A

PROJECT REPORT
ON

“A COMPARATIVE STUDY ON RELIANCE JIO & AIRTEL”

Submitted in partial fulfilment of curriculum of

POST GRADUATE MASTER IN COMMERCE

BATCH: 2018-2020

GUIDED BY: SUBMITTED BY:

Dr. SAPNA SHARMA DEEPAK BAJRANGI
HOD (M.com 4th semester)
(P.G Dept. Of commerce)

ST. THOMAS COLLEGE, BHILAI

AFFILIATED TO
HEMCHAND YADAV VISHWAVIDYALAYA, DURG, C.G
 PRINCIPAL CERTIFICATE

This is to certify that Deepak Bajrangi is a bonafide student of M.com 4th Semester of St. Thomas college,
Ruabandha, Bhilai and has undertaken the project work in partial fulfillment of curriculum of Post Graduate
Master in Commerce entitled as “A COMPARITIVE STUDY ON RELIANCE JIO & AIRTEL” under the
guidance of Dr. Sapna Sharma, HOD of P.G. Dept of Commerce, St. Thomas college. I recommend this project
for evaluation and I wish him all success.

Dr M.G. Roymon
(Principal, St. Thomas College, Bhilai)

GUIDE CERTIFICATE
Certified that the work incorporated in the project “A COMPARATIVE STUDY ON RELIANCE JIO &
AIRTEL” submitted by DEEPAK BAJRANGI was carried out by candidate under my supervision and
guidance. Such material as has been operated from other sources has duly been acknowledged in the project.

Dr. Sapna Sharma

HOD
P.G.Department Of Commerce

DECLARATION BY CANDIDATE
I Deepak Bajrangi the undersigned, hereby declare that the project entitled “A COMPARATIVE STUDY ON
RELIANCE JIO & AIRTEL” submitted by me for the degree of M.com, Durg University, Bhilai. This project
is a record of work credit by me under the guidance of Dr. Sapna Sharma (HOD, P.G. Department of
Commerce). I further declare that the material operate from other sources has been duly acknowledgement in the
project.

DEEPAK BAJRANGI
M.com 4th semester
 ACKNOWLEDGEMENT

The exclusiveness of this project cannot be claimed as a singular effort for several persons have contributed shared
accomplishment of this project. I offer my profound gratitude, as without their generous guidance of work, would
have never been completed. As it is impossible to include all the names, some of the prominent names are
mentioned at appropriate places.
I am very grateful for the opportunity given by Dr M.G. Roymon (principal, St. Thomas college, Bhilai) to
complete the project.
I express my gratitude to Dr. Sapna Sharma (Head of Commerce Department, St. Thomas college, Bhilai) for her
support and valuable suggestion.
The present work is carried out under the guidance of Dr. Sapna Sharma (HOD, PG Dept. of Commerce, St.
Thomas college, Bhilai) I am indebted to her constant encouragement, expert guidance and supervision in the work.

Deepak Bajrangi
M.com 4th semester
 CONTENTS

Executive Summary

Chapter 1
 Introduction
 Companies profile

Chapter 2
➢ Objectives
➢ Scope of study
➢ Use and importance of study

Chapter 3
 Research methodology
 Analysis of data
 Finding

Chapter 4
 Conclusion
 Recommendation
 SWOT analysis of Reliance Jio & Airtel
 Limitation

Chapter 5
 Questionnaire
 Bibliography
 EXECUTIVE SUMMARY

India is currently the world’s second-largest telecommunications market with a subscriber base of 1.20
billion and has registered strong growth in the past decade and half. The Indian mobile economy is
growing rapidly and will contribute substantially to India’s Gross Domestic Product (GDP), according to
report prepared by GSM Association (GSMA) in collaboration with the Boston Consulting Group (BCG).
As of January 2019, India has witnessed a 165 per cent growth in app downloads in the past two years.
4.8 billion downloads of mobile applications were registered in India in first three months of 2019.

The liberal and reformist policies of the Government of India have been instrumental along with strong
consumer demand in the rapid growth in the Indian telecom sector. The government has enabled easy
market access to telecom equipment and a fair and proactive regulatory framework that has ensured
availability of telecom services to consumer at affordable prices. The deregulation of Foreign Direct
Investment (FDI) norms has made the sector one of the fastest growing and a top five employment
opportunity generator in the country

Market Size

The global telecoms market size reached a value of nearly $2,693.4 billion in 2018, having grown at
compound annual growth rate (CAGR) of 4.4% since 2014 It will grow at a CAGR of 6.4% to nearly
$3,453.2 billion by 2022.

Growth in the telecoms market in the historic period resulted from technological development,
government initiatives and economic growth in emerging economies. Factors that negatively affected
telecoms market growth in the historic period were security issues and the regulatory environment.
Going forward, increasing adoption of the Internet of Things (IoT), economic growth and the launch of
increasing numbers of smart cities will drive growth in the telecoms market. Factors that could hinder
the growth of the telecoms market in the future are an expected rise in interest rates, rising costs,
national security issues and declining average revenue per user.

The telecommunications market is segmented into wired telecommunication carriers, wireless

telecommunication carriers, communications hardware manufacturers’ and satellite &
telecommunication resellers. Wired telecommunication carriers accounted for the largest share of the
telecoms market in 2018 at 45.2%. The satellite & telecommunication resellers market is expected to be
the fastest-growing segment going forward at a CAGR of 8.1%.
The wired telecommunication carriers market is further segmented into fixed telephony services,
broadband internet services and direct-to-home (DTH) services. Fixed telephony services accounted for
the largest share of the wired telecommunication carriers market in 2018 at 62.1%. The broadband
internet services segment will grow at the highest CAGR of 15.4%.

The wireless telecommunication carriers market is further segmented into wireless internet services and
cellular/mobile telephone services. Wireless internet services accounted for the largest share of the
wireless telecommunication carriers market in 2018 at 61.8%. The wireless internet services segment is
also expected to grow at the highest CAGR of 13.7%.

The communications hardware market is further segmented into general communications equipment,
broadcast communications equipment and telecoms infrastructure equipment. General communications
equipment accounted for the largest share of the communications hardware market in 2018 at 56.8%.
The telecoms infrastructure equipment segment will grow at the highest CAGR of 3.7%.

