A

PROJECT REPORT
ON
“A STUDY ON IMPACT OF OTT PLATFORM ON PEOPLE”

BY

K.Chandra Shekar (106420405141)

Gandla Keerthana (106420405136)
Alle Bhargav          (106420405138)
Pathakoti Anjali    (106420405122)

Under the guidance of

SREERAM DAIDA
M.COM MBA,MA(ENG),PGDT,M.PHIL,(PHD),SET…
Associate professor of commerce, Badruka college of commerce and
arts,Hyderabad,500027.
Sreeram.bcca@gmail.com
9951566499

Project submitted in fulfillment of the award of the Degree of 

Bachelor of Commerce (computer applications)

Osmania University
Department of Commerce
Badruka College of Commerce and Arts
Kachiguda , Hyderabad

2022-2023

[1]
 DECLARATION

We, K.Chandrashekar,(106420405141), Gandla Keerthana,

(106420405136), Alle Bhargav, (106420405138), Pathakoti Anjali,
(106420405122), pursuing B.Com (computer applications) Final
year from Badruka College of Commerce and Arts, hereby declare
that this project work entitled “ A STUDY ON IMPACT OF OTT
PLATFORM ON PEOPLE”  submitted to Department of
Commerce, Osmania University in fulfillment of B.Com (computer
applications) course requirements, is a record of original work done
by us.
This information and data submitted in the project are authentic to the
best of our knowledge and belief. The project has not been submitted
to any other university or institution for the award of any degree,
diploma or fellowship or published any time before.

Date: 
Place: Hyderabad

Name & Signature of candidates:

[2]
 ACKNOWLEDGEMENT

We are immensely grateful to our project guide Sreeram Daida,

AssociateProfessor of Commerce, for his constant support and guidance
throughout the project period.

We express our gratitude to Dr.P. Venkataiah Vice Principal

(Academic), Badruka College of Commerce and Arts, for giving us an
opportunity to do the project.

We also express our sincere thanks to Dr. B. Mohan Kumar, Principal,

Badruka College of Commerce and Arts, Hyderabad and all others staff of
the college for their valuable support towards the completion of this work.
We would like to take this opportunity to thank all my friends for their
insightful comments and constructive suggestions to improve the quality
of this project work.

Last, but certainly not the least, we are indebted to my parents, without
their blessings wouldn’t  have finished this project under stipulated time
and with focused vision.

Mr. K.Chandra Shekar

Mrs. Gandla Keerthana

Mr. Alle Bhargav

Mrs. Pathakoti Anjali

[3]
 Badruka College of Commerce and Arts
Kachiguda Hyderabad

Department of Commerce

Certificate

This is to certify that the project title “ A STUDY ON IMPACT OF OTT

PLATFORM ON PEOPLE ”  are the bonafide students work
done_by_K.ChandraShekar(106420405141),Gandla.Keerthana 
(106420405136),Alle.Bhargav(106420405138),Pathakoti.Anjali(106420
405122), of  bonafide students of  Badruka College of Commerce and
Arts, Kachiguda, Hyderabad under supervision of Sreeram Daida,
Associate Professor of commerce.

Signature of External Examiner          Signature of Internal Examiner &Guide

[4]
 INDEX
PAGE
S.NO TOPIC
NO

1 ABSTRACT 8

2 CHAPTER 1: INTRODUCTION
Advantages 10-18
Disadvantages
Popular OTT platforms

3 OBJECTIVES 17

4 CHAPTER 2: LITERATURE
REVIEW 19-21

5 CHAPTER 3: METHODOLOGY 23

   CHAPTER 4: DATA  ANALYSIS 25-39

6 AND INTERPRETATION

CHAPTER 5: FINDINGS SUGGESTIONS

AND CONCLUSIONS 41-43
7

8 CHAPTER 6: QUESTIONAIRE 45-47

9 CHAPTER 7: BIBLIOGRAPHY 49

[5]
 LIST OF TABLES
Table Title Page No
No
1 Gender 25

2 Age of respondents 26

3 Occupation of respondents 27

4 Most preferred OTT Platform 28

5 Basis to rate an OTT platform 29

6 Others languages 30

7 Preference of watching on OTT or in Theatre 31

8 Subscription 32

9 Streaming period 33

10 Genre of watching 34

11 Await for release of movies/shows on OTT or going to 35

theatres
12 More advertising of OTT platform 36

13 Are OTT platform are children friendly 37

14 Impact of OTT on Box office 38

15 Impact on sleepling schedule 39

LIST OF DIAGRAMS
[6]
 Table Title Page No
No
1 Gender 25

2 Age of respondents 26

3 Occupation of respondents 27

4 Most preferred OTT Platform 28

5 Basis to rate an OTT platform 29

6 Others languages 30

7 Preference of watching on OTT or in Theatre 31

8 Subscription 32

9 Streaming period 33

10 Genre of watching 34

11 Await for release of movies/shows on OTT or going to 35

theatres
12 More advertising of OTT platform 36

13 Are OTT platform are children friendly 37

14 Impact of OTT on Box office 38

15 Impact on sleepling schedule 39

ABSTRACT

OTT stands for “over the top” and refers to any streaming service that delivers content over

