Survey Questionnaire

1. May we know your Age bracket? (Years)

15-20
20-25
25-30
30-35
35+

2. May we know your gender?

Female
Male
Other
Prefer not to say

3. Which city do you live in?

Metros (Mumbai, Delhi, Chennai, Kolkata, Bengaluru, etc.)
Tier 1 (Jaipur, Lucknow, Ahmedabad, Chandigarh, Hyderabad, Trivandrum,
etc.)
Tier 2 (Agra, Trichy, Mysore, Coimbatore, Vizag, Kochi, Kakinada, Ranchi,
etc.)
Tier 3 (Salem, Gondia, Kannur, etc.)

4. Can you disclose your Profession?

Student
Salaried
Self-employed
Homemaker

5. How many hours per week do you spend on watching OTT shows (web
series, movies, sports, stand-up)? ⏳ P.S. - Youtube, other social media
handles, is not considered an OTT platform for this survey.
 I don’t watch OTT content
0-5 hours a week
5-10 hours a week
10-15 hours a week
15-20 hours a week
20+ hours a week

6. Rate the OTTs based on the frequency of usage (1 - Never use it 2 - Rarely
use it 3 - Sometimes use it 4 - Often use it 5 - Always use it)
Netflix
Amazon Prime
Disney + Hotstar
Voot
ALT Balaji
Zee5
Jio Cinemas
Proxy websites/torrents

7. Which is your most preferred OTT platform?

Netflix
Amazon Prime
Disney + Hotstar
Voot
ALT Balaji
Zee5
Jio Cinemas

8. Rate the parameters of importance in choosing your most preferred OTT

platform from the previous question. (1- Not at all important 2- Not
important 3 - Neutral/don't know 4 - Important 5 - Very Important)
My preferred Genre of Content
Variety of Content offered
Subscription price
 OTT's popularity among Peer Circles
Source of Entertainment for the family
Friendly user interface (ex. - provides recommendations, doesn’t crash)

9. Rate the issues you face while using your most preferred OTT platforms.
(1 - Big issue 2 - Sometimes an issue 3 - No issues at all)
Connectivity issues
Issues during payment
Affordability issues
Not a friendly user interface
Lack of regional content
Lack of variety in content
Lack of content in my genre of liking
Number of allowable devices

10. On a monthly basis, How much do you spend on OTT platforms?

I don't watch it
I watch, but don't spend anything (Prefers proxy or others)
100-200
200-500
500-1000
1000+

11.How often do you watch the below Genres on your subscribed OTT? (1-
Never watch 2 - Rarely watch 3 - Sometimes watch 4 - Often watch 5 -
Always watch)
Sports
International Thriller/Dramas
International Fantasy/Sci-Fi
Documentaries/ Docu-series
Stand up comedy
Bollywood content
 Indian web series
Indian daily soaps (for self/or family members)
Regional language content(Tamil, Telugu, Kannada)

12.Which factors are important to you to consume new content? (1- Not
Important at all 2 - Not Important 3 - Neutral 4 - Important 5 - Very
Important)
Check out reviews/ratings
Watch new trailers on the OTT platform itself
Recommendations on Social Media
Peer/Friend Recommendations
Family Recommendations

13.What is your response to the recent web series named Scam 1992 on
Sony Liv?
I haven't heard about it
I’ve heard but not watched it
I watched it on a proxy website/friend’s account
I was already subscribed to SonyLiv and will watch/have watched it there
I specially purchased SonyLiv subscription to watch it

14.Would you consider subscribing to an OTT platform if you find out that
they are constantly churning out quality content?
Yes
No
Maybe

15.Are you a consumer of ALT Balaji content?

Yes, I have a subscription for it.
Yes, I watch it on proxy websites
No, I don’t watch it, but I am aware of Alt Balaji.
No. I am not even aware of Alt Balaji.
16.What do you think about ALT Balaji on the following parameters? If you
haven't heard of ALT Balaji, Please fill all the parameters as Neutral! (1 -
Very Bad 2 - Bad 3 - Neutral/ Unaware 4 - Good 5 - Very Good)
Content Quality
Content Variety
Pricing Model
Perception amongst your peers/friends
Perception amongst your family