The satellite & telecommunications resellers market is further segmented into satellite
telecommunications, telecommunications resellers and others. Satellite telecommunications accounted
for the largest share of the satellite & telecommunications resellers market in 2018 at 50.4%. The
telecommunication resellers segment will grow at the highest CAGR of 8.9%.

Asia Pacific is the largest market for the telecoms industry, accounting for 36.6% of the global market in
2018. It was followed by North America, Western Europe and then the other regions. Going forward,
Africa and the Middle East will be the fastest growing regions for this market, where growth will be at a
CAGR of 9.4% and 8.8% respectively. This is followed by Asia Pacific and South America where the
market is expected to grow at a CAGR of 8.6% and 6.2% respectively.

The telecoms market is relatively fragmented with small numbers of large entities which command
significant market shares and large numbers of small entities with minor shares. Players in the market
include AT&T, Apple Inc., Verizon Communications, China Mobile Ltd, Samsung, Huawei, Deutsche
Telekom AG, Nippon Telegraph And Telephone Corp, Softbank Group Corp. and Telefonica SA.

The global IT market, of which the telecoms market is a segment, reached a value of nearly $5,908
billion in 2018, having grown at 6.4% since 2014, and will grow at a compound annual growth rate
(CAGR) of 9% to nearly $8,346.4 billion by 2022. The telecoms market is the largest segment of the IT
market accounting for 45.6% of the whole.

The top opportunities in the global telecoms market will arise in the wired telecommunications carriers
segment which will gain $338.8 billion of global annual sales by 2022. The telecoms market size will
gain the most in China at $230.5 billion. Telecoms market-trend-based strategies include offering
affordable and fast internet using Wi-Fi, 4G and 5G wireless communications technologies, and offering
video-on-demand services along with fixed line services. Player-adopted strategies in the telecoms
industry include increasing investments in wireless communication technologies and expanding the
offerings into emerging countries.
 Telecoms Global Market Opportunities And Strategies To 2022 report from The Business Research
Company provides the strategists, marketers and senior management with the critical information they
need to assess the global plastic materials And resins market.

Investment

With daily increasing subscriber base, there have been a lot of investments and developments in the
sector. FDI inflows into the telecom sector during April 2000 – December 2019 totalled to US$ 37.11
billion, according to the data released by Department for Promotion of Industry and Internal Trade (DPIIT).

Some of the developments in the recent past are:

As of January 2020, more than 542 banks have been permitted to provide mobile banking services in
India.
In December 2019, Airtel disclosed its plans to invest US$ 2.86 billion in its business as a part of
company’s annual target.
As per report by Ericsson, India has the world’s highest data usage per smartphone at an average of 9.8
GB per month.
As of August 2019, Jio's IoT platform is ready to be commercially available from January 2020.
In August 2019, commercially launched Jio GigaFiber as wired broadband service.
During the first quarter of 2018, India became the world’s fastest-growing market for mobile applications.
The country remained as the world’s fastest growing market for Google Play downloads in the second and
third quarter of 2018.               
Bharti Airtel is planning to launch 6,000 new sites and 2,000 km of optical fiber in Gujarat in 2018-19.
Vodafone India and Idea Cellular have merged into ‘Vodafone Idea’ to become India’s largest telecom
company, as of September 2018.
Government Initiatives

 The government has fast-tracked reforms in the telecom sector and continues to be proactive in
providing room for growth for telecom companies. Some of the other major initiatives taken by the
government are as follows:
The Government of India is soon going to come out with a new National Telecom Policy 2018 in lieu of
rapid technological advancement in the sector over the past few years. The policy has envisaged
attracting investments worth US$ 100 billion in the sector by 2022.
The Department of Information Technology intends to set up over 1 million internet-enabled common
service centres across India as per the National e-Governance Plan.
FDI cap in the telecom sector has been increased to 100 per cent from 74 per cent; out of 100 per
cent, 49 per cent will be done through automatic route and the rest will be done through the FIPB
approval route.
FDI of up to 100 per cent is permitted for infrastructure providers offering dark fibre, electronic mail and
voice mail.
The Government of India has introduced Digital India programme under which all the sectors such as
healthcare, retail, etc. will be connected through internet

Achievements

Following are the achievements of the government in the past four years:

Department of Telecommunication launched ‘Tarang Sanchar’ - a web portal sharing information on

mobile towers and EMF Emission Compliances.
Value of Unified Payments Interface (UPI) transactions crossed 1 billion-mark and witnessed
transaction value of Rs 1.91 lakh crore (US$ 27.33 billion) in October 2019.
As of July 2019, India achieved 100 per cent digitisation of cable TV network.
Six-fold increase in Government spending on telecommunications infrastructure and services in the
country – from Rs 9,900 crores (US$ 1.41 billion) during 2009-14 to Rs 60,000 crores (US$ 8.55
billion) (actual + planned) during 2014-19.
Over 75 per cent increase in internet coverage – from 251 million users to 446 million
Country-wide Optical Fibre Cable (OFC) coverage doubled – from 700,000 km to 1.4 million km
 Road Ahead

Revenues from the telecom equipment sector are expected to grow to US$ 26.38 billion by 2020. The
number of internet subscribers in the country is expected to double by 2021 to 829 million and overall
IP traffic is expected to grow 4-fold at a CAGR of 30 per cent by 2021. The Indian Government is
planning to develop 100 smart city projects, where IoT would play a vital role in development of those
cities. The National Digital Communications Policy 2018 has envisaged attracting investments worth
US$ 100 billion in the telecommunications sector by 2022. The Indian Mobile Value-Added Services
(MVAS) industry is expected to grow at a CAGR of 18.3 per cent during the forecast period 2015–2020
and reach US$ 23.8 billion by 2020. App downloads in India are expected to increase to 18.11 billion
in 2018F and 37.21 billion in 2022F.
CHAPTER-1
 INTRODUCTION

This research is conducted on the basis of growing competition in mobile Sector.

The biggest competitor of mobile sector are “Reliance Jio &Airtel”. This
Research is conducted to analyze who is better and why?

The telecommunication is the biggest factor in influencing the speed of life in the
modern age. Today we can get connection with any corner of world through the push
button of computer, with the small mobile phone we can sent not only the messages
but also a secret document. As we know that there is a positive view behind any
mention that it should be helpful in the development of society. But humans have
diverted mentality some of them of positive view and some of them of negative view.
Where use any invention for the welfare of society but some uses for the satisfaction
their disturbed mentality and to earn more and more money whether it may be harmful
for the society. They infringe the norms of society and their behavior is condemned as
antisocial, immoral and sinful.

