1.

COMPANY PROFILE AND BACKGROUND

Giant Bicycle Giant Manufacturing Co. Ltd. is a bicycle producer based in Taiwan, which

labels itself as the globe's largest bicycle producer. Founded in 1972, Giant began as a

produce of original equipment, creating bicycles to be marketed mainly under other

brand names. In 1986, Giant, under the leadership of Bill Austin, created its individual

brand of bicycles to rival other products in the quickly developing $200and over price

level. At present, Giant generated sales in more than fifty nations, in more than 15,000

retail outlets. In 2007, its world sales went over six million bicycles and $850 million

USD in overall profits, which was considered one of the highest among all top bicycle

companies in the world. In 2006, Giant unveiled the TCR modern bicycle frame, a top-

notch carbon fiber racing structure, which merges the seat post and frame together as

one unit.

Giant is the world's top manufacturer of high-quality bicycles and riding equipment. The

brand, which was created in 1972, blends craftsmanship, technology, and original

design. Our mission at Giant is to assist you in realizing your greatest potential,

regardless of your chosen route. They were the first to make carbon fiber bicycles

commercially available around the world. With Maestro Suspension, Giant also

transformed off-road performance bikes. They have established the appearance and

feel of current road racing bikes with our Compact Road technology. And They

pioneered lighter, stronger aluminum frames for bikes made from carbon fiber. This

spirit of creativity is greater than ever now. Geared and clothing selection, which has

been created and tested by some of the greatest teams and cyclists in professional
racing, is always growing. The industry-leading E-bikes are changing what cyclists of all

levels can achieve.

These advancements serve a wider goal. Winning races and building lighter, stronger,

quicker bikes are crucial, but there's more to it. They think that the road may be just as

gratifying as the destination, and that nothing matches the pleasure of sharing their

triumphs. They are builders and inventors, but they are also a worldwide cycling

community. A cyclists, explorers, and cyclist advocates. They are Tour de France

competitors, singletrack adventurers, neighbors, and friends.

When you add it all together, Giant offers a comprehensive ecosystem of bikes, gear,

and cycling services that is seamlessly integrated and constantly available. You may

find them at one of its more than 12,000 retail locations across the world, or you can

contact them online from wherever you are.

2. MISSION AND VISION

Mission:

Our purpose is clear: to unleash each rider’s full potential. Whatever your goal might

be—winning a race, riding a technical trail, tackling a long weekend tour, or embarking

on a new adventure—it’s exhilarating to follow that journey. And it’s not just about the

achievement. It’s the pursuit. It’s the rush you feel from getting out there and doing it.

And it’s the feeling of being unconstrained.

Vision:
At Giant, they have created a whole universe around this idea. Their products, their

stores and community are all there to support us. To achieve its brand purpose, which

they call Ride Unleashed.

3. CORE VALUES

BE LIMITLESS, build full ecosystems of bikes and gear to help riders push their limits.

OPTIMIZE THE EXPERIENCE, Innovate and create a feeling of new capabilities and

exhilaration.

GROW THE COMMUNITY, Celebrate rider activities and achievements together.

4. ORGANIZATIONAL CHART (allowable disclosure for public use)

The Giant Manufacturing Company is founded by King Liu (above right, with Giant CEO

Tony Lo) in Taiwan. Led by King's manufacturing expertise, the company starts

producing bicycles for some of the world's top cycling brands.

5. STANDARD OPERATING PROCEDURE

Giant direct the mainland consumer preferences, shape features, and purchasing power

level, design and rapid introduction of bright colors, fashionable's bike. The company

held dedicated product development meeting every six months, consisting of general

manager, research and development, marketing, and other department managers. The

meeting according to the market, production, sales and other front-line information to

disgust and adjustment the product line, sales resources, etc. TM (strategy) → GPD

(development) → the GCTC (design) → GCPD (quantify Design).

5.1 Production

Giant has more than 30-year professional experience in the production of various types

of bicycles, equipped with advanced production technology and management mode as

well as the success of global marketing concept, carefully crafted each component, so

that every consumer can feel our humanity service.

5.2 Sales channel

Giant (China) has discarded the low efficiency of traffic product marketing system, as

the core of central cities, to build their own marketing network. In the Mainland has 18
sales (selectors), 25 distributors (a distribution of a total of 40), 652 stores and 802 retail

stores (shop in shop), a total of 1452. Giant’s products were penetrating into the

mainland market sale terminals.