[7]
the internet. This convenient little term explains the new delivery method of film and TV
content over the internet whenever we want, across many different devices, without the need
for traditional broadcast, cable or satellite pay-TV providers. In simple terms, OTT streaming
means paying an internet provider, like Xfinity, for internet access to watch Netflix, without
paying for cable TV. These OTT’s are becoming more prominent as they are rapidly
available on any device. Several platforms of OTT platforms such as Netflix,
Disney+Hotstar, Amazon prime, Voot, Zee5, MX Player etc. came up with different genre of
programs to entertain.

The accessibility of OTT content is one of the many reasons it’s so popular. To stream OTT,
customers only need a high-speed internet connection and a connected device that supports
apps or browsers. It’s additionally been prolonged to no-service mobile phones, which
invoice all communications as data, stopping monopolistic competition. OTT additionally
refers to a brand new technology TV networks like traditional satellite TV for pc or cable TV
carriers, provide stay streams of linear area of expertise channels over the Internet instead of
a closed, non-public community of proprietary system like set-pinnacle boxes. The transition
from conventional media to OTT platform, particularly because of COVID-19, has brought
about a war among to draw streaming carriers and keep subscribers all through the lockdown
duration. Hence this study is mainly focused on satisfaction of Consumer using OTT and
expands on the impact of OTT’s on the daily routine, of divergent people. 

With the rise of OTT platforms, this trend has seen a new dawn and This study aims to
pinpoint the features that influence people to subscribe OTT’s and also explore the
emergence, advantages, disadvantages, growth factors, people’s interest, audience
characteristics, content and services and tries to analyse the impact of increasing OTT video
streaming services viewership to assess the future of collective watching experience.  It also
frames the attitude of people towards cinema hall through assessing different vantage points
that mark shift in watching experience. At the end it gives the recommendation
contextualized the immensely increasing OTT viewership and its resultant effects on the
collective watching experience.   

[8]
 CHAPTER 1:

INTRODUCTION

CHAPTER 1: INTRODUCTION

[9]
                                                                        
OTT stands for “Over The Top”. The availability of content, easy access to variety of
shows, user friendly nature and continuity attracts the people to use the OTT platforms. The
pandemic increased the demand for OTT platforms as the people during the pandemic turned
their attention towards OTT. The features available on different OTT platforms are being
improved rapidly. The competition within the various OTT platforms is the reason that
actually brings new features and presentations. In the wake of pandemic, lockdown led to a
global hysteria among the masses. Between all this came a breeze of relief in the form of
digital explosion. People spend most of their time on these online streaming mediums.
“Binge-watching” is rising as a result of boredom.

Content on television leads viewers to restrict themselves from watching a particular genre,
on the contrary OTT’s came up with different genres and content. People are willing to use
OTT’s over T.V because of its versatility. This huge surge in OTT services is because of the
convenience of receiving. OTT’s disrupted the culture of watching movies (or) shows
together.Even the OTT platforms and the producers of the web shows are turning their
attention to the choice of targeting family audiences and youth. OTT platforms have content
from across the globe. 
We can access OTT platforms in many ways, including via computer, phone, tablet, smart
TV etc... We don’t need a subscription to a TV service provider—but depending on the OTT
platform, we may need a subscription to the OTT platform. This is the case for services like
Netflix and Disney+, where users can access curated content at any time with a monthly or
yearly subscription. Some OTT platforms, like Amazon, instead don’t charge subscription
fees to customers, instead generating revenue by showing their viewers ads while they’re
watching content or offering reduced-cost subscriptions with limited ads.
The easy availability of smartphones has also enabled large part of the population to gain
access to online platforms. This point made lot of people from urban area to subscribe the
OTT platform. This platform turned out as a major preference for people to spend quality
time with family and friends. Consumers will eventually enjoy watching video on demand on
OTT platforms due to better network, speedy download of content, minimum latency, better
video quality etc.  Pandemic has forced the generation to work from home with a flexible
work schedule provided them to enjoy the online streaming services and get engaged with
quality content on television or mobiles.

