Part - 1

The marketing strategies of Avanti Bikes

1) E-Bikes:- The first and foremost strategy of even having started was the idea of initiating
Electric Bikes, is probably one of the best decisions taken by Avanti Bikes. The advantages of
owning a company which provides the manufacturing of e bikes, is not only advantageous for
the company, but also, does so for the retailers and the users themselves too. Working in a
joint effort with Cycling New Zealand over a long term period, the Avanti configuration
group made bleeding edge, creative bicycles which developed from a totally different idea of
underlying and streamlined plan. The bicycles gave the New Zealand track cycling crew a
solid edge against their rivals.
2) Mountain Bikes:- In 1985, the Avanti bike company launched its first bike, a "privately
collected 10 speed Strada series." Avanti saw that after the success of their street bicycle,
there was demand for other types of bicycles. As a result, Avanti developed their first time
preliminary bike in 1986. The off-road bicycle also found its way into the Avanti weapons
store in 1987.
3) Carbon Bikes:- Avanti bicycles successfully entered the Australian market in 1991, marking
the start of a decade of innovation. Avanti created a variety of new bicycles, including as trail
bikes, downhill bikes, and carbon-fiber bikes.
4) Bikes in Olympics:- Avanti offered 27 different models in the year 2000. Avanti produces
bikes with various carbon components as a result of advancements in the road bike business.
Two New Zealand competitors earned Olympic medals in 2004 while riding Avanti bikes.
Avanti entered the Chinese and Singaporean markets in 2007.
5) International Markets:- Avanti has grown into the Asian market, with elite cyclists riding
their bikes in Thailand, Japan, and Malaysia. Avanti celebrates 30 years of producing bicycles
in 2015.
Considering the above developments in the company towards it marketing strategies, we do
realize, that it is evidently the company being far-fetched In its futuristic view of manufacturing
cycles, since the very beginning of it. The main reason why Avanti cycles have always been in the
forefront for being one of the most popular cycles in New Zealand and Australia, is only because
they genuinely understand the fact that their strategies of getting better each era and bringing in
new models according to the trend, leads to better marketing of their brand. Considering the fact
of promoting E-BIKES. The advantages of them are unimaginable.
Battery-powered "pedal assist" is available on e-bikes. Technically, this is a mechanism built
inside the bike that helps you pedal faster. This can help your knees and thighs by reducing stress
and impact. Bid farewell to hot rides. There are E-bikes with special boosting technology that can
help you conquer slopes and inclines, so you don't have to be concerned about difficult terrain.
With an E-bike, people of all ages and health may ride safely and for much longer. Longer rides
provide more scenery and opportunities for lunch breaks! If you use the E-bike instead of a motor
vehicle it will save you money in the long run.
Petrol and diesel are costly in most countries, and occasional price surges can really impact on
your budget. Same as buying ready essays for sale, you save not only your money but time as
well. While with E-bikes, you can buy affordable batteries which can last you 18-50 miles after a
full charge depending on the level of assistance you use. We've all seen it in science fiction films.
Un-futuristic transportation is no longer created in the form of sleek and beautiful automobiles
that don't seem ancient, bulky, or have jets of smoke shooting out the back. The electric bike is on
 its way to joining the ranks of smart bikes. Given that this technology will continue to improve
over time, what we have currently could be the prototype for this intriguing mode of
transportation. Many Southeast Asian countries have led the way in adopting E-bikes as a
sustainable method of transportation, and with urban air pollution continuing to rise, E-bikes have
a bright future. Climate change and global warming are serious problems, and we must all do our
part to address them.
We may be on the verge of making our last stand to save our dying planet, and we can all help.
Compared to motorcycles and cars, e-bikes emit less pollution every kilometre. Using an E-bike
instead of a gasoline or diesel car can assist. They consume energy at a rate of 100 to 150 watts on
average, compared to 15,000 watts or so for a car. As a result, the air quality may be improved.
While E-bikes are currently all the rage, some of us still prefer other modes of transportation, such
as an Electric Scooter. If you're a motorcycle rider looking for something lighter and more energy
efficient, an electric scooter might be the answer. To help you select which scooter is right for
you, go to Electric Scooter Critic. The main reasons why to justify that Avanti Bikes is going to
the next era In the future, as a company which makes it popular.
The rest of the bikes were still according to the trend of that particular decade and era, which sold
their bikes excruciatingly high, and did not have much of a gain in their marketing skills, than the
sales of the company. The main marketing strategy, which the company follows other than the
new models, substantially lower costs and product updates, the best marketing strategy, till date
that has been used by Avanti Bikes, is the ‘Sponsorship’.
6) Sponsorships:- Avanti has been a strong supporter of New Zealand athletes competing in the
Olympics. Avanti has backed professional teams such as the Avanti Racing Team, Subway-
Avanti, PureBlack Racing, and the Savings & Loans Cycling Team. The New Zealand Track
Racing Team's official bicycle is Avanti.
The victories were, 1st position in Olympic Triathlon, Women’s Individual pursuit, World
Omnium Championships, Women’s Individual Pursuit, and the same Women’s Indivdual
pursuit yet again in the next year.
Therefore, the marketing strategies used by the company, is seemingly one of the best.

