E.S.

T 2022

PRINCESS JANE A. LAGAT

0967-604-9635

1|Page
 ON 2 WHEELS BIKE SHOP
Business Goals
Business goals should be flexible. It must be evaluated and changed things that are not

working. Likewise, the ideal way to set the business goals is from a Bottom-up Approach based

on the goals that were already established. The following is our business goals:

1. Increased Market Share

This goal is customer driven. On 2 wheels will sell more of the products to the

target consumer. Our bike shop business will focus on selling different kind of bikes and

its parts to make customers come for a good quality service. Through this, we can increase

the overall market share of our products to the investors that will somehow become our

business partners.

2. Maintain Profits

Financial goals are one of the most useful top-level objectives that our business

could have. Maintaining profits will serve as an equalizer between profitability and

investments. Investments help expand business. Thus, establishing a balanced goal can

cover how much money can go into the development of the business while still maintaining

its financial stability.

3. Invest in Quality Management

Quality over quantity. On 2 wheels will not sell a product that is not worth the price.

The business will make sure that all the products are guaranteed.

2|Page
 ON 2 WHEELS BIKE SHOP

4. Make Product Name Sounds Attractive Related to Cycling Expressions

On 2 wheels will make the products name more aligned into cycling. It is an effective way

to gain customers while maintaining pre-existing ones. Cyclists has a language that

is called, “laspag” and “batak”. These two expressions will be used as an alternative way

to attract the customers on a particular price ranged of the products.

5. Cross-sell to Long Term Customers

A good goal for sales is to sell them on more products. This builds brand loyalty.

6. Best Customer Service

Offering the best customer service means that the consumers are happier with the

overall experience of buying or using the products.

3|Page
 ON 2 WHEELS BIKE SHOP
Business Strategies

In order to stand out from the competition, On 2 wheels will provide high-quality services

as well as products. Through this, it allows business to flourish. The following is our business

strategies:

1. Connect via Social Media

Another way to find out what our customer wants is by using the power of social

media. On 2 wheels will create an online page on Facebook and Instagram to advertise

the bike shop. This is the easiest and the most convenient way of online promotion.

Through posting announcements and photos, we will easily get the in touch with our

personnel in charged.

2. Put Spotlight on the Business

On 2 wheels will conduct an online contest engaging the whole community of

cyclists. The winner gets the prize, while the bike shop builds its spotlight in the

business industry.

3. #BeHealthyGoRide

When it comes to cycling, there are many benefits. Along with being an eco-

friendly vehicle, it is also a perfect way to exercise and get in shape especially in this

time of COVID-19. There is no better promotion than being healthy. On 2 wheels will

bring awareness to the community about the health benefits of cycling with the tagline,

#BeHealthyGoRide.

4|Page
 ON 2 WHEELS BIKE SHOP

4. Riding Together

As a bike business owner, you must be a riding aficionado. On 2 wheels will think

about starting a group ride. Considering the social media such as Facebook and

Instagram, cyclists will be gathered together with a safe ride. As a result, we will

surround ourselves with the people who rely on the business at the same time, you’ll

have fun and make some new acquaintances.

5. Customer Comes First

Every customer is different, before advertising the bike shop, put customers first.

If the customers prefer quality over quantity, On 2 wheels will offer products that will

satisfy their wants. Offering discounts and giveaways is the best way to start. Along

with the bicycle maintenance, we will offer a bike make over at a reasonable price for

the customer’s old bikes.

5|Page
 ON 2 WHEELS BIKE SHOP
TABLE OF CONTENTS

Cover Sheet……………………………………………………………………………………. 1

Business Goals………………………………………………………….………………………2

Business Strategies………………………………………………………………….………….4

Table of Contents………………………………………………………………………………6

I. THE BUSINESS

Description of Business……………………………………………………......7

Product and Services………………………………………………………..…8

Market……………………………………………………………………..…..9

Location of Business……………………………………………………….…10

Competition…………………………………………………………….….….10

Management…………………………………………………………….….…10

Personnel…………………………………………………………………..….11

II. FINANCIAL DATA

Sources and Application for Funding………………………………………...12

Capital Equipment List…………………………………………………….....13

Income Projections………………………………………………………..….15

Cash Flow Projection……………………………………………………...….16

6|Page
 ON 2 WHEELS BIKE SHOP
Section I
Description of the Business

People pursue bike riding for several reasons. It can be for passion, for staying fit, or a

hobby that helps you feel more connected to nature or feel happy. Since the pandemic started, the

users of bikes have grown up but the local market has a limited offer to it. Because of the massive

demands on bikes, On 2 wheels is created to produce and satisfy the needs of the cyclists or the

fitness enthusiasts.

