quality
4 Price
5 Convenience of service

12) What was the offer that you got when you got bought DELL?
a) Price b) discounts c) extended warranty
d) Freebies e) Others

13) Do you think you get influenced by sales offers while buying DELL?
a) Always b) sometimes c) never
d) Can’t say

Please select the answer the most correspondents to your opinion in each question
1. Strongly agree 2. Agree 3.Neutral
4. Disagree 5.Strongly disagree

Sl.no 1 2 3 4 5
14 Do you recognize DELL as the famous laptop brand in the
market?
15 In the case that there are many laptop brands in the market,
you prefer the DELL?
16 You will choose a DELL when the other brands offer similar
feature or price?
17 Do you agree DELL present advance in innovation?
18 Do you agree DELL represent better quality?
19 You will purchase a DELL because well-known brand
represent better quality and service even you need to pay a
 price premium?
20 Do you agree a DELL can match your lifestyle?
21 Do you agree the DELL present better value(such as
attributes, service) for money over competitors
22 Do you agree the DELL can somewhat reflect your own self-
image and personality?
23 You will rely on the DELL than its actual attributes in
decision making?
24 You prefer to buy the computer/laptop on special occasion
25 Do you buy DELL online without seeing in person
26 DELL looks and stylishness
27 Before purchasing DELL, you search for various factors of
laptop/computers like attributes, price, etc from various
sources like internet, friends, etc?

For responds who own DELL COMPUTER

Sl.no 1 2 3 4 5

28 You satisfied with your past purchase for your

computer/laptop
29 You will recommend your friends with your computer/laptop
brand when then consider purchasing a laptop?
30 You would buy the DELL when consider purchasing a
second laptop?