Improving Marketing Strategies

Although it is all the more evident that the company doesn’t really need to change its marketing
strategies, there can be some more strategies, which could genuinely help in the better marketing of
the company, leading to more genuine and organic leads, to a better market reach.
1) Make use of influencer marketing.
Most sports and fitness-related industries are beginning to recognise the enormous power of
influencer marketing. Contacting other firms or individuals on Instagram or other social
media platforms and asking them to highlight your product in exchange for money or freebies
can be a very cost-effective and innovative approach to spread the word.
2) Contact Your Existing Clients
It's amazing how many people in the e-commerce business aren't doing this. Your existing
client list is a fantastic resource. If you've been in business for a while and have a list of
consumers who have bought something cycling-related, you've already built up a list of
people to sell to.
3) Hand Tags
 This is a somewhat unusual marketing strategy. Hang tags are what you'd find on the door of
a motel, and they're quite inexpensive. It'll be up to you to decide whether this is too intrusive
or whether this is an approach that works for your company, but we've seen hang tags on
parked bicycles work well.
4) Be Socially Active
Social media and social networking sites are both free and widely used. Every company
should use them in some form to advertise their brand, present product photographs, and
communicate with current and new customers.
5) Discounts
Discounts are hardly a new marketing approach, but we live in a culture where they are still a
relevant and popular means of marketing, employed in every business throughout the world.
6) SEO
A large percentage of internet sales transactions begin with a search engine. What better
method to attract customers than to appear as the first search result? If someone is looking for
a specific type of bicycle gear, they are likely to go to Google to hunt for it, and if you are on
the first page, you have a good chance of being the item they view.
 Part - 2
Avanti Bikes
Marketing Plan

Our Objective: Avanti Bikes is one of the main Bike campany popularized for its service and
production of trendy and new models . Although the company has used very good marketing
strategies in the past, their is a need to understand the marketing plans, which would
genuinely help in the development of lead generation and sales of the company.

Table of Contents
1. Business Summary
o Avanti Bikes
o Marketing Leadership Team
o Headquarters, Office Locations
o Mission Statement
o SWOT Analysis

2. Business Initiatives
o Overarching initiatives: marketing initiatives, goals, metrics

3. Target Market
o Cycles and Bikes
o Buyer Persona(s)
o Competitive Analysis

4. Market Strategy
o Product
o Price
o Promotion
o People
o Process
o Physical Evidence

5. Budget
6. Marketing Channels
 Business Summary

Avanti Bikes
The Avanti brand symbol is a visual representation of our beliefs, philosophies, and bike-
riding love. As a result, it occupies a prominent position on all of our bicycles. Our
professional squad, sponsoredriders, weekend warriors, commuters, mud-loving off-roaders,
and kids on their first Avanti are all represented. The brand mark is still the same.

SWOT Analysis
As Avanti Bikes’ Assessment analyzer, I want to help the brand lean into what it does well,
improve what it doesn’t, capitalize on what it can do, and defend against what could
challenge it. With that in mind, here is the SWOT analysis for Avanti Bikes.

Strengths Weaknesses Opportunities Threats

What we’re good at. What we want to fix. What the industry What we think could
What’s working. What we want to might soon want. hinder our growth.
What our customers strengthen. What we What/who we think
What we think we’ll
like about us. want to become more could take our
be good at. What will
efficient at. customers.
be our differentiator?

 Products are  Not using  Government  Boosted

Trendy Social Media regulations are competition
 Powerful  Having a becoming  Exchange
Marketing better reach more rates for the
strategies and target complex. Japanese Yen
 Engine market.  The economy are rising.
manufacturi  Having to rely of the United  Natural
ng expertise on North States is calamities
is the America for improving.
company's the majority  Release dates
main of revenue and frequency
offering.  Research and of new models
Product development  The desire for
portfolio that (R&D) pickup trucks
is diverse spending is and SUVs is
 Dominance low, resulting soaring as gas
in the in creative costs fall.
Electriccycle products.
and engine
industries,
resulting in a
high level of
brand
recognition.
 Business Initiatives

Avanti Bikes has the ambitious goal of having better marketing strategy due to it lesser social
media management. To help the business do that, here it is to will pursue the following
initiatives.

Initiative 1
Description: To expand their goal of using much more sources of social media in order to
start marketing to the younger generation, leading them to enunciate the approximate leads.

Goal of initiative: To establish better social media and digital reach towards the customers
and using the eventual recent rends which people would inevitably follow, in order to have a
better timing and using it as a situational surroundedness.