CELLULAR MOBILE SERVICES

Cellular is one of the fastest growing

and most demanding telecommunication applications. Today, it represents a
continuously increasing percentage of all new telephone subscriptions around the
world. Currently there are more than 5.9 billion subscribers in worldwide . It is
forecasted that cellular systems using a digital technology will become the universal
method of telecommunications.
 GSM

(Global System for Mobile Communication)

The GSM Association is a unique organization, with a truly global reach, offering a full
range of business and technical services to its members. Now as the wireless family
unfolds the association is deriving forward its vision of seamless, limitless, world of
wireless communication.

Throughout the evolution of cellular telecommunications, various systems have been

developed without the benefit of standardized specifications. This presented many
problems directly related to compatibility, especially with the development of digital radio
technology. The GSM standard is intended to address these problems.

Global system for mobile communication (GSM) is a globally accepted standard for digital
cellular communication. GSM is the name of a standardization group established in 1982
to create a common European mobile telephone standard that would formulate the
specifications for a pan- European mobile cellular radio system operating at 900 MHz. It
is estimated that many country outside of Europe will join the GSM partnership.
 COMPANIES PROFILE

RELIANCE JIO
Reliance Jio Infocomm Limited,
doing business as Jio, is a LTE mobile network operator in India. It is a wholly owned
subsidiary of Reliance Industries headquartered in Navi Mumbai, Maharashtra that
provides wireless 4G LTE service network (without 2G/3G based services) and is the
only 'VoLTE-only' (Voice over LTE) operator in the country which lacks legacy network
support of 2G and 3G, with coverage across all 22 telecom circles in India. As on
31,dec,2019 it is the largest mobile network operator in india and it is the third largest
mobile network operator in the world with over 370.07 million subscribers.

The services were first beta-launched to Jio's partners and

employees on 27 December 2015 on the eve of 83rd birth anniversary of late
Dhirubhai Ambani, founder of Reliance Industries,[4][5] and later services were
commercially launched on 5 September 2016.

In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel

Broadband Services Limited (IBSL) for ₹4,800cr. Although unlisted, IBSL was the only
firm to win broadband spectrum in all 22 zones in India in the 4G auction that took
place earlier that year.[6] Later continuing as RIL's telecom subsidiary, Infotel
Broadband Services Limited was renamed as Reliance Jio Infocomm Limited (RJIL) in
January 2013.

In June 2015, Jio announced that it will start its operations all over the
country by the end of 2015.[8] However, four months later in October 2015, the
company's spokesmen sent out a press release stating that the launch was postponed
to the first quarter of the financial year 2016-2017.

In September 2019 jio has launched a fiber to home service, offering home broad band,
television, telephone services .
 COMPANY PROFILE

Type Subsidiary of RIL

Industry Wireless Telecommunications

Founded Infotel Broadband Services Ltd. (2009 -

13) Reliance Jio Infocomm Limited (2013-
15)

Headquarters: Navi Mumbai, Maharashtra, India

Key people: Sandeep Das

(Managing Director)
Mukesh Ambani
(Chairman)

Products: Mobile telephony, Wireless broadband

Owner: Mukesh Ambani

Parent: Reliance Industries

Customers: 370.07 million (31 Dec,2019)

Subsidiaries: LYF

Website: www.jio.com
 The 4G services were launched internally to Jio's partners, its staff and their
families on 27 December 2015. Bollywood actor Shah Rukh Khan, who is also the
brand ambassador of Jio, kick started the launch event which took place in Reliance
Corporate Park in Navi Mumbai, along with celebrities like musician A R Rahman,
actors Ranbir Kapoor and Javed Jaffrey, and filmmaker Rajkumar Hirani. The closed
event was witnessed by more than 35000 RIL employees some of whom were virtually
connected from around 1000 locations including Dallas in the US.

The company commercially launched its services on 5 September 2016.

Within the first month of commercial operations, Jio announced that it had acquired 16
million subscribers. This is the fastest ramp-up by any mobile network operator
anywhere in the world. Jio crossed 50 million subscriber marks in 83 days since its
launch. Jio crossed 370.07 million subscribers on 31 December 2019.

Network
Radio frequency summary

Jio owns spectrum in 850 MHz and 1,800 MHz bands in 22

circles in the country, and also owns pan-India licensed 2,300 MHz spectrum. The
spectrum is valid till 2035.
Partnerships
Ahead of its digital services launch, Mukesh Ambani-led
Reliance Jio entered into a spectrum sharing deal with younger brother Anil Ambani-
backed Reliance Communications. The sharing deal is for 850 MHz band across
seven circles other than the 10 circles for which Jio already owns. In September
2016, Jio signed a pact with BSNL for intra-circle roaming which would enable users
of the operators to use each other's 4G and 2G spectrum in national roaming mode.

Marketing & Branding

On December 24, 2015, Bollywood actor Shah Rukh Khan was appointed as Jio's
brand ambassador

Products & Services

RELIANCE JIO 4G BROADBAND

The company has launched its 4G broadband services throughout India in the first
quarter of 2016 financial year. It was slated to release in December 2015 after some
reports said that the company was waiting to receive final permits from the
government. Mukesh Ambani, owner of Reliance Industries Limited (RIL) whose
Reliance Jio is the telecom subsidiary, had unveiled details of Jio's fourth-generation
(4G) services on 12 June 2015 at RIL's 41st annual general meeting. It will offer data
and voice services with peripheral services like instant messaging, live TV, movies on
demand, news, streaming music, and a digital payments platform.
The company has a network of more than 3,00,000 km of fiber optic cables in the
country, over which it will be partnering with local cable operators to get broader
connectivity for its broadband services. With its multi-service operator (MSO) licence,
Jio will also serve as a TV channel distributor and will offer television-on-demand on its
network.

Pan-India Spectrum

Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles, respectively,
of the total 22 circles in the country, and also owns pan-India licensed 2,300 MHz
spectrum. The spectrum is valid till 2035.Ahead of its digital services launch, Mukesh
Ambani-led Reliance Jio entered into a spectrum sharing deal with younger brother Anil
Ambani-backed Reliance Communications. The sharing deal is for 800 MHz band
across seven circles other than the 10 circles for which Jio already owns.

