Consumerbuying behaviour for HDFC Life Insurance

NAME :
1) Gender
Male Female
2) Age
a. Less than 25 b. 35-45

c. 25 – 35 d. 45 and above
3) Qualification
a. Graduate b. Diploma

c. Postgraduate d. Other discipline

4) Occupation
a. Employee b. Entrepreneur

c. business d. Other
5) What is your average annual income?
a. Up to 2 lakh b. 4 lakhs to 5 lakhs

c. 2 lakh to 4 lakhs d. 5 lakhs and more

6) Where you want to invest your surplus amount?
a. fixed deposit b. stocks
c. mutual fund d. insurance
e. others(real estate, gold)
7) What do you think are the benefits of Life Insurance?
a. Covers future uncertainty b. Investments
c. Tax Savings d. Both investment & risk coverage instrument
8) How you come to know about HDFC?
a. insurance agent b. advertisement
c. relative d. references
e. other source

9) Have you taken any life insurance product of HDFC lifeinsurance?

Yes No
If no, would you like to invest? ----------------------------------------
10) in buying insurance policy your decision is influenced by
a. family b. Professional & trade union group
c. friends & neighbours d.brand & advertisement
11) Which criteria do you apply for selecting insurance company?
a. Policy scheme b. reliablity
c. income d.service
12) In which of the following would you like to invest?
a. Children Plans b. Protection Plans
c. Investment Plans d. Retirement Plans
e. ULIPs

13) Which will give you preference in buying an insurance policy?

a. Brand b. Relationship (agent)
c. Policy scheme d. Service
14) Which feature of Life Insurance policy will you consider while buying?
a. Tax savings b. guarantee return
c. High risk coverage d. High return
15) How will you prefer to buy insurance policy?
a. Corporate agent b. Through agent
c. Auditors d. Other (bancassurance etc.)
16) What mode would you prefer to pay premium?
a. single premium b. half yearly
c. annually d. monthly
17)your objective to take insurance cover for?
a.cover liablities b. social relaxation
c. fear d. Life stage needs
18) Your suggestions
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