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Critical Capabilities for Enterprise Video Content

Management
Published 26 March 2019 - ID G00387253 - 47 min read
By Analysts Stephen Emmott, Adam Preset

Enterprise video content management provides a comprehensive set of capabilities that

support use cases served by the delivery of video for the enterprise. Application leaders
should consider EVCM as a key component of the digital workplace.

Overview
Key Findings
■ Differentiating capabilities are becoming difficult to identify as the enterprise video content
management (EVCM) market matures. However, capabilities that leverage the use of AI — such
as search — reveal innovation that is differentiating.

■ SaaS/cloud continues to be the primary choice for deployment. A minority of customers (one in
five) choose to deploy wholly on-premises, while a similar number (one in four) choose hybrid
configurations, where application logic, encoding and content are provisioned from a
combination of SaaS/cloud and on-premises deployments.

■ Support for collaboration, as well as communication and knowledge sharing, is increasingly

important. One example is the integration between EVCM and meeting solutions to facilitate the
capture and recall of work sessions conducted via video.

Recommendations
Application leaders responsible for EVCM as part of their digital workplace initiatives should:

■ Develop evaluation criteria (including demonstrations and proofs of concept) that include
business alignment, usability and implementation flexibility when comparing EVCM products.
This ensures that relevant differentiators are uncovered that are valuable for your business
scenario evaluation initiatives.

■ Engage your organization’s enterprise architecture team to identify the right deployment
strategy for your network (including choice of accompanying ECDN and CDN) required to
achieve the desired quality of service/experience for all employees and constituencies.

■ Identify opportunities to integrate EVCM into your wider digital business platform, including
meeting solutions, intranets and learning management systems.
Strategic Planning Assumptions
By 2022, 40% of meetings will be facilitated by virtual concierges and advanced analytics.

By 2021, AI will be considered table stakes in group videoconferencing system solutions, and will
have a negligible impact on group video end-user adoption.

What You Need to Know

EVCM manages and facilitates the delivery of one-to-any, on-demand or live video across the
enterprise network or internet. It enables employees to witness live events remotely, capture and
selectively recall events and know-how, or reach colleagues and external constituents through the
medium of video. Given video’s prominence in the digital age and the need to engage an ever-
changing workforce, EVCM forms a key component of the video infrastructure upon which digital
workplace services are based.

This report considers EVCM products from 13 vendors that qualified for inclusion in the 2018
“Magic Quadrant for Enterprise Video Content Management.” It assesses and scores products
across eleven critical capabilities and relative to the four most prominent use cases: internal
executive messaging, internal training, internal collaboration, and external video for sales and
marketing (see the Use Cases section for more information).

The interactive version of this report provides a set of customizable charts arranged by use case.
Each use case shows Gartner’s weighted rating of the critical capabilities and the ranked scoring
of each of the 13 products. This shows how well each product meets each use case. However, the
relative weights of the critical capabilities can be adjusted to meet your own priorities.

The critical capabilities that appeared in the previous (2016) version of this report have been
revised, reducing the total number from 14 to 11. The new or revised capabilities are:

■ Analytics — A new capability recognizing the importance of analytics for digital business.

■ Capture, creation and modification of video — The combination of video creation/modification,

mobile capture and capturing video from collaboration, given the overlap.

■ Delivery to external audiences — The combination of external marketing and external delivery
optimization, given the overlap, although some aspects of external delivery optimization
combine with delivery of video (live and VoD).

■ Delivery of video (live and VoD) — The combination of streaming with both quality of service
and external delivery optimization.

This Critical Capabilities report is a companion to Gartner’s “Magic Quadrant for Enterprise Video
Content Management.” Using these reports together will enable application leaders to identify the
most appropriate EVCM.

Analysis
Critical Capabilities Use-Case Graphics
Figure 1. Vendors’ Product Scores for the Internal Executive Messaging Use Case

Source: Gartner (March 2019)

Figure 2. Vendors’ Product Scores for the Internal Training Use Case
Source: Gartner (March 2019)

Figure 3. Vendors’ Product Scores for the Internal Collaboration Use Case
Source: Gartner (March 2019)

Figure 4. Vendors’ Product Scores for the External Video for Sales Use Case
Source: Gartner (March 2019)

Vendors
Brightcove
Product evaluated: Enterprise Video Suite

Brightcove’s Enterprise Video Suite (EVS) is built on the vendor’s video platform — Video Cloud —
and can be extended to also cater for external marketing-oriented use cases using its Video
Marketing Suite (VMS). Brightcove offers a range of products/solutions that cater for both online
video — its initial and principal offering — as well as enterprise video. EVS is a SaaS product with
no on-premises deployment option, although it can support hybrid deployments. Reference
customers cited the product’s ease of use and ease of deployment/maintenance as key strengths.

Internal Executive Messaging (good): A rating of excellent for delivery of video (live and VoD) and
Good for delivery model (on-premises/hybrid) means Brightcove is a good fit for this use case.
Brightcove supports hybrid deployments that facilitate live streaming, with the option to use third-
party ECDNs (such as Ramp and Hive Streaming) and on-premises encoders.
Internal Training (fair to good): The enterprise’s rating of good for the search and workflow
richness critical capabilities is diminished by a rating of fair for capture, creation and modification,
meaning Brightcove may be a good fit for this use case. Brightcove can ingest video from external
sources, such as meeting solutions, learning management systems and external encoders, and
has the expected editing and clipping features.

Internal Collaboration (fair to good): A rating of good for search and workflow richness is
diminished by a rating of fair for capture, creation and modification and integration
(portal/collaboration), meaning Brightcove may be a good fit for this use case. Brightcove’s
breadth is evident from its connections to major meeting solutions from Cisco, Microsoft and
others, and its enterprise integrations with, for example, SharePoint, Yammer and Jive.
Brightcove’s workflows enable control and management of videos across a variety of its own and
other public channels.

External Video for Sales (good to excellent): A rating of excellent for delivery to external
audiences, analytics and delivery model (cloud/SaaS) mean Brightcove may be an excellent fit for
this use case. Customers of Brightcove’s Video Marketing Suite improve sales efficiency by
analyzing their audiences’ engagement with video and sending personalized videos directly to
prospects.

Genus Technologies
Product evaluated: Genus Media Upshot

Genus Technologies’ product, Genus Media Upshot, is integrated with IBM Enterprise Content
Management (ECM) — specifically IBM FileNet and solutions built upon this, and IBM Web Content
Manager. It is also available as a stand-alone enterprise video content management and digital
asset management solution. Genus Media Upshot is deployed on-premises or in the cloud, with
the option of hybrid configurations. Reference customers cited ease of use and quality of
video/audio as key strengths.

