Questionnaires

1. Are you currently subscribing to any OTT platforms (Netflix, Sony

LIV, Amazon Prime Video, Voot(online platform) or part of a
household that subscribes to an OTT platform? *

a) Yes Skip to question 2

b) No

2. Have you heard of any of the platforms (select Multiple)

a) Amazon Prime
b) Netflix
c) Sonly Liv

3. What is your age? *

a) 18 to 24
b) 25 to 34
c) 35 to 44
d) 45 to 54
e) 55 or older

4. Which of the following services are you currently subscribing

too? (You can select multiple boxes) *
a) Amazon Prime (skip to question 5)
b) Netflix (Skip to question 8)
c) Sony LIV (Skip to question 11)
d) None

5. How would you rate your overall experience with Amazon Prime (1- Most Dissatisfied, 5 -
Most Satisfied)..
a) 1
b) 2
c) 3
d) 4
e) 5

6. How much time do you spend on Amazon Prime video?

a) Daily
b) Once in a week
c) Once in a month
d) 2 - 4 days in week

7. Since how many months/ years you are using Amazon Prime?
Answer:

8. What features, if any, would you like to see added to Amazon Prime?
Answer:

9. How would you rate your overall experience with Netflix (1- Most Dissatisfied, 5 - Most
Satisfied)..
a) 1
b) 2
c) 3
 d) 4
e) 5

10. How much time do you spend on Netflix

a) Daily
b) Once in a week
c) Once in a month
d) 2 - 4 days in week

11. Since how many months/ years you are using Netflix?
Answer:

12. What features, if any, would you like to see added to Netflix?
Answer:

13. How would you rate your overall experience with Sony LIV (1- Most Dissatisfied, 5 - Most
Satisfied)..
a) 1
b) 2
c) 3
d) 4
e) 5

14. How much time do you spend on Sony LIV

a) Daily
b) Once in a week
c) Once in a month
d) 2 - 4 days in week

15. Since how many months/ years you are using Sony LIV.
Answer:

16. What features, if any, would you like to see added to Sony LIV
Answer:

17. For what do you use your OTT subscription for the most.
a) Movies
b) Web series
c) TV shows
d) Other

18. How can OTT platforms increase the customer loyalty according to you.
a) Reward your customers
b) Ask of user advice and listen to it
c) Improving the customer service
d) Keep updating the service

19. What elements could influence customer satisfaction and loyalty towards OTT platforms
a) Quality service
b) Customer expectations
c) Page speed (No buffering)

20. Do you feel by reducing prices or offering more service OTT platforms can retain there
loyal customers.
a) Yes
b) No
21. What factors are stopping you to change to other OTT platforms?
a) Features
b) Contents
c) Better service
d) Affordable cost