5.3 Product structure and quality

Giant corporate with the bicycle design top master: Mike Burrows, to R & D the new

generation TCR and lightweight carbon fiber composite frame. Therefore, inter

professional team trusted Giant elite R & D team, and Giant entrusted customers with a

wide range of professional-grade models. Giant transmitted to the hands of consumers

are the all the best total value (TOTALBESTVALUE) technology boutique, let the

consumers around the world to enjoy the highest quality products of international quality

certification.

5.4 Product Type

The Ordinary-speed touring bikes, mountain bike, folding bikes and road bikes.

5.5 Product performance

It's a reliable space material, stylish decoration, comfortable ride suspension system,

handy brake system.

5.6 Pricing methods

People like Giant, but the rate of growth in socioeconomic, people's individual ambition

is exceedingly tough to match. In terms of price, becoming more popular with

consumers; it is a carefully decided for each organization.

5.2 REQUISITE BEFORE REQUESTING YOUR PERSONALIZE BIKE CREATION

When shopping for a new or used bike, the following suggestions may help you narrow

down your options and locate the right bike for you. These suggestions are not intended

to be exhaustive in terms of the topics they cover, but rather to serve as a solid starting

point for determining what would work best for you.

5.2.1 each body is different, and bikes come in many sizes. Finding the one that fits you

is important not only for reasons of comfort, but also safety. The first thing I check when

looking at a bike is the “stand over height” or height of the top tube in relationship to the

ground. Stand over height is important because A) proper clearance while standing over

the top tube ensures safer riding – in the event you slide forward off your saddle you will

land with your feet planted on the ground, and not hit yourself on the bike! And B) if the

bike frame is the right size for you, it will make riding more comfortable and efficient. On

bikes made for road, cyclocross, or track, you want a minimum of 1-1/2” clearance

between your body and top tube. On mountain bikes, cruisers and hybrids, you typically

want 2” or more.

Another factor to consider regarding fit is the “cockpit length” – essentially the distance

between your saddle and handlebars. If the bike is too big, you will likely feel like you

are stretched out, riding in an almost “superhero” flying position. If the bike is too small,

you may feel like you’re cramped up, as if you’re riding in a clown car. Cockpit length

can be adjusted slightly to accommodate a relatively longer or shorter torso, but not by

much.

One way to adjust the reach is to get a slightly shorter or longer stem, however, this will

affect the feel of the steering. Depending on the bike, swapping out a stem can be

easier or more difficult, but finding what works best for you may be worth the trouble.
The frame can be thought of as the “bones” of the bike, around which components and

accessories are attached to and can be replaced, upgraded, etc. to your liking. Again,

getting the right frame to fit your body is the key.

5.2.2Uses(s)- When looking for a new or used bicycle, it's also crucial to consider what

you'll use it for. Is it going to be largely utilized for commuting around town? Do you

want anything ideal for long-distance touring? Perhaps you're looking for a bike to ride

on a pump track. Knowing what type of riding you want to perform on your bike can help

you limit down your options. Most motorcycles, with a few exceptions, are ultimately

what you make of them. Older (non-suspension) mountain bikes, for example, may

frequently make terrific, durable commuters for getting around town by simply replacing

out knobby trail type tires for something more suitable for the road (check out our

favorite commuter-appropriate tires, "Schwalbe Marathons" – $44 ea.)

5.2.3 Accessory Compatibility- When shopping for a bicycle, having an eye for detail is

essential. Spotting mounting locations for items like racks, fenders, and, of course,

water bottle cages is a smart use of that talent. Also, being able to identify frame

elements that may be beneficial to, or restricting, the choices you make later on to tailor

your bike to your needs. Consider the space between the tires and the frame or fork, for

example, in addition to mounting points for fender stays. Is there enough room for a

standard fender? If the answer is negative, that doesn't imply the bike can't have

fenders; rather, a specific low-profile fender (such as the "Road Racer MK2" – $60/pair)

or a standard fender may need to be designed to fit under the brake bridge. There are

several possibilities of compatibility, so bear in mind the extras you want to use if the
bike does not already come with them, and think how they may be installed on the

bike(s) you're considering.

5.2.4 Aesthetics- Once you've narrowed down your options, it's critical to choose a bike

that appeals to you. Perhaps you like an early 1990s mountain bike with a brilliant, neon

yellow paint job, or perhaps you prefer something a bit more subtle. In any case, make

the appropriate decision so that you may be pleased to be seen riding it.

