Consumer Buying Behaviour Survey

SMART TV QUESTIONNAIRE
Name ____________

Age group
 10-20
 20-30
 30-50
 50 & above

Occupation
 Full time Employment
 Self Employment
 Part time Employment
 Student
 Other

Education Level
 University degree & above
 High school
 Elementary level
What is the most preferred brand of smart television according to you?
(Select one)

 LG
 Samsung
 Onida
 Videocon
 Sony
 MI
 VU
 TCL
 OnePlus

How long are you using this brand? (select one)

 less than 1year
 1-2 year
 2-4 year
 above 4 years

What are the 3 things which you matter the most to you when you buy a
TV?
 Brand of the Tv
 Image Quality
 Looks and Design
 Smart Features
 Sound Quality
 Warranty and support
 Others (Pls Specify)

Where did you plan to buy the Smart TV from (Select one)??
 Online platforms
 Offline platforms
Which of the resources you find the most helpful for the TV buying
research?

 Reviews on tech websites

 User Reviews
 Comparing TVs on price and spec comparison sites
 Reviews videos by tech YouTubers
 Sales guys who help shortlist the right TV
 Discussing with Friends/Family about the TVs they are
using

What Matters more to you?

 Exclusive smart Tv’s from Established brands
 Features loaded Smart Tv’s from New brands

Is Smart-TV play a vital role in reshaping the user’s perception?

 Strongly disagree
 Disagree
 Neutral
 Agree
 Strongly agree

Is Smart-TV a major infotainment device in your home?

 Yes
 No
 Maybe
What is your major activity on a smart TV? Please Tick one that you mostly
perform?

 Live channels/ Movies/ videos/ clips

 Only News
 Socializing (Facebook, Twitter)
 Email
 Others

What is the primary device used for communication with a smart TV? Please
tick one that you used mostly.
 Remote control
 Keyboard
 Mouse
 Gesture
 Others (smartphone-based smart remote.)

On which occasion you would like to bought new Smart-Tv?(select one)

 Festival
 New year
 other

What is the price range in which you would prefer to buy a television?
(Select one)
 Rs 5000/- to Rs 10000/-
 Rs 10000/- to Rs 15000/-
 Rs 15000/- to Rs 20000/-
 Rs 20000/- to Rs 25000/-
 Rs 25000/- and above
What is the size of screen (in inches) that you would prefer to
buy? (Select one)
 Less than 20"
 20" to 30"
 30" to 40"
 40" to 50"
 50" and above

What is the Display Type that you would prefer to buy? (Select one)
 LCD (Liquid Crystal Display)
 LED (Light Emitting Diodes)
 Plasma
 OLED (Organic Light Emitting Diode)
 QLED (Quantum Dot LED)

What is the Resolution Type that you would prefer to buy? (Select one)
o 4K UHD TV
o HDTV
o Full HD TV
o 8K TV

Are you satisfied with your Smart TV?

 Very satisfied
 Satisfied
 Not satisfied
 No comment