Internal Executive Messaging (fair to good): A rating of good for capture, creation and
modification, and delivery model (on-premises/hybrid) is diminished by a rating of fair for delivery
of video (live and VoD), meaning Genus Technologies may be a good fit for this use case.
Although not its core purpose, Genus Media Upshot can deliver to this use case. Once scheduled,
live events are automatically streamed, and captured with a single persistent URL to access both
the stream and the recording.

Internal Training (fair to good): A rating of good to excellent for search coupled with a rating of
good for capture, creation and modification, workflow richness, and delivery model (on-
premises/hybrid) is diminished by a rating of fair for integration (portal/collaboration), meaning
Genus Technologies may be a good fit for this use case. Genus Media Upshot has video trimming
capability, but more complex editing needs may demand use of its integrations with Camtasia
Relay or Adobe Creative Suite.
Internal Collaboration (fair to good): A rating of good to excellent for search coupled with a rating
of good for capture, creation and modification, and workflow richness is diminished by a rating of
fair for integration (portal/collaboration). This means Genus Technologies may be a good fit for
this use case. Genus’s capture capability extends to webcams and encoders, but ingestion from
meeting solutions is a low priority due to the lack of customer demand. Liferay and IBM
Connections are its two most common portal deployments.

External Video for Sales (fair to good): A rating of good for delivery to external audiences is
diminished by a fair score in analytics and a poor to fair score in delivery model (cloud/SaaS),
meaning Genus Technologies may be a good fit for this use case. Genus Technologies has a
marketing content hub architecture for sharing internal videos outside the firewall. Genus
Technologies’ cloud offering is not as mature as its models for on-premises or hybrid delivery.

gomo learning
KZO Innovations is now doing business as gomo learning. Its parent company, PeopleFluent, was
acquired by Learning Technologies Group on 31 May 2018. KZO Innovations Video Suite is now
gomo Video.

Product evaluated: gomo video

Gomo Video is primarily provided for and sold to business users supporting learning and
development within their organization or business unit. The same product can be installed on-
premises (by customers), in the cloud (by customers or vendors), across a combination of the two
(hybrid), and is available via SaaS (hosted on AWS). It utilizes the same code for all installations,
with continuous updates by default pushed out by the vendor, and provides the option for
customers to isolate and self-manage their deployment. Reference customers cited ease of use
and ease of deployment and maintenance as key strengths.

Internal Executive Messaging (fair to good): A rating of good for delivery of video (live and VoD)
and delivery model (on-premises/hybrid) is diminished by a rating of fair for capture, creation and
modification, meaning gomo learning may be a good fit for this use case. The product is
composed of the vendor’s own technology, except for the streaming server, which uses Wowza,
and ECDNs, which are provided by third parties (such as Ramp). The absence of integration with
meeting solutions limits choices for capture of live streams within the enterprise.

Internal Training (fair to good): A rating of fair for capture, creation and modification, search, and
workflow richness means gomo learning may be a good fit to this use case. Gomo learning allows
content creators to capture from webcams, mobile devices or screens, and provides editing
capability for common needs such as trimming, grouping videos together, associating
presentations, and content mixing and layouts. They support any LMS that complies with xAPI or
SCORM. gomo learning’s workflow capabilities, or Pipelines, is flexible and — by way of examples
— can automatically add watermarks, trigger approvals or check for modifications. They are one of
the few vendors in this research that support VR.
Internal Collaboration (fair to good): A rating of fair for capture, creation and modification,
integration (portal/collaboration), workflow richness, and search means gomo learning may be a
good fit for this use case. Gomo learning does not directly integrate with any enterprise meeting
solution, but accepts video via drag and drop. Gomo learning supports common enterprise
integrations for video to destinations including SharePoint, Jive and Salesforce.

External Video for Sales (fair to good): A rating of good for delivery to external audiences and
delivery model (cloud/SaaS) is diminished by a rating of fair for analytics, meaning gomo learning
may be a good fit for this use case. Gomo learning’s integration with Salesforce allows content to
be shared and tracked externally to improve sales and customer services. Customers have
deployed e-commerce integrations. Gomo learning also supports marketing automation and sales
automation systems for sharing and tracking video.

Haivision
Product evaluated: Haivision Media Platform

Haivision Media Platform encapsulates the vendor’s EVCM solution in a single product, preferring
to utilize its own technology throughout. Other products from the vendor may be required to cater
for specific use cases; for example, delivery to external audiences requires Haivision Video Cloud.
Haivision Media Platform is deployed to servers on-premises or on the customer, vendor or a third
party’s cloud. There is no SaaS option for deployment. Reference customers cited the ease of use
and quality of video and audio as key strengths.

Internal Executive Messaging (good): A rating of excellent for delivery model (on-
premises/hybrid) and good for delivery of video (live and VoD) and capture, creation and
modification is diminished by poor analytics, meaning Haivision is a good fit to this use case. The
vendor utilizes its own ECDN solution — Haivision Media Gateway — to support multicast, caching
and WAN optimization, but does not partner with third-party ECDN providers and has no peer-to-
peer option.

Internal Training (fair to good): A rating of good for capture, creation and modification and
workflow richness is diminished by a rating of poor for search, meaning Haivision may be a good
fit for this use case. Haivision Media Platform can ingest live video or recordings from common
enterprise meeting solutions, and has essential trimming and hot marking (similar to chapter
marking) features.

Internal Collaboration (good): A rating of good for integration (portal/collaboration), capture,

creation and modification, and workflow richness is diminished by a rating of poor for search,
meaning Havision is a good fit to this use case. Haivision specializes in the delivery of high-quality
video, with up to 50 simultaneous HD 1080p 30fps streams in a single session, and achieves
integration with enterprise portals and social networks via embedding in iframes.

External Video for Sales (fair to good): A rating of good for delivery to external audiences and
delivery model (cloud/SaaS) is diminished by a rating of poor for analytics. Haivision’s strength is
in live event streaming and in assuring high-quality bidirectional video between company experts
and broadcast networks. As such, it supports sales or branding efforts only generally, rather with
an explicit sales acceleration offering.