ADVANTAGES OF OTT PLATFORMS

[10]
  Creative and Original Content – OTT platforms promote their shows
by coupling them with current themes. Through these OTT platforms,
various creative ideas have come to the forefront which could not be
brought across due to censorship or regulatory laws.
 Easy Access – One can log in to these OTT platforms through mobile
applications, smart TV, laptops, tablets, etc. The only requirement is an
internet connection.
 Cost-Effective – Anyone willing to watch online digital content, can
register themselves and pay a monthly or yearly subscription amount
which makes it cost-effective.
 An open platform for Entertainment Industry – The biggest
advantage of this platform is that it has provided a medium for new
talent to get more opportunities as the number of projects are much
higher in comparison to television or films
 Platform for International content – Any Indian content uploaded on
these platforms can be viewed internationally. This gives a broader
outreach of content and talent

DISADVANTAGES OF OTT PLATFORMS

 May affect social-political harmony – Since there is no censor board

to review the content, there are chances that the content may affect
social or political harmony and hurt people’s sentiments on certain
issues
 No regulatory board – No organisation, department, or body is held
responsible for the content that goes online. This has always been one
of the biggest concerns for the Government of the country
 Threat to Culture and Tradition – The modern and fresh content
releasing on OTT platforms has been accepted and appreciated by the
people in India. However, there still are a few who have not been able
to accept this unique content. Thus, the government needs to be
accountable to them as well.

POPULAR OTT PLATFORMS

 NETFLIX

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 Netflix is one of most popular OTT platform. It is a subscription-based streaming service that
allows members to watch TV shows and movies on an internet-connected device. Depending
on your plan, you can also download TV shows and movies to your iOS, Android, or
Windows 10 device and watch without an internet connection. Netflix is a member of
the Motion Picture Association—having become the first streaming company to become a
member.

 DISNEY+ HOTSTAR

                Disney+ Hotstar is an online video streaming platform owned by Novi Digital

Entertainment Private Limited, a wholly owned subsidiary of Star India Private Limited.
Disney+ Hotstar currently offers over 100,000 hours of TV content and movies across 9
languages, and every major sport covered live. Highly evolved video streaming technology and a
high attention to quality of experience across devices and platforms, make Disney+ Hotstar the
most complete video destination for Over The Top (OTT) video consumers.

 AMAZON PRIME

[12]
Prime Video is Amazon’s streaming video service included with membership and offers titles
exclusive to Amazon. Twitch Prime gives customers a free channel subscription to a video
game streamer of their choice, plus numerous discounts and free in-game content for many
popular titles. 

 ZEE 5

ZEE5 is an Indian subscription video on-demand and over-the-top streaming service, run

by Zee Entertainment Enterprises. The platform also offers a mobile app on all platforms, and
it has partnered with global tech giants like Applicaster, Lotame, Talamoos and A.I.

 AHA

[13]
Aha is an OTT platform solely dedicated to producing and releasing Telugu movies and
web series. It was launched by Arha Media Broadcasting Limited in early 2020. Arha Media
was, founded by My Home Group which is a prominent real-estate and media company.

 SONY LIV

SonyLIV is an Indian over-the-top freemium streaming platform owned by Culver Max

Entertainment. SonyLIV was introduced in 2013 as the first OTT service in India. As a
streaming service, it is carrying content from its local networks, including films, television
series, live sports matches and original programming, and also featuring content licensed
from third-parties in India such as Lionsgate and ITV among others. 

 EROS NOW

[14]
This streaming platform caters to 1.5 billion Indian entertainment fans. Eros Now's
major content during its first debut period was films and music videos. Under the original
bouquet, it has introduced material like short films, mini-series, and carefully chosen content.
To keep ahead of the competition, this streaming platform has also partnered with a number
of prominent telecom 

 HULU

Hulu is a streaming content service that started as a platform for recently-aired TV shows but
has since grown into a massive service with full movies, original programming, and live TV
options. You can use Hulu from various screens, and five other people can access your
account with their own profile. Each profile is separate from the others, but they don't cost
any extra.

 MX PLAYER

[15]
 MX Player was relaunched as an OTT platform with original programming. It has also
licensed contents from various Indian and International studios including FilmRise, Sonar
Entertainment, Screen Media Films, Goldmine, Hungama, Shemaroo, Paramount
Pictures, Sony Entertainment and Sun TV Network. In 2020, it tied up with Ullu App for
adult content. In July 2020, MX Player launched the short video app MX TakaTak. As of 24
March 2021, the app has more than 100 million active users.MX Takatak to merge with
ShareChat’s Moj to create India's largest short video platform 

 JIO CINEMA

JioCinema is an on demand video library from the house of Reliance Jio Infocomm Ltd
where you can watch popular movies, reality shows and TV shows online. On this cinema
app you will find movies, TV Shows, music videos, Jio shorts, documentaries & trailers and
much more. Now explore best studios of the world and watch your favourite music videos,
TV shows, movies online, etc. in a highly optimized and world-class video streaming
experience.