Reliance Jio’s vision for India is that broadband and digital services will no longer be a
luxury item ,Rather convert it into a basic necessity that can be consumed in
abundance by consumers and small businesses .The initiatives are truly aligned with
the Government of India's ‘Digital India’ vision for our nation.

 Digital Healthcare
 Affordable Devices
 Jio Drive
 Digital Education
 Digital Currency
 Digital Entertainment and social connectivity
LYF
SMARTPHONE
LYF (pronounced "life"), also known as Reliance LYF, is an Indian Smartphone manufacturer company,
headquartered in Mumbai, India. It manufactures 4G-enabled VoLTE smartphones which run on Android. It
is a subsidiary of Reliance Retail, the consumer electronics arm of Reliance Industries Limited. It is
operated along with the parent company's flagship venture, Jio. According to Counterpoint Research, in
May 2016, LYF became the fifth largest smartphone player and second largest LTE phone supplier in
India.
JIO PHONE
JioPhone

JioPhone is a line of feature phones marketed by Jio. The first model, released in August 2017 (with
public pre-orders beginning 24 August 2017), was positioned as an "affordable" LTE-compatible feature
phone. It runs the KaiOS platform (derived from the defunct Firefox OS), and includes a 2.4-inch display,
a dual-core processor, 4 GB of internal storage, near-field communication support, a suite of Jio-
branded apps (including the voice assistant HelloJio), and a Jio-branded application store. It also
supports a "TV cable" accessory for output to an external display.
In July 2018, the company unveiled the JioPhone 2, an updated model in a keyboard bar form factor with
a QWERTY keyboard and horizontal display. Jio also announced that Facebook, WhatsApp,
and YouTube apps would become available for the two phones.
JIOFI
JioFi

LYF-powered JioFi is a portable broadband device brought to you by Reliance Digital. JioFi device allows
multiple users and mobile devices to access Jio's 4G high-speed internet connectivity and create a
personal Wi-Fi hotspot. The LYF-powered JioFi device can connect a minimum of 10 devices + 1 USB
connection, with some models having the ability to support many more connections.

Jio apps
In May 2016, Jio launched a bundle of multimedia apps on Google Play as part of its upcoming 4G
services. While the apps are available to download for everyone, a user will require a Jio SIM card to use
them. Additionally, most of the apps are in the beta phase. Notable apps include:

 JioChat - instant messaging app

 JioCinema - online HD video library
 JioCloud - cloud-based backup tool
 JioMags - e-reader for magazines
 JioMoney Wallet - online payments/wallet app
 JioSaavn (earlier, JioMusic) - for online and offline music streaming in English and Indian languages
 JioSecurity - security app
 Jio4GVoice (earlier, JioJoin) - VoLTE phone simulator
 MyJio - manage Jio account and digital services associated with it
 AIRTEL

Airtel India is the largest provider of mobile

telephony and third largest provider of fixed telephony in India, and is also a provider of
broadband and subscription television services. The brand is operated by several
subsidiaries of Bharti Airtel, with Bharti Hexacom and Bharti Telemedia providing
broadband fixed line services and Bharti Infratel providing telecom passive
infrastructure service such as telecom equipment and telecom towers. Bharti Airtel
Limited is part of Bharti Enterprises and is headed by Sunil Bharti Mittal.

Airtel is the first Indian telecom service provider

to achieve Cisco Gold Certification. It also acts as a carrier for national and international
long distance communication services. The company has a submarine cable landing
station at Chennai, with a connection to Singapore. Airtel has a market share of 28.43
% in the Indian telephony market. Airtel was named India's second most valuable
brand in the first ever Brandz ranking by Millward Brown and WPP plc.It is the
third largest mobile network operator in India and second largest mobile network
operator in the world with over 411.42 million subscribers.

On 19 May 2010, the broadband wireless access

(BWA) or 4G spectrum auction in India ended. Airtel paid ₹33.1436 billion (US$490
million) for spectrum in 4 circles: Maharashtra and Goa, Karnataka, Punjab and
Kolkata. The company was allocated 20 MHz of BWA spectrum in 2.3 GHz frequency
band. Airtel's TD-LTE network is built and operated by ZTE in Kolkata and Punjab,
Huawei in Karnataka, and Nokia Siemens Networks in Maharashtra and Goa. On 10
April 2012, Airtel launched 4G services through dongles and modems using TD-
LTE technology in Kolkata, becoming the first company in India to offer 4G services.
The Kolkata launch was followed by launches in Bangalore (7 May 2012), Pune (18
October 2012), and Chandigarh, Mohali and Panchkula (25 March 2013). Airtel
obtained 4G licences and spectrum in the telecom circles of Delhi, Haryana,
Kerala and Mumbai after acquiring Wireless Business Services Private Limited, a joint
venture founded by Qualcomm, which had won BWA spectrum in those circles in the
4G spectrum auction.

Airtel launched 4G services on mobile from February 2014.

The first city to get the service was Bangalore. Airtel has started their 4G services in
Karnal and Yamunanagar in Haryana on 16 June 2015. Airtel 4G trials have been
started in Delhi from 18 June 2015. Airtel had 1, 20,000 4G subscribers as of May
2014.

As of june 2019 , Airtel provides 4G coverage in 350 cities in 22 circles. Airtel extended
its 4G network to 15 km off India's coastline, following a request by the Indian Navy.
 COMPANY PROFILE

Type: Public

Industry: Telecommunications

Founded: 7 July 1995

Founder: Sunil Bharti Mittal

Headquarters: Bharti Crescent, 1, Nelson Mandela Road,

New Delhi, India.

Area served: India

Key people: Sunil Bharti Mittal
(Chairman and MD)

Products: Product line telephone

Mobile phones
Broadband
Satellite Television
Digital Television
Internet Television
IPTV

Customers: 327.35 million( 31st dec,2019)

Website: www.airtel.com
Network

Radio frequency summary

Airtel India owns spectrum in 900 MHz, 1800 MHz, 2100 MHz and 2300 MHz bands
across the country.

Partnerships
We partner with world's finest companies like, Singtel (Singapore Telecom), Ericsson,
Nokia, IBM and many more to bring the best of products & service to you.

