Consumer Preference for various Mobile

Brands
 
1.       Name:
2.       Age :
 
3.       Gender :
 
4.       In what income group do you fall?
 
a.       Upto 5 Lacs/annum
b.      Over 5 Lacs/annum
c.       More than 10 Lacs/annum
d.      More than 15 Lacs/annum
 
5.       What is your occupation?
 
a.       Business
b.      Service
c.       Home maker
d.      Student
 
6.      Which of the following is your most preferred brand? (please specify model
number)
 
a.       Sony
b.      Nokia
c.       Samsung
d.      Others

          7.      Why you like the brands you chose above?(Please indicate the important of below
factors when you choose the brands. 1-very important, 2-somewhat important, 3-neither
important nor unimportant, 4-less important, 5- unimportant.)

    1              2              3              4              5

A) Advertisement                        ◻            ◻            ◻            ◻            ◻
B)Appearance                               ◻            ◻            ◻            ◻            ◻           
C) Price                                           ◻            ◻            ◻            ◻            ◻           
  D) Functions                                ◻            ◻            ◻            ◻           
◻                           
  E) Quality                                     ◻            ◻            ◻            ◻           
◻                           
  F) Brand Image                           ◻            ◻            ◻            ◻            ◻           
 G) Service                                     ◻            ◻            ◻            ◻           
 ◻                           
 H) Recommended by friends    ◻            ◻            ◻            ◻            ◻
 
 
        8.      Which mobile design would you prefer out of the following?
 
a.       Bar
b.      Slide
c.       Flip
 
 
7.       Rank your preference of features in a mobile phone
 
a.       User friendliness
b.      Music and radio
c.       GPRS
d.      Camera
 
8.       What is your price range?
 
a.       Below Rs. 5000
b.      Rs. 5000 – Rs. 10,000
c.       Rs. 10,000 – Rs. 15,000
d.      Rs. 15,000 and above
 
11.   What is your basic motive to buy a mobile phone?
 
a.       Main functions (calls and sms)
b.      Specific functions (camera, music, games, GPRS)
c.       External appearance
d.      Emotional satisfaction
 
12.   While buying a mobile phone for the second time, would you prefer the same
brand?
a.       Yes
b.      No
 
13.   For how long are your using your current phone?
 
a.       0-6 months
b.      7 months – 1 year
c.       1 – 2 years
d.      More than 2 years
 
14.   Are you ready to pay for extra features?
  
a.       Yes
b.      No
 
15.   To what extent does brand name influence your choice?
 
a.       Very much
b.      Moderate
c.       Neutral
d.      Low
e.      Very low

                16.  How often do you change your mobile phone ?

a. Less than 1 year

b. 1 – 2 years
c. 2 – 4 years
d.      Above 4 years
 
  17.   Does after sales service affect your purchase decision?
 
a.    Yes
b.    No
c.    Can’t say

                18.   How satisfied are you with the after sales service offered by your mobile brand?

a.       Very satisfied

b.      Somewhat satisfied
c.       Neutral
d.      Dissatisfied
e.      Never used after sales service
 
19.   Does the warranty provided by the mobile brand affect your purchase decision?
 
a.       Very much
b.      Somewhat
c.       Neutral
d.      Not important
 
20.   Select the features that are important for you:
 
a.       QWERTY keypad
b.      Wide screen
c.       Size of the keys
d.      Comfortable to hold and operate
e.      Thickness of the phone
f.        Weight of the phone