Kaltura
Products evaluated: MediaSpace and Webcasting (including Video Platform and associated
products)

Kaltura offers a suite of products built on top of its enterprise video platform. These are combined
to provide solutions for business, education and consumer services. Its EVCM comprises
MediaSpace and Webcasting running on top of its Video Platform. Functionality is expanded using
additional products and integrations available from the vendor (such as Capture or Pitch) or third
parties. SaaS, on-premises and hybrid deployment are supported, with flexibility as to where
application logic, assets and encoding are situated. Kaltura’s Video Platform is also available as a
PaaS. Reference customers cited the richness of the product feature set/APIs and ease of use as
key strengths.

Internal Executive Messaging (excellent): Kaltura received a rating of excellent for delivery of
video (live and VoD), delivery Model (on-premises/hybrid), and capture, creation and modification.
This means that Kaltura is an excellent fit for this use case. Although most of the products are
built using the vendor’s own technology, it uses Wowza’s streaming engine for live transcoding.
Delivery of video is supported by its own technology for multicast, caching (Kaltura ECDN) and
WAN optimization, and third parties such as Kollective or Hive Streaming for peer-to-peer.

Internal Training (good to excellent): A rating of excellent in capture, creation and modification,
and workflow richness, and a rating of good for search, mean Kaltura is a good fit for this use
case. Kaltura offers diverse methods to capture video (from cameras, uploads, and automated
scheduling and recording in classrooms), and initiated the Open Capture Standard for ingestion of
video. It offers out-of-the box support for corporate and education learning management systems
such as Saba, SAP SuccessFactors, Blackboard, BrightSpace, Moodle, Canvas and Sakai.

Internal Collaboration (good to excellent): A rating of excellent for capture, creation and
modification, integration (portal/collaboration), and workflow richness, and a rating of good for
search mean Kaltura is a good fit for this used case. Kaltura’s breadth is evident from its
connections to major meeting solutions from Cisco, Microsoft, Zoom and others, such as eyeson,
which integrates video conferencing and recording publishing from one place. Portal integrations,
such as with SharePoint, Yammer, Jive and IBM, can satisfy many enterprises’ requirements. Its
workflows enable out-of-the-box control and management of videos via APIs and through BPM
and LMS systems.

External Video for Sales (excellent): A rating of excellent for delivery to external audiences and
analytics means Kaltura is a good fit for this use case. Kaltura includes integrations with
Salesforce and Salesforce Chatter, and has features to support sales, such as using engagement
data to notify salespeople of prospect interest, and aggregated analytics to manage sales teams’
progress and measure effectiveness. They offer a dedicated sales product, Kaltura Pitch, for
personalized video messages and sales acceleration.
IBM
Product evaluated: Cloud Video Streaming Manager for Enterprise

Streaming Manager for Enterprise is IBM’s EVCM, and one of three products that comprise the
IBM Cloud Video brand, the other two being Streaming Manager (IBM’s online video platform
[OVP]) and ECDN. The product originates from IBM’s acquisition of Ustream in 2016, and was
originally Ustream Align. Buyers can enhance the product’s functionality by adding other IBM
products, such as Watson Video Enrichment and Watson Captioning. Streaming Manager for
Enterprise is a SaaS-based solution with no on-premises option, although hybrid deployments are
supported using its ECDN product. Reference customers cited service consistency and reliability,
and quality of video and audio as key strengths.

Internal Executive Messaging (fair to good): A rating of good for delivery of video (live and VoD)
and capture, creation and modification is diminished by a rating of fair for delivery model (on-
premises/hybrid), meaning IBM may be a good fit for this use case. Hybrid deployment is possible
using its own ECDN for caching and WAN optimization. Multicast is supported via partnership
with RAMP, but peer-to-peer is not supported.

Internal Training (good): A rating of good for capture, creation and modification, search, and
workflow richness means IBM is a good fit to this use case. Content developers of training
materials can take advantage of nondestructive trimming, chapter markers, uploaded captions or
Watson Captioning, as well as multiple soundtracks to support audio for diverse audiences.

Internal Collaboration (good): Good scores in capture, creation and modification, integration
(portal/collaboration), workflow richness, and search mean IBM is a good fit for this use case.
IBM’s solution can ingest Real-Time Messaging Protocol (RTMP) directly from meeting solutions
such as Cisco Webex, Zoom and BlueJeans, but depends on third parties such as Vidyo and
Videxio for connecting to other common enterprise options from Microsoft, Cisco and others.

External Video for Sales (good): A rating of good for delivery to external audiences, delivery model
(cloud/SaaS) and analytics means IBM is a good fit to this use case. IBM customers have added
monetization elements such as ticket purchase and “buy now” features in live events, and its
embedded registration form feature is useful for capturing qualified leads.

MediaPlatform
Products evaluated: WebCaster and PrimeTime, plus associated products

MediaPlatform EVCM is composed of two main products: WebCaster for live streaming and
PrimeTime for VoD streaming. Associated products facilitate delivery, namely Video Business
Intelligence for real-time monitoring of quality of service (QoS)/quality of experience (QOE),
SmartBridge for integration with meeting solutions, SmartPath for rule-based routing and failover,
and SmartEdge for ECDN. The products can be deployed on-premises or in the cloud, and are
available via SaaS. Reference customers cited quality of video and audio, and delivery of video
within the enterprise network (both LAN and WAN) as key strengths.
Internal Executive Messaging (good to excellent): A rating of excellent for delivery of video (live
and VoD) and delivery model (on-premises/Hybrid), and a rating of good for capture, creation and
modification means MediaPlatform may be an excellent fit for this use case. WebCaster, when
used with SmartPath and SmartEdge, provides a flexible and robust solution for live streaming. In
addition to SmartEdge, partnerships with Ramp for multicast, as well as Kollective or Hive
Streaming for peer-to-peer, broaden the ECDN options. MediaPlatform also supports extensive
and deep integration with meeting solutions.

Internal Training (good): A rating of good for capture, creation and modification, search, and
workflow richness means MediaPlatform is a good fit for this use case. MediaPlatform can
acquire video from cameras, encoders, meeting platforms, and its own upload capability, and
provides trimming, clipping and captioning options. MediaPlatform complies with the AICC
standard for learning management systems, so should satisfy organizations with an LMS solution
such as Cornerstone OnDemand, Adobe Captivate Prime, Oracle, Saba and SumTotal. The
MediaPlatform LMS integration enables creation of courses and tracking of course completion.

