Consumer Buying Behaviour Questionnaire

Apparel & Accessories in Reliance Trends

PERSONAL DETAILS

Name: _________________________________ Gender: Male ( ) / Female ( )

Occupation: a) business ( ) b) salaried person ( ) c) agriculture ( ) d) student ( )

e) home maker ( )

Age: a) 18 – 28 ( ) b) 28 – 38 ( ) c) 38 – 48 ( ) d) 48 – 58 ( ) e) above 58 ( )

Income: a) below 10000 ( ) b) 20000 – 30000 ( ) c) 30000 – 40000 ( ) d) 40000 – 50000 ( )

e) Above 50000 ( )

1. Are you a regular customer at Reliance Trends?

a) Yes ( ) b) No ( )

2. How often do you visit Reliance Trends?

a) Daily ( ) b) weekly ( ) c) fortnightly ( ) d) monthly ( ) e) occasionally ( )

3. What is the average time that you spend at Reliance Trends?

a) Less than 30 minutes ( ) b) 30 min – 1 hour ( ) c) 1 hr – 2 hrs ( ) d) more than 2 hrs ( )

4. Who influences your purchase at Reliance Trends?

a) friends ( ) b) self ( ) c) family ( ) d) spouse ( ) e) others specify___________________

5. Who accompanies you for the purchase?

a) friends ( ) b) family ( ) c) spouse ( ) d) alone ( ) e) other specify____________________

6. On which occasions do you make purchase?

a) festivals ( ) b) gifts ( ) c) offers ( ) d) weddings ( ) e) othes specify_________________

7. On what basis do you make purchase of clothes?

a) price ( ) b) quality ( ) c) brand ( ) d) fashion ( ) e) colour ( )

f) other specify______________________
8. What clothes do you often purchase?

a) formals ( ) b) casuals ( ) c) sports wear ( ) d) innerwear ( )

9. If formals, then which brand you prefer?

(Brands of Reliance trends)

a) Netplay ( ) b) First class ( ) c) Pureza ( ) d) Network ( )

(Other brands)

a) Belmonte ( ) b) Indigo Nation ( ) c) Raymond ( ) d) Oxemberg ( ) e) Scullers ( )

f) John Players ( ) g) John Miller ( ) h) Thomas Scott ( )

10. If casuals, then wich brand do you prefer?

(brands of Reliance Trends)

a) DnM X ( ) b) Team Spirit( ) c) First Class ( )

(Other brands)

a) Options ( ) b) Lemax ( ) c) Denizen ( ) Tannz ( )

11. If sports wear, then which brand do you prefer?

a) Performax ( ) b) Team Spirit ( )

12. On an average how much money do you spend at Reliance Trends?

a) below 500 ( ) b) 500 – 1000 ( ) c) 1000 – 1500 ( ) d) 1500 – 2000 ( )

e) above 2000 ( )

Rate the following attributes of Reliance Trends

1) Strongly agree 2) some what agree 3) Neutral 4) some what disagree

5) strongly disagree
a) The store layout at this store is easy for the customers to find out what they need.

1. ( ) 2. ( ) 3. ( ) 4. ( ) 5. ( )

b) Maintenance and cleanliness of the store is very good.

1. ( ) 2. ( ) 3. ( ) 4. ( ) 5. ( )

c) The physical evidence of the clothing section is very neat and systematic.

1. ( ) 2. ( ) 3. ( ) 4. ( ) 5. ( )

d) Reliance Trends has a good collection of clothing which helps the customer o have a choice.

1. ( ) 2. ( ) 3. ( ) 4. ( ) 5. ( )

e) Reliance Trends is always updated with the latest fashion clothing.

1. ( ) 2. ( ) 3. ( ) 4. ( ) 5. ( )

f) The overall experience of shopping at Reliance Trends is good.

1. ( ) 2. ( ) 3. ( ) 4. ( ) 5. ( )

g) Your suggestions are highly obliged :

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Thank You.