INTRODUCTION OF SUBHASH CHANDRA

Subhash Chandra is the founder of Zee TV, India's first private TV channel. This onetime rice trader from Hissar, Haryana has today transformed into a media baron and his other interests include packaging, theme parks, lotteries and cinema multiplexes. Subhash Chandra launched Zee Telefilms Limited in October 1992 as a content supplier for Zee TV India's first Hindi satellite channel. Subash Chandra was the first in India who sought to harness the huge business potential of satellite television channels. Before the launch of Zee TV viewers in India were under the firm grip of Doordarshan, the statecontrolled terrestrial network. It was Subhash Chandra's vision that helped give birth to the satellite TV industry in India and inspired others to follow suit. After the launch of Zee TV, he commenced Siticable operations in 1995 and also started a joint venture with News Corp. In 1995, he launched two new channels, Zee News and Zee Cinema. In 2000, Zee TV became the first cable company in India to launch Internet over Cable services. In 2003, Zee TV became the first service provider in India to launch Direct to Home (DTH) services. In a short span of time Zee TV has become a big media and has give tough competition to international media moghuls such as Rupert Murdoch. Subhash Chandra's meteoric rise in the past decade is somewhat similar to the rise of Dhirubhai Ambani in 1980s and 1990s. India's leading media mogul Subhash Chandra was a one-time rice trader in Haryana and is credited with launching India's satellite television revolution. His other business interests include

packaging, theme parks, lotteries and cinema multiplexes. The founder Chairman of Essel Group of Industries having interests in packaging, entertainment parks, satellite television, cable TV distribution, movie production, multiplexes, education, animation, publishing, satellite and online Lottery, Subhash Chandra was born on 30th November 1950, in Hisar, Haryana. He left his studies after completing his 12th. He went on to start his own vegetable oil unit when he was only nineteen years old and soon ventured into export of food grains. In 1981, his visit to a packaging exhibition led him to set up Essel Packaging Limited. It later merged with the Swiss group Propack A.G, and was renamed as Essel Propack Limited. He went on to set up amusement parks in India. He decided to foray into broadcasting and was successful in leasing a transponder on AsiaSat owned by Star TV. India's first private satellite television channel Zee TV started off on 2nd October 1992. Soon three new channels, Zee News, Zee Cinema and Music Asia were launched. Zee TV has also launched regional channels in several regional languages. Today, the Zee Network reaches out to 32 million homes across India, besides reaching out to countries like USA, the Caribbean islands, the Middle East, Europe, Africa, Far East, Australia and New Zealand. Subhash Chandra is also credited with bringing the concept of online lottery to India through his company Playwin Infravest Private Limited.

Biography
Subhash Chandra is a onetime rice exporter-turned media Barron and Chairman of Essel Group that launched India's satellite television revolution. His pioneering channel Zee TV competes with, among others, Sony Entertainment Television and STAR Plus. Other interests include packaging, theme parks, lotteries

and cinema multiplexes. He has recently started the Indian Cricket League, a domestic Twenty20 cricket league intended as a challenge to the Board of Control for Cricket in India, the nation's governing body in the sport. In November 2009, he took over management responsibility of Daily News & Analysis (DNA), which features among the top 8 English dailies in India and is one of fastest growing English newspapers in the country.

SOCIAL ACTIVITIES
TALEEM
Transnational Alternate Learning for Emancipation and Empowerment thorough Multimedia TALEEM Research Foundation was set up by Chandra as a literary, scientific and charitable society and trust in May 1996.

GLOBAL VIPASSANA FOUNDATION
Chandra is the President of the Global Vipassana Foundation in his capacity as a Vipassana meditator. Having completed the Vipassana course in the 1990s, he was impelled to spread the philosophy of mental purification through self-observation.

EKAL VIDYALAYA
Chandra is the Chairman of Ekal Vidyalaya Foundation of India, a charitable trust that initiates, supports and runs non-formal one teacher schools called Ekal Vidyalayas all over the country. The movement aims to help eradicate illiteracy from rural and tribal India by 2011.

The Ekal Vidyalaya Foundation is a charitable trust that initiates, supports, and runs non-formal one-teacher schools (popularly known as Ekal Vidyalayas) all over the country. With the participation of numerous non-profit trusts and organizations, this program has now become the greatest non-governmental education movement in the country.

HISTORY OF SUBHASH CHANDRA

SUBHASH CHANDRA: FOUNDER OF ZEE TV

INDIAN

MEDIA

TYCOON

AND

THE

Media Mogul Subhash Chandra and the reason why he is a billionaire : Subhash Chandra is India’s media tycoon and a source of inspiration for aspiring entrepreneurs. He is the man behind Zee TV, one of the most popular Satellite TV networks in India. He is a self made billionaire and According to Forbes (2009), he has a net worth of $ 1.1 billion. Subhash Chandra did not go to college, but always had the entrepreneurial skills to set up profitable ventures. Subhash Chandra has been a man with great foresight, he had the ability to look into the future and identify new business opportunities.

He did not have much knowledge about the satellite TV business, it was his self belief, courage and determination that made Zee a huge success. Here is a quotation by Subhash Chandra: “Paths are made by walking and walking down beaten paths is for beaten men” Subhash Chandra was born on November 30th 1950, in Hisar, Haryana. He dropped out of school in class 12. At just age 19, he started a vegetable oil unit and after some time he began exporting food grains. Subhash Chandra entered into the packaging business of in 1981, with Essel Packaging Limited. In 1988, he set up the amusement park known as Essel world. Water Kingdom came up in 1998 which was designed by Architect Jean Michel Rouls from France. He was sure of the fact that , in the times to come , the satellite television industry in India will witness tremendous growth and that is why he decided to start Zee in 1992. Subhash Chandra’s rebel cricket league, Indian Cricket League (ICL) was started in 2007.ICL signed up at lot of international cricketers including Brain Lara, Marvan Atapattu, Inzamam ul Haq and Chris Cairns.ICL is a private cricket league of India and runs parallel to the League by the BCCI. It follows the 20twenty format. Subhash Chandra has also been recognized for his role as a philanthropist. He has set up several organizations for social causes, including TALEEM OR Transnational Alternate Learning for Emancipation and Empowerment through Multimedia. TALEEM is involved in various educational and research activities.

