[Year]

Consumer B
 CONSUMER Behaviour
Assignment

Submitted to : Sir Anas Tariq

Submitted By: Darakhshan Safdar ( F20mb020)
Rahima Rafiq ( F20mb023)
Institute Of Business And Information
Technology, University Of the Punjab
 Questionaire

Information search

1. How do you typically find information about cell phones?

a) Websearch
b) Reference groups
c) Social media
d) Others (__________)

2. What websites do you use to discover new cell phones launch?

a) WhatMobile
b) Daraz
c) Samaan.pk
d) Others (__________)

3. What do you research about a cell phone before purchasing it?

a) Memory
b) Camera pixels
c) Battery
d) Others (__________)

4. What communication channels would you prefer to use?

a) Friends/Family
b) Media
c) Experts
d) Others (__________)
Belief:

1. How does cell phone makes you feel?

a) Satisfied
b) Happy
c) Indifferent
d) Excited

2. What is the biggest difficulty you face when purchasing a cell phone?

a) Budget
b) Knowledge about the product
c) Features
d) Others (__________)

3. What features would you have liked to see on your cell phone?

a) Maximum storage
b) Good camera
c) Long lasting battery
d) All of them

4. What influences your decision to purchase a new cell phone?

a) You get bored from your current phone

b) You’re attracted to new cell phones features
c) Your phone is damaged
d) Others (__________)

Affective:

1. What is your preferred brand of cell phones?

a) Iphone
b) Samsung
c) Oppo
d) Others (__________)
2. How does past experience influence your decision to purchase from this
brand?

a) Phone was upto your expectation

b) You have emotional attachement with the brand
c) This brand phone had good lifetime
d) Others (__________)

3. How would you feel if you couldn’t use this cell phone brand?

a) Dissatisfied
b) Satisfied
c) Neutral
d) Others (__________)

4. Which cell phone attributes are most important to you?

a) Maximum storage
b) Good camera
c) Long lasting battery
d) All of them

Behavior

1. When you started using a cell phone, what were you thinking about?

a) It will make me happy

b) It will fulfill my self esteem
c) It will solve my problems
d) Others (__________)

2. How do you feel immediately after purchasing a cell phone?

a) Satisfied
b) Happy
c) Indifferent
d) dissatisfied
3. What factors determine your budget for a cell phone?

a) Income
b) Incentives
c) Don’t care about the budget
d) Others (__________)

4. At what point do you re-purchase your cell phone?

a) Often
b) Very often
c) Once a year
d) When your phone get damaged