The growth of hobbies like nature ride, mountain biking and MTB (Mountain Bike) or RB

(Road Bike) racing has led to the growth of the biking industry. I chose this business because it is

a part of my life in which I began to explore and see the real world. Using my 2 wheeled-bike, I

have explored many beautiful and diverse places. I have learned to be as one with my teammates.

In cycling, there will always be an up and downs like the roads that I go through but I remain on

top of my game because this is my life on 2 wheels.

To sum it up, On 2 wheels will be involved in retailing new bicycles, parts and accessories

from different manufacturers. We will open our business for any aspiring entrepreneur to come

and establish their own bike shop. On 2 wheels will ensure that all customers are given a first-class

treatment whenever they visit our shop. We will ensure that we hold ourselves accountable to the

highest standards by meeting our customer’s needs precisely and completely whenever they

patronize our product.

7|Page
 ON 2 WHEELS BIKE SHOP
Product/Services

On 2 wheels will provide a product and services that is guaranteed to the customers. We

will offer the following:

PRODUCTS

1. Bicycles

We will sell new bikes particularly the mountain bike style and the racing road

bikes. On 2 wheels will also sell used bikes which we take in or trade as a service to

our customers who are buying new bikes.

2. Accessories

On 2 wheels will offer a wide variety of accessories. Locks, speedometers, fender,

cargo racks, comfortable seats, headlights, helmets, water bottles, bottle cage,

panniers, bike storage racks and auto roof rack systems will fall in this category. It

is not possible to carry every possible accessory, so we try to carefully chose which

will be the most useful or desired to our target market. When we receive a special

request for a new item, we will often order several to test the local demand, and if

adequate, we will add it to our regular stock.

3. Clothing

Clothing appeals to all cyclists. Bib set, jersey and tri-suit will be available. We will

also offer T-shirts with their preferred style. The tagline, #BeHealthyGoRide will

be used to represent the business.

8|Page
 ON 2 WHEELS BIKE SHOP
4. Parts

Parts generally refers to pieces or materials necessary to the basic

functioning of the bicycle. Parts will be installed during service. On 2 wheels will

offer different parts of the bikes such as cranksets, wheels set, pedals, tires, brakes,

both integral and upgraded accessories. Others, bottom brackets, spoke chains,

cables, and cable housings are strictly maintenance, though some will be sold to

cyclists who prefer to work on their bikes themselves.

SERVICES

On 2 wheels will serve as a full-service specialized bike shop. Our service offering

includes:

• Free 15-days tune up with every new bike sold.

• 1-month warranty repairs on the new sold bikes.

• Quick repairs for flat tires, broken chains, brakes, cables, etc.

• Installation of accessories

• Customized wheel building.

Market

Just like the most business owners, On 2 wheels will depend on strong consumer that will

reach the demand of the products. Possibly, every individual and corporate organization (bike

clubs) who owns a bike would be our target market.

9|Page
 ON 2 WHEELS BIKE SHOP
Location of the Business

The location of our shop is built along the National Highway. The fact that we are going

to be operating in one of the busiest streets, it provides us the opportunity to sell our products to a

large number of individuals.

Competition

Standing out from different competition, On 2 wheels will be operating on both physical

store and online stores. Facing the downturns of the business will affect the sales. In order to

standout, On 2 wheels will offer good quality products and services.

Management

On 2 wheels is organized into three functional areas: product sourcing, sales and marketing.

1. Product Sourcing

On 2 wheels will find the product from a trusted supplier that offers a very low price

with a good quality of products.

2. Sales

Through the constantly improving technology, parts of the sales will become

automated, thus, quicker and easier for the personnel to complete the tasks. The center of the

business is through technology.

3. Marketing

On 2 wheels will use the tagline, #BeHealthyGoRide.

10 | P a g e
 ON 2 WHEELS BIKE SHOP
Personnel

On 2 wheels has a total of three personnel that will be assigned on the 3 functional areas

of our management. With these trusted personnel, they can maintain a satisfied workforce. They

will provide assistance on the customers as well as the business itself.

MANAGER/OWNER

PRODUCTION SALES MARKETING

11 | P a g e
 ON 2 WHEELS BIKE SHOP
Section II
Financial Data

Sources and Application of Funding

Money is not an easy thing to have. You should work for it so that you can buy anything

you want. It is important to pursue your business and to have a big capital in return. Source and

application of funding can be your own money or you can invest it.

To create On the Wheels, we have our own money to put up our business. All the things

that are needed is our own purchase.

It’s not how much is our money; it’s the way how we will handle our business to grow it

bigger. It is better to start in a small business than a big one because as it progresses, we already

know the circulation of our business even our customers wants. We learned to manage and work

to the different problems that might happen.