Internal Collaboration (good to excellent): A rating of excellent for integration

(portal/collaboration) combined with a rating of good for capture, creation and modification,
workflow richness, and search means MediaPlatform may be an excellent fit for this use case.
MediaPlatform is one of the most extensively capable vendors featured in this research in terms
of integrations with enterprise meeting solutions, which is attributable both to its dedicated
product, SmartBridge, and its partnership with Pexip. MediaPlatform’s integrations to common
enterprise destination sites include SharePoint (on-premises or Online), Yammer and Jive. Its
workflows range from simple automation to comprehensive step-by-step walkthroughs of
complex processes, such as running a live event.

External Video for Sales (good to excellent): A rating of excellent for delivery model (cloud/SaaS)
and analytics coupled with a rating of good for delivery to external audiences means
MediaPlatform may be an excellent fit for this use case. MediaPlatform Webcaster and
PrimeTime are used by customers to train sales organizations and business partners.
MediaPlatform’s quality of experience monitoring for live marketing events provides rich data via
its marketing automation integrations, which identify prospects and qualify leads.

movingimage
Product evaluated: Enterprise Video Platform (EVP)

movingimage’s Enterprise Video Platform (EVP) comprises a combination of the vendor’s own and
third-party technology. The product can be deployed on-premises or in the cloud as a SaaS
solution. Hybrid deployments are also supported, enabling application logic to be located
separately from video and associated assets. movingimage enables deployment to multiple cloud
service providers using Kubernetes technology. Reference customers cited the ease of use and
delivery of video within the enterprise network, both LAN and WAN, as key strengths.

Internal Executive Messaging (good to excellent): A rating of excellent for delivery of video (live
and VoD), delivery model (on-premises/hybrid), and capture, creation and modification mean
movingimage may be an excellent fit for this use case. Movingimage uses the Wowza Streaming
Engine for live streaming, and utilizes third-party providers for ECDN — for example, multicast
from Ramp and peer-to-peer from Hive Streaming.

Internal Training (good): A rating of excellent for capture, creation and modification, and a rating
of good for workflow richness are diminished by a rating of fair for search. The movingimage
VideoManager Pro includes comprehensive online browser-based editing tools that go beyond
trimming, and can add overlays, logos, animation and corrective effects. Movingimage has deeper
integrations with learning management systems, including Moodle, Cornerstone OnDemand,
SlidePresenter and SAP, that embed the movingimage upload and browse experience directly
within those platforms.

Internal Collaboration (good to excellent): A rating of excellent for capture, creation and
modification is coupled with a rating of good for integration (portal/collaboration) and workflow
richness, but diminished by a rating of fair for search. This means that movingimage may be an
excellent fit for this use case. Movingimage accepts content via standard browser upload through
its mobile app, and via REST APIs, RTMP and SIP. Movingimage is the only profiled vendor that
offers a plug-in for sending video messages via Microsoft Outlook. Portal integrations, such as
with SharePoint, Yammer, Jive and IBM, can satisfy many enterprises’ requirements.

External Video for Sales (good to excellent): A rating of excellent for delivery to external
audiences combined with a rating of good for delivery model (cloud/SaaS) and analytics means
movingimage may be an excellent fit for this use case. Movingimage can leverage its API-driven
platform to interconnect to CRM solutions such as Salesforce, CMS solutions such as Adobe
Experience Manager, and e-commerce solutions such as SAP Hybris. Movingimage can create
personalized, branded video experiences for individuals via an automated rendering process.

Panopto
Product evaluated: Panopto

Panopto is built using the vendor’s own technology, with the exception of its players, which are
based on FlowPlayer. The product is a SaaS-based solution — using AWS — that can also be
deployed on-premises or in the cloud, using AWS, Azure, CERNET (China), Hong Kong Telecom
(China), or AARNet (Australia). Hybrid deployment is also supported, with the flexibility to separate
application logic, content and transcoding, and to have each run separately either on-premises or
in the cloud. Reference customers cited the ease of use and ease of deployment and maintenance
as key strengths.

Internal Executive Messaging (good to excellent): A rating of excellent for delivery of video (live
and VoD), and capture, creation and modification, coupled with a rating of good for delivery model
(on-premises/hybrid), means Panopto may be an excellent fit for this case. Panopto utilizes third-
party providers for ECDN; for example, Ramp for multicast, Riverbed for WAN optimization, and
Hive Streaming and Kollective for peer-to-peer.
Internal Training (good to excellent): A rating of excellent for capture, creation and modification
and workflow richness, coupled with a rating of good for search, means Panopto may be an
excellent fit for this use case. Panopto can simultaneously ingest multiple 1080p 60fps video
feeds, and synchronize and upload them. The vendor’s nondestructive video editing capability,
available entirely in the browser in HTML5, is comprehensive among competitors. Panopto’s
customers utilize its integrations with corporate learning systems such as Cornerstone
OnDemand, Saba and Oracle iLearning. The vendor prefers a standards-based approach, such as
for single sign-on (SAML), search federation (OpenSearch), video completion (SCORM), and video
quiz grades (LTI).

Internal Collaboration (good to excellent): A rating of excellent for capture, creation and
modification, integration (portal/collaboration), and workflow richness, coupled with a rating of
good for search, means Panopto may be an excellent fit for this use case. Panopto records or
ingests meeting recordings from enterprise meeting solutions such as Zoom, BlueJeans, Cisco,
Microsoft and Google using a variety of methods. For example, via direct integration, side-by-side
capture, leveraging Pexip, or using its Remote Control software on a PC connected to
telepresence. Panopto integrates with common enterprise portals and social platforms such as
SharePoint, Yammer, Jive and many others. Panopto’s entire administration UI can be embedded
directly into a portal or collaboration system via iframes and Embedly if administrators desire.

External Video for Sales (good to excellent): A rating of excellent for delivery model (cloud/SaaS)
and analytics, coupled with a rating of good for delivery to external audiences, means Panopto
may be an excellent fit for this use case. Panopto’s custom integration with Salesforce enables
customers to attach videos to Salesforce accounts, as well as leads, opportunities, and support
cases, and also send video prospecting email messages.

Qumu
Product evaluated: Enterprise Video Platform

Qumu’s Enterprise Video Platform is composed from a combination of the vendor’s own and third-
party technology. The product can be deployed on-premises or in the cloud, and is available via
SaaS. Separate code-bases are used for on-premises versus SaaS. Hybrid deployments are also
supported, enabling application logic to be located separately from video and associated assets.
Reference customers cited the quality of video and audio, and size of audience reachable with
high-quality live video stream as key strengths.