[16]
 OBJECTIVES

1. To understand the factors influencing the people to watch on OTT.

2. To analyse the amount of time spent on binge-watching.
3. To examine the prominence of entertainment platforms on people’s
daily routine.
4. Study the relationship between genres and people’s mentality.
5. Determine whether the language is an important factor that effects
people or not.
6. Analyse the importance of reviews and its influence on binge-watching
behaviours.

         

[17]
 CHAPTER 2:

LITERATURE REVIEW

        LITERATURE REVIEW

1. According to a report by MICA's Centre for Media and Entertainment Studies
(CMES), India would see a massive increase in OTT users by 2023. In a short period,
many online streaming services and social networking applications have established
themselves in India. One of the technical revolutions that have occurred in India is the

[18]
 rising subscription rate of OTT platforms. The number of over-the-top (OTT) players
has risen from nine in 2012 to 32 in 2018. The OTT industry in India grew by 160
percent in 2017, with the top 16 OTT platforms seeing their user bases increase from
63 million to 164 million.

2. A study titled ‘UNDERSTANDING ADOPTION FACTORS OFOVER-THE-TOP

VIDEO SERVICES AMONGMILLENNIAL CONSUMERS’ by Dr. Sabyasachi
Dasgupta and Dr. Priya Grover also reiterates that Indian audiences have swayed
towards OTT content and are willing to spend for easy and unlimited access to
content without a place and time limitation. It again notes the inverse impact of
pricing strategy of OTT on its popularity. Data consumption is another attribute
PJAEE, 17(6) (2020) 4215 that makes it a tough choice for Indian viewers and so is
habits and preferences for TV as a medium.

3. Another study by Sidneyeve Matrix on Netflix observes that viewers, especially

youth, are becoming active curators of content than couch potatoes taking in
‘whatever producers feed them.’ Supporting this paradigm shift in consumers is the
need to share, stay connected and discuss the content on social media forums. In the
process of these social media transactions, the viewers are setting new standards of
expectations from producers thereby becoming an active catalyst in the production
process too.

4. A paper by Paramveer Singh finds that Netflix, Hotstar and Jio are most popular
among Indian youth. The youth is skewed towards free trials available on these
platforms, are nocturnal viewers and prefer web series format over films. The
respondents affirm that over-the-top applications are changing media consumption
patterns in India. The shift can be attributed to convenience of service, personalized
experience and availability of global content etc.The study finds the future of OTT in
india to be promising due to increasing smartphone penetration, economic
convergence of media companies (take-overs/ mergers) at national or international
level, and quality of reception of digital content. Also instrumental is the competitive
internet data plans offered by telecom service providers in India. 

5. Ritu Bhavsar in her research paper entitled “The Burgeoning Digital Media
Consumption: A Challenge for Traditional Television and Advertising Industries – An
Analysis” mentions that digital media has become an indispensable part of everyday
lives and is a prominent medium used for gathering and disseminating information,
socialization, entertainment and marketing. An ever-increasing consumption of
content via digital media effects a change in the consumer preferences and attitudes
and this transformations trend can be associated with better internet connectivity,
advanced digital devices, competitive data prices in India and the accessible, on-the-
go nature of internet media.

6. It can therefore be concluded from the literature review that the popularity of OTT is
on the rise owing to increasing smartphone penetration, competitive internet data
plans offered by Indian telecom service providers, the abundance and quality of
content on these platforms and the global media industry dynamics that have a sizable
impact on the economic and policy matters of OTT service providers. To add to this is

[19]
 the personalized nature of smartphone media and the availability of content from
around the globe. Also instrumental is the preference of youth for free and unlimited
access to content as opposed to complete content ownership in a limited manner.

