THE BOOK OF NOW

2010 / 2011 COLOR TRENDS

2010 / 2011 /

Now and Then

Every year we are presenting our new home color collections.
Following the fluid movement of the home fashion market forming new tastes
and inclinations, we are relaying to you through colors, decor and stories,
our observation of what is fresh.
New ideas that might give you the inspiration to decorate Now style.
Here they are
4 different harmonization of colors that represent where the dominant moods are
right now and for the coming seasons. Colors and forms that will probably express
better that words, the feelings we are after and our desire for a redefinition of beauty
that suits the dreams and/or the anxiety of the moment.

Our time, as much as our tastes

define our spaces.

Please take a look at our color stories with an open mind

and let an exotic Raspberry pink, an fashionable bright Yellow
or even a silent Neutral present themselves as options
to manifest the new you.

2010 / 2011 /

Our new

Home Harmony collection

presents

2010 Trends: The Book of Now1

Ashen

516-4

Wheat Sheaf

415-3

Patches

515-6

Phoenix Fossil

517-5

Horseradish

315-1

THE BOOK OF NOW

2010 / 2011 COLOR TRENDS

2010 Trends: The Book of Now1

Ashen

516-4

Wheat Sheaf

415-3

THE BOOK OF NOW

2010 / 2011 COLOR TRENDS

Patches

515-6

Phoenix Fossil

517-5

Horseradish

315-1

/ MOOD
Free - Simple - Authentic
Born of a deep craving for silence and space, The Canvas palette helps to
create environments that allow the user the freedom to think, to renew,
to remove all boundaries and begin again.

/ COLOR
THE COLORS OF SILENCE:
Two shades of soulful darks - a deep grey-brown, and an asphalt grey-blue
THE COLORS OF SPACE:
Of the last three shades, two beige, one muted beige
and a warmer one paired with a basic chalky white.

/ LOOK
Minimal, organic and spacious.
Canvas is a sophisticated blend of modern and rustic with.
Clean and uncluttered spaces.
Simplified shapes, Natural Material, Raw Texture
Linen, cotton, Hemp, Pale and Bleach Wood, Rugged surface.

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THE BOOK OF NOW

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2010 / 2011 COLOR TRENDS

eaf

415-3

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Phoe

515-6

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517-5

315-1

2010 Trends: The Book of Now1

Sea Sprite

402-3

Mecca Gold

214-7

Morocco Sand

515-3

Cornmeal

213-3

Combed Cotton1

15-1

THE BOOK OF NOW

2010 / 2011 COLOR TRENDS

2010 Trends: The Book of Now1

THE BOOK OF NOW

Sea Sprite

402-3

Mecca Gold

214-7

/ MOOD

Morocco Sand

515-3

Cornmeal

213-3

Serene - Elegant - Sophisticated - Classic luxury

A delicate and complex sense of style that speaks of the knowledge
of tradition and of a quiet confidence in ones personal taste.
A beautiful atmosphere inspired by the ineffable elegance of Grace Kelly.

Combed Cotton1

15-1

2010 / 2011 COLOR TRENDS

/ COLOR
GOLDENS: Hues that range from pale butter to golden to deep bronze-gold.
They are not overtly feminine nor too neutral and can occasionally
have a metallic finish.
THE NEUTRALS: an essential creamy white and soft linen color.
THE ACCENT: A delicate foam blue green adds a touch of freshness.
this sea-foam green is restful and suggests a reference to the serenity of nature.

/ LOOK
Embracing the luxury of precious metal with discerning taste and mixing it with
mirror,shimmering silk and soft woven jacquard for a refined romantic look.
Gold and Antique brass, silk, cashmere, damask, mirror and crystal.

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THE BOOK OF NOW

2010 / 2011 COLOR TRENDS

2010 Trends: The Book of Now1

Hearts Afire

335-6

Fudge

525-7

Pumpkin Bar

226-7

Southern Breeze

414-2

Cobblestone

419-5

THE BOOK OF NOW

2010 / 2011 COLOR TRENDS

THE BOOK OF NOW

2010 / 2011 COLOR TRENDS

2010 Trends: The Book of Now1

/ MOOD
Mysterious - Exotic - Sensual - Eclectic
Pink City, the city of Jaipur in India is an exotic destination symbolizing here the
Spirit of Adventure that leads to a journey of self discovery. It is also a compliment
to the power of the warm and saturated colors. Pink City represents the creative
force in the world, vibrating to the very pulse of life.

Hearts Afire

335-6

Fudge

525-7

Pumpkin Bar

226-7

/ COLOR

Southern Breeze

414-2

Cobblestone

419-5

A vibrant, profound Indian pink and a spicy rusty orange use against a linen
off-white, a stoney grey and chocolate brown, whom in combination,
are representing urbanity and masculinity and acting as grounding
colors for the rest of the palette.

/ LOOK
A mix of Ethnic Exoticism and modern sophistication.
Leather, chenille, intricate prints, dark wood, rattan, tortoise shell, crushed velvet.

2010

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335-6

Fudge

Pump

525-7

kin B

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South

226-7

ern B

Cobb

leston

reeze

414-2

419-5

THE BOOK OF NOW

2010 / 2011 COLOR TRENDS

2010 Trends: The Book of Now1

Forsythia Blossom2

THE BOOK OF NOW

2010 / 2011 COLOR TRENDS

12-4

Gray Stone

517-4

Dark Granite

520-7

Tear Drop

517-2

Gypsum

520-1

THE BOOK OF NOW

2010 / 2011 COLOR TRENDS

2010 Trends: The Book of Now1

Forsythia Blossom2

12-4

Gray Stone

517-4

Dark Granite

520-7

Tear Drop

517-2

Gypsum

520-1

/ MOOD
Playful - Fashionable - Spirited - Sassy
Zest like a concentration of happiness will rev up the decor of the fashionnista
who is anything but afraid of a bold statement. It is Glamourous but Fun loving
with a wink to the style of Palm Spring circa 1950 but also reminiscing of the
excitement of the 70s and early 80s

/ COLOR
A High energy yellow + Pure white + a steely grey + a sleek black =
An unapologetic color theme that will leave boring far behind.

/ LOOK
A positive comtemporary outlook on design mixing geometric forms, quirky shapes
and bright finishes. Retro pattern, transparency, lacquer, angular and faceted cuts,
black and white high gloss objects.

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THE BOOK OF NOW

2010 / 2011 COLOR TRENDS