Internal Executive Messaging (good to excellent): A rating of excellent for delivery model (on-
premises/hybrid), delivery of video (live and VoD), and capture, creation and modification means
Qumu may be an excellent fit for this use case. Qumu uses its own technology or third-party
components where appropriate — for example, Wowza Streaming Engine for live streaming. ECDN
is provided using its own Pathfinder technology, with the option to utilize third-party products,
such as Hive Streaming for peer-to-peer. Unusually for this market, Qumu supports optimization
for virtual desktop infrastructure (VDI), specifically Citrix XenDesktop and XenApp.
Internal Training (good to excellent): A rating of excellent for capture, creation and modification,
coupled with good scores in search and workflow richness, means Qumu may be an excellent fit
for this use case. Qumu can ingest video from a mix of different sources, including standard
upload, encoders and meeting endpoints. The Qumu Capture desktop application provides rich
video editing capabilities, including text overlays, audio adjustment, advanced trimming, and the
ability to stitch together multiple videos into one. Video managers can add polls, quizzes and
surveys. Qumu is differentiated by its Phonetic Speech Search.

Internal Collaboration (good to excellent): A rating of excellent for capture, creation and
modification, coupled with good scores for integration (portal/collaboration), workflow richness
and search, means Qumu may be an excellent fit to this use case. Qumu supports common
enterprise meeting solutions such as Cisco Webex, Polycom and Pexip via its Unified
Communications Gateway (UCG), which can integrate with any SIP 2.0-compliant service. Its
Microsoft integration is comprehensive, from ingesting Skype for Business streams for wide
broadcast to an Outlook bot and add-in to facilitate scheduling and recording of live events. Qumu
provides standard integrations to portals and social software, including SharePoint, IBM
Connections, IBM WebSphere and Jive.

External Video for Sales (good): A rating of excellent for delivery model (cloud/SaaS), combined
with good scores for delivery to external audiences and analytics, means Qumu is a good fit to this
use case. Qumu’s primary use case in this scenario is communication and training to enable its
customers to engage with external partners, resellers and distributors that may be part of the
sales process or supply chain.

Sonic Foundry
Product evaluated: Mediasite (Mediasite Video Platform and Mediasite Video Cloud)

Sonic Foundry’s Mediasite is available as an on-premises (Mediasite Video Platform) or cloud

(Mediasite Video Cloud) solution, both using the same codebase. Mediasite uses a combination
of the vendor’s own and third-party technology, specifically for the streaming engine and video
portal. The product can be deployed on-premises or in the cloud, and is available via SaaS. Hybrid
deployments are also supported, enabling application logic to be located separately from video
and associated assets. Reference customers cited the ease of use and quality of video and audio
as key strengths.

Internal Executive Messaging (good): Good scores for delivery model (on-premises/hybrid),
delivery of video (live and VoD), and capture, creation and modification means Sonic Foundry is a
good fit for this use case. Sonic Foundry utilizes a mix of its own technology for ECDN, such as
multicast, caching and WAN optimization.

Internal Training (good): Good scores for capture, creation and modification, and workflow
richness is diminished by a rating of fair for search, meaning Sonic Foundry is a good fit for this
use case. Mediasite offers options for capture from dedicated appliances, dedicated desktops,
and simple experiences for capture within rooms using a streamlined UI or integration with AV
vendors such as Crestron, Extron or AMX. Mediasite Editor on web or Windows enables rich video
editing. Its video consumption experience enables personalized learning and tracking of an
individual learning journey, video comments, and discussions, annotation, polling, and social
sharing.

Internal Collaboration (good): Good scores for capture, creation and modification, integration
(portal/collaboration), and workflow richness is diminished by a rating of fair for search. The
vendor offers Mediasite Join, which includes automated workflows to capture, stream, manage
and search meetings from Cisco Webex, Skype for Business, Zoom or GoToMeeting, among
others, as well as from video endpoints in its own video portal experience. Mediasite Join does
not require a full Mediasite implementation.

External Video for Sales (fair to good): A good score for delivery model (cloud/SaaS) is
diminished by a rating of fair for delivery to external audiences and analytics, meaning Sonic
Foundry may be a good fit to this use case. Mediasite is not typically used in sales and marketing.
As with other video platforms, it is possible to use it for training for internal sales or external
partners, or for community communication.

Vbrick
Product evaluated: Rev

Vbrick’s Rev is built using the vendor’s own technology throughout. The product can be deployed
on-premises or in the cloud, and is available via SaaS. Hybrid deployments are also supported,
enabling application logic, content (video and associated assets) and transcoding to be deployed
separately. Reference customers cited the quality of video and audio, and size of audience
reachable with high-quality live video stream as key strengths.

Internal Executive Messaging (good): A rating of excellent for delivery model (on-
premises/hybrid) combined with a rating of good for delivery of video (live and VoD), and capture,
creation and modification, means Vbrick is a good fit for this use case. Vbrick delivers ECDN —
multicast, peer-to-peer, caching and WAN optimization — using its own technology.

Internal Training (good): A rating of good for capture, creation and modification, and workflow
richness is diminished by a fair score for search, meaning Vbrick is a good fit for this use case.
Vbrick can ingest live and recorded video from sources such as meeting solutions, video
conferencing (via SIP), and mobile (with no app required). Its video editing capabilities are
comprehensive and use HTML5, thus requiring no add-ons or plug-ins for common features such
as trimming, chapter markers or associating presentations. Surveys, comments, Q&A, polling, chat
and other features add video interactivity.

Internal Collaboration (good): A rating of excellent for integration (portal/collaboration), combined

with a rating of good for capture, creation and modification, and workflow richness is diminished
by a rating of fair for search, meaning Vbrick is a good fit for this use case. Vbrick has the most
extensive capability among its competitors to stream, record or publish from Cisco’s full range of
meeting products, from telepresence to workstream collaboration. Vbrick also live streams or
records SIP-compliant meeting solutions such as Microsoft Teams, Skype for Business,
BlueJeans, Zoom and Polycom without requiring third parties. Vbrick’s integrations with
SharePoint, Jive and Slack are useful for enterprises wishing to access, embed or search video
using those social platforms.

External Video for Sales (good): A rating of good for delivery model (cloud/SaaS) and analytics is
diminished by a rating of fair for delivery to external audiences, meaning Vbrick is a good fit for
this use case. Vbrick captures viewer data directly from its player, giving it granular real-time and
postevent metrics. Vbrick’s offering has been used to support training of internal sales personnel
and for external marketing.