Products & Services

Telecom Services
Bharti Airtel offers GSM mobile services in all the 22-telecom circles of India and is the
largest mobile service provider in the country, based on the number of customers

Telemedia Services
The group offers high-speed broadband with the best in class network. With fixed line
services in 87 cities, we help you stay in touch with your friends & family and keep you
updated round the clock.

Airtel Business

Airtel business provides a broad portfolio of services to large Enterprise, Government,

Small & Medium businesses and carrier customers. It is India's leading and most
trusted provider of communication and ICT services, offering services that include
voice, data, network integration, data center & managed services, enterprise mobile
applications and digital media

Expert solutions that optimize cost

Businesses are constantly working on

optimising cost by reducing technology spend, managing service levels and
demonstrating the business value of information and communication technology. Airtel
solutions have skillfully optimized costs by streamlining workflows and business
processes across enterprises.

Digital TV services

Discover the magical experience of digital entertainment with Airtel. From DVD quality
picture and sound, the best and widest variety of channels and programmers to the
best on-demand content on Airtel Live, your TV viewing experience change forever with
digital TV from Airtel.

Empowering enterprises with intelligent networks

Offering end-to-end comprehensive solutions for network connectivity, Airtel’s

Intelligent Networks Solution empower your business through customised
solutions and increased coverage. Our MPLS, VSAT, IPLC, Ethernet, Internet, and NLD
help your enterprise reliably adopt technology for business growth

Getting mobility strategy right

Catering to the operational needs of your organization, Airtel’s Enterprise Mobility

Solutions make you the task master of your business with an inclusive service that
provides apps, voice plans & devices and gives your employees the freedom to work
from anywhere.

Building a business without boundaries

Airtel Collaboration Solutions brings you an exciting world of conferencing that enables
speedy decision taking – saving colossal amounts of effort and makes ample room for
growth opportunities by promoting teamwork between employees, partners and
customers

Making business seamless

Increase your revenue, decrease all operating expenses and enhance your business
dexterity with airtel Cloud and Managed Solutions. Its seamless integration helps
transform your business processes and unlocks the true potential of your organization
and employees, allowing you to tap into new revenue sources.

Connectivity to grow your business!

Whether you are looking to expand your existing business or start a new one, we offer
you a complete suite of office connectivity solutions. From fixed line to office internet to
mobile data on dongles and Wi-Fi dongles, we have got it all covered. Airtel's recently
launched MyPlan for business has further empowered enterprises with absolute mobile
plan flexibility.

Simply fill the form on the right and know how you can improve connectivity in your
office.

Enabling rich media experiences

Enterprises across verticals now need to manage and deliver compelling media
experiences in more places - faster, cheaper, and with less complexity.
 Airtel Digital Media Solutions ensure end-to-end electronic distribution of content
including content production, acquisition, storage, processing, and delivery.
Just another instance of how our solutions are working for business every day.

Media centre
Bharti Airtel completes secondary sale of 10.3% stake in Bharti Infratel to a consortium
of KKR & Canada Pension Plan Investment Board (CPPIB)

Marketing & Branding

Chettri has effortlessly taken on the 'Airtel Girl' tag, earlier held by Rakul Preet Singh
who appeared in the memorable Airtel night plan campaign last year. A graduate in
advertising from Xavier's Institute of Communications (XIC) Mumbai, Chettri was a
trainee copywriter.

COMPARISION OF AIRTEL VS JIO

DATA PLAN PLAN (AS PER DECEMBER, 2019)
3GB / 2GB Per Day Plan Comparison: Jio 349 Plan vs Airtel 298
Plan
Plan Jio 349 Plan Airtel 298 Plan

Amount Rs 349 Rs 298

Off Net Calls 1,000 minutes 1,000 minutes

On Net Calls Unlimited Unlimited

Data 3GB per day 2GB per day

Cost/GB Rs 4.15 Rs 5.32

Validity 28 days 28 days

1.5GB / 2GB Per Day Plan Comparison (84 Days): Jio 599

Plan vs Airtel 598 Plan

Plan Jio 599 Plan Airtel 598 Plan

Amount Rs 599 Rs 598

Off Net Calls 3,000 minutes 3,000 minutes

On Net Calls Unlimited Unlimited

Data 2GB per day 1.5GB per day

Cost/GB Rs 3.56 Rs 4.74

Validity 84 days 84 days

2GB Plan Comparison: Jio 129 Plan vs Airtel 148 Plan

Plan Jio 129 Plan Airtel 148 Plan

Amount Rs 129 Rs 148

Off Net Calls 1,000 minutes 1,000 minutes

On Net Calls Unlimited Unlimited

Data 2GB 2GB

Cost/GB Rs 64.5 Rs 74

Validity 28 days 28 days

1.5GB / 2GB Per Day Plan Comparison: Jio 249 Plan vs

Airtel
Plan Jio 249 Plan Airtel 248 Plan
Amount Rs 249 Rs 248

Off Net Calls 1,000 minutes 1,000 minutes

On Net Calls Unlimited Unlimited

Data 2GB per day 1.5GB per day

Cost/GB Rs 4.45 Rs 5.90

Validity 28 days 28 days

CHAPTER-2
 OBJECTIVES
The objective of the study is to know the comparative measurement of customer
perception regarding the services of two major companies that are doing their
business . These two companies are: -Reliance Jio & Airtel" Along with this I tried to
find out the perceptions of the customer of different Age Group & different
Professions which are using the services of these companies permanently are given
below:

1.To know the customer perception, choice and preference regarding various mobile
services

2.Which mobile service is preferred most by the customers?

3.Comparative measurement of customer satisfaction level for various

mobile services in Bhilai.

4.To understand the main problems faced by the customer while using
the mobile services.

5.To know the features of a mobile service which attracts the customer
most?

6.To know the level of Customer Loyalty regarding his service provider &
he is a switcher who switches over time to time due to various reasons.

7.To understand the infrastructure of payment which is most uses by the

customer?
 SCOPE OF STUDY

It would help us to know about which one is better (Jio or Airtel) according to the
customer.
Which company gives better service to their customers?

