Adany

Televisions
BY: - R E S H M A ( 1 2 5 8 )
S H R E YA S H A R M A ( 1 2 7 3 )
M O K S H A R A JA N N A ( 1 2 1 1 )
O M K A R PATJ O S H I ( 1 2 2 1 )
R A J E E V KU M A R S I N G H ( 1 2 5 1 )
D I G V I JAY H A Z A R I K A ( 1 2 3 9 )
Case Overview

•Adany Televisions manufacturer of color televisions (CTV) & Black &white TV (BWTV).

•Major Segments- 20",21",25" and 29".

•Company wants sales to grow by 40% in 1996 to maintain their market share.
•Predict 40% growth for CTV and a modest 15% growth for BWTV.
•Past growth of the company has been 25% annually.
Problems faced by Adany Televisions
•Sales growth 40% to retain the market share.

•New Foreign brands like Sony, Panasonic from Japan and LG and Samsung from
Korea will create a stiff completion in the Television Market with aggressive sales
and promotion.

•A wide range of Brands available in the market, the market share will be divided
based on the customer choice.

•Reducing demand for BWTV in the market.

How it needs to be corrected?
•To expand the distributor network in India to capture the maximum business.
•Introduce new models to cater to all class of people.
•To compete against foreign brand by establishing more credibility/reliability
being Indian product.
•Aggressive marketing promotions to attract new buyers.
•Introduce easy buying options to attract more buyers.