VIDIZMO
Product evaluated: EnterpriseTube

EnterpriseTube is built using a combination of the vendor’s own technology and that provided by
third parties such as Wowza. The product can be deployed on-premises or in the cloud, and is
available via SaaS. Hybrid deployments are also supported, enabling application logic, content
(video and associated assets) and transcoding to be deployed separately. Reference customers
cited the ease of use and quality of video and audio as key strengths.

Internal Executive Messaging (good): A rating of excellent for delivery of video (live and VoD)
coupled with a rating of good for delivery model (on-premises/hybrid) and capture, creation and
modification, means VIDIZMO is a good fit for this use case. VIDIZMO utilizes a combination of
own and third-party technology to deliver ECDN — for example, peer-to-peer using its own
technology or Hive Streaming, and caching using its own technology.

Internal Training (fair to good): A rating of good for search, capture, creation and modification,
and workflow richness means VIDIZMO is a good fit for this use case. VIDIZMO leverages
Microsoft Azure Cognitive Services to extract metadata from video, and thus enables search via
spoken word, transcript, speaker, topic, time stamp and language. VIDIZMO has features for
clipping, trimming, video overlays, multiscreen capture, multitrack audio, surveys, quizzes, caption
and transcript editing, as well as other content creation needs.

Internal Collaboration (good): A rating of good for search, capture, creation and modification, and
integration (portal/collaboration) is diminished by a rating of fair for workflow richness, meaning
VIDIZMO is a good fit for this use case. VIDIZMO can capture directly from meeting solutions from
Cisco, Microsoft, GoToMeeting and Polycom. The vendor provides SharePoint Video App to
embed and search for video within SharePoint. It uses HTML widgets, RESTful APIs and/or iframe
and object code for other integrations into social platforms such as Yammer, Jive and Sitecore.

External Video for Sales (fair to good): A rating of good for delivery to external audiences and
delivery model (cloud/SaaS) is diminished by a fair score in Analytics. VIDIZMO supports external
video scenarios by enabling the creation of separate portals using common video assets. For
example, by allowing anonymous viewing, public audiences can view videos for marketing or
customer communication. VIDIZMO’s model allows for additional secure portals to be used for
external partner communication and internal sales training. VIDIZMO’s Salesforce integration
assigns videos to contacts and leads.

Context
EVCM products provide the capabilities needed for employee-centric — internally facing — video,
whether consumed or produced by employees. These capabilities overlap significantly with
products for public- and consumer-centric — externally facing — video, or online video platforms,
that underpin OTT (over-the-top) services. Although capabilities are shared between the two, most
products are differentiated largely by the buyers they serve and the use cases specific to those
buyers. A subset of EVCM products — Brightcove, Kaltura and IBM — are also classified as online
video platforms.

As consumers of video, employees need secure and reliable access to video for communications,
collaboration and knowledge exchange. As producers of video, employees need to deliver the
same to each other, but also cater for external use cases that underpin their work and business,
most notably supporting marketing and sales. As businesses transform into digital businesses,
these external-facing use cases are being explored and refined. Communications, collaboration
and knowledge sharing extends beyond employees to suppliers and other third-party
constituencies. EVCM enables enterprises and, crucially, their employees to utilize video to
support digital business transformation and operation. This is reflected in the results of our
customer reference survey for this research, which revealed that the top three reasons for
purchase of an EVCM are (1) create internal/operational efficiencies; (2) drive innovation; and (3)
improve business process outcomes.

While ECVM is primarily used for on-demand delivery of video, the majority of customer references
also use it for live delivery, and these results have been consistent in recent years. While the main
topic of inquiries we receive from Gartner clients concerns all-company meetings such as town
halls, live video also concerns integration with meeting solutions. As a market, meeting solutions
now represents what was once referred to as video conferencing and web conferencing. EVCM
overlaps with meeting solutions in two ways. Firstly, EVCM is used as a meeting solution for large-
scale meetings where the majority of participants are not contributors. Secondly, EVCM is used as
a means of capturing meetings conducted using products in the meeting solutions market.
Products in the EVCM and meeting solutions markets overlap in terms of capability, but are
complementary. Customer references with products from both markets are working to integrate
the two. One in two organizations have integrated their EVCM and meeting solutions products.
Going forward, one in four plan to do so in the next 12 months; half as many again — one in eight
— plan to do so in the next 24 months.

Organizations will, of course, want to know which product is “best” for their situation, but the first
decision to make is how the product will be used. We recommend that organizations identify the
“heart” of their main application, and then look across the organization to see which adjacent
divisions, or even departments, have pending projects that will include video content
management, or already have solutions in play. This research will help them compile a shortlist.
They should also conduct inquiries with Gartner to refine their choices further (inquiries also allow
users to discover nuances about these vendors and unlisted ones). We find that some capabilities
that are neutral to some use cases are nevertheless very important to the organizations making
their decisions. Examples include search, analytics and delivery to external audiences.

We also recommend using this document in conjunction with the “Magic Quadrant for Enterprise
Video Content Management,” which examines these same vendors from a more general
perspective. Application leaders should use this report to focus on the EVCM product offerings
that have the right capabilities to support their use cases.

The ratings in this report are derived independently each year and depend on comparative ratings
between vendors. Each year’s ratings should be assessed on their own. Fluctuations in scores
between years for an individual vendor do not necessarily reflect year-over-year improvements or
downgrades. What differentiates a vendor one year may become standard for others in
subsequent years.

Product/Service Class Definition

Enterprise video content management products are software, appliances or SaaS intended to
manage and facilitate the delivery of one-to-any, live and on-demand video across internet
protocols.

Products (or packages of products) in this category include the following components:

■ Streaming engine/server

■ Repository (database) for videos and associated digital assets

■ Encoder

■ Transcoder

■ Player

■ Video portal

They capture video from a range of physical endpoints (such as cameras) and deliver it to physical
endpoints (such as screens) for playback. This may occur live — such as in the case of a town hall
meeting — or on-demand, such as in the case of a training video. Video teams can manage videos
and associated assets stored within the repository using permissions and workflow to ensure
controlled release to authorized viewers. The capture and delivery of video can be monitored and
measured using analytics to provide detailed insights.

In order to effectively delivery video, buyers must be able to address network traffic optimization
for both external or internal users. This entails the use of ECDNs within the LAN/WAN, content
delivery networks (CDNs) on the internet and QoS/QOE monitoring, analysis and reporting. ECDNs
refer to a range of technologies, including WAN optimization, peer-to-peer, multicast and caching,
that optimize the routing of video streams/files to clients. CDNs do the same across the internet.
QoS/QOE monitors the distribution of video across networks to help diagnose issues and
measure against stated service-level agreements.