12 | P a g e
 ON 2 WHEELS BIKE SHOP
Capital Equipment List

A. Retailed Price of the Product

Items Unit Price

MTB Pc 11,000.00

RB Pc 45,000.00

Locks Pc 40.00

Speedometers Pc 195.00

Fender Pc 50 .00

Headlights Pc 74.00

Water Bottles Pc 99.00

Bottle Cage Pc 80.00

Panniers Pc 1,194.00

Cranksets Pc 13,031

Wheelsets Pc 4,799.00

Pedals Pc 150.00

Tires Pc 900.00

Brakes Pc 20.00

Bottom Brackets Pc 299.00

Spoke Chains Pc 950.00

Bib Set Pc 599.00

Jersey Pc 300.00

Tri-suit Pc 600.00

T-shirt Pc 100.00

GRAND TOTAL 79,480.00

13 | P a g e
 ON 2 WHEELS BIKE SHOP

On 2 Wheels
Operating Expenses
For 1 Month of Operation

A. Operating Expenses

Items Quantity Unit Price Total

MTB 2 Pc 12,000.00 24,000.00

RB 2 Pc 55,000.00 110.000.00

Locks 4 Pc 55.00 220.00

Speedometers 2 Pc 285.00 570.00

Fender 3 Pc 99.00 297.00

Headlights 4 Pc 115.00 460.00

Water Bottles 2 Pc 178.00 356.00

Bottle Cage 2 Pc 155.00 310.00

Panniers 1 Pc 2,194.00 2,194,00

Cranksets 1 Pc 15,031 15,031.00

Wheelsets 2 Pc 6,799.00 13,598.00

Pedals Pc 190.00 380.00

2
Tires 4 Pc 1,765.00 7,060.00

Brakes 4 Pc 35.00 140.00

Bottom Brackets 5 Pc 399.00 1,995.00

Spoke Chains 2 Pc 1,159.00 2,318.00

Bib Set 5 Pc 829.00 4,145.00

Jersey 5 Pc 565.00 2,825.00

Tri-suit 5 Pc 976.00 4,880.00

T-shirt 5 Pc 200.00 1,000.00

GRAND TOTAL 191,779.00

14 | P a g e
 ON 2 WHEELS BIKE SHOP
Income Projection

On 2 Wheels
Projected Income
For 1 Month of Operation
WEEK

1 2 3 4

Projected Sales 112,319 ********** 224, 638 336, 957 449, 276.00

Operating Expenses

191,779.00 63,926 63,926 63,926 191, 779.00

Net Income 257,497.00

On 2 Wheels
Projected Income
For 1 Year of Operation

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Projected
449,276 898, 552 1,347,828 1,797,104 2,246,380 2,695,656 3,144,932 3,594,208 4,043,484 4,492,760 4,942,036 5,391,312
Sales

Operating
191,779 191,779 191,779 191,779 191,779 191,779 191,779 191,779 191,779 191,779 191,779 191,779
Expenses

Net
257,497 706,773 1,156,049 1,605,325 2,054,601 2,503,877 2,953,153 3,402,429 3,851,705 4,300,981 4,750,257 5,199,533
Income

15 | P a g e
 ON 2 WHEELS BIKE SHOP
Cash Flow

On 2 Wheels
Projected the Cash Flow
For 1 Month of Operation

WEEK

1 2 3 4 Total Assets

(Per Month)

Cash Beginning 64,374.25 64,374.25 64,374.25 64,374.25 257,497.00

Cash 67,814.75 67,814.75 67,814.75 67,814.75 271, 259

Investments

Cash Sales 112,319 224, 638 336, 957 449, 276 920,990

Less: Purchase

Retailed Price 19, 870 19, 870 19, 870 19, 870 79,480.00

of the Product

Operating 47,944 47,944 47,944 47,944 191, 779.00

Expenses

Net Cash 176,694 289,013 401,332 513,651 1,178,487

16 | P a g e
 ON 2 WHEELS BIKE SHOP
On 2 Wheels
Projected the Cash Flow
For 1 Year of Operation

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

257,497 257,497 257,497 257,497 257,497 257,497 257,497 257,497 257,497 257,497 257,497 257,497 3,089,964
Cash

Beginning

Cash 271, 259 ******** ******** ******** ******** ******** ******** ******** ******** ******** ******** ******** 3,255,108
Investments

Cash Sales 920,990 ******** ******** ******** ******** ******** ******** ******** ******** ******** ******** ******** 11,051,880

Less:

Purchase

Retailed

Price of the 79,480 ******** ******** ******** ******** ******** ******** ******** ******** ******** ******** ******** 953,760
Product

Operating

Expenses 191, 779 ******** ******** ******** ******** ******** ******** ******** ******** ******** ******** ******** 2,301,348

Net Cash 1,178,487 ******** ******** ******** ******** ******** ******** ******** ******** ******** ******** ******** 14,141,844

17 | P a g e