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studio
Annual International Marketing
Conclave 2020

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12/09/20
1 A bit about us

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VTV Studio

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Joint Venture between Canadian and Israeli investors and developers.
• Focusing on the North-American market.
• Expanding into LatAm – 2021.

White-Label
25 OTT Growing into
Solution for 5 Platforms
channels new markets
Content Owners

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2 Gaming on OTT- Case Study

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VTV Experience

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Gaming enjoy higher install rate, as well as higher retention and organic user rates.

Avg. Monthly Installs – H1 2020

10000

9000

8000

7000

6000

5000
Installs

4000

3000

2000

1000

0
Breakout Breakout Breakout Free Poko Keep Up Sports The Mine Feel Free Mr. Content VTV VTV Game DIY VTV VTV
1 2 3 Movies Challenge Channel Bubble Sweeper to Enjoy Mahjong Portal Health Celebs Portal Channel News Sports
Game Channel News

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Channel
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Avg Min Per Viewer (H1 2020).

50

45

40

35

30

25
Avg. Time

20

15

10

0
Breakout Free Poko Keep Up Breakout Breakout Feel Free Mine Mr. The Sports DIY Game VTV Content VTV VTV VTV
1 Movies Challenge 2 3 to Enjoy Sweeper Mahjong Bubble Channel Channel Portal News Portal Celebs Sports Health
Game News Channel

Channel

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Average of Returning Users per app type

Avg Returning Useres

• Gaming Channels gain better retention rate of existing users.
• Combined with higher avg. time per user, makes up for better ROI.

45%
55%

Game Content

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• Average of the data for the H1 2020
3 Bottom Line

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For Marketers

1. Gaming channels present better opportunities to present advertising materials.

• Context of ads.
• Relevant Age Groups.

2. As part of inbound campaigns.

• General context of gaming audiences.

• Blogs
• Forums

3. Retention is key to improve performance.

4. Gaming channels as complementary to content in grand strategy.

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9
 THANK YOU!
For more details:

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