It would help us to know about how many customers are loyal to their brands

It would help us to know about the reasons regarding non preference

USE & IMPORTANCE OF THE STUDY

To study the psychology of customers in respect of their need :

 Coverage area network
 Variety of plans
 Good signals
 New services provided by them

Differentiation between Jio/Airtel in respect of consumer’s Perception,

which is better and why?
CHAPTER-3
 RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problem. It may be understood as a
science of studying how research is done scientifically. In it we study the various steps that are generally
adopted by researcher in studying his research problem along with the logic behind them. It is necessary
for the researcher to know not only the research methods and techniques but it is not methodology.

Researcher must also understand the assumptions underlying various techniques and
they need to know the criteria by which they can decide that certain techniques and
procedures will be applicable to certain problems and others will not.

We use a particular method of research in the context of our research study and explain
why we are using a particular method or technique and why we are not using other so
that research results are capable of being evaluated either by the researcher himself or
by others.

RESEARCH METHODOLOGY CAN BE SUB-HEADING BY

➢ Research

➢ Research Design

➢ Sampling Design

➢ Data Collection

➢ Tools and Techniques

➢ Survey area

➢ Sampling Size
 RESEARCH

Research in common parlance refers to a search for knowledge. One can also define
research as a scientific and systematic search for pertinent information on a specific
topic: The meaning of research is "a careful investigation or

inquiry specially through search for new facts in any branch of knowledge" According to
Clifford Woody – research comprises defining and redefining problems formulating
hypothesis or suggested solutions; collecting, organizing and evaluating , data; making
deductions and reaching conclusions; and at last carefully testing the conclusions to
determines whether they fit the formulating hypothesis.

Objectives of Research

The purpose of research is to discover answers to questions through the application of

scientific procedures. The main aim of research is to find out the truth which is hidden
and which has not been discovered as yet. Though researcher study has to its own
specific purpose, we may think of research objectives as falling into a number of
following broad groupings.

To gain familiarity with a phenomenon or to achieve new insights into it,

To portray accurately the characteristics of a particular individual, situation or a group.

To determine the frequency with which something occurs or with it is associated with
something else.

To test a hypothesis of a causal relationship between variables.

 RESEARCH DESIGN

A research design is purely and simply the frame work of plan for a study that guides. The collection
and analysis of the data. Application and specification

are the main characteristic in a research design. Marketing research designs can be
classified on the basis of the fundamental objectives of the research.

Since our research is descriptive type, so research design is also descriptive.

Research Design in Case of Descriptive Research

These designs are used for some definite purpose. A number of marketing research
studies are based on such designs. It is focused on the accurate description of the
variables present in the problem.

These designs try to find a complete and accurate description of a problem situation by
providing specified methods for selecting the sources of information and the procedure
for collecting data from these sources. The data is collected in such a manner that the
ambiguous nature of cause and effect relationship in the phenomenon is reduced to
maximum extent.

Importance of Descriptive Research

These are able to describe the characteristic of certain groups.

Specific predictions are possible

Can study relationship between two or more variables. Descriptive

Designs can be divides in two main categories:

(1) Case method

(2) Statistical Method

SAMPLING DESIGN

Sampling is the process of obtaining information about an entire population by

examining only a part of it. Sampling is used for a variety of reasons such as:

Sampling can save time and money

Sampling may enable more accurate measurements.

Sampling remains the only way when populations contains infinitely many members

Sampling only remains the only choice when a test involves the destruction of the
item under study
Sampling Methods are divided

Probability sampling

Non-probability Sampling

In my research probability sampling is used. Again in probability sampling simple

random sampling is used. This sampling is stratified system.

DATA COLLECTION METHOD

Data collection methods are generally two types:

 Primary Data

 Secondary Data

Primary Data

The primary data are those which are collected a fresh and for the first time and thus
happens to be original in character. The primary data is collected in the process of
questionnaire and interview of the outlets.

Secondary Data

The secondary data are those which have already been collected by someone else and
which have been already been passed through the statistical process. In my research
the secondary data collected from the company sales, production and other records.
The other data was collected from research report.
 TOOLS AND TECHNIQUES

The data was collected through questionnaire method and personal interview. Again
the research is descriptive type. The analysis is done through the tabular and graphical
representation.

SURVEY AREA

The research is done in the different areas of Bhilai which are given below:

SAMPLE SIZE

The total sample size I had cover is 50 . These size are generally outlets.

Sample Size (n) = 50

SAMPLE UNIT

The sample unit was customers.

DATA ANALYSIS

AND

INTERPRETATION
PROFESSION NO OF RESPONDENTS PERCENTAGE (%)
Student 38 76%
Govt.Service 7 14%
Private Jobs 3 6%
Retired 1 2%
Business 1 2%
Total 50 100%

SEX NO OF RESPONENTS PERCENTAGE(%)

Male 34 68%
Female 16 32%
Total 50 100%

INTERPRETATION

1)The 1st Pie Chart represents that 76% are students,14% Govt. Service,6% Private Jobs,
2% are retired and Businessman.

2)The 2nd Pie Chart represents that 68% are male and 32% are female.
MARITAL STATUS NO OF RESPONDENTS PERCENTAGE(%)
Married 46 92%
Unmarried 4 8%
Total 50 100%

MONTHLY INCOME NO OF RESPONDENTS PERCENTAGE(%)

Nil 36 72%
Below 20000 6 12%
20000-40000 4 8%
40000-60000 3 6%
60000-80000 1 2%
80000 Above 0 0%
Total 50 100%

INTERPRETATION

1) The 1st pie chart represents that 92% are married and 8% unmarried.

2) The 2nd pie chart represents that 72% have no income,below 20,000 12%,20000-40000 8%,
40000-60000 6%,60000-80000 2%,and their is no person income above 80000
MOBILE NO OF RESPONDENTS PERCENTAGE(%)
CONNECTION
Yes 45 90%
No 5 10%

SERVICE NO OF RESPONDENTS PERCENTAGE(%)

PROVIDER
Both Airtel & Jio 6 12%
Jio 22 44%
Airtel 14 28%
Others 6 12%
Total 50 100%

INTERPRETATION

1) The 1st pie chart represents that 90% have mobile connection and 10% have no mobile connection.