Metrics to measure success: Establishing better reach and prosperous social media page
having digital marketing developments.

Initiative 2
Description: To have much more advertising agencies and corporates allowing their products
to be used properly and eventually having a better sorted volume.

Goal of initiative: To establish a regular contact between the different advertising

companies, evaluating the reason as to why.

Metrics to measure success: Personal Contact based settlements which would make the
usage more easier and reach the advertising more better.

Target Market

Distribution
Avanti Bikes distribution channel is as follows: It has direct communication with dealers,
eliminating the need for a middleman. Because the dealers sell directly to the clients, there is
a good line of contact between the customers and the sellers. Authorized dealers also handle
the company's production distribution. A wide range of products are accessible in showrooms
located around the country in many major cities.

Avanti Bikes’ primary target market is customers in the middle income bracket, who prefer
two-wheelers because they fit their budget and provide good value for money. In the past,
Avanti Bikes mostly targeted the 30-51 age bracket, but in recent years, it has Cyclesved out
a new market segment for younger drivers and young families, which has a strong market
base and will eventually lead to increased sales for the company. Let's dig a little further and
see how Avanti Bikes drew in customers with varied marketing strategies.

Buyer Personas
Within our target market(s), we’ve identified the personas of all age groups, leading the target
market to be an evident part of the same.

Competitive Analysis

Market Strategy

Product
The company's major goal is to make people's lives better. It is regarded as the world's
leading Electricbike manufacturer, having introduced a number of appealing Cycles and
Electriccycle models to the market. Its sales have exploded in recent years as a result of a
slew of new creative items and approaches on the market.

Price
Avanti Bikes’ pricing strategy is recognised because it keeps in mind that their main target
market is the middle-income group, thus their pricing approach reflects that. They offer a
diverse selection of things at a reasonable price. They've also constructed massive
manufacturing centres in underdeveloped countries and ship Electriccycles to industrialised
countries with greater manufacturing costs. It also sells sports bikes and luxury bikes, which
are more expensive. Also, one of Avanti Bikes's penetration pricing techniques is to set
artificially low prices to win market share, then raise their prices after that is achieved.

Promotion
The company's promotional approach employs a variety of modern techniques to promote its
brand; it engages in aggressive television marketing to reach a broad audience. To attract
clients, it has launched advertisements with various themes. It has also released a commercial
depicting Avanti Bikes's founder's aim of making high-quality Cycless.

People
The main and important people who are a part of the certain base who would be preferred to
buy the specific bike items, are children, who are still learning and need them

Process
It has direct communication with dealers, eliminating the need for a middleman. Because the
dealers sell directly to the clients, there is a good line of contact between the customers and
the sellers. Authorized dealers also handle the company's production distribution. A wide
range of products are accessible in showrooms located around the country in many major
cities.

COVID-19 Issues
As the COVID-19 pandemic hampers everyday activities such as commuting to work and
conducting errands, Avanti Bikes is making a concerted effort to be a good corporate citizen
that looks after customers, communities, and employees. Avanti Bikes is exhibiting a can-do
attitude that may resonate with consumers as people look to brands for reliable information
and even inspiration amid widespread uncertainty about public health and the pandemic's
economic ramifications.

Marketing Channels
Over the course of 2021, we will launch/ramp up our use of the following channels for
educating our customers, generating leads, and developing brand awareness:

[Wix]
Purpose of channel: Brand Awareness

Metrics to measure success: Open the website and create an account

[Pinterest]
Purpose of channel: Promotional Website

Metrics to measure success:

[Wordpress]
Purpose of channel: Promotional Website

Metrics to measure success: Open the website and create an account

[Facebook]
Purpose of channel: Official Management Page

Metrics to measure success: Open the website and create an account

[Instagram]
Purpose of channel: Official Management Page

Metrics to measure success: Open the website and create an account

[LinkedIn]
Purpose of channel: Official Management Page

Metrics to measure success: Open the website and create an account

Marketing Technology
We will utilize the following technologies and software to help us achieve our goals and
objectives.

Marketing CRM
Nutshell, Zoho, Hubspot, SugarCRM, AgileCRM, ActiveCampaign, Greenrope, Aritic

Email Marketing Software

Sendpulse, Benchmark Email, Mailchimp, Mailer Lite, Mailjet, Moosend

Marketing Automation Software

Marketo, Eloqua, Customer.io., Constant Contact, HubSpot, ExactTarget, Userfox

Blogging Software
Wordpress, Linux, Wix, Blogger, Tumblr, Gator, Hubspot CMS

Advertising Management Software

Hubspot, Adroll, RollWorks, Influ2, Adstream, 6Sense, Celtra

Social Media Management Software

SproutSocial, Hootsuite, Zoho, AgoraPulse, Sendible, eClincher, Buffer

Video Hosting Software

Vimeo, YouTube, Cincopa, Wistia, Vidyard, Brightcove, Kaltura

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