SURVEY ON THE TREND OF MOVIE EXPERIENCE IN THE DIGITAL AGE

Thank you for your participation in our survey. We are students from the Faculty of
Foreign Language of Nha Trang University. We are conducting a social survey in regard to
the trend of movie experience in the digital age. We highly appreciate your honest responses
as they are significant contribution to our research. We guarantee your privacy as the survey
only serves academic purposes. If there are any issues with the survey, please do not hesitate
and ask us immediately.

PERSONAL INFORMATION

Name: Gender:

Nationality:

1. What is your age range?

A. 10-25
B. 25-40
C. 40-60
D. 60+

BACKGROUND

2. How many hours a week do you spend watching movie?

A. Less than 4 hours
B. 4 – 10 hours
C. 10 – 16 hours
D. More than 16 hours
3. Which genre of movie do you? (tick one or more boxes)
 Action
 Romance
 Comedy
 Animation
 Detective
 Thriller
 Horror
 Other:__________________
 4. Who do you usually watch movies with?
A. Friends
B. Family
C. Alone
5. What are some reasons for you to pick a movie? (tick one or more boxes)
 Actors/Actresses performance
 Plot/story telling
 Hidden meanings
 Moral lessons
 Learning language
 Cultural/ geographical experience
 Other: ________

TRADITIONAL MOVIE EXPERIENCE

6. Which means of movie watching do you prefer?

A. TV channels
B. Cinemas
C. Streaming services
D. Disk-type (DVD, Blu-ray, etc.)
E. Websites
7. How often do you watch movies on websites for the last 2 years?
A. Regularly
B. Occasionally
C. Rarely
D. Never

STREAMING SERVICES

8. Which of the following streaming services have you subscribed to? (tick one or more
boxes)
 Netflix
 Disney+
 Hulu
 HBO Max
 Others: ______________
  None of the above (skip questions 9 to 13)
9. How much do you spend on streaming service a month?
A. $0 – $9.99
B. $10.00 - $24.99
C. $25.00 - $49.99
D. $50 or more
10. What do you use to access streaming services?
A. Phone
B. Smart TV
C. Laptop/Desktop
11. . What type of Movie platform do you prefer?
A. A free platform that includes advertisement
B. A paying platform that provide decent quality service without advertisement
C. Both are preferable
12. What are some reasons that made you subscribe to streaming service(s)? (tick
one or more boxes)
 Large library
 Can watch again
 Exclusive contents
 Share between members
 Time convenience
 Other: _______
13. What are some drawbacks of streaming service(s)? (tick one or more boxes)
 Uncensored contents
 Repeated contents
 Multiple streaming services subscriptions
 Addictive
 Other: _______
 None of the above
(Skip questions 14, 15 if you answered questions 9 to 13)
14. What makes you want to subscribe to streaming services?
 Large library
 Rewatchability
  Exclusive contents
 Share between members
 Time convenience
 Other: _______
 I don’t have the need
15. What deters you from subscribing to streaming service(s)? (tick one or more boxes)
 Monthly fee
 Unsuitable content
 Other means are sufficient
 Other: _______

 Suggestion on improving quality of streaming services (optional):

_________________________________________________________________

PREDICTION

16. In your opinion, which mean of screening is going to be the most popular in near
future? (5 years) Please provide brief reason(s) for your answer:
A. TV
B. Cinema
C. Streaming services
D. Other: _______
 Reason: __________________________________________________________
_________________________________________________________________

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This is the end of our survey. We once again cordially thank you for your participation in
our research project and we wish for all the best to you.