Introduction to Dirt Bikes

Dirt Bikes USA produces high quality. recreational motorcycles and off-road
motorcycles to More than ten years with thousands of customs satisfied. And a terrible case
of dirt and bicycle trophies. He ran from all parts of the United States as evidence for our
eternal perfection. Ground bikes Trying to keep growing as a company and Always offer
products that will always be Acting at the highest level of competition in the coming years.
Business and cultural objectives. When the founders of Dirt Bike realized that it was on
bicycles the most popular in the market strange. His goal was to create a bicycle. preformed
and seems to be of your foreigners the competition Your culture comes from many changes.
Both factors were very young when they were They started with the company. NY. They are
still private year and keep them Family values, group work, exclusion. I quality and attention
to detail. service Dirt Bike offers four different models. Bike: Enduro 250, Enduro 550, Moto
300 and Moto 450. They also sell parts and provide repair services. for the consumers.
secret Bicycles do not sell their products directly. r customers Use a network of 40.
Distributors, mainly located in the Middle East and USA. There is also a small one. one
Company History and Background

Dirt Bikes USA was founded in 1991 by Carl Schmidt and Steven McFadden. Although
they were very young, when he started a business, he had a lot of experience in cycling
because he was passionate about this activity. Both have experience in technology that
helps them build and create a bicycle. Meanwhile, they saw motorcycles becoming
increasingly popular in the United States as sports and racing bicycles, but they were very
small. They developed a more suitable motorcycle frame to drive off the road and started
using this frame to build their models using bike dust, an engine manufactured by other
companies such as Honda and Rotax Motors Austria. To test their products, one of the
founders, Steven McFadden, won the race driving his motorcycles from the well-known
Barstow locations to the Las Vegas casino. The winner had a lot of attention and interest for
them.
Since then, they have decided to open a production facility capable of supporting the
mass production of their motorcycles to meet the demand of the retail markets in the United
States. The first production facilities were created in Carbondale, in the city of Illinois,
known by the informal name of "Little Egypt". Since then, it has been expanded and
expanded to serve 120 employees in the production, design and technology sectors, as well
as administrative and sales personnel. 20 employees to carry out their activities and ensure
that it works efficiently and effectively.
After several years of running their own business, they must expand and expand
their product line to meet the needs of different markets. They include optimized models for
snowmobiles and customized models optimized for racing and off-road recreation. Their
racing models are well established and often rank first: in many races, motorcycles are
modest throughout the United States, including the Barstow-Las Vegas Day Bike Week race
and competition.
Organization of company

Dirt bike are still serving as privately property CEO Carl and Steve acting as
president and Chief Operating Officer. Dirt bikes has 120 employees works in production,
designing, and engineering. The organizatinal structure of this company is hierarchical
because the company have three level of workers which are on the top level the Dirt bikes
had CEO and COO. On the middle level of the organizational stucture consists of production,
administration, sales and marketing. The operational level of organizational sructure in the
Dirt bikes consists of shipping and receiving department, manufacturing, service, desingn
and engineering. Dirt Bikes maintain a ten-person service department to service warranties
and customer problems with parts and motorcycle performance. This show, Dirt Bikes
company very customer satisfaction and responsible for motorcycle related to the issues
customers.

Table 1 show the organization chart Dirt Bikes Company:

Products and Services

Dirt Bike founders realized that the most popular motorcycles were foreign brands
and wanted to exploit the nearby racetrack and dirt bikes on the US market. Carl and Steve
hope to develop bikes that look better than the competition, the best parts are available on
request. Dirt bikes do not hesitate to use high quality components around the world. The
equipment Dirt Bikes are Rotax engines from Austria and Dunlop tires, but many of their
parts, such as bumper, front wheel drive to force the discharge pipe and fiber they are in
the United States. Dirt bikes put their frames, trained by them to give them a unique
lifestyle for the designated company. The share of total revenue is approx. 15% of the
company's shares and service requests.

Lian production and sales is a complex job. Dirt bike racing has many shapes,
especially for racing bikes of different sizes, for short distances, long distances and up to six
days so far. Enduro is the horse's and durability test. Enduro appears mentally and
physically the driver to stop the branches hanging trees, overtaken trees, made rocky days,
wade in the creek and cross the hill, gravel, sand and even mud over long distances while
Motorcross is a kind of motorsport or sport (sometimes called off -road racing motorcycle
track) that takes place in a gravel road with mud or grass. Dirt Bikes currently produces four
models: Enduro 250 Enduro 550, Moto 300 and Moto 450. Both are resistance to
competition enduro racing motocross motorcycles. All four are very modern techniques,
such as the impact platform and an electronic chassis, control and stabilization of the liquid
coolant. Most are sold in the US about 3250 and retail for $ 9000, and bikes. (Enduro 250
Enduro 550-7600 $ 3250 $ 4295 $ 300 Moto Moto 450 is reduced to $ 8995.) Dirt Bikes has
primarily appealed trail and enduro, motocross riders, even though marketed.
Sales and Marketing