                                
According to a report by MICA's Center for Media and Entertainment Studies 
(CMES), India would see a massive increase in OTT users by 2023. In a short 
period, many online streaming services and social networking applications have 
established themselves in India. One of the technical revolutions that have occurred 
in India is the rising subscription rate of OTT platforms. The number of over-the-top 
(OTT) players has risen from nine in 2012 to 32 in 2018. The OTT industry in India 
grew by 160 percent in 2017, with the top 16 OTT platforms seeing their user bases 
increase from 63 million to 164 million.
According to a report by MICA's Center for Media and Entertainment Studies 
(CMES), India would see a massive increase in OTT users by 2023. In a short 
period, many online streaming services and social networking applications have 
established themselves in India. One of the technical revolutions that have occurred 
in India is the rising subscription rate of OTT platforms. The number of over-the-top 
(OTT) players has risen from nine in 2012 to 32 in 2018. The OTT industry in India 
grew by 160 percent in 2017, with the top 16 OTT platforms seeing their user bases 
increase from 63 million to 164 million.
According to a report by MICA's Center for Media and Entertainment Studies 
(CMES), India would see a massive increase in OTT users by 2023. In a short 
period, many online streaming services and social networking applications have 
established themselves in India. One of the technical revolutions that have occurred 
in India is the rising subscription rate of OTT platforms. The number of over-the-top 
(OTT) players has risen from nine in 2012 to 32 in 2018. The OTT industry in India 
grew by 160 percent in 2017, with the top 16 OTT platforms seeing their user bases 
increase from 63 million to 164 million.
According to a report by MICA's Center for Media and Entertainment Studies 
(CMES), India would see a massive increase in OTT users by 2023. In a short 
period, many online streaming services and social networking applications have 
established themselves in India. One of the technical revolutions that have occurred 
in India is the rising subscription rate of OTT platforms. The number of over-the-top 
(OTT) players has risen from nine in 2012 to 32 in 2018. The OTT industry in India 
grew by 160 percent in 2017, with the top 16 OTT platforms seeing their user bases 
increase from 63 million to 164 million.
According to a report by MICA's Center for Media and Entertainment Studies 
(CMES), India would see a massive increase in OTT users by 2023. In a short 
period, many online streaming services and social networking applications have 
established themselves in India. One of the technical revolutions that have occurred 
in India is the rising subscription rate of OTT platforms. The number of over-the-top 
(OTT) players has risen from nine in 2012 to 32 in 2018. The OTT industry in India 
grew by 160 percent in 2017, with the top 16 OTT platforms seeing their user bases 
increase from 63 million to 164 million
According to a report by MICA's Center for Media and Entertainment Studies 
(CMES), India would see a massive increase in OTT users by 2023. In a short 
period, many online streaming services and social networking applications have 

[20]
established themselves in India. One of the technical revolutions that have occurred 
in India is the rising subscription rate of OTT platforms. The number of over-the-top 
(OTT) players has risen from nine in 2012 to 32 in 2018. The OTT industry in India 
grew by 160 percent in 2017, with the top 16 OTT platforms seeing their user bases 
increase from 63 million to 164 million
According to a report by MICA's Center for Media and Entertainment Studies 
(CMES), India would see a massive increase in OTT users by 2023. In a short 
period, many online streaming services and social networking applications have 
established themselves in India. One of the technical revolutions that have occurred 
in India is the rising subscription rate of OTT platforms. The number of over-the-top 
(OTT) players has risen from nine in 2012 to 32 in 2018. The OTT industry in India 
grew by 160 percent in 2017, with the top 16 OTT platforms seeing their user bases 
increase from 63 million to 164 million
According to a report by MICA's Center for Media and Entertainment Studies 
(CMES), India would see a massive increase in OTT users by 2023. In a short 
period, many online streaming services and social networking applications have 
established themselves in India. One of the technical revolutions that have occurred 
in India is the rising subscription rate of OTT platforms. The number of over-the-top 

[21]
 CHAPTER-3

METHODOLOGY

[22]
             

     METHODOLOGY

Both primary and secondary research has been carried out for this project.

Sample design: Random samples of 63 respondents were chosen

for the research through the questionnaires developed to find out
the activities in which present day people are more interested and
are involved.
 Tools and Technique of Analysis: The analysis done for the data
obtained by the technique of random sampling is primarily
descriptive in nature.
 Source of data:
1. Primary Data: The data, which has been collected for the
first time and is original, is primary data. In this project the
primary data is in the form of structured questionnaire.
2. Secondary Data: The secondary information is mostly taken
from websites, books, journals, and magazines.

[23]
 CHAPTER-4:

 DATA ANALYSIS
AND
INTERPRETATION

[24]
GENDER
GENDER COUNT OF EMAIL ID

FEMALE 36
MALE 27

GRAND TOTAL 63

In the following information the above table represents the gender count among them 36 are
females and 27 are males and also the pie chart represents that female percentage is 54% and
male percentage is 46%

[25]
Age of respondents
AGE OF RESPONDENT NO OF RESPONDENTS

18-25 years 58
25-35 years 3
Above 35 years 0
Below 18 years 11

GRAND TOTAL 63

The above table shows the age group of the respondents. Where 84.1%of the respondents
belongs to 18-25 years and the second highest in terms of age group of respondents are
11.1% belongs to the age group of 18-25 years of age followed by the 2.4% of the
respondents are of the 25- 35 years of the age.

Occupation of respondents
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OCCUPATION COUNTA OF RESPONDENTS

Employee 16
Self employee 1
Home maker 2
Business man 2
Student 42
GRAND TOTAL 63

From the above table it represents the 79.4% are students i.e. they are one who watches OTT.
Next 17.5% are employed who gets rare time to watch on OTT and , At last 2.2% are home
maker , self employee and business man.

