A Study On Customer’s Perception Towards Life Insurance Corporation Of India (with Special

Reference to Chennai Tamil Nadu)

Project questionnaire

Dear Respondent,
This Questionnaire is Aimed at understanding your perception about Life Insurance Corporation
of India. Your Response Will Be Dealt with Strict Confidentiality and it will Be used only for
academic purpose. Thank You For spending your valuable time to fill this questionnaire.

1. Name
a) Gender Male Female
b) Age Group Below 30 31-40 41-50 51-60 60 Years And
above
c) Marital Status Married Unmarried
d) Educational Qualification Graduate Undergraduate Post Graduate
Doctorate
e) Annual Income Below 1 Lac 1Lac-5Lac 5Lac-10Lac Above
10 Lac
f) Percentage of Monthly salary Up to 10% 11-20% 21-30% Above 30%

2. What Kind of Investment Do You Prefer?

a) Short Term
b) Long Term
c) Both

3. Rank This Various Investment Alternative According to your Preference

a) Bonds and Debentures
b) Equity / Shares
c) Mutual Funds
d) Public Provident Fund
e) Post Office
f) Insurance
g) Bank Deposit
h) Real Estate
I) Gold & Silver
J) Others
 4. State your expectation on investment alternatives by ticking according to its importance

Expectation on Highly Neutral Least Important Not

investment important Important
Important

Safety

Capital Growth

Liquidity

Return

Tax Benefit

Company
Profile & Brand
Name

5. What Parameters you Have looked Into At the time of buying policy from LIC Of India.

Parameters Highly Important Neutral Least Not

Considered Important Important Important

Premium

Charges

Policy Term

Rider
Benefits
 Bonus and
Interests

Pre &Post
Services

Accessibility

6. Give Reasons for Insuring With LIC

a) Company Profile
b) Brand
c) Grievances Handling
d) Undue Delay in Claims
e) Public Sector
f) All of the Above

7. What scheme of Insurance Policy have you taken

a) Whole Life
b) Endowment Plus
c) Money Back
d) Pension Fund
e) ULIP
f) Others

8. Satisfaction Level Towards Services Offered by LIC

a) Fully Satisfied
b) Partially satisfied
c) Not Satisfied

9. Accessibility of the employee / Agents Of LIC

a) Yes
b) No

10. Grievance redressal Mechanism

a) Fully Satisfied
b) Partially Satisfied
c) Not Satisfied
11. Rationale Behind the Investment In LIC
a) Individual Risk Coverage
 b) Tax Benefits
c) Growth and Return on Investments
d) Child Welfare
12. If you buy a new policy would you like to go for LIC
a) Yes
b) No
13. Rate your overall satisfaction with insurance policies of LIC India?
a) Highly Satisfactory
b) Satisfactory
c) Average
d) Dissatisfactory
e) Highly Dissatisfactory
14. What do you feel after investing in insurance plans of LIC of India?
a) Good
b) Average Satisfied with the investment decision
c) Cheated

15.

Factors Strongly agree agree Neither agree disagree

nor disagree

Provide
information
details on a
regular basis

Premium paid is
too low

High rate of
return on
insurance
product

Reasonable
penalty charged
for late premium
payment

LIC emphasizes
high quality
service than the
volume of sale

Thank you