Critical Capabilities Definition

Delivery of Video (Live and VoD)
Delivering high-quality video reliably is a key function of many video content management
systems, whether on the corporate LAN/WAN or wider internet.

Delivery of live video — streaming — relies on effective throughput architecture that works well on
internal networks and over the internet. Whether live or on-demand, the ability to predict and
model quality of service (QoS) — sometimes referred to as quality of experience (QOE) — enables
network architecture to be adjusted and optimized. Such adjustments include the use of ECDN
(internally) and CDN (externally) to route and cache delivery to the client devices viewers use.

Delivery Model (On-Premises/Hybrid)

Some organizations prefer all components of their solution to reside on-premises — including
private cloud — or be divisible between on-premises and third-party cloud.

The most flexible offerings allow for application logic, encoding and content to be stored either
wholly on-premises or distributed in various ways between on-premises and the cloud.

Capture, Creation and Modification

Videos can be captured from separate devices — including mobile — or platforms such as meeting
solutions, and then edited.

Most products allow files generated in other systems to be ingested once transcoded into a
usable format. More sophisticated products support integration with meeting solutions and other
sources of video. Some vendors also offer appliances with attached cameras for real-world
events. Once captured, videos can be “topped and tailed” or have frames inserted or deleted. More
sophisticated offerings allow for in-video captioning, annotation and display elements to be
introduced, and some systems allow sophisticated video editing with special effects. Capability is
delivered through a browser-based editor and integration with video editing software.

Analytics
The collection of usage data, and the provision of tools to analyze and report on the data, allow
engagement to be monitored, communicated and improved.

Basic functionality provides insight on viewership. More-advanced analytics involves integration

with other tools for more sophisticated analysis, enhanced integration of video within the digital
presence, and support for automation.

Security
Videos must be available only to viewers who have the correct privileges to see them, while both
storage and delivery must comply with relevant laws and regulations.
Most organizations need video content management to interoperate with their internal security
directories. On a rare occasion, they may need the content management to provide native security.
In most cases, integration to an internal sign-on system means Lightweight Directory Access
Protocol (LDAP) compatibility, but other systems can also be used. In most cases, video content
must be safe while stored, and while being transmitted or transferred among systems or to
viewers. The ability to match an organization’s policies for acceptable data encryption is valuable,
as is compliance with relevant laws and regulations such as GDPR, HIPAA, FedRAMP, etc.

Delivery to External Audiences

External delivery of video supports many use cases, especially sales and marketing, and depends
upon both identification and tracking, as well as CDNs.

Using video in sales and marketing allows prospects to see a richer, more-detailed version of a
product, or instructions on how to use it. Other external constituents include remote employees,
as well as third-parties such as a suppliers, subscribers or members. External delivery may require
identification or anonymous use, tracking, and the use of CDNs to optimize delivery and
experience.

Integration (Portal/Collaboration)
Organizations may want users to be able to view videos through other interfaces such as intranets
and learning management systems, and possibly to administer video content from such systems.

In nearly all cases, vendors allow basic embedding of videos within a webpage or similar
container. Some offer their own video players, which may be available within portals or other
interfaces that allow the videos to be viewed in many contexts. Some vendors allow their software
to be managed from within the interfaces of other platforms, and some allow (or require) such
systems to serve as the source of their workflow.

Video Interactivity
Dynamic elements allow users to interact in ways that improve engagement, measure employee
attentiveness and collect input from viewers.

Vendors may allow accompanying interactive elements — such as questions and answers in
tandem, or embedded quizzes — as a basic capability. Greater sophistication allows for in-video
prompts that route users through a series of videos based on the choices they make.

Workflow Richness
A basic workflow allows for the ingestion of video to trigger simple approvals. More-sophisticated
models allow for publication workflows with multiple tracks.

Workflow enables videos to be routed to various storage systems and executive approval
processes, depending on the origins or uses of the video.

Delivery Model (Cloud/SaaS)

Offering delivery via SaaS, or hosted by the vendor, is attractive for organizations that want to
minimize their investment in resources and deliver to external constituents.

The most flexible offerings provide a SaaS-based solution, with the option to host through the
vendor using their own or a third-party cloud service.

Search
Locating a video or point within a video using content extracted from the video (such as
transcripts) or metadata is valuable for many purposes.

Better search functionality may utilize multiple speech-to-text engines, or utilize other AI-
capabilities such as object recognition (for instance, face recognition). Basic search allows the
metadata attached to a video to be searched to find files that match a set of given criteria.

Use Cases
Internal Executive Messaging
Executives and corporate communications use video to deliver messages about performance and
to engage the workforce.

Production value and video quality are important parts of delivering the desired emotional impact.
Jerky video, poor lighting and ill-prepared executives create unintended negative impressions. The
most important element is one-way live delivery of messages with the option of an on-demand
alternative. Especially important is network optimization and delivery, production value, video
capture, interactivity (such as Q&As or quizzes), and workflow processes. Internal executive
messaging is typically delivered live.

Internal Training
Learn new skills and knowledge, whether from a formal course delivered in a series of videos or a
colleague’s know-how uploaded as a short.

The ability to find the right video — and select the right spot in that video — is particularly
important for training and development, and supporting digital dexterity. Such videos often come
from meeting solutions, so being able to capture from these sources is valuable. In some cases,
workflow is key, because of the value in routing decision making through various groups before
release. Typically delivered on-demand.

Internal Collaboration
Progressing work and sharing knowledge between co-workers in a way that captures some of the
richness of interpersonal working.

The ability to deliver video on internal systems from internally managed storage and software is
important here, as is the ability to integrate with internal collaboration and portal software. Rich
workflow is necessary to manage internal communications, and optimizing delivery on the
network is also valuable. Searching for past conversations and providing an analysis of ongoing
collaboration are also useful.
External Video for Sales
Prospects learn more about the products and services they are considering from shared videos or
videos provided to be watched later.

Organizations must be able to develop and deploy compelling videos in connection with existing
e-commerce strategies. They must be able to track such videos’ appeal and use, and quantify how
they contribute to sales success.

Vendors Added and Dropped

Aligning with the companion “Magic Quadrant for Enterprise Video Content Management,” this
Critical Capabilities report covers only products from vendors that qualified for inclusion in 2018.
Nonetheless, a range of other products are available to support the four use cases covered here
and more, not only in the Enterprise Video Content Management market.

Added
■ movingimage

Dropped
■ Agile Content — No longer competes in this market, given its positioning as an OVP rather than
EVP.