1.Preferable OTT platform

[27]
OTT PLATFORMS RESPONSES

Amazon prime 23
Disney hotstar 11
Netflix 18
Sony liv 3
I Bomma 3
Movieruls 3
All the above 3

GRAND TOTAL 63

INTERPRETATION:

The above piechart shows which OTT Platform people prefer to use more , as we can see
Amazon prime is the most preferable platform compared to others it got 41.3% ratio, moving
on Netflix is second highest i.e 36.5%. 15.9% of people prefer Disney hotstar and remaining
all platforms sony liv, Ibomma and movie ruls has equal percentange 3%. At last 3% people
use all the above platforms.

[28]
2.Basis to rate an OTT platform

BASIS RESPONSES

Price 8
Continuity 11
Content and Watchlist 28
Audio and video 16
GRAND TOTAL 63

INTERPRETATION:

From the given we can illustrate that , content and watch list is the major base to rate an
OTT platform according to 55.6% of people opinion .20.6% of people states that audio and
video is also important. Furtherly 11.1% of people thinks that price is also considered. Lastly
12.7% people rate an OTT platform on basis of continuity.

[29]
3.Languages

MOVIES IN OTHER LANGUAGES RESPONSES

Yes 50
No 5
May be 8
TOATAL 63

INTERPRETATION:

From the above chart it shows that most of the people like to watch movies in other
languages too i.e 88.9%, secondly 7.9% of little interested to watch in other language.3.5%
people are not at all interested to watch content in other language.

[30]
4.Preference of watching on OTT or in theatre

PREFERENCE OF WATCHING RESPONSES

OTT 18
Theatre 12
Both 33
TOTAL 63

INTERPRETATION:

The given pie chart explains the preference of watching movies or shows in theatre or on
OTT, 66.1% of the people likes to watch in theatre as well as OTT, secondly 19% of are
likely to watch on OTT. Lastly 15.9% are intreasted in theatres.

[31]
5. Subscription

NO OF OTT PLATFORMS RESPONSES

SUBSCRIBED
One 14
Two 30
Three 8
More than three 11
TOTAL 63

INTERPRETATION:

According to the given information we can say that , 42.9% of the people has two
subscription of the OTT platform, and 25.4% of the people has only one subscription, moving
on most of the people i.e 19% of them has more than three platforms subscribed , to conclude
12.7% of them has only three platforms subscribed.

[32]
6. Streaming period

STREAMING PERIOD RESPONSES

Everyday 13
Once a week 25
Twice a week 16
More than twice 10
TOTAL 63

INTERPRETATION:

The above information states how often the people stream movies on OTT. 39.7% of the
people likes to watch OTT once a week only, secondly twice a week i.e 25.4% of people
watches OTT, further more 19% of them watches everyday , and 15.9% of people watch
more than twice.

[33]
7. Genre of watching

GENRE RESPONSES

Romcom 16
Thriller 25
Reality shows 12
Family Entertainers 9
Documentary 2
TOTAL 63

INTERPRETATION:

The above pie chart represents the prefer of genre on OTT to watch .to begin with 52.4% are
likes to watch Thrillers on OTT. 20.6% are prefer to watch Romcom on OTT ,and 14.3% of
people watches reality shows and moving on 11.1% are interested in family entertainers. At
least i.e 1.6% are likes to watch documentary.

[34]
9. Await for release or going to theatre

PREFERENCE OF WATCHING RESPONSES

Always 18
Often 21
May be 24
TOTAL 63

INTERPRETATION:

The above chart represents either people wait to release the movie on OTT or prefer in
theatres firstly. Most of people i.e 36.5% prefer to watch in both , 33.3% are often wait for
release in OTT and lastly 30.2% are always prefer to watch and watch the movies on OTT
platform only.

[35]
10. More advertising of OTT platform

ADVERTISING PLATFORMS RESPONSES

Amazon prime 16
Disney hotstar 26
Netflix 11
Aha 9
TOTAL 63

INTERPRETATION:

The following info shows which OTT platforms does more advertisements, firstly compared
to all 50.8% of advertisements are of Disner Hotstar , the second highest is Amazon prime i.e
25.4%. Moving on Aha has got 12.7% of advertisements. Netflix has least in advertisements
i.e 11.1%.

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11.Are OTT platforms are children friendly

CHILDREN FRIENDLY RESPONSES

Yes 20
No 11
Only few 32
TOTAL 63

INTERPRETATION:

The following pie chart represents are OTT platforms are children friendly. To begin with
55.6% of the people believe that OTT are children friendly , secondly 25.4% are watachable
by children and 19% are not children friendly.