CHARACTERISTICS CHANDRA
1.MENTAL ABILITY

OF

SUBHASH

An entrepreneur must be reasonably intelligent and should have creative thinking and be able to analyze various problem and solutions. Subhash Chandra did not go to college, but always had the entrepreneurial skills to set up profitable ventures. His intelligencer and creativity is marbles. The way he handle all his organization is fantastic.

2.CREATIVITY
Creativity is the ability to bring something new into existence. A person may conceive of something new and envision how it will be useful but not necessarily take the necessary action to make it to reality. Subhash Chandra has lot of creativity. Subhash Chandra is a onetime rice exporter-turned media Barron and Chairman of Essel Group that launched India's satellite television revolution, and then divert to business of mass media. He also start the print media as name of “Diligent Media Corporation ltd” as a brand “Daily News Analysis” (DNA). Every time he starts new business and become a successful.

3.HUMAN RELATION

An entrepreneur must maintain good relations with his customers. He must also maintain good relations with his employees if he is to motivate them to perform their job at a high level of efficiency. In order to maintain good human relation, he should have emotional stability, Personal relations, Tactfulness and Consideration. Subhash Chandra given more importance to his customer & his employees. They provide better training facility for his employee and excited offers for his customers. Recently his company DNA arranges Cricket session for its employees.

4.PERFORMANCE ORIENTED
He is a man who always measures performance against value. According to Subhash Chandra peoples performance in the knowledge industry is as valuable as gold. Thus by introducing ESOP’s he motivated his employees to work smart and hard.

5.SOCIAL BEING
He believes in putting the public good ahead of private good in every decision he makes. This differentiates the developed world from the developing world. His company practices its Social responsibility very well. Rehabilitation drive, literacy program, donations etc are few ways in which he works for the society.

How Subhash Chandra become an entrepreneur?
Subhash Chandra goyal become an entrepreneur by pull strategy, since he pull himself from a small entrepreneur to a successful entrepreneur. By using various strategies he becomes a hero in market.

TYPES OF SKILLS CHANDRA HAS!
1.TECHNICAL SKILL

THAT

SUBHASH

Subhash Chandra’s technical skill is outstanding due to following … a. His management style b. His Network building style c. His ability to analyze d. His interpersonal relationship

2.BUSINESS & MANAGEMENT BECAUSE OF…
a. b.

His planning and Goal setting ability His Decision making ability

c. His financing ability d. His Marketing ability e. His venture launching ability f. His managing ability

3.PERSONAL ENTREPRENEURIAL SKILL BECAUSE OF…
a. Discipline b. Risk taking ability

c. Innovation strategy d. Change oriented e. Visionary leader
f.

Managing Change

CLASSIFICATION OF ENTREPRENEURS
1.According To The Type Of Business:
BUSINESS ENTREPRENEURS: These are individuals who conceive an idea for a new product or service than create a business to turn the ideas into reality. They almost tap both the production and marketing resources to develop a new business opportunity. They may set up a large size or a small size business. Subhash Chandra have all this quality so they comes in this category

2.According to the use of technology :
PROFESSIONAL ENTREPRENEURS: A professional entrepreneur is a person who establishes a business and sells out the running business and starts another venture with the same proceeds. He is not interested in managing or operating only one business once it is established. He always conceives new ideas to develop alternative projects. Subhash Chandra is a onetime rice exporter-turned media Barron and Chairman of Essel Group that launched India's satellite television revolution, and then divert to business of mass media. Then he start the print media as name of “Diligent Media Corporation ltd” as a brand “Daily News Analysis” (DNA). Every time he starts new business and become a successful.

3.According to motivation:
SPONTANEOUS ENTREPRENEURS:

These entrepreneurs are naturally talented. They are person with initiative, boldness and confidence in their ability that motivates them to undertake entrepreneurial activity. They have a strong conviction and confidence in their inborn ability. Subhash Chandra did not go to college, but always had the entrepreneurial skills to set up profitable ventures. Subhash Chandra has been a man with great foresight, he had the ability to look into the future and identify new business opportunities. He did not have much knowledge about the satellite TV business, it was his self belief, courage and determination that made Zee a huge success. Here is a quotation by Subhash Chandra: “Paths are made by walking and walking down beaten paths is for beaten men”.

4.According to growth
SUPER-GROWTH ENTREPRENEURS: Super-Growth entrepreneurs show enormous growth performance in their venture. Subhash Chandra is India’s media tycoon and a source of inspiration for aspiring entrepreneurs. He is the man behind Zee TV, one of the most popular Satellite TV networks in India. He is a self made billionaire and According to Forbes (2009), he has a net worth of $ 1.1 billion.

5.According to Stages of development
CLASSICAL ENTREPRENEURS: A classical entrepreneur is a stereotype entrepreneur whose aim is to maximize his economic returns at a level consistent with the survival of the firm with or without growth element. He is only

concerned with the customers and marketing needs through the development of self-supporting ventures. Subhash Chandra is also credited with bringing the concept of online lottery to India through his company Playwin Infravest Private Limited.

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