■ Kollective — Kollective is now focused on the delivery of video, and therefore its ECDN product
serving this purpose. However, it continues to provide an EVCM for existing customers, or new
customers looking to work with one or few vendors for their EVP.

■ Polycom — No longer competes in this market, having sold its EVCM to HARMAN in 2017.

Inclusion Criteria
The inclusion criteria for this Critical Capabilities report are identical to Magic Quadrant for
Enterprise Video Content Management.

To be included in this Critical Capabilities report, each vendor had to:

■ Sell a product that fits this definition: Software, appliances or SaaS intended to manage and
facilitate the delivery of one-to-any on-demand and live video across internet protocols.

■ Develop and market its own product rather than resell a white-label solution produced by
another company through an original equipment manufacturer (OEM) relationship.

■ Provide for analytics, data governance (such as file access control), administration,
management, workflow, storage, search and integration (into other products).

■ Have sold in 2017, and be able to cite, at least two new installations with more than 1,000 seats
each for internal delivery.
■ Compete in two or more regional markets, including either North America or EMEA (Europe,
Middle East and Africa);

Ordinarily sell its video products separately from other products (such as content services
platforms, portals, web customer service or infrastructure). The vendor also had to have achieved
(overall) in 2017 a revenue of more than $10 million, or at least $8 million, with a three-year
(starting 2015) compound annual growth rate (CAGR) of 40% or more.

Table 1: Weighting for Critical Capabilities in Use Cases

External
Internal
Critical Internal Internal Video
Executive
Capabilities Training Collaboration for
Messaging
Sales

Delivery Model 0% 5% 10% 15%

(Cloud/SaaS)

Delivery Model (On- 20% 10% 10% 0%

Premises/Hybrid)

Delivery of Video 25% 0% 5% 5%

(Live and VoD)

Integration 5% 10% 15% 10%

(Portal/Collaboration)

Security 10% 10% 5% 0%

Capture, Creation and 15% 20% 20% 5%

Modification

Workflow Richness 5% 15% 15% 5%

Video Interactivity 5% 10% 5% 10%

Analytics 10% 5% 0% 20%

Search 0% 15% 15% 0%

Delivery to External 5% 0% 0% 30%

Audiences
 External
Internal
Critical Internal Internal Video
Executive
Capabilities Training Collaboration for
Messaging
Sales

Total 100% 100% 100% 100%

As of February 2019

Source: Gartner (March 2019)

This methodology requires analysts to identify the critical capabilities for a class of
products/services. Each capability is then weighed in terms of its relative importance for specific
product/service use cases.

Critical Capabilities Rating

Each of the products/services’ critical capabilities have been rated on a scale of 1 to 5. A score of
1 = Poor (most or all defined requirements are not achieved); 3 = Good (most or all defined
requirements achieved); and 5 = Outstanding (significantly exceeds requirements).

Table 2: Product/Service Rating on Critical Capabilities

Critical Genus
Brightcove Haivision IBM Kaltura
Capabilities Technologies

Delivery Model 4.0 1.5 3.5 3.5 4.0

(Cloud/SaaS)

Delivery Model (On- 3.0 3.0 4.0 2.0 4.0

Premises/Hybrid)

Delivery of Video 4.0 2.5 3.0 3.0 4.0

(Live and VoD)

Integration 2.5 2.0 3.5 3.5 4.0

(Portal/Collaboration)

Security 3.0 3.0 4.0 3.5 4.0

Capture, Creation and 2.0 3.0 3.0 3.0 4.0

Modification
 Critical Genus
Brightcove Haivision IBM Kaltura
Capabilities Technologies

Workflow Richness 3.0 3.0 3.0 3.0 4.0

Video Interactivity 4.0 2.5 3.0 3.5 4.0

Analytics 4.0 2.5 1.5 3.5 4.0

Search 3.0 3.5 1.5 3.5 3.5

Delivery to External 4.0 3.0 3.5 3.5 4.0

Audiences

Source: Gartner (March 2019)

Table 3 shows the product/service scores for each use case. The scores, which are generated by
multiplying the use case weightings by the product/service ratings, summarize how well the
critical capabilities are met for each use case.

Table 3: Product Score in Use Cases

Use Genus
Brightcove Haivision IBM Kaltura
Cases Technologies

Internal 3.28 2.75 3.20 2.98 4.00

Executive
Messaging

Internal 2.95 2.83 2.98 3.18 3.93

Training

Internal 2.93 2.73 3.05 3.15 3.93

Collaboration

External 3.70 2.50 2.98 3.43 4.00

Video for
Sales
Source: Gartner (March 2019)

To determine an overall score for each product/service in the use cases, multiply the ratings in
Table 2 by the weightings shown in Table 1.

Critical Capabilities Methodology

This methodology requires analysts to identify the critical capabilities for a class of products or
services. Each capability is then weighted in terms of its relative importance for specific product
or service use cases. Next, products/services are rated in terms of how well they achieve each of
the critical capabilities. A score that summarizes how well they meet the critical capabilities for
each use case is then calculated for each product/service.

"Critical capabilities" are attributes that differentiate products/services in a class in terms of their
quality and performance. Gartner recommends that users consider the set of critical capabilities
as some of the most important criteria for acquisition decisions.

In defining the product/service category for evaluation, the analyst first identifies the leading uses
for the products/services in this market. What needs are end-users looking to fulfill, when
considering products/services in this market? Use cases should match common client
deployment scenarios. These distinct client scenarios define the Use Cases.

The analyst then identifies the critical capabilities. These capabilities are generalized groups of
features commonly required by this class of products/services. Each capability is assigned a level
of importance in fulfilling that particular need; some sets of features are more important than
others, depending on the use case being evaluated.

Each vendor’s product or service is evaluated in terms of how well it delivers each capability, on a
five-point scale. These ratings are displayed side-by-side for all vendors, allowing easy
comparisons between the different sets of features.

Ratings and summary scores range from 1.0 to 5.0:

1 = Poor or Absent: most or all defined requirements for a capability are not achieved

2 = Fair: some requirements are not achieved

3 = Good: meets requirements

4 = Excellent: meets or exceeds some requirements

5 = Outstanding: significantly exceeds requirements

To determine an overall score for each product in the use cases, the product ratings are multiplied
by the weightings to come up with the product score in use cases.

The critical capabilities Gartner has selected do not represent all capabilities for any product;
therefore, may not represent those most important for a specific use situation or business
 objective. Clients should use a critical capabilities analysis as one of several sources of input
about a product before making a product/service decision.

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