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12. Impact of OTT on Box office

IMPACT ON BOX OFFICE RESPONSES

Positive 19
Negetive 28
No impact 16
TOTAL 63

INTERPRETATION:

The above Data represents the impact on Box office because of OTT. Most of people i.e
47.6% thinks there is a negative impact on boxoffice and 28.6% believe there is a positive,
lastly 23.8% states that there is no impact on boxoffice because of OTT platforms.

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13.Impact of OTT on sleeping schedule
 

DISTURBS SLEEPING SCHEDULE RESPONSES

Yes 22
No 28
Often 13
Never 0
TOTAL 63

INTERPRETATION:

The above data represents do watching OTT platforms disturbing sleeping schedule . To
begin with 38.1% of the people believe that OTT is not disturbing the sleeping habits..
Moving on, 34.9% thinks that it affects the sleeping schedule. Lastly there are often chances
i.e 27% that sleeping schedule changes.

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 CHAPTER-5

FINDINGS, SUGGESTIONS AND

CONCLUSION

FINDINGS OF THE PROJECT:

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 36(54%) mostly are female and 27(46%) are male
 58(84.1) are of under the age of 18-25 years , 11(11.1%)are under the age of below 18
years and the people under the age of 25-35 years are 3(2.4%)
 42(79.4%) are students, 16(17.3) are employees and remaining 5(2.2%) are self
employee, homemaker and businessman
 23(41.3%) prefer Amazon prime the most , 18(36.5) prefer Netflix the second ,
11(15.9) prefer Disney +hotstar and 3(3%0) prefer sonyliv,Ibomma and movieruls ,
3(3%) prefer all the above
 14 (25.4%) have subscribed one OTT platform; 30 (42.9%) have subscribed two OTT
platforms.
 8(12.7%) have subscribed three OTT platforms; 11 (19%) have subscribed more than
three OTT platforms.
 . According to the survey, among 63 persons, it is observed that 11.1% of the
population says that they rate an OTT platform on the basis of price, 12.7% of the
population rates an OTT platform according to its continuity,55.5%of the population
says that they rate an OTT platform according to the content and watchlist on that
platform, 20.6% of the population rates an OTT platform on the basis of Audio/Video.

 50(88.9%) watch movies in other languages; 5 (3.5%) does not watch movies in other
languages. 8(7.9%) are little interested in watching in other languages.
 12(15.9%) prefer going to theatres; 18(19%) prefer watching on OTT. And 33(65.1%)
prefer both.
 16 (20.6%) prefer watching romcom; 25 (52.4%) prefer watching thriller; 12 (14.3%)
prefer watching reality shows; 9 (11.1%) prefer watching family entertainers; 2 (1.6%)
prefer watching documentary.
 13(19%) spend everyday on OTT , 25(39.7) stream OTT once a week , 16(25.4%)
stream OTT twice a week ,10(15.9) stream OTT more than twice.
 18 (30.2%) always preferred waiting for a movie to release on OTT rather than
watching it in theatres; 21 (33.3%) often preferred waiting for a movie to release on
OTT rather than watching it in theatres; 24 (36.5%) may be prefer waiting for a movie
to release on OTT rather than watching it in theatres.
 16 (25.4%) find more advertisements on Amazon prime; 26 (50.8%) find more
advertisements on Disney+ Hotstar; 11 (11.1%) find more advertisements on Netflix;
9(12.7%) find more advertisements on Aha.
 19 (28.6%) says OTT has a positive impact on box office; 28 (47.6%) says OTT has a
negative impact on box office; 16 (23.8%) says OTT has no impact on box office.
 22 (34.9%) of the respondents feel that their sleeping schedule is being disturbed by
the OTT.
 28 (38.1%) of the respondents feel that their sleeping schedule is not being disturbed
by the OTT.
 13(27%) of the respondents says that OTT often disturbs their sleeping schedule.

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  NONE of the respondents says that OTT never disturbs their sleeping schedule.
 20(25.4%) think all OTT's are children-friendly; 11 (19%) does not think all OTT's are
children-friendly; 32 (55.6%) think only few OTT's are children-friendly.

SUGGESTIONS OF THE PROJECT:

Define your research objectives: Before you begin your study, it's important to define your
research objectives clearly. What are the specific questions you want to answer? What are the
outcomes you are looking for? Some potential research objectives could include
understanding how OTT has affected traditional TV viewing habits, how it has changed
people's consumption of media, or how it has impacted the overall entertainment industry.

Choose a research methodology: There are several research methodologies you could use to
study the impact of OTT on people. Some potential methods include surveys, focus groups,
interviews, and data analysis. You may choose to use a combination of these methods to
gather a more comprehensive set of data.

Identify your target audience: Who do you want to survey or interview? It's important to
identify your target audience so that you can tailor your questions appropriately. Depending
on your research objectives, you may want to target specific demographics, such as age
groups or geographic regions.

