QUESTIONNAIRE - CUSTOMER

Name Age
Sex Male ( ) Female( )

Family Income (Monthly)

(i) up to 5000 ( ) (ii) 5000-7500( )

(iii) 7500-10000 ( ) (iv) Above 10000 ( )

FAMILY KIND
(i) Nuclear Family( ) (ii) Joint Family ( )

1. Did you recently purchase a new Washing Machine?

Brand Name:
LG ( )
Samsung ( )
Whirlpool ( )
IFB ( )
BOSCH ( )
Godrej ( )
Haier ( )

Time
Within 1yr ( )
1-2 yrs ( )
2-5yr ( )
5-1-yrs( )

2. Do you have any Old Washing Machine in your home before

purchase new Washing Machine: -
(i) Yes ( )
(ii) No ( )
If yes, then reason for purchasing new one,
(i) Old Washing Machine out of function/problematic ( )

(ii) Better & Modern Washing Machine available ( )

(iii) Storage Capacity of old Washing Machine is not sufficient ( )

Q.3. You have old Washing Machine, is it semiautomatic, automatic others

(i) Semiautomatic
(ii) Automatic
(iii)others
Q.4. On what basis you purchase that specific brand of Washing Machine (rank)
(i) Superior Quality/Technology ( )
(ii) Price/Value for Money( )
(iii) Durability ( )
(iv) Brand Image( )
(v) Financial( )
(vi) Celebrity Endorsement( )
(vii) Recommended by others

Q.5. From where did you know about your brand of Washing
Machine?
(i) Print Media ( )
(ii) Broadcasting Media ( )
(iii) Hoarding/Glowing Sign Board ( )
(iv) Word-of-Mouth ( )

Q.6. How many people of your family do involve in purchasing decision making :-
(1) Husband (Individual)
(ii) Wife (Individual)
(iii) Husband & Wife (Both)
(iv) Entire Family

Q.7. How much are you satisfied with your current purchase?
(i) Fully ( )
(ii) Party ( )
(iii) Not Satisfied ( )

Q.8. When did you purchase/would like to purchase Washing

Machine?
(i) When promotional schemes are open
(ii) irresponse of promonational schemes

Q.9. What is your opinion regarding about 'After Sales Service of

Washing Machine?
(i)Stongly Agree
(ii) Agree
(iii) Neutral
(iv) Disagree
(v) Strongly Disagree

Q.10.If someone in your reference group and wants to purchase a

new washing machine, would you suggest your company's
brands?
(i) Yes
(ii) No
If No, then why
Q.11.what kind of problem you faced in laundry
(i) putting clothes
(ii)operating washing
(iii)display
(iv)for drying
Other reasons……

12. Dream washing machine would be like ?

13. What more washing machine should do as compare to present W.M.

QUESTIONNAIRE – stores

1. Sales of Front loader and Top loader in past 1yr?

Front Loader( )
Top Loader( )

2. Top 3 brand do you sell most and in what quantity?

No. 1
No. 2
No. 3

3. 3 reasons why people go for these brands?

Cost
LOOKS
SIZE
OPTIONS
FEATURES
ELECTRICITY
CONSUMPTION
WATER CONSUMPTIONS
OTHERS

5. How much money are customers willing to spend while

buying a new TOP LOADER washing machine?

Under 20k ( )
20-40k ( )
40-60k ( )
60-80k ( )
Above 80k ( )

6. Who are the decision makers while buying the washing machine?

Mother ( ) Father ( ) Husband/wife ( )

Grown ups All of them

7. No of units sold for a particular color? How many units?

White ( ) Silver ( ) Black ( ) other ( )

8. Number of units for preferences for material? How many units?

Plastic ( ) finish ( ) Metallic Finish ( ) Other ( )

9. Are customers are really interested in knowing the features of the

washing machine?
Yes ( )
No ( )

10. How many percentage of customers are buying the washing machines
for the first time?

11. What are the major complaints of customers

AFTER buying washing machines?

12. Which brand would you recommend to

your customers, friends, relatives for washing
machines and why?