2) The 2nd pie chart represents that 12% use both jio and airtel, 44% use jio,28% use airtel,and 12%
use others .
CAME TO KNOW ABOUT NO. OF RESPONDENTS PERCENTAGE(%)
YOUR
SERVICE PROVIDER
All of the Above 5 10%
Banners,T.V,Newspapers,Friends 3 6%
Magazines,T.V,Newspapers,Friends 1 2%
Banners,Magazines,Newspaper 1 2%
Magazines,T.V,Newspaper 1 2%
T.V,Newspaper,Friends 1 2%
Banners,T.V 1 2%
Banners,Friends 1 2%
T.V,Newspaper 1 2%
T.V,Friends 7 14%
Newspaper, Friends 1 2%
Banners 1 2%
T.V 13 26%
Friends 13 26%
Total 50 100%

INTERPRETATION

The above diagram represents that 10% came to know about their service provider by all of the above,6% by
(Banners,T.V,Newspaper,Friends),2% by (Magazines,T.V, Newspaper,Friends), 2% by (Banners,Magazines,
Newspaper),2% by( Magazines,T.V,Newspaper),2% by (T.V Newspaper,Friends) ,2% by( Banners & T.V) 2% by
(Banners & Friends), 2% by (T.V & Newspaper) 14% by (T.V , Friends) ,2% by (Newspaper and Friends), 2% by
Banners & 26 % for both T.V and Friends.
FEATURE OF SERVICE NO. OF RESPONDENTS PERCENTAGE(%)
PROVIDER
ATTRACTS YOU
All of the above 2 4%
Connectivity,Free sms,Price,Free 1 2%
chatting,Free Roaming
Connectivity,Free sms,Price,Free 1 2%
Roaming,Group Messaging
Connectivity ,Free sms, Price,Free 1 2%
Roaming
Connectivity,Free sms,Price 2 4%
Connectivity,Price ,Free chatting 2 4%
Connectivity,Price ,Free Roaming 2 4%
Free sms, Price ,Free chatting 1 2%
Connectivity,Price 4 8%
Connectivity,Free chatting 2 4%
Connectivity 22 44%
Price 8 16%
Free Roaming 2 4%
Total 50 100%

INTERPRETATION

The above diagram represents that 4% attaracts by all the features which is provided by the service provider,
2% attaracts by (connectivity, free sms, price, free chatting, free roaming),2% attracts by (connectivity ,free sms,
price, free chatting,group messaging),2% by (connectivity, free sms, price ,free roaming,) ,4% (connectivity,free
sms,price),4% (connectivity,price,free chatting), 4%( connectivity,price, free roaming),2% by (free sms,price,free
Chatting), 8% by( connectivity, price) ,4% (connectivity,free chatting), 44%( connectivity), 16% (price),4% by (free
roaming)
CHANGE SERVICE NO. OF RESPONDENTS PERCENTAGE (%)
PROVIDER IN
FUTURE
Yes 20 40%
No 30 60%
Total 50 100%

SERVICE YOU NO. OF RESPONDENTS PERCENTAGE(%)

PREFERED
Airtel 26 52%
Jio 10 20%
Others 14 28%
Total
INTERPRETATION 50 100%

1) The 1st pie chart represents that 40% want to change their service provider in future & 60% didn’t
want to change their service provider in future.

2) The 2nd pie chart represents that 52% prefered airtel, 20% prefered jio, & 28% wants others.
PREFERRED THIS SERVICE NO.OF RESPONDENTS PERCENTAGE(%)
All of the Above 4 8%
Connectivity,Price,Free Sms,Free 1 2%
Chatting
Connectivity,Price,Free Sms 1 2%
Connectivty,Free Sms,Free Chatting 1 2%
Connectivity,Price, Free Roaming 2 4%
Connectivity,Price 4 8%
Connectivity,Free Chatting 1 2%
Connectivity 26 52%
Free Sms 1 2%
Price 9 18%
Total 50 100%

INTERPRETATION

The above diagram represents that 8% prefered the particular service provider due to all of the above services,
2% by (connectivity,price,free sms,free chatting),2% by (connectivity ,price,free sms),2% by (connectivity,free sms,
Free chatting),4% by (connectivity,price,free roaming),8% by (connectivity,price),2% by( connectivity,price),1%
By (connectivity,free chatting),52% by( connectivity),2% by ( free sms),18% by (price).
 FINDINGS

During the project we meet various people & trying to find their perception regarding
various mobile services in the Bhilai. While studying we find that the main customer
or the users of mobile services are the govt servent, private employees and & other
major users are the college going students.

Jio is the leading mobile service provider in the Bhilai region & it is far ahead from
their competitors in terms of customers. Which have come just now in the city have
capture a good market . In starting it is well accepted by the people by its low call rate
& some and good connectivity.

But many of jio customers want to shift from jio to airtel. Airtel is also creating an
image on the customers by its good network,internet speed and good quality of voice
in the long distance.

Many of the customers came to know about their service provider by T.V &
Friends,and they preferred the particular service due to connectivity and price
CHAPTER-4
 CONCLUSION

This research report is conducted to compare the two biggest competitors in all time
in the telecom sector. In this research we find that the both Jio and Airtel are the well-
established companies in the market. Customers are aware about the name of both
the companies. They prefer to buy both.

Airtel is the more popular then the Jio. Airtel is preferred by the every class and it
established itself as a better quality and better service provider then its competitors.

But Jio is no fear of it because the young customers are more attracted by it, now the
Jio takes over Airtel and now they give the new schemes in the market and for the
customers.

Last but not the least, we can say that the both the Airtel and the Jio are going
equally to the customer and they choose and at the time of purchasing. The result is
that the Airtel is better then the Jio in the Bhilai region. The customers in Bhilai
thinks that the connectivity and network of Airtel is good.
 RECOMMENDATIONS

During the project I found inconvenience faced by the customers, which can be
removed by taking necessary steps.

 There, I would like to suggest few point over which top management should think
and take corrective action to overcome those drawback due to which Mobile
Service providing companies & authorized dealer has gradually losing its market
position so that the company must take following measure to regain its market
position.

 Promotion by local advertisement & on electronic media more as to print media

as it is the biggest media to reach common customer.

 Companies should also start promotional schemes for the customer.

 To attracts the customer the firms should improve there services by introducing
latest technology in the market. & they should also try to increase the range of
there signals in the city.

 The companies should try to increase there capacity to solve the connectivity
problem.

 The marketing personnel should give complete feedback with logical rejoining
from the market to increase service standards.

 For a particular order particular person should be made responsible not a group
as a whole this will increase the commitment of that. Person towards the work
and would make him feel more responsible towards an order.