Develop your survey or interview questions: Once you've identified your target audience,
you can begin to develop your survey or interview questions. Be sure to include open-ended
questions that allow participants to share their experiences and opinions in their own words.
You may also want to include questions that compare traditional TV viewing habits to OTT
consumption.

Collect and analyze data: Once you've gathered your data, it's time to analyze it. Depending
on your research methodology, you may need to use statistical software to analyze your
survey data. For interviews and focus groups, you may want to use a qualitative data analysis
tool to identify common themes and patterns in the responses.

Draw conclusions and make recommendations: Based on your data analysis, you can draw
conclusions about the impact of OTT on people. You may also want to make
recommendations for how the entertainment industry can adapt to the changing landscape of
media consumption.

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Share your findings: Finally, share your findings with others in the industry, media outlets,
or the general public. This can help inform public discussions and shape the future of the
entertainment industry.

CONCLUSION:

The impact of over-the-top (OTT) media services on people has been a topic of much
discussion and research in recent years. While there are both positive and negative effects of
OTT on people, the overall conclusion is that the impact is largely dependent on individual
usage patterns and preferences.

On the positive side, OTT services offer a wider variety of content choices, convenience, and
affordability compared to traditional cable or satellite TV services. People can access content
from anywhere and at any time using their smartphones, laptops, or other devices.
Additionally, OTT services often provide original programming and exclusive content that is
not available on traditional TV channels.

However, there are also negative effects associated with OTT services. People
may spend excessive amounts of time consuming content, leading to reduced
physical activity and social interaction. Moreover, the vast amount of content
choices can lead to decision fatigue and reduced satisfaction with the viewing
experience. Additionally, binge-watching of TV shows has been linked to
increased anxiety and depression.

Overall, it is important for people to be aware of their usage patterns and to find
a balance between consuming OTT content and engaging in other activities.
While the impact of OTT on people can be both positive and negative, it
ultimately depends on how it is used.

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 CHAPTER-6:

QUESTIONAIRE

QUESTIONAIRE

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Email ID*
Your answer

Name of the respondent

Your answer

Gender
Male
Female
Prefer not to say

Age of the respondent

Below 18 years
18-25 years
25-35 years
Above 35 years

Occupation
Student
Employee
Home maker
Self employee
Business man
Other:

1. Which OTT platform do you prefer to use more ?

Amazon prime
Disney hotstar
Netflix
Sony liv
Other:

2. On which basis do to you rate an OTT platform ?

Price
Continuity
Content and Watchlist
Audio and video
Other:

3.  Do you watch movies in other languages ?

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Yes
NO
May be

4. Do you prefer going to Theatre or watching on OTT ?

Theatre
OTT
Both

5.How many OTT platforms have you subscribed ?

one
two
three
more than three

6. How often due to stream movies/shows on OTT ?

everyday
once a week
twice a week
more than twice

7. Which genre do you prefer watching ?

Romcom
thriller
reality shows
family entertainers
documentary

8. Out of these which do you use the most for entertainment ?

Theatre
TV
OTT

9. Have you ever prefer waiting for movie to release OTT rather than watching in theatre ?
always
often
maybe

10. On which OTT platform do you find more advertisements ?

Amazon prime
Disney hotstar
Netflix
Aha

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11. Do you think OTT are children friendly ?
yes
no
only few
12. What do you think about the impact of OTT on box office ?

positive
negative
no impact
13. Do OTT disturb your sleeping schedule ?

yes
no
often
never

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 CHAPTER-7:

BIBILOGRAPHY
(REFERNCES)

BIBILOGRAPHY

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 (REFERNCES)

 A paper by Paramveer Singh finds that Netflix, Hotstar and Amazon prime are most
popular among Indian youth. The youth is skewed towards free trials available on
these platforms, are nocturnal viewers and prefer web series format over films.

 Ritu Bhavsar in her research paper entitled “The Burgeoning Digital Media
Consumption: A Challenge for Traditional Television and Advertising Industries – An
Analysis” mentions that digital media has become an indispensable part of everyday
lives and is a prominent medium used for gathering and disseminating information,
socialization, entertainment and marketing.

 According to a report by MICA's Centre for Media and Entertainment Studies

(CMES), India would see a massive increase in OTT users by 2023. In a short period,
many online streaming services and social networking applications have established
themselves in India.

 https://www.endavomedia.com/what-is ott/#:~:text=OTT%20is%20a%20direct
%2Dto,vast%20array%20of%20today's%20devices

 https://www.telestream.net/video/solutions/what-is-ott.htm

 https://indianexpress.com/article/explained/netflix-hotstar-amazon-prime-ib-
ministry-rules-ott-platforms-7047644/

 https://www.91mobiles.com/hub/ott-platform-full-form-best-services-india/

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