0-15 26

15-22 16
22-32 16
32-45 22
45+ 22
Demographics: Age, Gender, Income (individual, family), Stay (Alone, Family), Place of
stay (Urban, rural), Occupation

What is your name?

What is your gender?

Male
Female
Transgender

What is your age group?

15 – 22 years
22 – 32 years
32-45 years
45 + years

What is your highest education qualification?

Senior Secondary Certificate (10th grade) or below
Higher Secondary Certificate (12th grade)
Graduation
Post-Graduation
Doctoral Program

What is your current occupation?

Student
Business Owners (Self Employed)
Salaried
Retired/ Pensioner
Voluntary Unemployment (Housewives, Househusbands etc.)

In which category you reside at present?

Tier 1 Cities
Tier 2 Cities
Tier 3 Cities
Rural India

Do your stay with your family?

Yes
No

What is your annual income (Rs)?

What is your family income (Rs)?

0 - 50,000
50,001 – 2,50,000
2,50,001 – 8,00,000
8,00,001 – 15,00,000
15,00,000 +

Behavioral

How many hours do you spend on Cable/ DTH Tv per day? (DTH, Cable TV)
0 - 2 hours
2 - 4 hours
4+ hours

What content you watch on Cable/ DTH TV?

Movies
Sports
News
Song & Music Videos
Comedy
Daily Soaps & Reality Shows
Documentaries

Please rate on how each of the following statements associate with Cable/DTH Tv.
Provides convenience of time and place
Promotes private & personal nature of viewing
To enjoy with family and friends
So many options are available
Gives a feeling of control
Provides high quality and variety of content
Cost effective

Do you use OTT services? (YouTube, Hotstar, Netflix, Amazon Prime, Spotify, Jio Tv etc.)
Yes
No

How did you come to know about OTT platforms?

Friend's recommendation
Bundled Offering – With mobile or telecom operator
Advertisement
Trial Offer
Other

How many hours do you spend on OTT platform per day?

0 - 2 hours
2 - 4 hours
4+ hours
What content you watch on OTT?
Movies
Sports
News
Song & Music Videos
Vlogs
Web Series
Comedy
Daily Soaps & Reality Shows
Documentaries

Which OTT platform you often watch?

YouTube
Hotstar
Amazon Prime
Netflix
Voot
Apple iTunes – For Video Purchase
Zee5
Sony Liv
Daily Motion
ALT Balaji, Eros Now or MX Player

What device you use to watch OTT?

Mobile
Laptop
Television

Please rate on how each of the following statements associate with OTT.
Provides convenience of time and place
Promotes private & personal nature of viewing
To enjoy with family and friends
So many options are available
Gives a feeling of control
Provides high quality and variety of content
Cost effective

Why don’t you spend more time watching OTT content?

Not a habit/ part of schedule
Too complex to decide what to watch: Too many options
Expensive because of mobile data cost
Wifi required for movies and web series
Drains battery or Memory Issues
Good content is expensive
Small screen is not the best viewing experience
Confusing technology, still not comfortable with it
Cannot watch/ discuss with family
Too bold, violent & abusive
Damages eyes

Do you use OTT services? (YouTube, Hotstar, Netflix, Amazon Prime, Spotify etc)
Yes
No

Out of these what do you use the most for entertainment in lockdown?
Cable/ DTH TV
OTT (YouTube, Netflix, Amazon, Hotstar etc.)

How many hours do you spend on OTT platform per day?

0 - 2 hours
2 - 4 hours
4+ hours

Which OTT platforms you often use?

YouTube
Hotstar
Amazon Prime
Netflix
Voot
Apple iTunes – For Video Purchase
Zee5
Sony Liv
Daily Motion
ALT Balaji
Eros Now

Which OTT channels subscription have you purchased?

YouTube
Hotstar
Amazon Prime
Netflix
Voot
Apple iTunes – For Video Purchase
Zee5
Sony Liv
Daily Motion
ALT Balaji
Eros Now

Is there any change in your OTT usage since the lockdown?

Increased
Decreased
No change

Approximately by how many hours has your consumption increased or decreased.

From scale 1 to 10

Name the new OTT platforms you begin viewing during the lockdown?
YouTube
Hotstar
Amazon Prime
Netflix
Voot
Apple iTunes – For Video Purchase
Zee5
Sony Liv
Daily Motion
ALT Balaji
Eros Now
Others, ___________

Have you ever preferred waiting for a movie to release on OTT rather than watching it in the
cinema?
Always
Many times
Never

Do you think mainstream movies should be released on OTT before or along with cinema?
Yes
No

In future, if a movie releases in Cinema and on OTT together, where would you prefer to watch?
OTT
Cinema

What is your willingness to pay to watch a new release on OTT platform?

0 - 300
Program profiling was done in ormax via different shows to gain customer experience
perspective

Content can be watched on conventional television too. Then why do audiences watch

content on OTT platforms at all? - To be Asked in interviews

SVOD vs AVOD – In survey give options

Which mode you prefer tv or ott

Place of consumption – OTT

Focus on slid 18 19 24 later

How would you rate different ott channels on the parameters of - Interview

Content

Experience

Price

Brand

For Interview 28