 Marketing people should be given incentives for each order they bring to the
company. It could be a fix percentage.
SWOT Analysis on Jio

Strength

1. Technology – Jio currently uses the latest 4 G LTE technology which is one
of the world’s best technologies for the future. This is supported by Voice over
LTE which makes it scalable and supportive of 5G and 6 G technologies
which are expected to be the future in wireless communication.

2. Very wide network:-Company has created wide national network with a huge
investment of around 3.5 lakh crore. The company has used latest technology
and hence capable to give quality service.

3. Brand Name: - Brand Value of company is very high.

Weakness

1. Late entry into telecommunication sector: - Reliance Jio has made a late

foray into the market which already had established players
like Airtel and Vodafone who had occupied a place in the minds of the
customer..

2. Pricing Controversies – Reliance Jio was criticised for having lowered itsprices

beyond what was ethical to penetrate into the market and this stirred allegations like
corruption and money laundering against them.

3.Data connection poor – The data connection is many times poor from Reliance
Jio and the range is less causing slower loading speeds in selected regions.
Opportunity

1. Large scale availability of smart phones: In last 2 decades the number of

people using Smartphone has increased manifolds. If company is able to
provide quality service at competitive rate it can quickly grab large number of
customers.

2. Future driven technology – Reliance Jio uses VoLTE 4G network which is

scalable to accommodate

5G and 6G technologies.This offers numerous avenues to Jio or future

expansion of bandwidth.

3.Apps – Reliance Jio has VoLTE which has a lot of scope in terms of
bandwidth.Thus they can offer apps to customers which are chargeable or even
free initially and pay per use later.
Threat

1.Risk of loss of customers – Customers prefer Jio primarily because of the low
prices that they offer. At a stage when the company increases its price there may
be a loss of customers.

2.Highly competitive market:- After the entry of big players like Vodafone, Idea
etc. the market has become highly competitive.

3.Poor Code of ethics – Many of the strategies adopted by Reliance Jio such as the
low pricing, free bandwidth and market penetration strategies have been
showcased as unethical and this may affect the goodwill of the business in the long
run.
SWOT Analysis on Airtel

Strengths

1. Renowned Telecom company: With its 19+ years of rich experience in telecom

industry this MNC had travelled far to become world’s 3rd largest telecom operator
overseas with operations in nearly 20 countries.

2. High Brand Equity: It is one of the pioneer brands in telecommunication

having a high brand recall and with a whopping subscriber base.

3.Strategic Alliances: The company has top notch stakeholders,

namely Sony Ericsson, Nokia and singtel, and the recent one being Apple. Such
strategic alliances boost the brand equity and the bottom line of the company.
Weaknesses

1. Outsourced Operations: Outsourcing operations helped Airtel in

lowering its cost. But on the other hand, they are running the risk of being
dependent on some other companies which may affect its operations.

2. Venturing into African operations: Although it’s been 4 years that Airtel

has acquired Zain’s Africa business, but Airtel is still struggling to turn
around the unit which was bought at a whoppy 9 billion dollars.

3. High Debt: With its acquisitions turning out to bad investment, and credit
being high and margins being low, Airtel group is under high debt. Airtel
does not have as deep pockets as Vodafone.

Opportunities

1. Strategic Partnership: Partnering with smart phone companies is going to be a

smart strategy as far as MNP (mobile number portability in India) is concerned. This
will ensure fixed cash flows in the future and a higher customer base.

2. Market Development: With fierce competition in the telecom industry & shrinking

margins, venturing out in new markets/developing economies will prove fruitful for
the company.

3. Untapped geography of the current market: Although it is currently providing

3G & 4G services, but these services are limited to specific geographical locations.
Expansion of these services to most of its regions will help the company get more
margins and customer
Threats

1. Government Regulatory Framework: With the auction of spectrum & change in

the government policies on a regular basis, it is a potential threat to the stability &
existence of this industry thereby affecting the players.

2. Competition: Price war in the home market and declining margins due to this is
adversely affecting the overall business of the group.

3. MNP (Mobile number portability): MNP gives the customer independence to

change the service provider while retaining the number and as Airtel charges are
premium over other service providers, it can see slump in subscriber base in the
next fiscal year with PAN India MNP applicable from May 3rd 2015.
 LIMITATIONS

 customers are not aware of new plans (Jio/Airtel)

 Cost is the biggest factor in postpaid.

 Very few schemes are available in the prepaid plans (Roorkee).

 Low or weak signals.

 They take more time in connectivity.

 Low sales promotion support, company is not paying much attention in advertising
plans and schemes.

 Low penetration rate among customers.

 Products and services available to the customers are expensive.

 Services provided by Jio/Airtel are not up to the mark.

 Unawareness to customers about the new plans of Jio/Airtel.

CHAPTER-5
 QUESTIONNAIRE
ONLINE SURVEY (Comparision between Airtel and JIo)
* Required

2. Email address *

3. What is

your

Profession

? * Mark

only one

oval.

Business

Govt. Service

Private jobs

Retired

Student

3. Sex? *

Mark only one oval.

Male

Female
4. Ma

rital

Sta

tus

?*

Ma

rk

onl

on

ov

al.

Married

Unmarried

5. Monthly Income? *

Mark only one oval.

below 20000

20000-40000

40000-60000
 60000-80000

80000 above

Nil

6. Do you pusses a

mobile connection? *

Mark only one oval.

Yes

No

7. Which mobile service you use? *

Check all that apply.

Jio
Airtel
Others

8. How you came to know about service provider? *

Check all that apply.

Banners
Magazines
T.V
Newspaper
Friends

9. Which feature of your service provider attracts you? *

Check all that apply.

Connectivity
 Free sms
Price
Free Chatting
Free Roaming
Group messaging

10. Do you want to change your service

provider in future? * Mark only one oval.

Yes

No

11. If yes which service

you prefered? *

Mark only one oval.

Jio

Airtel

others

12. Why you preferred this service? *

Check all that apply.

Connectivity
Free Sms
Price
Free Chatting
Free Roaming
Group Messaging
 BIBLIOGRAPHY
TEXT BOOK
 Philip Kotler (2004) Marketing management
 C.R. Kothari (2004) Research Methodology
 G.C.Berry (2002) Marketing Research

WEB SITE

 www.google.com
 www.jio.com
 www.airtel.in

MAGAZINE
 My Mobile
 Business world
 Digital India