5.2.5 Maintenance- Some people have difficulty detecting wear and tear on a used bike.

Chain stretch, or drivetrain wear in general, can be difficult to detect by eye and may

necessitate the use of specialized instruments.

We provide free repair estimates at the Community Cycling Center. We perform a

thorough evaluation to evaluate any problems that your new bike may be experiencing,

and we can work with you to prioritize repairs that need to be done right away or

determine how much life is left on key components that will unavoidably wear out over

time. Stop by, take advantage of our free estimates, and introduce yourself to some of

our amazing and knowledgeable employees.

10 Critical operation management decision of Giant Bicycle Giant Manufacturing

Co. Ltd.

1. Product and Design Services

A. Research
Teamwork Solutions Group, LLC emphasizes that the revenue generated by products

and services fuels your business. Product design is the process of transforming ideas

into actual and practical items by combining manufacturing capabilities with product and

business expertise. The coordination and combination of people, communication, and

material components to create quality service is referred to as service design. On the

other hand, Shivayogi a UI/UX Practice Head at Royal Cyber define Product design as

a method of finding a market opportunity, clearly defining the problem, developing a

proper solution for that problem and validating the solution with real users. While service

design is all about taking a service and modifying it to meet the needs of the user's

business and customers.

B. Observations/Interview/Research

 Giant road frames were originally made of 6061 (ALUXX) aluminum alloy and

were also characterized by bladed forks and seat posts to reduce air resistance

(GIANT Bicycle, 2022).

 By 1998, with Mike Burrows, Giant refined the design for racing by the

professional ONCE team. This was only after initial resistance by the Union

Cyclists International and subsequent amendment to its regulations to allow for

bicycles with a sloping top tube.

 In 2003, the Total Compact Road (TCR) frame was offered in carbon fiber

construction and marketed as the TCR Composite range. In 2006, Giant added a

higher-grade carbon fiber frame marketed as the TCR Advanced frame, which

was characterized by an integrated seat post (ISP). These frames were most
 notably raced at the Tour de France by T-Mobile's professional team (GIANT

Bicycle, 2022)

 Using this design, the seat post on the new frame must be cut precisely to fit the

owner by a trained Giant dealer. The TCR Advanced SL frames with ISP

continued to be raced internationally, most notably by the Rabobank team (2009-

2013), Team Giant-Shimano (2014), Giant-Alpecin (2015–2016) and Team

Sunweb (2017-2018).

 Giant introduced the CADEX carbon fiber road bike. Giant became the first

bicycle maker to apply computer-aided design and volume production techniques

to the production of carbon road bikes.

C. Recommendations

1. Have an updated bike fit chart on their page

 The sizing of the bike should also be adjusted to be in accordance with the varied

heights and sizes so that everyone may be catered to their sizes. The geometry

and suspension design will be the primary differences between brands as well as

the size of the human body.

2. Affordable bicycle during this pandemic

 The bicycle makes optimal use of space while allowing you to keep a safe

distance from other road users. Walking and cycling save space, yet in some

congested areas, the minimal required width of a sidewalk or bike track is

insufficient for pandemic times. Creating an affordable bicycle allows people to

 detach themselves from crowded areas and choose to ride a bicycle for their

safety. Thus, if there are affordable bicycles available for the public to choose

from, it will play an important role in their lives, as they will be able to use them

for work and healthier living.

3. Minimalist Design for a low-cost price

 The cost of producing a commodity plays a defining role in determining

commodity prices. Commodity production costs include: raw materials, wages,

research and development, insurance, licensing fees, taxes and every other cost

incurred by real world commodity businesses.

2. Process and Capacity Design

A. Research

Capacity Planning is vital in operations management. Capacity is the rate of

productive capability of a facility. Capacity decisions need acute and careful

attention by concerned persons as almost everything of the operations is related

with capacity (www.ebookbou.edu.bd). On the other hand, (Aksin et al., 1997) on

their “European Journal of Operation Research” stated that, in planning a

manufacturing system, many basic systems design decisions are required. Included

are selecting a manufacturing technology for each product type (process selection),

determining maximum production levels of each product type (capacity planning),

and locating production resources and routing of products to required resources

(facility layout).
B. Observations/Interview/Research