Sales and marketing used by Dirt Bikes in his company do not sell Dirt Bikes directly
to retail customers, but relies on a network of 40 distributors concentrated in the United
States and the Midwest. Earth bikes are sold to a lesser extent in Europe through
independent distributors selling other bicycle brands for motorcycles, motorcycles and
motorcycles. Dirt Bikes Motorcycles, parts and service, including warranty repairs, can only
be obtained from an authorized Dirt Bike dealer. All sales of motorcycles and parts,
transportation and lifting must be done by an authorized dealer. If a potential customer lives
more than 50km from the nearest authorized Dirt Bikes dealer, the buyer may purchase a
piece of Dirt Bike or Dirt Bike from an independent authorized bicycle dealer. Dealers can
only purchase spare parts directly from Dirt Bikes by confirming that they live more than 50
km from the authorized Dirt Bikes dealer.
Sales department for distributors Dirt Bikes and Dirt Bicycle are very close. One of
his main tasks is the aggressive promotion of dirt cycles in bicycle races and other events.
All Dirt Bull employees are excited about the dirty motorsport. Some are the official
competitors of the company that represent the company in the race competition. Dirt Bikes
recently launched a group of Dirt Bikes US USA owners to enhance customer relations and
facilitate the exchange of Dirt Bikes USA experiences. Dirt Bikes are also advertised in
magazines dedicated to motorcycles and motorcycles. Use a small PR company to send
articles about these new products or career development in these magazines. Dirt Bikes also
pays advertising in these publications.
1.0 Company Goals and Culture

GOALS

The founders of the Dirt Bikes, Carl Schmidt and Steven McFadden realized that the most
popular bikes on the market were foreign ones. They also have their own goals to achive
and to maintain. These goals are the reasons their company can develop and expand to
become what they are now. Some of their goals are;

1. To improve the quality of the products;

 Dirt Bike U.S.A. wanted to improve their products quality to be the best among
the best but staying with affordable budget bike. Good products quality always
in good result sales and review. This contributed to higher volume of sales and
value to the company, which is what most company trying to attain.

2. To raise the rating of the company;

 Rating is one of ways to be known more widely, not only in U.S.A. but also
worldwide. Therefore, Dirt Bike will try their best in everything to gain a good
rating from the customers. Good rating can increase the value of the company
and also will increase the sales.

3. To gives the best services and the competition based pricing strategies

 The Dirt bikes company also likely to give the best services of variety which
mean by follow-up the customers demand which is provide the custom spare
part of their Dirt Bikes. Competition based pricing strategies with using the
computer hardware and software have been advantage for the Dirt bikes
company can involves to setting their dirt bikes prices based on the other
competitors strategies, cost, prices, and market offerings, consumer
countinuesly will base their perceives judgements of a dirt bikes product’s value
on the prices that competitor’s brand base prices charge for similar dirt bikes
products relatively.
CULTURE

Culture is social behaviour and is a norms that has been going around the societies
for a long time. Culture not only applied in daily life, but also in a company.

The culture of the company Dirt Bikes USA which denotes the shared and practices of
the employees who work for this company, is represented by a so-called “urgent” culture.
This type of culture has such distinguishing features as “positive work environment, with
tight bonds among the employees of the company”.(Moss, 2001)

To maintain their positive attitude such as make their employees as a big family not a
formal worker all those their company goals is to maximization the profit and utilities. With
the big highlight of a “learning company” from the Dirt bikes company, they can take
training courses or college courses founded by the company and simultaneously can become
a very high-skills workers quickly in which that can rapid up the productions with the
company can save their time and cost of productions.

Dirt Bikes USA has strong culture because most employees of the company agree on
culture. For example, it is known that many of Dirt Bikes employees are “dirt bike racing
enthusiasts” who often take part in different racing competitions in order to promote the
products of their company. (Dirt Bikes USA)

In good atmosphere that obtain by the Dirt bikes company, they can encourage their
workers to do teamwork during the parts of assembling, focus on the details of the product
and give the best services to the customers by capturing the values in the market.
CONCLUSION

Based on the case, it is necessary to say that Dirt Bikes USA company has vast
oppurtunities to expand the production and sales of the product. Other than that, we can
learnt that Dirt Bike U.S.A. was a small company with an ambitious goals. Their goals
achieve because of the existence of better and efficient technology.

A good advertising of dirt bikes by means of web site will not only promote the
product but also attract a great deal of buyers from all over the world. Dirt Bikes provide
products road and motocross motorcycles that support racing performance that styling and
have the best quality parts sourced from all over the world. They also offer a service
department that deals with services warranties and customer problems with part of the dirt
bikes.

This advertising plan can increase the productivity of Dirt Bikes Company in a long
time period. The choosing of country also can affect the sales of their company by
expanding its products to all over the globe. Dirt bikes can make a survey for their price and
qualities feedback from their international customers that purchased their products.

A company’s store will also enlarge the amount of sales. It is very important for Dirt
Bikes to use a wide range of information systems in order to favor its design and
manufacture, sales and services. People from different countries of the world will have an
opportunity to get the information about the company and its product. For customers it is
also an easy way to choose and buy a dirt bike.
References
BIBLIOGRAPHY (2018). Retrieved from Cambridge Dictionary:
https://dictionary.cambridge.org/dictionary/english/e-commerce

Eccher, C. (2011). Profesional Web Design - Techniques and Templates Fourth Edition.
United States: Cengage Learning .

Rouse, M. (1999-2018). WhatIs.com. Retrieved from TechTarget:

https://whatis.techtarget.com/definition/Web-site

Moss, (2011). Positive work environment - Retrieved from TechTarget:

https://homeguides.sfgate.com/dirt-bike-bad-environment-79377.html