CONSUMER BEHAVIOR ABOUT CELL PHONE QUESTIONNAIRE

I consider myself a _________ user of hand phone (please tick one below)

 Heavy

 Medium

 Light

What size of phone would you prefer?

 Small
 Medium
 Large
I typically find information about cellphone through:

 Friends/ Family
 Reference Groups
 Media
I consider owing a mobile phone as a

 Status
 Luxury
 Necessity
The reason I choose the mobile brand Is

 Convenience Handset
 Cost control
 Value added Service
 Discounts

The factors that influenced me in purchasing the mobile brand I am currently using is

 Price/Offers
 Brand name
 Availability in store
 Different size
 Mobile battery

How often you change your mobile phone? 

  Often
 Very often
 Once a year

How much time do you spend in your mobile phone

 Less than 30 mins

 Less than 2 hours
 Less than 4 hours
 Greater than 4 hours

What do you preferred to use when using internet on your mobile phone? 

 Entertainment
 Business
 Study
 Improve your knowledge

Rate Using the following scale.

Strongly Strongly
Statement Agree Neutral Disagree
Agree Disagree
Health Benefits
I regularly check my phone even if it does not
ring
If I left my phone at home, I would be willing
to go home for it

I feel bad when my phone runs out of battery.

I classify mobile phone as an important part of
your life
I consider functionality as important when
choosing a mobile phone
How Important Is the design or style of mobile
phone to you as opposed to functionality?

I consider Name of brand as important when

choosing a mobile phone.
I consider Look and feel as important when
choosing a mobile phone

I consider Price as important when choosing a

mobile phone
I consider that touch-screen as important
factor when use a mobile phone.
I consider physical button as important when
 using a mobile phone
I consider financial risk while purchasing cell
phone

Advertising give me more choice in making

brand purchase decision
Paid Time Off
It is most likely that I would choose a certain
band if I liked its advertisement
It is most likely that I will choose a certain
brand if I like how the model is portrayed in
the ad.
Additional Benefits
It is most likely that a unique and / or
interesting advertisement would influence my
choice in a certain brand.

It is most likely that I would choose a certain

brand if its ad is easy to recall

Rate the importance of each attribute in choosing mobile phone brand.

Extremely
Unimportan
Attributes Extremely important Important Average Unimporta
t
nt
Price
Brand
Features
Design

Rate the following features you choose when purchasing mobile phone?

Extremely
Unimportan
Features Extremely important Important Average Unimporta
t
nt
Display
Battery Life
Durability
Sound quality

Camera

Internet Browsing

Social Networking

Gaming
Rate the following brands you prefer considering attributes like design, brand, durability, sound quality, battery life,
display, camera & music, multimedia.

Strongly
Features Strongly Like Like Neutral Dislike
Dislike
iPhone
Samsung
Oppo

Nokia

Huawei

Vivo